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Clorox Chooses FCB, McGarryBowen To Handle Advertising Accounts

April 26, 2016: 12:00 AM EST
Clorox Co. awarded its advertising accounts to FCB and McGarryBowen. FCB will handle the global cleaning brands, including Clorox, Pine-sol, Liquid-Plumr, and Poett. McGarryBowen will take care of specialty brands, such as Burt’s Bees, Kingsford, Brita, and Fresh Step. Clorox marketing officer Eric Reynolds said being part of Dentsu helped McGarryBowen win the account. FCB and MGarryBowen will also handle digital components of the accounts.
Jack Neff, Maureen Morrison, "Clorox Consolidates Agency Work With FCB, McGarryBowen/Dentsu", Advertising Age, April 26, 2016, © Crain Communications
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