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P&G’s New CEO Is Aggressive, But Is He Too Optimistic?

September 1, 2009: 04:03 AM EST
The new captain at the helm of Procter & Gamble has an ambitious 10-year strategic plan for the huge personal-care company, despite a weakened global economy and poor corporate financial performance. Newly installed CEO Bob McDonald, a 30-year P&G veteran, promises to double annual sales by attracting a billion new customers in emerging markets and by adjusting pricing schemes to meet pressure from private-label products. Will the approach work? Some observers are skeptical. "They are underestimating the difficulties of getting into the emerging markets at that scale," says one analyst.
"P&G takes it higher ", ICN-International Cosmetic News, September 01, 2009, © Reed Business Information
Domains
PERSONAL CARE COMPANIES
Procter & Gamble
Geographies
Worldwide
North America
United States of America

Sports Detergent Maker Overcomes Packaging Obstacles To Come Up A Winner

September 1, 2009: 02:27 AM EST
A detergent designed to clean sweat-embedded sports clothing needed to overcome a major promotional hurdle: getting the product into the hands – and washing machines – of top athletes. The makers wanted a single-use package that conveyed the look and feel of the real 21-oz. bottle. With the help of a specialty manufacturer, Win Products developed a thermoformed blister pack just in time for the 2008 Beijing Olympics. The award-winning sample packs, distributed at other sporting events since then, have worked well as promotional items, converting product samplers to buyers of the real thing, the company says.
Linda Casey, "Sports detergent in single-use blister packs for Olympics", Packaging Digest, September 01, 2009, © Reed Business Information
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Other
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United States of America

Philips Targets U.S. Kids With Sonic Toothbrush

August 27, 2009: 04:02 AM EST
An effective toothbrush that also gets American kids involved in their tooth brushing experience is the strategy behind the recently unveiled Philips Sonicare For Kids toothbrush. According to Philips, U.S. kids aged 4–10 years miss a lot of school because of dental problems. To help solve that, Philips designed a sonic toothbrush that features two power modes, an ergonomic handle, musical tones that signal when to move to another area of the mouth, and front panels that kids can change themselves. And, at $69.99 SRP, it does a good job of preventing plaque formation, according to the company.
"Keep Oral Health in Check This School Year With the New Philips Sonicare for Kids Power Toothbrush", PR Newswire, August 27, 2009, © PR Newswire
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PERSONAL CARE COMPANIES
Other
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Worldwide
North America
United States of America

P&G Battles Serious Dental Health Problems In Malaysia

August 24, 2009: 02:10 AM EST
According to a recent survey, tooth decay and oral diseases afflict ninety percent of Malaysians. That makes the country fertile marketing ground for dental health product companies. At the root of the problem, of course, is an apparent lack of awareness by Malaysians of the benefits of ongoing oral hygiene practices. With that in mind, P&G Malaysia’s Oral-B toothbrush unit has embarked on a road show campaign designed to educate Malaysians about the benefits of tooth brushing and other oral care techniques. The campaign includes dental check-ups and photo exhibitions showing harmful bacteria and their effects.
Anu Venugopal, "Caring for the teeth", Malay Mail, August 24, 2009, © Malay Mail Sdn. Bhd.
Domains
PERSONAL CARE COMPANIES
Procter & Gamble
Geographies
Worldwide
Asia-Pacific
Malaysia

Chewing Gum Makers Pitching Their Products As Multi-faceted Oral Care Solution

July 27, 2009: 12:04 AM EST
Responding to what researchers say is America’s desire to cut healthcare expenses by avoiding visits to the dentist, chewing gum makers are pitching their products as inexpensive, convenient, all-inclusive oral care solutions. Brands from sugarless gum titans Cadbury North America and Wm. Wrigley Jr. (Mars) have won the backing of the American Dental Association for claims that their sugarless brands reduce cavities by promoting chewing and saliva production. Other health-related marketing claims have yet to win official sanction, however. These include: improved oral health, tooth strengthening, germ destruction, dieting assistance, stress relief, and sharpened concentration.
Andrew Adam Newman, "Selling Gum With Health Claims ", The New York Times, July 27, 2009, © The New York Times Company
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Other
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American Kitchen Hygiene Faulted in International Survey

July 16, 2009: 01:42 AM EST
America's personal hygiene habits are getting worse, says an international study by the Hygiene Council sponsored by Lysol. The findings show that 60 percent of kitchen faucets are unsatisfactory, despite homeowners professing that they clean them at least once a week. In 2008 only a quarter of faucets were found to be unsanitary. Of the eight countries studied, the UK, Germany, South Africa and Saudi Arabia were all cleaner in the kitchen , although the US did better than the others in other areas of the home. 70 percent of American sponges were found to harbor e.coli bacteria.
"American Hygiene Habits Getting Worse: International Study Reveals More Illness-Causing Germs Than Ever in American Kitchens_07-16-09", Forbes.com, July 16, 2009, via PR Newswire (U.S.), © PR Newswire
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Other
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North America
EMEA
United States of America
Europe
Middle East- Africa
United Kingdom
Germany
Saudi Arabia
South Africa

