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Aquafresh Marketing Claims Misleading, Advertising Standards Authority Says

January 16, 2017: 12:00 AM EST
Aquafresh has been ordered by the Advertising Standards Authority to stop claiming that its Aquafresh Complete Care protects teeth better than other brands do. Colgate-Palmolive filed the complaint against the marketing claims made by Aquafresh in an advertising campaign and on packaging, which claimed the product offered “24-hour sugar acid protection. Aquafresh admitted its product had no “unique ingredients” but claimed its advertisements made no “unsubstantiated claims.”
Roxanne Henderson , "Aquafresh and Colgate go head to head in ad war", HeraldLIVE, January 16, 2017, © HeraldLIVE
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