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L'Oreal Opens Research & Innovation Center In South Africa

July 21, 2016: 12:00 AM EST
L'Oreal opened its Research & Innovation Center in South Africa. Built to study African hair and skin, as well as the beauty-related habits and expectations of consumers in the sub-Saharan region, the facility will focus on product development and evaluation. It will employ advanced research teams made up of scientists with expertise in chemistry, chemical engineering, physiology, cosmetology, and biochemistry, the company said. L'Oreal first began research activities in South Africa in 2003 with its Evaluation Center aimed at consumer knowledge and product evaluation.
"L’Oréal accelerates product development for sub-Saharan Africa thanks to new Research & Innovation Center", L’Oréal, July 21, 2016, © L’Oréal
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