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L'Oreal Launches Ultra Doux Shampoo Brand In China

July 4, 2016: 12:00 AM EST
L'Oreal launched the Ultra Doux shampoo brand in China. Aimed at the Chinese consumer, the Ultra Doux brand consists of 43 products within five series. L'Oreal has positioned the brand for the medium-end market and priced the products from CNY20 to CNY80. Ultra Doux products are sold in markets, including France, UK, and Russia, and is owned by Garnier, which was acquired by L'Oreal in 1985.
"L'Oreal Launches New Shampoo Brand In China", ChinaRetailNews.com, July 04, 2016, © ChinaRetailNews.com
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