Hungary Cracks Down on Misleading Advertising

July 15, 2009: 01:13 AM EST
Avon in Hungary has been fined $200,000 for misleading advertising. The country's Competition Office said there were a number of false or misleading claims in catalogues between December 2007 and September 2008, such as "body tightening spray", which could not be proved. L'Oreal was fined $700,000 for ads "liable to mislead consumers." In 2009, total fines for misleading ads in Hungary have reached $2.5 million, while the total for 2008 was $4 million.
"Avon fined for misleading Hungarian consumers on cosmetic products", Earth Times, July 15, 2009, © Deutsche Presse-Agentur
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PERSONAL CARE COMPANIES
Avon
L'Oreal
Geographies
Worldwide
North America
EMEA
United States of America
Europe
Hungary

Unilever France Trims 153 More HQ Jobs in Paris

July 7, 2009: 02:37 AM EST
Unilever France plans to cut a further 153 jobs at its Paris headquarters, bringing the total number of axed jobs to 700 in the past five years, according to a union official. The union puts the actual number of new redundancies at 136, after taking account of new posts and vacant non-fixed term contracts. Unilever France president Claudio Colzani said “It is imperative that we streamline our organisation and reduce running costs in order to give maximum support to our brands” as the company strives to strip costs. The cuts will be across the board.
"Unilever to axe Paris HQ jobs_07-08-09", Just-Food, July 07, 2009, © just-food.com
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PERSONAL CARE COMPANIES
Unilever
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Worldwide
EMEA
Europe
France

“Lipstick Index” Rises as Economy Falters

July 6, 2009: 03:03 AM EST
The Australian cosmetics market is repeating the pattern of previous economic downturns: Sales of lipstick are up as consumers turn to smaller, more affordable luxuries. The overall cosmetics market, however, is experiencing tougher times, and many companies, including L’Oreal, Chanel, Christian Dior and Napoleon Perdis, are responding by introducing new lines of smaller, cheaper products. Men are not immune from the desire to pamper themselves a little, prompting Diesel, L'Oreal, Clinique, Clarins and Nivea to release male-specific cleansers, moisturisers and post-shave products.
Eli Greenblat, "In a pouting economy, lipstick booms_07-06-09", Business Day, July 06, 2009, © Fairfax Digital
Domains
PERSONAL CARE COMPANIES
Beiersdorf
L'Oreal
Other
Geographies
Worldwide
Asia-Pacific
Australia

Coupon Fraud On The Rise As Recession Continues

July 1, 2009: 03:05 AM EST
Coupon industry watchdog Coupon Information Corp. (CIC) reports coupon fraud has surged from nine cases in 2007 to 93 cases since 2008, a trend expected to rise as the recession continues. Major consumer product manufacturers revealed in a survey that redemption of counterfeit coupons is costing them millions of dollars in losses. A dog food manufacturer alone reported over 2700 coupons redeemed for the 250 coupons it issued for a free bag of dog food. CIC met with manufacturers in Washington, D.C. last week to bolster their efforts to curb coupon fraud. The National Retail Federation, however, said retailers have limited choices in controlling coupon usage.
Kate Zhao , "Retailers and Manufacturers Fight Coupon Fraud_07-01-09 ", Wall Street Journal, July 01, 2009, © Dow Jones & Company, Inc
Domains
PERSONAL CARE COMPANIES
Unilever
Geographies
Worldwide
North America
United States of America

Big Companies Shift Focus to Future as Recession Continues

June 29, 2009: 02:03 AM EST
Companies are beginning to come out of their bunkers and think longer term to take advantage of the opportunities offered by the recession. Walmart US chief marketing officer Stephen Quinn said that the recession was causing the company to “think about things like loyalty and lifetime value of the customer and how do we use this opportunity to keep these folks with us for the long haul." All the usual markers of a rising economy are down, and big-name companies such as Unilever, L'Oreal, Henkel, Clorox and Procter & Gamble have taken numerous measures to protect their positions, such as stopping the release of earnings guidances and dropping monthly sales reporting in favor of longer terms. But they are also now looking ahead. P&G says 2010 could be its biggest year in a decade for innovation. Unilever is boosting support for some of its products. Wal-Mart is pinning faith on its analytics to back an increase in US ad spending.
Jack Neff, "Unilever, Walmart, P&G Buck the Short-Term Trend_06-29-09", Advertising Age, June 29, 2009, © Crain Communications
Domains
PERSONAL CARE COMPANIES
Clorox
Henkel
L'Oreal
Other
Procter & Gamble
Unilever
Geographies
Worldwide
North America
United States of America

