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Coty Launches Sun Shake Fragrance From Jil Sander Sun Line

March 24, 2016: 12:00 AM EST
Coty launched Sun Shake, its first bi-phase fragrance, as part of the company’s Jil Sander Sun product line. According to the company, the concept was designed to engage the consumer, who is encouraged to shake the perfume bottle to blend the two tones into a single coral shade. In less than 90 seconds after mixing, the colors return to their separate states, the company said. Available in travel retail stores across Europe, the perfumes bi-phase effect is purely visual, with the fragrance the same in both parts.
"Coty Releases First 'Bi-Phase' Fragrance", Beauty Packaging, March 24, 2016, © Rodman Media
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