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HUL Cuts Ad Spending In 1Q Of FY 2017

July 19, 2016: 12:00 AM EST
Hindustan Unilever Ltd spent Rs 879.73 crore on advertising and promotions in the first quarter of its fiscal year 2017, about Rs 13 crore lower than the Rs 892.73 crore it spent in the same quarter of the previous year. According to the company, its A&P spending is at 11 percent of sales, down 60 basis points. Starting in April 2016, HUL has revamped its businesses by grouping them under the home care, personal care, foods, and refreshments categories. Also, the company has adopted the Indian accounting system in reporting financial results since the first quarter of FY 2017.
"Ad spends at Hindustan Unilever shrink marginally in Q1-2017", indiantelevision.com, July 19, 2016, © Indiantelevision.com
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