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Shiseido Travel Retail Opens Global Design Center In Singapore

November 11, 2016: 12:00 AM EST
Shiseido Travel Retail opened the company's Global Design Center at its Singapore headquarters. Introduced on October 1, 2016, the design center is created to meet the company's design and creative requirements in-house. It will focus on retail design & project management, visual merchandising, and creative studio.
Martin Moodie, "‘Praise the virtues of the Earth’ – Shiseido Travel Retail unveils Global Design Centre", The Moodie Davitt Report, November 11, 2016, © The Moodie Davitt Report
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Unilever China Wins Sustainability Award From British Chamber Of Commerce Shanghai

November 10, 2016: 12:00 AM EST
Unilever China won the Sustainable Business Award of British Business Awards 2016. Created by the British Chamber of Commerce Shanghai in 2008, the Awards highlight and promote “excellence in innovation, enterprise, and endeavor in the British and Chinese business communities.” Among the criteria of the award are the presence of “identified vision and set of values” and integration of sustainability in business strategy and practices in the country.
"Unilever Wins Sustainable Business Award of British Business Awards 2016", PR Newswire, November 10, 2016, © PR Newswire
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Henkel Consumer Goods Relocates North America Headquarters To Connecticut

November 10, 2016: 12:00 AM EST
Henkel Consumer Goods Inc. said it has signed a lease for office space in downtown Stamford, Connecticut, which will function as the company's headquarters in North America. Part of the company's future expansion plans, the new headquarters follows Henkel's acquisition of area-based Sun Products in September 2016. Also, the company announced the relocation of its Arizona operations to Stamford.
"Henkel Consumer Goods Inc. Announces Location for New Stamford Headquarters", Henkel Corporation, November 10, 2016, © Henkel Corporation
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Shiseido Sets Sights On Becoming A Global Fragrance Leader

November 9, 2016: 12:00 AM EST
President and CEO Shiseido Group EMEA Louis Desazars laid out plans for Shiseido to become one of the top five prestige players in EMEA and a top ten global player. Specifically, the company aims to boost its global market share in fragrance from 5.8% to 9% within five years. Desazars said “The ambition is to grow this major business and more than double it to reach €1 billion in the next ten years and enter the global fragrance top ten.” From January 1, 2017 Shiseido’s Paris-based Beauté Prestige International (BPI) will be phased out as a corporate brand to make way for the group’s new Global Fragrance Centre of Excellence.  Seeking to become a major fragrance player is a bold move for a Japanese corporation where companies have traditionally focused on skincare and cosmetics.  Of special focus will be the Dolce & Gabbana that Shiseido plans to leverage with a key priority being boosting brand visibility in stores. 
Clare Austin, "Interview: Shiseido on the scent of becoming a global fragrance player", The Moodie Davitt Report, November 09, 2016, © The Moodie Davitt Report
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Sephora Faces Trademark Infringement Lawsuit From Green Heart Labs

November 8, 2016: 12:00 AM EST
Beauty retailer Sephora has been sued by Green Heart Labs for allegedly violating the company's trademark for its Aha! Moment! skincare product. According to the lawsuit, Sephora has failed to stop selling the brand Drunk Elephant, which Green Heart Labs claims is using the trademark to promote its product. Green Heart Labs also claims the infringement “has caused injury to its business, goodwill, and property.”
Deanna Utroske, "Sephora caught up in trademark lawsuit", Cosmetics Design, November 08, 2016, © William Reed Business Media SAS
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Henkel Reports Strong Sales Growth In 3Q 2016

November 8, 2016: 12:00 AM EST
Henkel reported sales grew 3.4 percent to €4.748 billion in the third quarter of 2016, compared with the same period in the previous year. Organic sales rose 2.8 percent, with EBIT improving by 0.7 percentage points to 17.6 percent. According to the company, its Laundry & Home Care business posted organic sales growth of 4.0 percent, driven by volume increases. Also, its Beauty Care business unit reported sales expanded by 2.6 percent during the period.
"Henkel Quarterly Report Q3/2016", Henkel, November 08, 2016, © Henkel AG & Co. KGaA
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Signal Toothpaste Brand Launches First Facebook Messenger Campaign