GSK to Market Anti-Acid Mouthwash in UK

June 28, 2009: 01:36 AM EST
GSK plans to launch an anti-acid mouthwash in the UK in September to complement its recent boost for its Cordosyl brand, which targets healthy gums. The new Sensodyne Pronamel product counteracts acid erosion on tooth enamel. GSK says this will become an increasing problem. The national television campaign will be handled by Grey, after GSK shook up its advertising and marketing arrangements, dumping Arnold and WCRS. TBWA now looks after weight loss brand Alli and nicotine replacement products Nicorette, NicoDerm, CQ and Commit.
Mary-Louise Clews, "GSK launches anti-acid mouthwash_06-29-09", Marketingweek.co.uk, June 28, 2009, © Centaur
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PERSONAL CARE COMPANIES
GlaxoSmithKline
Geographies
Worldwide
North America
EMEA
United States of America
Europe
United Kingdom

Recession-Caused Change In Consumer Attitude Spells Loss For Companies

June 26, 2009: 01:47 AM EST
As the recession drags on, consumers have become more conscientious about their purchases, carefully considering how much they are paying for goods and holding off buying new supplies until their pantry is empty. They are now more receptive to bargains, coupons, and free samples, which translate to savings, and increasingly patronize private labels over more expensive brand names. This has adversely affected sales performance of many companies, forcing them to cut jobs and come up with low-priced goods. With the consumer attitude change, companies are trying to create products that will entice consumers back to spending. William McComb, chief executive officer of Liz Claiborne Inc., calls the phenomenon the “savvy shopper syndrome”.
Paul Waldie, "The pantry recession", The Globe and Mail, June 26, 2009, © CTVglobemedia Publishing Inc
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PERSONAL CARE COMPANIES
Other
Procter & Gamble
Unilever
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Worldwide
North America
United States of America

Less is More, as Retailers Cut Back on Variety

June 26, 2009: 02:40 AM EST
Retailers are cutting back on variety, particularly on the number of different brands of the same item. Walgreen Co, for example, is cutting its range of superglues from 25 to 11,and Wal-Mart has slashed its range of tape measures from 24 to 4. Experts say that, over the next year or so, retailers will cut their ranges by at least 15 percent. This is expected to pose challenges for manufacturers used to constantly making slight changes to their products to keep them in the public eye. Retailers are trying to make shopping simpler for increasingly budget-conscious customers sticking to familiar products. Making more room for house brands is also on their agenda.
ILAN BRAT, ELLEN BYRON and ANN ZIMMERMAN , "Retailers Cut Back on Variety, Once the Spice of Marketing_06-26-09 ", Wall Street Journal, June 26, 2009, © Dow Jones & Company, Inc
Domains
PERSONAL CARE COMPANIES
Church & Dwight
Clorox
Colgate
Other
Procter & Gamble
Geographies
Worldwide
North America
United States of America

Crest Adds Enamel Protection to Arabian Toothpaste Range

June 24, 2009: 05:02 AM EST
Crest has launched its Complete 7 Expert Enamel Protection toothpaste across the Arabian Peninsula. The paste contains fluoride to protect against demineralization of tooth enamel, silicas to aid cleaning and remove enamel stains, and pyrophosphate to prevent discoloration by tartar and stain formation. Demineralization can be caused by excessive brushing, sugary foods and acid erosion, and result in discoloration and sensitivity. Also available in the Complete 7 Expert range are Expert Gums Protection and Expert Sensitive.
"Crest launches new Complete 7 Expert toothpaste_06-24-09", AME Info, June 24, 2009, © AME Info FZ LLC / Emap Limited.
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PERSONAL CARE COMPANIES
Procter & Gamble
Geographies
Worldwide
EMEA
Middle East- Africa
United Arab Emirates

Online Marketing Expanding in China to Counter Recession

June 22, 2009: 03:23 AM EST

Online advertising is taking off in China as marketers look for ways to boost the profile of brands and products in a tight economy. China has more than 300 million internet users, 100 million of them online gamers. Online advertising revenue reached $2.5 billion in the past year, according to an iResearch Inc report in February. Companies such as Coca-Cola, Unilever, Intel and Nike are increasingly associating their products with online games, and taking advantage of new websites that encourage interaction between consumers and producers.

Zhu Shenshen and Ding Yining, "New online tactics target consumers", Shanghai Daily, June 22, 2009, © Shanghai Daily Publishing House
Domains
PERSONAL CARE COMPANIES
Unilever
Geographies
Worldwide
Asia-Pacific
China

Brands Lose “Loyalists” as Consumers Seek to Cut Costs

June 22, 2009: 02:34 AM EST
Most brands lost more “loyalists” than they gained last year, because of the recession, says a study from Catalina Marketing and the CMO Council. More than half of consumers switched brands from 2007 to 2008, the study shows. Several factors seemed to influence people to stay loyal. Brands with strong advertising and marketing support; brands that contribute to home-prepared meals; brands that dominate their categories, and superpremium brands held on to more customers than others. The cost of defections can be high: Coke Classic revenue dropped 6 percent because of defections, while P&G's Cheer detergent dropped 19 percent. The study did not show if people were switching to rival brands or to private labels.
Jack Neff , "Package-Goods Brands Lose Loyalists in Recession", AdAge.com, June 22, 2009, © Crain Communications
Domains
PERSONAL CARE COMPANIES
Clorox
Procter & Gamble
Geographies
Worldwide
North America
United States of America

