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Hain Celestial Partners With CBX To Rebrand Avalon Organics

April 14, 2016: 12:00 AM EST
Hain Celestial partnered with brand agency and retail design consulting firm CBX to rebrand Avalon Organics, one of the first brands to present a full lineup of certified-organic personal care products in the market. CBX relied on results of consumer conversations to help guide the rebranding process. CBX created new packaging, design, and nomenclature systems for Avalon’s five product lines, as well as a brand book.
"CBX Works With Hain Celestial on Avalon Organics® Brand Positioning", Marketwired , April 14, 2016, © Marketwired L.P.
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