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Clinique Launches Global Social Media Campaign Featuring Six Women Who Make A Difference

July 5, 2016: 12:00 AM EST
Beauty brand Clinique launched The Difference Makers, a global social media campaign aimed at highlighting women who make a difference while promoting brand values. Also, the campaign seeks to promote the brand's 3-Step system of cleanser, exfoliator, and Dramatically Different Moisturizing Lotion. According to the company, the Difference Maker campaign is based on the brand's principle that a “twice-a-day 3-Step routine” is easy to perform yet “gives remarkable results.” To highlight the campaign's socioeconomic elements, Clinique enlisted six influential women from around the world, including actresses and activists, who have broken through barriers and are now working to improve conditions in their respective communities.
Pete Born , "Clinique Aims to Make a Difference With 3-Step on Social Media", Women's Wear Daily, July 05, 2016, © Fairchild Fashion Media
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