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L'Oreal Paris Is Strongest Cosmetics Brand In 2015, Brand Finance Says

May 4, 2016: 12:00 AM EST
L'Oreal Paris is ranked as the strongest cosmetics brand by Brand Finance. Data from the Brand Finance Cosmetics 50 list revealed L'Oreal Paris saw its brand value rise 22 percent to $13.7 billion in 2015. Also, based on the brand valuation firm's Brand Strength Index, L'Oreal Paris scored 91.5 points out of 100 points based on indicators, including familiarity, consideration, and loyalty. Overall, L'Oreal Paris ranked third, behind only Disney and Lego. Brazilian brand Natura suffered from the effects of its country's economic slowdown, with its brand value falling 67 percent. Avon, which also has Brazil as its biggest market, saw its brand value fall 54 percent to $1.8 billion.
"L’Oréal Paris - Once, Twice, Three Times a Winner", Brand Finance, May 04, 2016, © The Brand Finance Group
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