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Dove Partners With Twitter For Second Phase Of Positive-Image Campaign For Girls

March 12, 2016: 12:00 AM EST
Beauty brand Dove partnered with social media company Twitter to launch a tool that determines the most commonly used body-related words and when negative tweets occur during the day. Part of the partners' #SpeakBeautiful campaign, the tool was launched at the South by Southwest Interactive event. Using the tool, people can retweet a post on Dove's Twitter account using the hashtag. Dove automatically reswponds to the tweet with a link to a custom microsite.
Lauren Johnson, "Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are ", Adweek, March 12, 2016, © Adweek.com
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