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India's Market For Grooming Products For Men Keeps Growing, Analysts Say

May 1, 2016: 12:00 AM EST
In India, the market for men's grooming products is valued at about $600 million and is expanding at a compound annual growth rate of 11 percent, according to Euromonitor International. India's eight largest cities and tier-2 urban areas account for most of the growth in the local market, which is part of a global market worth $33 billion a year. Also driving market growth is Indians' desire for fairer skin, which has created a market for skin-whitening products valued at $80 million a year. Local brand Fair & Handsome, owned by Emami, accounts for 66 percent of sales of skin-whitening products, according to a Nielsen survey published in the first quarter of 2016. According to analysts, the market is likely to double in value in the next five years, driven by widening adoption by men of fairness creams and face washes.
Ninad D. Sheth , "Fair prospects ahead for men's grooming in India", Nikkei, May 01, 2016, © Nikkei Inc.
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