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Benefit Cosmetics, Other Brands Start Using Facebook Live To Connect With Consumers

April 15, 2016: 12:00 AM EST
Benefit Cosmetics has been using Facebook Live video-streaming service to run “Tipsy Tricks with Benefit!,” a live stream where a guest and a host discuss a beauty topic and give out advice to viewers. Brands have been slow to adopt Facebook Live as a tool for marketing and keeping in touch with customers. Other brands using the service include Matches Fashion, iHeart Radio, and Dunkin’ Donuts.
Tanya Dua, "'It's about scale': How 5 brands are using Facebook Live", Digiday, April 15, 2016, © Digiday
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