November 7, 2016: 12:00 AM EST
Unilever's toothpaste brand Signal launched “Little Brush Big Brush,” the brand's first Facebook Messenger campaign. Using a 21-day behavioral change program, the campaign aims to help families with children to develop improved toothbrushing habits. Also, the campaign delivers its core message using 21 designed-for-children animated videos featuring animal characters.
Alex Spencer, "Unilever’s Signal Uses Facebook Messenger for 21-day Behaviour Change Campaign", Mobile Marketing, November 07, 2016, © Dot Media
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Fluid Ads Wins Top Honors In Competition For “Next Big Thing” In Ad Technology

November 7, 2016: 12:00 AM EST
Unilever and marketing/advertising expo Ad:tech conducted a contest during the early November event to determine “The Next Big Thing” in advertising technology. The winner among 15 finalists was Fluid Ads, which demonstrated a technology that allows brands and agencies to create HTML5 multi-shape, multi-device ads in a matter of seconds. The technology was able to deliver in real-time 480 dynamic ads in five minutes – more than one a second. Product Director Dan Cohen created a dynamic campaign for Unilever food spread Marmite by shifting the messages and images to target different days of the week and times of the day. [ Image credit:© Fluid Ads ]
"Fluid Ads – Winners of ad:tech and Unilever's Next Big Thing 2016", News release, Fluid Ads, November 07, 2016, © Fluid Ads
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Unilever Starts Building Joint Venture Factory In Cuba

November 4, 2016: 12:00 AM EST
Unilever-Suchel SA, the consumer goods company’s joint venture with Cuban state-owned company Intersuchel S.A, began construction of the $35-million soap and toothpaste factory in the country’s Mariel special development zone. Highlighting Cuba’s growing ability to attract foreign investments following President Raul Castro’s efforts to reform the economy, the factory will manufacture personal care products, such as Sedal shampoo and Rexona deodorant. Unilever was one of the first companies to establish a venture in the country after Cuba allowed some Western investment in the 1990s. In 2012, the company left following a dispute over controlling interest in a joint venture.
Sarah Marsh , "Cuba, Unilever start work on joint soap and toothpaste factory", Reuters, November 04, 2016, © Reuters
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Revlon Posts Strong Sales Gains In 3Q 2016

November 4, 2016: 12:00 AM EST
Beauty brand Revlon, Inc., reported net sales jumped 28.3 percent to $604.8 million in the third quarter of 2016, compared with the same period in the previous year. On a pro forma basis, total net sales increased 1.0 percent to $745.1 million, compared with the previous year. As reported net loss was $4.7 million, while pro forma net loss was $0.5 million. Total adjusted EBITDA was $113.4 million, an increase of 34.8 percent from the previous-year quarter.
"Revlon Reports Third Quarter 2016 Results", Revlon, November 04, 2016, © Revlon Consumer Products Corporation
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Natura Is 19th-Largest Company, Beauty Packaging Magazine Says

November 3, 2016: 12:00 AM EST
Natura was ranked number 19 on the Beauty Packaging’s Top 20 Companies list for 2016. In 2014, the beauty company’s net revenue dropped to $2 billion, hampered by Brazil’s higher taxes and currency devaluation. Also, the country’s cosmetics, fragrances, and toiletries market contracted by 6 percent. In 2015, overseas operations accounted for almost 30 percent of the company’s net revenue, with international operations growing 47 percent in the last five years.
"Natura is Number 19 at Beauty Packaging Magazine’s Top 20 Companies List", Beauty Packaging , November 03, 2016, © Rodman Media
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Unilever Names New Foundry Head