New Treatment for Grey Hair to Restore Original Color

June 22, 2009: 02:28 AM EST
Scientists say they have found a way to get rid of grey hairs and restore original hair color. The researchers at L'Oreal say the grey comes through when melanocytes die or no longer work properly, and that the cells lack the enzyme TRP-2. The scientists hope to re-create the enzyme's action and say the treatment could be available within two years as a shampoo or conditioner. Reaction from the market has been one of universal approval.
Dana Gloger, "SHAMPOO TO WASH THE GREY OUT OF YOUR HAIR", Daily Express, June 22, 2009, © Northern and Shell Media Publications
Domains
PERSONAL CARE COMPANIES
L'Oreal
Geographies
Worldwide
EMEA
Europe
United Kingdom
France

P&G Shifts Focus to Cost-Conscious Buyers, But Is it Too Late?

June 10, 2009: 04:28 AM EST
Procter & Gamble has taken a step back from its strategy of focusing on charging more for higher-quality products as it continues to perform poorly in comparison to key rivals Colgate-Palmolive and Clorox. CEO A.G. Lafley, tipped to be replaced in the near future, did a U-turn May 28 by announcing an intention to focus more on the “cost-conscious” consumer. Lafley expects this to be a lasting trend in the market, but observers are worried that it may be too little, too late for the company that practically invented consumer goods marketing.
John Jannarone , "Procter's Gamble: Down-Market Move", Wall Street Journal, June 10, 2009, © Dow Jones & Company, Inc
Domains
PERSONAL CARE COMPANIES
Clorox
Colgate
Procter & Gamble
Geographies
Worldwide
North America
United States of America

P&G Hands Reins to McDonald Amid Concerns over Recession

June 10, 2009: 04:10 AM EST
Procter & Gamble innovation guru and chief executive A.G. Lafley is tipped to be replaced on July 1 by another company veteran he has been mentoring, current chief operating officer Robert McDonald. Lafley has been criticized in some quarters for the way he has handled the recession, but other insiders say he has been wanting to move on for the past two years or so, and the transition was planned. Lafley made his name by turning the ailing company around, based on premium products and acquisitions.
Ellen Byron , "P&G Chooses a New CEO as It Adapts to Era of Thrift_06-10-09", Wall Street Journal, June 10, 2009, © Dow Jones & Company, Inc.
Domains
PERSONAL CARE COMPANIES
Procter & Gamble
Geographies
Worldwide
North America
United States of America

Lafley Takes Novel Approach to Beating the Recession

June 8, 2009: 02:33 AM EST
The recession is putting pressure on innovation guru A.G. Lafley to practice what he preaches in the company he runs, Procter & Gamble. P&G is losing ground to store brands, and commentators are wondering if it can claw back the customers it is losing. Lafley’s 1st quarter response was to raise prices, drawing support from some and skepticism from others. He also raised eyebrows by raising dividends. Figures suggest P&G’s spend on research and development is dropping, while advertising is holding its own. An unruffled P&G spokeswoman said that the dollars weren’t as important as the fact that a lot of innovation was still reaching the consumer. Sales of premium-priced products appear to be strong, and P&G says it has “a viable stable of cheaper brands”.
Christopher Steiner, "The Tide Changes", Forbes Asia, June 08, 2009, © Forbes.com LLC
Domains
PERSONAL CARE COMPANIES
Procter & Gamble
Geographies
Worldwide
North America
United States of America

GSK Pins Hopes on Consumer Healthcare Expansion

June 6, 2009: 05:43 AM EST
GlaxoSmithKline’s new CEO, Andrew Witty, is promoting the company’s consumer healthcare business as its mainstream pharmaceuticals face increasing competition from generics. The healthcare unit had sales of $6.4 billion last year, producing six of GSK’s 25 top-performing brands. Sales rose 3 percent in 2008, boosted by Aquafresh ($725 million), Lucozade ($613m) and Sensodyne ($582m). Another big seller, Ribena, continued to do well in the UK, but not so well overseas. Division head John Clarke is now eyeing overseas markets, and looking to develop partnerships with established players, including Coca-Cola and Pepsi. Science-based product innovation and acquisitions are also part of the development plans.
Graham Ruddick , "GSK Helping Aquafresh to earn its stripes_06-08-09", The Daily Telegraph, June 06, 2009, © Telegraph Media Group Limited
Domains
PERSONAL CARE COMPANIES
GlaxoSmithKline
Geographies
Worldwide
North America
EMEA
Asia-Pacific
United States of America
Canada
Europe
Middle East- Africa
Australia
China
India
Japan
New Zealand
United Kingdom
Russia
South Africa

