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Gillette Signs Up As Sponsor Of League Of Legends Event In Poland

January 31, 2017: 12:00 AM EST
Men's grooming brand Gillette said it has agreed to sponsor the League Of Legends Intel Extreme Masters World Championship, an eSports event, in Katowice, Poland. Also, the company recruited electronic sports player xPeke as its latest global brand ambassador. During the event, Gillette will offer players and fans the chance to customize their Gillette razor handles, using 3D printing at its RZR MKR Design Studio.
"Gillette Enters eSports Through Global Partnership with ESL as Sponsor of the League of Legends Intel Extreme Masters World Championship Katowice 2017", Procter & Gamble, January 31, 2017, © Procter & Gamble
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