November 3, 2016: 12:00 AM EST
Unilever named Jonathan Hammond as head of the company's start-up collaboration program Foundry, following Jeremy Basset's departure from the company. Hammond has more than eight years of experience working at Unilever, with most of those years in brand management positions in Australia. He was named global marketing strategy manager for Unilever Foundry in September 2016.
Simon Gwynn, "Unilever appoints new head of Foundry as Jeremy Basset announces departure", Campaign Live, November 03, 2016, © Haymarket Media Group Ltd.
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Church & Dwight Reports Slightly Higher Sales In 3Q 2016

November 3, 2016: 12:00 AM EST
Church & Dwight Co., Inc., reported net sales rose 1.0 percent, or $8.9 million, to $870.7 million in the third quarter of 2016, compared with the same period in the previous year. According to the company, sales growth was driven by the 2.2 percent global consumer net sales growth. Global consumer organic sales rose 2.5 percent, driven by the 3.0 percent growth in volume, the company said. However, the company's Specialty Products business saw sales drop 11.3 percent, hampered by further weakening in the dairy economy. Total organic sales grew 1.2 percent, supported by volume growth of 1.7 percent, the company said.
"Church & Dwight Reports Third Quarter Results", Church & Dwight, November 03, 2016, © Church & Dwight Co., Inc.
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Beiersdorf Reports Sales Gains In First 9 Months Of 2016

November 3, 2016: 12:00 AM EST
Beiersdorf reported organic group sales for the first nine months of 2016 grew 2.9 percent to €5.032 billion, while nominal sales declined 0.1 percent to €5.035 billion. Consumer business posted a 3.2 percent growth in organic sales during the period, while nominal sales rose 0.1 percent from €4.172 billion to €4.177 billion. Sales of Nivea skincare products increased 3.6 percent year on year, while Eucerin sales rose 2.9 percent.
"Beiersdorf's (BDRFF) CEO Stefan Heidenreich on Q3 2016 Results - Earnings Call Transcript", Seeking Alpha, November 03, 2016, © Seeking Alpha
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Dr. Hauschka Skin Care Names New CEO

November 2, 2016: 12:00 AM EST
Natural beauty brand Dr. Hauschka Skin Care, Inc., named Martina Joseph as the company's new CEO. With more than 20 years of professional experience in the natural beauty market, Joseph was previously general manager for Bliss North America. Before that, she was head of North American marketing, sales, and education for Carol's Daughter, Jurlique and Nude Skincare.
"Dr. Hauschka Skin Care, Inc. Welcomes New CEO Martina Joseph", PR Newswire, November 02, 2016, © PR Newswire Association LLC
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Unilever's Signal Pepsodent Brand Launches Facebook Campaign Encouraging Children To Brush Teeth

October 20, 2016: 12:00 AM EST
Unilever's oral care brand Signal Pepsodent launched a Facebook chatbot designed to encourage children to brush their teeth. Created by R/GA London, the chatbot is part of the brand's campaign, “Little Brush, Big Brush.” Offering free access to 21 episodes of animated videos, the campaign seeks to inspire parents and children to brush their teeth together.
Rebecca Stewart, "Unilever is using Facebook chatbots to encourage kids to brush their teeth", The Drum, October 20, 2016, © Carnyx Group Ltd
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Shiseido Works With Microsoft To Create Virtual Makeup App

October 20, 2016: 12:00 AM EST
Shiseido partnered with Microsoft to create Telebeauty, a software designed to apply virtual makeup to a user's video image while taking part in a teleconference. Women using the app can choose from four palettes, natural, trend, cool, and pretty, before joining the teleconference call. Designed to distinguish between the user's face and the background, Telebeauty scans the user's face and adjusts the skin tone, and covers pores, dark spots, and pimples with a “digital beauty balm.”
Lila MacLellan, "Shiseido partnered with Microsoft to create a make-up filter for women who telecommute", Quartz, October 20, 2016, © The Atlantic Monthly Group, Inc.
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The Body Shop Opens First Pop-Up Store In Canada