Organic Producers Seek New Ways to Differentiate Products

June 3, 2009: 10:08 AM EST
Sales of organic products in the UK appear to be slowing as the recession takes hold. The Soil Association Organic Market Report says that sales of organic products grew 1.7 percent by value in 2008, mostly in the first six to nine months of the year, after “spectacular” growth in recent years. “Organic” has become a generic term, shared by niche and private label products and everything in between, and brands now have to find new ways to differentiate themselves. Claims such as “responsible sourcing” and “free range” are also competing for consumers’ attention. Focusing on a product’s natural and wholesome qualities is a good strategy, and this can be reflected in packaging to attract buyers.
Simeon Goldstein, "Organics: Tempting shoppers back to nature", Packaging News, June 03, 2009, © Haymarket Media Group Publication
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Other
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EMEA
Europe
United Kingdom

Recession Frugality May Become Ingrained, Pundits Say

June 1, 2009: 09:19 AM EST
Frugality may be here to stay, according to a number of commentators. The view is backed by research: between one third and one half of consumers say they will continue their money-saving strategies even after the recession ends, according to retail consulting firm Retail Forward. Consumers were beginning to place more emphasis on value and relationships before the recession hit, and this will continue, as will the desire to “do good” with purchases, for example by buying “environmentally friendly” products. Heavy discounts are here to stay, say some retailers, including Home Depot. Some voices, however, say that people adapt quickly, and will return to pre-recession habits as the economy improves.
Nat Ives, "Marketers Fear Frugality May Just Be Here to Stay_06-01-09", AdAge.com, June 01, 2009, © Crain Communications
Domains
PERSONAL CARE COMPANIES
Procter & Gamble
Geographies
Worldwide
North America
United States of America

Boom in Naturals Offers Scope for Multinationals

June 1, 2009: 06:24 AM EST
Marketers across the spectrum are pulling out all the stops to ensure their products are “green”, to capitalize on surging consumer interest in natural products. Major companies such as Unilever and Colgate are well positioned to take advantage of growth in the sector, riding on the backs of niche players who developed the market, says Carrie Mellage, director of Kline & Company’s Consumer Products practice. But it might not be a smooth path. The natural ingredients market is characterised by concerns about efficacy, traceability, authentication of ingredients, regulatory issues and ambiguity in the definition of “natural”, according to Dr. Lakshmi Prakash, Ph.D., vice president of innovation and business development, Sabinsa. Joshua Onysko, founder and chief executive officer of Pangea Organics, says it is “rare to find an organic or natural product that actually stands up to its claims”. Global standards have yet to be agreed, meaning consumers can be confused because countries, and even companies, have differing definitions of “organic” and “natural”.
Melissa Meisel, "Green Is the New Black", Happi.com, June 01, 2009, © Rodman Publishing / HAPPI
Domains
PERSONAL CARE COMPANIES
Colgate
L'Oreal
Other
Procter & Gamble
Unilever
Geographies
Worldwide
North America
EMEA
Asia-Pacific
Latin America
United States of America
Europe
Australia
Brazil
France

Store Brands Surge as Buyers Seek Cheaper Deals

May 26, 2009: 11:16 AM EST
Cash-conscious consumers are seeking out store brands as the economy stays in the doldrums. The Nielsen Co. said that store brand sales rose 8.5 percent year-on-year to reach $54.7 billion. The Food Marketing Institute said that store brands now make up 9.7 percent of items carried in a typical store, compared with 8.1 percent and 7.5 percent in the two previous years. Store brands are usually cheaper than name-brand products, partly because they don’t carry the same national distribution and marketing costs. Name brands have also been reluctant to drop prices despite falling commodity and transport costs. Some industry leaders are predicting that premium store brands will do better in future as baby boomers trade down but still seek higher quality.
Sandra Pedicini , "In tough economy, store brands are in demand", Orlando Sentinel , May 26, 2009, © Orlando Sentinel
Domains
PERSONAL CARE COMPANIES
Retailers & Private Label
Geographies
Worldwide
North America
United States of America

Herbal Shampoo Maker Claims to Control Hair Loss

May 26, 2009: 06:19 AM EST
Zulvera claims in a media release that its new shampoo, Zulvera, can prevent hair loss, enable hair growth and strengthen hair follicles. Based on herbs and herbal extracts, its main ingredient is Saw Palmetto, which blocks the action of Dihydrotestosterone (DHT), a natural metabolite that is thought to be responsible for 95 percent of hair loss in both men and women. The product was treated on animals and people before being released. However, many consumers have reported the product, sourced from India, to be a scam.
Victory Elissabeth , "Zulvera Shampoo has been created from herbs to fight hair loss_05-27-09", Pitch Engine, May 26, 2009, © PR Friend Press Releases
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Other
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Worldwide
North America
Asia-Pacific
United States of America
India

North Korean Toothpaste also Treats Bites, Eczema and Burns

May 25, 2009: 07:45 AM EST
A natural toothpaste that helps to prevent paradentitis, periodontitis and caries, and can be used on insect bites, eczema and burns, has been developed in North Korea (DPRK). The paste is made from microelements that treat stomatitis, and includes 10 pharmaceuticals made by traditional methods. According to an article published in North Korea, the toothpaste “increases salivation so as to immediately disintegrate and absorb carbohydrate, removes mouth smell and stimulates the digestion, thus keeping the mouth clean and making people feel fresh”.
"Natural Toothpaste with Special Remedial Result Developed in North Korea (DPRK) _05-26-09", Mathaba, May 25, 2009
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PERSONAL CARE COMPANIES
Other
Geographies
Worldwide
Asia-Pacific
South Korea

