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GSK Launches Campaign For Corsodyl Oral Care Brand

March 10, 2016: 12:00 AM EST
GSK launched a £7.2-million multimedia marketing campaign for the Corsodyl oral care brand. Highlighting the brand’s “healthy gums” message about how to prevent and treat gum disease, the campaign includes TV and cinema ads. Also, the campaign will include experiential, print, and digital components.
Lisa Riley, "GSK gives Corsodyl a record £7.2m spend", The Grocer, March 10, 2016, © William Reed Business Media Ltd.
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