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Dove Men+Care Launches Campaign Highlighting Different Kind Of Masculinity

January 19, 2016: 12:00 AM EST
Dove Men+Care launched its Real Strength Highlight Reels marketing campaign for the 2016 NFL playoff season. Created in partnership with Carson Palmer and Jordy Nelson, the campaign aims to highlight a different kind of masculinity. Also, the campaign includes videos featuring NFL players and their achievements outside the football field.
"Dove Men+Care Hijacks Traditional Sports Highlight Reels To Showcase the Caring Side of Athletes", MultiVu, January 19, 2016, © MultiVu
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