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Birchbox Adds Retail Locations To Its Subscription-Box Business Model

June 3, 2016: 12:00 AM EST
Birchbox Inc. plans to expand its share of the $16-billion prestige beauty industry in the US by opening retail locations. According to Birchbox co-founder and CEO, Katia Beauchamp, the company will not abandon its subscription-box business model. Instead, by opening its retail operations, the company aims to become profitable. Since its launch in 2010, the company has seen plenty of rivals with copycat versions of its samples-in-a-box offering.
Kim Bhasin et al, "Birchbox Finds Cute Boxes Filled With Makeup Aren't Enough", Bloomberg, June 03, 2016, © Bloomberg L.P.
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