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Biotherm Homme Partners With Beckham's Seven Global To Create Men's Grooming Products

May 9, 2016: 12:00 AM EST
L’Oreal Luxe’s premium men’s skincare brand Biotherm Homme partnered with Seven Global, David Beckham and Simon Fuller’s joint venture with Global Brands, to develop a line of men’s grooming products. Scheduled for launch in 2017, the line will include skincare and daily grooming products. As part of the partnership deal, England’s most famous football player will become Biotherm Homme’s first global brand ambassador. Biotherm Homme’s first campaign featuring Beckham will be launched online in June 2016.
"Biotherm Homme and David Beckham Sign Long-Term Partnership to Develop a Men’s Grooming Products", MultiVu, May 09, 2016, © MultiVu
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