October 20, 2016: 12:00 AM EST
Beauty retailer The Body Shop opened a pop-up store in Toronto’s Yorkville neighborhood, the company’s first in Canada. Designed for testing new installations and activations and promote holiday gifts, the store features iPad tablets that display videos highlighting the retailer’s Bio Bridges rainforest awareness program. Also, the store includes an installation for Body Butter products that tells stories about the company’s partnerships with community-based suppliers of shea nuts and other materials.
Rebecca Harris , "The Body Shop pops up in Yorkville", Marketingmag, October 20, 2016, © Rogers Media Inc.
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L'Oreal Paris Opens First Boutique In France

October 20, 2016: 12:00 AM EST
L’Oreal Paris opened its first boutique in France during the 2016 Paris Fashion Week. Located under a trompe l’oeil Eiffel Tower, the L’Oreal Makeup Designer/Paris boutique features more than 600 products, 150 of which are store exclusives. Also, every month, the store will highlight a limited-edition makeup collection from makeup designer Karim Rahman. Consumers can test the products and virtually try them using the Makeup Genius augmented reality app.
"L'Oreal Paris introduces its First Boutique", L'Oreal , October 20, 2016, © L’Oréal
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Johnson & Johnson Posts Strong Sales Growth In 3Q 2016

October 18, 2016: 12:00 AM EST
Johnson & Johnson reported sales grew 4.2 percent to $17.8 billion in the third quarter of 2016, compared with the same quarter of the previous year. Operational sales results rose 4.3 percent, with the negative impact of currency at 0.1 percent, the company said. Sales in the US jumped 6.7 percent, while international sales increased 1.5 percent, showing operational growth of 1.7 percent and negative currency impact at 0.2 percent. Venezuela operations adversely affected global operational sales growth by 30 basis points and international sales growth by 70 basis points.
"Johnson & Johnson Reports 2016 Third-Quarter Results", Johnson & Johnson, October 18, 2016, © Johnson & Johnson Services, Inc.
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Revlon Enlists Ciara As Brand Ambassador

October 18, 2016: 12:00 AM EST
Beauty brand Revlon named singer, model, and actress Ciara as its latest brand ambassador. Named after a Revlon fragrance introduced in 1973, Ciara brings with her almost 14 million Instagram followers. Looking back at her childhood and early family life, Ciara could almost say that her coming to Revlon was a matter of fate.
Allison Collins , "Revlon Lands Ciara as Latest Celebrity Ambassador", WWD, October 18, 2016, © Fairchild Fashion Media
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Church & Dwight Awards Digital Creative Accounts To Razorfish And ICrossing

October 18, 2016: 12:00 AM EST
Church & Dwight appointed Publicis-owned Razorfish as its lead digital creative agency for the Trojan, First Response, Batiste Dry Shampoo, RePhresh, and Replens brands. Also, the company named Hearst's iCrossing as agency in charge of digital marketing for its OxiClean, Oragel, Nair, and Vitafusion brands. Razorfish's responsibilities will include creative, strategy, data and consumer insights, search, and social media, while iCrossing will focus on creative, strategic planning, technology, and content marketing.
Lindsay Stein, "Church & Dwight Taps Razorfish, iCrossing for Digital Creative", Advertising Age, October 18, 2016, © Crain Communications
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Colgate Collaborates With Country Music Association Awards To Launch Social Media Campaign

October 17, 2016: 12:00 AM EST
Colgate has partnered with the Country Music Association Awards to launch a campaign featuring country singer Jana Kramer. As part of the celebration of the 50th edition of the CMA awards, the brand is working with Kramer for a two-week social media campaign. Fans of country music can interact with Kramer during the campaign period through various ways, including video tips, live chats, and a Snapchat scavenger hunt.
Danny Parisi, "Colgate Scavenger Hunt Initiates Digital Meet-And-Greet for Country Music Fans", Mobile Marketer, October 17, 2016, © Napean LLC
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Coty Closes In On Acquiring Haircare Company GHD

