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L’Oréal Acquires Fast-Growing Fragrance Firm Atelier Cologne

July 4, 2016: 12:00 AM EST
L’Oréal Group’s Luxury Division has acquired the seven-year-old fragrance company Atelier Cologne. Founders Sylvie Ganter and Christophe Cervasel will remain to manage brand development and marketing. The strategy focuses on wholly-owned stores, shop-in-shops, Sephora, and e-commerce. The company has locations in 40 countries, and expects to open more stores in large cities, including in Brazil by the end of the year. According to the founders, the company’s sales have doubled each year since it was founded.
Kristel Milet, "“L’Oréal knows how to welcome a brand with a strong DNA”, Christophe Cervasel, Atelier Cologne", Premium Beauty News, July 04, 2016, © Premium Beauty News
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