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L'Oreal Launches Campaign For Maybelline Brand In Malaysia

April 8, 2016: 12:00 AM EST
L’Oreal Malaysia launched the “Make It Happen” campaign for its Maybelline brand in the country. According to the company’s consumer product division senior public relations manager, Connie Ng, the new tagline focuses on “inspiring women to define their beauty, live their life, and make it happen.” Ng also said, the brand’s previous tagline implied women were defined by the look she was born with.
Ruby Lim, "Making it happen with make-up", The Star (Malaysia), April 08, 2016, © Star Media Group Berhad (ROC 10894D)
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