GSK Plans Major Media Push for Mouthwash, Gum and Toothpaste

May 21, 2009: 05:49 AM EST
GlaxoSmithKline plans to promote its mouthwash brand Corsodyl in a campaign that covers online media, television and press. Celebrity health experts will be used in public relations campaigns, and print ads will feature facts about gum disease and point to a website with information on causes, symptoms and treatments. The website will also promote a 21-day challenge based on using the company’s Consumer Healthcare arm’s Corsodyl Daily Gum & Tooth Paste. TV ads will also promote the company’s mint mouthwash. The promotion begins in June.
Camille Alarcon, "GSK pushes healthy gum message with Corsodyl_05-22-09", marketingweek.co.uk, May 21, 2009, © Centaur Media plc
Domains
PERSONAL CARE COMPANIES
GlaxoSmithKline
Geographies
Worldwide
EMEA
Europe
United Kingdom

Helen of Troy Loses some Luster

May 13, 2009: 03:46 AM EST
Helen of Troy sales in the year to the end of February 2009 fell 5 percent to $620 million, while earnings fell 6.5 percent to $83 million. The personal care and household goods maker said the market continues to be difficult and will continue that way for a time. Results from Global Fusion, bought from Procter & Gamble, will be included in the current year's accounts.
"Helen of Troy Ltd Reports FY2009 Earnings", Prnewswire.com, May 13, 2009, © Prnewswire
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PERSONAL CARE COMPANIES
Other
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Worldwide
North America
United States of America

Jergens Sets Foot in UK with Moisturisers

May 12, 2009: 05:25 AM EST
US bodycare company Jergens, owned by Kao of Japan, has entered the UK market with a moisturizer range. Jergens is backing the launch with a £5 million campaign, making it the country's second biggest bodycare advertiser, behind Dove. It is targeting the women's 18-45 age group, offering an alternative to more expensive natural products with the strapline ‘95% natural for 100% performance'. The company hopes to win over newly price sensitive consumers impacted by the recession. The products are available in Superdrug, Morrisons, Sainsbury's, Asda and Tesco.
Amy Golding, "Jergens to launch first range in the UK ", marketingmagazine.co.uk, May 12, 2009, © Haymarket
Domains
PERSONAL CARE COMPANIES
Kao
Geographies
Worldwide
EMEA
Asia-Pacific
Europe
Japan
United Kingdom

Woman Want to be Younger All Over

May 12, 2009: 04:08 AM EST
Women now want anti-aging for their whole body and not just their face, and the market is changing to cater for this trend. But, as the recession continues, consumers might try to save money by going for multi-purpose rather than specialist products. The woman's body care sector in the UK grew £297 million in 2008 - up 23% since 2003 - according to Mintel, pushed partly by added interest in products with tanning properties, created by the launch of Johnson & Johnson's Holiday Skin in 2005. Mintel predicts the market will grow 2% a year to reach £332 million, largely driven by foot care. The over 45 sector is likely to grow and Dove is one of the few mass market groups targeting this. Unilever dominates the body care market.
Jane Bainbridge, "Sector Insight: Women's bodycare", marketingmagazine.co.uk, May 12, 2009, © Haymarket
Domains
PERSONAL CARE COMPANIES
Avon
Beiersdorf
Johnson & Johnson
L'Oreal
Other
Unilever
Geographies
Worldwide
EMEA
Europe
United Kingdom

Shiseido Gets Busy in China with New Outlets

May 11, 2009: 05:27 AM EST

Japanese cosmetics and beauty specialist Shiseido plans to open 700 new outlets in China this year, bringing the total to 4,000. The Maquillage brand will also be promoted this year. The company plans to increase sales by more than 20 percent in 2010 to $100 million and the number of customers to 5 million. China's cosmetics market is estimated to be worth about $900 million, with L'Oreal the biggest seller.

"Shiseido to open 700 stores in China ", Nikkei Weekly, May 11, 2009
Domains
PERSONAL CARE COMPANIES
L'Oreal
Shiseido
Geographies
Worldwide
Asia-Pacific
China
Japan

Skintimate,Edge Shave Brands up for Sale

May 7, 2009: 05:50 AM EST
SC Johnson is said to be wanting to sell its Edge and Skintimate shave gels business, which is valued around $200 million. The mostly likely buyer is Energizer, which sells the same-name household batteries and owns the Schick shave brands.
Julie MacIntosh , "SC Johnson looks to cut shaving business", The Financial Times, May 07, 2009, © The Financial Times Ltd.
Domains
PERSONAL CARE COMPANIES
SC Johnson
Geographies
Worldwide
North America
United States of America

