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Kao Eyes Stronger Revenue Performance Through 2020

September 14, 2016: 12:00 AM EST
Japan-based cosmetics company Kao said it aims to achieve a 10-percent operating margin, as it seeks to push its operating profit up to 30 billion yen, or $294 million, by 2020. Also, the company is eyeing to expand its international cosmetics business as part of its efforts to grow sales to 300 billion yen. Kao's revenue performance suffered in 2013 and 2014, after the skin-whitening scandal that hit the company in 2012 and the resulting legal and brand-related costs. In 2015, group sales reached 1.47 trillion yen, beating its previously announced target of 1.40 trillion yen.
Simon Pitman, "Kao targets improved operating margins", Cosmetics Design , September 14, 2016, © William Reed Business Media SAS
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