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L'Oreal Opens Pop-Up Styling Station At Westfield London

June 8, 2016: 12:00 AM EST
L'Oreal Paris partnered with agency Rare Breed to create a pop-up styling station at Westfield London. Part of the brand's “Who do you want to be today?” campaign, the salon offered free styling sessions using Studio Pro products from April 4 to 10, 2016. Participants were invited to have their post-do photos taken in a branded photo booth and share them on social media. According to the brand, about 1,000 consumers availed of the free services, boosting sales at the Boots store in Westfield by 300 percent in the process.
Georgi Gyton, "Eventographic: L'Oreal Paris' - Styling station", Event Magazine, June 08, 2016, © Haymarket Media Group Ltd.
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