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Axe Launches Video Campaign For Blck Body Wash Line Of Men's Body Washes

March 24, 2016: 12:00 AM EST
Men’s grooming brand Axe launched the Axe Shower Thoughts campaign for the Axe Black Body Wash line of body washes in the United States. Each video from the campaign highlights how the shower, combined with the calming fragrance of the body wash, becomes a place where men can unwind, recharge, and reconnect with their true selves, the company said. According to the brand, a survey it commissioned revealed 91 percent of men said the shower helps them feel calmer and more relaxed, helping them to come up with original and creative ideas. Axe said the videos are available online through its YouTube.com/AXE channel.
"AXE® Celebrates Creativity with “Shower Thoughts” Video Series", MultiVu, March 24, 2016, © MultiVu
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