Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Glow Recipe Sells Korean Beauty Products Online; Aims To Educate American Consumers About Them

June 29, 2016: 12:00 AM EST
Glow Recipe seeks to provide consumers in the US with Korean beauty products and accurate information about them. According to Sarah Lee and Christine Chang, co-founders of the online retail platform, see their company as curators of K-beauty products rather than a mere retailer. Also, the company employs a diverse panel of evaluators to ensure the suitability of Korean products they sell with the array of skin types in the American market. For example, the Splash Mask by Korean brand Blithe is one of the most popular products on the online store. Lee and Chang had to convince the manufacturer to change the product's name from Patting Water Pack to Splash Mask for American consumers.
Yim Seung-Hye, "Glow Recipe aims to educate U.S. in K-beauty", Korea JoongAng Daily, June 29, 2016, © JoongAng Ilbo
Domains
PERSONAL CARE COMPANIES
Retailers & Private Label
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.