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Aldi USA Launches Little Journey Line Of Baby Care Products

June 2, 2016: 12:00 AM EST
Discount retailer Aldi USA plans to launch its Little Journey brand of private-label baby care products. Available starting in August 2016, the lineup will cover almost 50 products, including diapers, training pants, and cleansing wipes. Designed to meet or beat national brands in terms of quality, durability, and taste, the products will meet the needs of babies from newborn to toddlers. By launching the product range, Aldi seeks to attract a key target group: young families.
"Aldi USA: taking on the baby category", Retail Analysis, June 02, 2016, © The Institute of Grocery Distribution and IGD Services Limited
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