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AXE Hair Enlists 30 Male Influencers to Encourage Men To Style Every Day

March 2, 2017: 12:00 AM EST
According to AXE, men are more interested than ever in hair but 65 percent never style or do so only on special occasions. While men say they feel more confident when they do style, men perceive styling as too complicated and don’t want to be judged for “trying too hard.”  Seeing an opportunity, the brand enlisted 30 top male influencers from a range of fields – sports, music, epicurean, gaming, technology, and comedy – to talk about why and how they style.  The contributors also emphasize why styling is important to their success. The ‘Instagroom’ videos will support a digital content hub featuring product recommendations, styling tips, video content and personalized styling.  [Image credit © Unilever]
"AXE® Hair Enlists 30 Top Influencers to Get Guys Styling Every Day", PRNewswire , March 02, 2017, © PR Newswire Association LLC
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