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L'Oreal Mexico Launches Campaign Focusing On Colorblind Men Who See Red For The First Time

April 19, 2016: 12:00 AM EST
L’Oreal launched in Mexico a marketing campaign, which features a digital video depicting colorblind men seeing their partners wearing red lipstick for the first time. Created by advertising agency McCann Mexico, the video campaign is based on the insight that one in 12 men cannot see the color red due to color blindness. Using a pair of special eyeglasses with Enchroma technology, the men were able to see red for the first time.
Tanya Dua, "L’Oréal lets colorblind men see red for the first time", Digiday, April 19, 2016, © Digiday
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