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La Prairie Focuses On Consumer Demand For Beauty Products That Offer Multiple Benefits

April 30, 2016: 12:00 AM EST
La Prairie is addressing consumer demand for makeup and skincare products that offer multiple benefits and perform doubling with its Cellular Cleansing Water Eyes and Face and Foam Cleanser, according to VP of marketing Elizabeth Lamont. According to the executive, consumers are no longer satisfied with products that do not offer multiple benefits. For example, moisturizers need to do more than just moisturize the skin, because consumers know that moisturizers should also protect the skin from UV exposure. There is also a renewed interest in makeups that provide a slightly more matte finish, Lamont said.
Melissa Meisel, "What’s New at La Prairie?", Household and Personal Products Industry, April 30, 2016, © Rodman Media
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