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Dollar Shave Club Plans 2018 Europe Expansion

October 9, 2017: 12:00 AM EST
Unilever's Dollar Shave Club unit plans to expand into Europe in 2018, according to the subscription-razor-blade company's founder and CEO Michael Dubin. Acquired by Unilever in 2016 for $1 billion, Dollar Shave Club has grown to grab 20 percent of the razor market by volume and 10 percent in dollar share. In addition to geographic expansion, Dollar Shave Club has also increased its product categories.
Caroline Baldwin, "Dollar Shave Club to enter Europe in 2018", Essential Retail, October 09, 2017, © Reed Exhibitions Limited
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