October 16, 2016: 12:00 AM EST
Coty is close to acquiring UK-based haircare products manufacturer GHD. There are no details on how much Coty plans to pay for GHD; however, according to a company that tried unsuccessfully to buy the company earlier, it is likely to be much higher than ₤400 million. Private equity firm Lion Capital put up GHD for sale earlier in 2016, with a number of cross-border merger and acquisition deals having been made following the drop in sterling's value after the UK's vote to leave the EU.
Mark Kleinman, "US beauty giant Coty to swoop on £400m GHD", Sky News, October 16, 2016, © Sky UK
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Tesco Settles Pricing Dispute With Unilever

October 14, 2016: 12:00 AM EST
UK retailer Tesco and Unilever have settled their pricing dispute caused by the drop in the pound's value following the country's vote to leave the European Union. Before settling the dispute, Tesco suspended sales of some Unilever products on its online store. Industry sources revealed that Unilever had demanded 10 percent increases in the prices it charges the country's big 4 supermarkets for a wide range of products.
James Davey and Martinne Geller , "Tesco, Unilever settle prices row after pound's Brexit dive", Reuters, October 14, 2016, © Reuters
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Henkel's Krefeld Fragrance Center Continues Decades-Long Passion For Scents

October 14, 2016: 12:00 AM EST
Henkel's Fragrance Center in Krefeld is one of the three largest manufacturers of perfume oil in Germany. Established in 1956, the company's in-house fragrance factory produces about 10,000 tons of perfume oil each year. Henkel's perfumers use more than 1,000 natural and synthetic substances to create scents for laundry detergents, cleaning products, soaps, and shampoos.
"A 60-year-old passion for perfume", Henkel, October 14, 2016, © Henkel Corporation
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Lifebuoy Marks 2016 Global Handwashing Day With High 5 Campaign

October 14, 2016: 12:00 AM EST
Unilever's Lifebuoy soap brand launched “High 5 for Handwashing,” a campaign promoting child health by encouraging people to wash their hands. Part of the company's 2016 Global Handwashing Day celebrations, the campaign seeks to highlight the importance of good hygiene habits, including washing hands with soap. With about 1.4 million children dying from diarrhea or pneumonia every year, Lifebuoy aims to reach 1 billion people with handwashing messages by 2020 through its Help a Child Reach 5 campaign.
"Lifebuoy celebrates Global Handwashing Day with a ‘High 5’", Unilever, October 14, 2016, © Unilever
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Ulta Plans To Expand Store Network To Double Market Share

October 13, 2016: 12:00 AM EST
Beauty retailer Ulta aims to expand its market share in the next several years by opening new stores, growing its online business, and improving store productivity. Company CEO Mary Dillon said she expects Ulta to double its share of the $127 billion beauty market in the US from the current 4 percent. At the company's latest analyst and investor day, Ulta adjusted comparable-store sales growth forecast for 2017 to 2019 from 5‒7 percent to 7‒9 percent. Also, the company raised its same-store sales growth outlook from 11‒13 percent to 14‒15 percent.
Abigail Stevenson, "Ulta Beauty CEO Wants to Double Market Share", CNBC, October 13, 2016, © CNBC LLC
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Unilever Posts Strong Sales Growth In 3Q 2016

October 13, 2016: 12:00 AM EST
Unilever reported sales grew 3.2 percent in the third quarter of 2016, compared with the same period in 2015. At constant exchange rates, sales increased 3.4 percent. For the first nine months of the year, sales grew 4.2 percent, with price up 2.8 percent and volume up 1.3 percent. Sales in emerging markets grew 7.2 percent, with price up 5.5 percent and volume up 1.6 percent. At constant exchange rates, sales rose 4.7 percent, while turnover, at current rates, dropped 1.8 percent.
"Unilever Trading Statement Third Quarter 2016", Unilever, October 13, 2016, © Unilever
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Ulta Widens Expansion Plans, Announces Plan To Open 1,400‒1,700 Stores In US

