Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Dollar Shave Club Is Launching Blueprint, A Male Fragrance Line

November 20, 2018: 12:00 AM EST
Dollar Shave Club, the Unilever-owned subscription-based direct-to-consumer brand, continues to extend the line beyond its male grooming origins, with a line of six fragrances, called Blueprint. Founder and CEO, Michael Dubin, said fragrance for men is a part of what men want in the bathroom to get ready for the day ahead, and most of DSC’s members have more than one cologne. Fragrance developer Ann Gottlieb said DSC’s fragrances are premium products at affordable price. DSC offered existing customers samples of fragrances in their DSC boxes, and the new products will become a part of the brand’s full-service offering, which it has been testing. DSC is also testing physical retail with vending machines selling trial-size versions of the brands’ products. [Image Credit: © Dollar Shave Club]
Priya Rao, "DTC brand Dollar Shave Club expands its portfolio with fragrances", Glossy, November 20, 2018, © Digiday Media
Domains
PERSONAL CARE COMPANIES
Unilever
Geographies
Worldwide
North America
United States of America
Categories
Brands
Companies, Organizations
Market News
Products & Brands
Developed by Yuri Ingultsov Software Lab.