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Coty Names Publicis Media Lead Global Agency

September 16, 2016: 12:00 AM EST
Coty Inc. awarded its lead global media account to Publicis Media. Zenith will lead the account, which includes existing Coty brands, as well as those from P&G Specialty Beauty Business being acquired by Coty. As part of the deal, Publicis Media will collaborate with Beamly, Coty's in-house digital social and programmatic agency.
"Coty Appoints Publicis Media as Its Lead Agency Globally", PR Newswire, September 16, 2016, © PR Newswire Association LLC
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