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Ad Age Presents Marketing Predictions For 2016

January 12, 2016: 12:00 AM EST
Several marketing predictions are presented by the Ad Age magazine for 2016. Restaurants are expected to continue offering value bundles, as consumers prefer to get bargains even when treating themselves. Department stores are forecast to enter into business deals with retail partners to share sales risk and improve chances of success. In order to better compete with online rival Amazon, Walmart is expected to expand its ShippingPass delivery service.
"Ad Age's Marketing Predictions 2016", Advertising Age, January 12, 2016, © Crain Communications
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