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L'Oreal Faces Class-Action Lawsuit For Soft Sheen-Carson Hair Relaxer In US

September 16, 2016: 12:00 AM EST
L’Oreal is dealing with a class-action lawsuit for its Soft Sheen-Carson brand of hair relaxers in the US. With mostly the African American consumers as the product’s target market, L’Oreal markets the hair relaxer, claiming it contained amla oil from an Indian gooseberry. According to an AFP article, the lawsuit claims the product does not contain amla oil and instead comes with potentially toxic substances.
Venus Hew, "L’Oreal Gets Pulled into Court for Soft Sheen-Carson Brand", Marketing Interactive, September 16, 2016, © marketing-interactive.com
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