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GlaxoSmithKline Launches Sensodyne Whitening Toothpaste In India

May 3, 2016: 12:00 AM EST
GlaxoSmithKline Consumer Healthcare launched the Sensodyne Whitening toothpaste in India. Before launching the product to the general market, however, GSK opted to sign an exclusive deal with Snapdeal to sell the product online. While other manufacturers, such as Colgate and HUL, have launched whitening toothpastes for the high-end market, GSK pushes its product as a one-stop solution for relieving tooth sensitivity and restoring whiteness.
Meenakshi Verma Ambwani, "GSK eyes a big bite of teeth whitening segment", The Hindu Business Line, May 03, 2016, © The Hindu Business Line
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