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Hegarty Calls Nivea's Robotic Seagull Campaign Stupid

July 5, 2016: 12:00 AM EST
Advertising agency Bartle Bogle Hegarty's co-founder John Hegarty ridiculed the “Care From the Air” campaign created by Jung von Matt/Elbe for skincare brand Nivea. During the press conference to announce the winners of the Titanium and Integrated Lions advertising awards at the 2016 Cannes, Hegarty used sarcasm to describe the campaign. Nivea's campaign features a robotic seagull dropping suntan cream on children on beaches.
Tim Nudd, "See the Nivea Campaign That John Hegarty Called the Stupidest Thing He's Ever Seen ", Adweek, July 05, 2016, © Adweek
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