October 13, 2016: 12:00 AM EST
Beauty retailer Ulta Salon Cosmetics & Fragrance Inc. announced plans to expand its store network by opening 1,400‒1,700 locations from its current 900. Significantly higher than the company's previously announced plan to have 1,200 stores in the US by 2019, the planned expansion is in line with Ulta CEO Mary Dillon's aim of doubling market share in the next several years. Also, the company aims to increase online sales to $1 billion, with Ulta raising its revenue forecasts for the year.
Khadeeja Safdar , "Ulta Bucks Retail Trend, Plans New Stores, Lifts Outlook", Wall Street Journal , October 13, 2016, © Dow Jones & Company, Inc.
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Coty Names Ukonwa Ojo Global SVP For CoverGirl Brand

October 13, 2016: 12:00 AM EST
Coty appointed Ukonwa Ojo, former senior global director for Unilever's Knorr brand, as global senior vice-president of the beauty company's CoverGirl brand. Ojo will manage CoverGirl's strategy, innovation, advertising, and communication.
"Ukonwa Ojo leaves Unilever for CoverGirl role", Campaign Live, October 13, 2016, © Haymarket Media Group Ltd.
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Tesco Removes Unilever Products From Online Store Following Price Dispute

October 12, 2016: 12:00 AM EST
Tesco has removed dozens of Unilever brand products from its online store following a dispute between the companies over prices. Worsening tensions between suppliers and retailers, the disagreement highlights the adverse economic impact of the UK's exit from the European Union. Unilever has been working to raise the prices of products it supplies to the country's big 4 supermarkets by about 10 percent, claiming it needs to recover losses caused by higher cost of imported materials. Grocers, however, are opposing Unilever's demands for higher prices, saying some of the products are actually made in the UK.
"Tesco pulls Unilever goods from website over price row", Reuters, October 12, 2016, © Reuters
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New Avon Names Anjana Srivastava As President Of Health And Wellness Business

October 12, 2016: 12:00 AM EST
New Avon LLC said it has appointed Anjana Srivastava as the company's president of its Health and Wellness business in the US. Srivastava's appointment highlights the company's plan to expand into the health and wellness market, which accounts for 33.5 percent of total sales in the direct selling channel. Also, health and wellness is the fastest-growing segment in the channel, expanding 16.3 percent to $12.1 billion in 2015.
"Avon Begins Expansion Into Health & Wellness With New Hire", Avon, October 12, 2016, © New Avon LLC
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Beauty Architects Launches Masqueology Line Of Skincare Face Masks In US

October 12, 2016: 12:00 AM EST
South Korea-based Beauty Architects launched its Masqueology line of skincare face masks in the US. Aimed at the affordable segment of the market, Masqueology face masks are available in 3,000 Walmart stores across the country and online. Beauty Architects said it plans to expand into the body and hair care markets. Also, the company plans to launche a line of deep treatment hair masks with treated ingredients to moisturize the hair, create volume, and repair damaged hair.
Natasha Spencer, "South Korea innovates global face mask market", Cosmetics Design , October 12, 2016, © William Reed Business Media SAS
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Mobile Ads Work Hand-In-Glove With TV To Increase FMCG Purchase Intent

October 11, 2016: 12:00 AM EST
An advertising experiment that involved the Pond’s skin cream brand has confirmed that TV ads supplemented and reinforced by mobile ads are more effective in delivering “an experiential element” that improves purchase intent. Unilever worked with InMobi and Mindshare to test the hypothesis that multi-screen ad campaigns – TV plus smartphone – would be more effective than just TV alone in moving the skin cream product. The hypothesis proved correct: the mobile ad boosted purchase intent by 50 percent and interest in the product by 15 percent when the mobile ad was seen after the TV commercial.
Charlotte McEleny, "Synching mobile ads to TV creative improves purchase intent, finds Unilever", The Drum, October 11, 2016, © Carnyx Group
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National Advertisers Seek Multicultural Help In Improving Marketing

