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Beauty And Personal Care Brands Recognized For Mobile Marketing Innovation

November 17, 2016: 12:00 AM EST
Beauty and personal care companies were among the list of those with campaigns presented with The Mobile Marketing Association’s 2016 Smarties awards. Silver in the Global – Mobile App category went to Unilever’s Dove brand for ‘Love Your Curls Emojis’. Sally Hanson, a Coty brand, won bronze in the same category for its ManiMatch app, a nail polish makeover tool. In the Latin America region, L’Oréal captured Programmatic category gold and Location-Based silver for its Ralph Lauren Polo Red Fragrances campaign for the travel retail channel.  
Deanna Utroske, "Beauty and personal care brands celebrated for mobile marketing innovation", Cosmetics Design, November 17, 2016, © William Reed Business Media SAS
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