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Listerine Launches Marketing Campaign In Several Markets In Asia

April 22, 2016: 12:00 AM EST
Johnson & Johnson’s Listerine brand of mouthwash launched a campaign in several markets in Asia. Created in partnership with J. Walter Thompson, the campaign claims Listerine users are more adventurous than people who do not use the product. According to the company, the campaign’s message was based on the results of “The Study of Bold” consumer survey, which showed Listerine users “live bolder lives.”
"Want to live a bold life? Use Listerine.", Marketing Interactive, April 22, 2016, © Marketing Interactive
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