Home Laundry Sales Down the Drain

May 7, 2009: 05:39 AM EST
US sales of home laundry products will fall 0.2 percent in 2009, according to Mintel, compared with an earlier prediction of a 2 percent rise. The agency says the economic downturn has made consumers buy products that cost less per ounce. Procter and Gamble says that consumers are switching to its cheaper products, while Whirlpool has suffered a 36 percent drop in sales as consumers are cutting down on purchases.
Teresa F. Lindeman, "Economic crunch is changing people's laundry habits", Pittsburgh Post-Gazette, May 07, 2009, © PG Publishing Co.
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Procter & Gamble
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North America
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Unilever to Focus on Customers

May 7, 2009: 05:58 AM EST
Unilever says customer innovation centers will be created for testing new products and conducting consumer research in the United States, Europe and Asia to improve customer feedback and reaction. The company also wants to develop fewer products but get them to market quicker. Separately, the company says its business policy of not announcing financial targets will be continued, which Unilever says has the backing of investor Warren Buffett.
"Unilever won't return to issuing targets", Reuters , May 07, 2009, © Reuters
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Unilever
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Sales to Drop in 2009 for Beiersdorf

May 5, 2009: 05:13 AM EST
Beiersdorf of Germany, maker of Nivea, says profits and turnover in 2009 will be slightly below those of 2008 because of a worsening market. Sales in the first three months were down 6 percent. However, the company expects the consumer division, which accounts for almost 90 percent of sales, to grow faster than the market average.
Nicola Leske, "Beiersdorf sees lower 2009 sales and margin", Reuters, May 05, 2009
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Beiersdorf
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Germany

Health Warning at P&G Puerto Rico Plant

May 5, 2009: 05:53 AM EST
Procter and Gamble has been warned about unhygienic conditions at a manufacturing plant in Puerto Rico that makes Olay and Vicks products. The Food and Drug Administration says rules have not been followed for cleaning maintenance equipment and that products may have become contaminated. P&G says the problems have not affected the safety of any products, but will carry out a review.
"FDA warns P&G about plant conditions", Cincinnati.com, May 05, 2009, via The Associated Press
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Procter & Gamble
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Worldwide
North America
United States of America

Church and Dwight Bucks the Recession

May 5, 2009: 05:36 AM EST
Net sales for Church and Dwight rose 5 percent to $580 million for the first quarter of 2009. The household goods group, which makes the Arm & Hammer range, says that earnings were helped by the acquisition of Coty beauty products. Foreign sales fell 17 percent while domestic turnover was up 14 percent.
Church & Dwight, "Church & Dwight Reports Record First Quarter Earnings", ChurchDwight.com, May 05, 2009
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Church & Dwight
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North America
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Canada
Australia

No TV Ads for Huggies and Old Spice

May 4, 2009: 06:54 AM EST
Kimberly-Clark and Procter & Gamble are shunning TV advertising for the first time for two of their products, Huggies and Old Spice respectively. Digital, print and word-of-mouth methods are being used instead. The companies are following up with TV commercials and will continue to use TV for other advertising. A study by the Council on Research Excellence found that almost everyone in the US depends on TV for most of their video and only 0.5 percent use online sources. The Advertising Research Foundation found that there has been no erosion in return on investment from TV ads.
Jack Neff, "P&G Old Spice Launches to Go TV-Free", Adage.com, May 04, 2009
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Procter & Gamble
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Worldwide
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Clorox Has Clear Future

May 4, 2009: 06:03 AM EST
Household and kitchen cleaning products maker Clorox has a bright future, because its range is seen as having long-term quality. Brita, Burt's Bees and Green Works together account for 10 percent of sales, while Green Works is thought to control about 40 percent of the market for natural home-cleaning products and has about $100 million in annual sales. About 80 percent of the California company's sales are domestic, meaning that it has been hurt less than competitors by a rising dollar. Although Clorox was criticized for paying $900 million for Burt's Bees, which has about $150 million in sales, the distribution channel is being greatly widened.
Dimitria Defotis , "Clorox Investors Could Clean Up", Barrons.com , May 04, 2009
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Clorox
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P&G Sets up Mom Bloggers

May 4, 2009: 06:42 AM EST
Procter and Gamble is paying more attention to what it calls "mom bloggers", following the trend set by rival Johnson and Johnson. P&G's Pampers is hosting the bloggers at the Cincinnati headquarters to influence their views on baby care products. A problem with this marketing tactic is the question of impartiality of people whose expenses are all paid for. And there is the difficulty of controlling instant online views. The company says the key is to make an immediate response to criticism.
"P&G invites top mom bloggers ", Business24-7.ae , May 04, 2009
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Johnson & Johnson
Procter & Gamble
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Worldwide
North America
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P&G Looks to New Deodorant to Increase Sales

May 1, 2009: 04:29 AM EST
Procter and Gamble is pinning its hopes on a new men's deodorant to complement the Old Spice brand and together rack up $1 billion in sales. Ever Clear is said to contain ingredients that do not leave a residue. Old Spice has 25 percent of the US market with $250 million a year in sales. Men's deodorant sales totaled about $1 billion in the US in 2008.
Evan West, "Smells Like a Billion Bucks", Fast Company, May 01, 2009
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Procter & Gamble
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Worldwide
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United States of America

