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Kanebo Launches High-End Beauty And Skincare Brand

May 18, 2016: 12:00 AM EST
Japanese beauty company Kanebo is launching a prestige cosmetics and skincare brand named after itself. Kanebo, which has named fashion model Arizona Muse as its brand ambassador, plans to roll out the brand in 2016 and 2017, with China scheduled for 2020. According to the company, a unit of Kao Corp., it forecasts sales of the new brand to reach ¥5 billion, or $45.8 million, during its first year. Revenue target for the first four to five years is ¥30 billion, or $274.82 million, the company said.
Kelly Wetherille , "Kanebo Launches Prestige Brand", Women's Wear Daily, May 18, 2016, © Fairchild Fashion Media
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