Companies Adjust Marketing to Swine Flu Pandemic

April 30, 2009: 07:31 AM EST
Health and consumer goods companies are adjusting their advertising to emphasize hygiene and show that their products help to prevent swine flu. Dial says that hand washing with its soap kills germs; Johnson and Johnson is changing its Purell website and Lysol is increasing production because of greater demand. HandClens of California is doubling its budget and promotional efforts. Online retailers are using online search ads to market anti-swine flu products. New York ad agency Digo is producing designer face masks.
Emily Steel, "Soap Makers, Others Hitch Ads to Swine Flu ", Wall Street Journal, April 30, 2009, © Dow Jones & Company
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Henkel
Other
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Unilever, P&G Lose Danish Labeling Case

April 30, 2009: 07:35 AM EST
Denmark's Supreme Court says Unilever and Procter and Gamble must follow EU rules on labeling. The two companies had rejected a government ruling that they could not label their products on guidelines from the industry association Aise.
"Unilever and P&G lose detergent labelling case", ENDS Europe, April 30, 2009
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Procter & Gamble
Unilever
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Worldwide
EMEA
Europe
Denmark

Big Hopes for GSK Toothpaste in Thailand

April 29, 2009: 03:31 AM EST
GlaxoSmithKline is aiming to make its Parodontax toothpaste the biggest seller in Thailand in the next three years, with 15 percent of the market, compared to 2 percent now. The toothpaste market overall is reported to be worth Bt5.5 billion, growing about 3 per cent and segmented into regular toothpaste (50 per cent), herbal (15 per cent), whitening (7 per cent), and therapeutic (30 per cent).
Kwanchai Rungfapaisarn, "GSK eyes top spot for Parodontax", nationmultimedia.com, April 29, 2009
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GlaxoSmithKline
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Viet Nam

P&G Takes More Notice of Men

April 29, 2009: 03:49 AM EST
Procter & Gamble is shaking up its beauty and grooming division to appeal specifically to men as well as women. New products will also be developed for luxury outlets and salons. The division has suffered recently and in the last quarter of 2008 beauty sales fell 4 percent and grooming sales 7 percent to $2 billion. The new approach is seen as a result of the takeover of Gillette in 2005.
Ellen Byron, "P&G Makes a Bigger Play for Men", Wall Street Journal, April 29, 2009, © Wall Street Journal
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Procter & Gamble
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Worldwide
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United States of America

Bloggers Used to Boost Company Profiles on Web

April 28, 2009: 08:52 AM EST
General Mills has recruited more than 900 bloggers who receive free products in return for making comments on the company’s MyBlogSpark site. The bloggers, 80 percent of whom are mothers, are eligible for sampling campaigns, product coupons, and advance advice of new ad campaigns. They don’t have to write good things about General Mills or its products, but a site requirement reads: "If you feel you cannot write a positive post regarding the product or service, please contact the MyBlogSpark team before posting any content." They also don’t have to disclose their personal interest. Other companies, including Procter & Gamble, Johnson & Johnson and Wal-Mart, are also ramping up their efforts to use bloggers. Media commentators say that anyone participating in these schemes should disclose their active participation, including receipt of free products and other inducements. MyBlogSpark’s 910 bloggers currently attract an audience of 8 million visitors, according to General Mills.
Brian Morrissey , "General Mills Recruits Blog Backers", Adweek, April 28, 2009, © Nielsen Business Media, Inc.
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Johnson & Johnson
Procter & Gamble
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Worldwide
North America
United States of America

Grocery and Food Giants Support Outlets to Boost Sales

April 28, 2009: 03:14 AM EST
Two of the world’s grocery and food-product giants, Unilever and Nestle, have unveiled plans to boost sales and encourage spending in Thailand in the current economic downturn. Unilever Thai Group of Companies is discounting 300 products by 45 percent from April 30 to June 4 in 100,000 retail outlets throughout the country, while Nestle (Thai) has sent more than 200 representatives to help retail outlets in Bangkok display and promote the Bear brand of powdered milk. The campaign is a world-first for Unilever. The campaign aims “to help cash-strapped Thai consumers by giving them more value for money,” said Bauke Rouwers, chairman of Unilever Thai Group of Companies. “It also hopes to help steer the country out of the crisis and move ahead," he said.
Pitsinee Jitpleecheep , "Bold campaigns to spur sales", Bangkok Post, April 28, 2009, © The Post Publishing Public Company Limited
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Unilever
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Thailand

Unilever Resorts to Price Slashing in Thailand

April 28, 2009: 03:14 AM EST
Unilever in Thailand is resorting to huge discounts on its products to ride the tide of the recession. The company is spending $35 million on discounts of up to 45 percent, the most it has yet offered. Nestle in Thailand is also trying to help retailers cope with the current downturn by strengthening sales and merchandising through its Sales Blitz campaign.
Pitsinee Jitpleecheep , "Bold campaigns to spur sales", Bangkok Post, April 28, 2009
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Unilever
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