October 10, 2016: 12:00 AM EST
The trade group that represents companies that spend a total of $300 billion a year on national brand advertising announced an alliance of senior “thought leaders” from the African American, Hispanic, Asian, and LGBT communities to develop a blueprint for multicultural marketing in the U.S. The Association of National Advertisers says the new Alliance for Inclusive & Multicultural Marketing (AIMM) would facilitate brand marketing to diverse racial and cultural groups. Among the specific goals of the AIMM: share multicultural marketing examples; drive ROI, primarily through marketing effectiveness; disseminate best practices of multicultural and diverse demographic segments; and through a robust communications program; and create unique marketplace experiences providing insights into the multicultural arena.
"ANA Forms New Multicultural Marketing Alliance", News release, Association of National Advertisers, October 10, 2016, © Association of National Advertisers
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FMCG Marketers Are Catching On To The Power Of Facebook’s Resources

October 7, 2016: 12:00 AM EST
Facebook not only offers FMCG marketers a treasure trove of online customer data, it offers targeted ad solutions and insight tools for a wide range of products. Big FMCG marketers like Procter & Gamble, Reckitt Benckiser and L'Oreal have made use of Facebook’s resources to boost sales of products like razors, condoms, and hair removal cream. Reckitt used Facebook to target Indian men with cricket-themed condom ads. Last March, Facebook worked with Nielsen on a month-long test in two Indian cities for a L'Oreal acne wash. Media ads were shown in both cities, but only one (Kolkata) saw Facebook mobile ads targeting 18- to 34-year-olds. Sales of the product in Kolkata more than doubled.
Anumeha Chaturvedi, "Marketers find a gold mine in Facebook’s data trove", Economic Times, October 07, 2016, © Bennett, Coleman & Co. Ltd.
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Shiseido Wants To Be A Top 5 Perfume Company In 5 Years

October 7, 2016: 12:00 AM EST
Shiseido wants to become one of the world's top 5 perfume companies in five years. By securing a licensing deal for Procter & Gamble's Dolce & Gabbana perfume, Shiseido has compensated for its loss earlier of the Jean-Paul Gaultier perfume license. According to Shiseido, the Dolce & Gabbana has helped it to double its market share from 2.2 percent to 5.8 percent. Shiseido said it aims to grow its market share to 9 percent in five years.
Astrid Wendlandt , "Japan's Shiseido aims to become a top five perfume maker", Reuters, October 07, 2016, © Reuters
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Revlon Australasia Awards Creative Account To Reborn

October 6, 2016: 12:00 AM EST
Revlon Australasia moved its creative account from GPY&R to Reborn as part of the company’s efforts to create a digital-first approach to advertising and marketing in 2017. Part of Reborn’s responsibilities is working with the company’s other brands, including Mitchum and Colorsilk. Reborn will collaborate with Revlon’s marketing teams for the Australia and New Zealand markets.
Lindsay Bennett, "Revlon hands creative to Reborn, drops GPY&R", AdNews, October 06, 2016, © AdNews
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Beauty Boost's FragranceLock Makes Perfume Last Longer

October 5, 2016: 12:00 AM EST
Beauty Boost Inc. worked with CosPro Inc. to develop FragranceLock, a spray formulated with acrylate copolymers and oils to help perfume retain its fragrance longer. Beauty Boost president and co-founder Francine Gingras said the fragrance segment needs innovation to survive and remain relevant, claiming FragranceLock, her company's first product, is one example of such creativity. Companies need to keep themselves abreast with changes in consumer needs in order to come up with products that address the whitespace in fragrance, cosmetics, and personal care markets, Gingras said.
Deanna Utroske, "FragranceLock: A Beauty Innovation that Promises to Bolster Perfume—the Product and the Category", CosmeticsDesign.com | USA, October 05, 2016, © William Reed Business Media SAS
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Long-Time L’Oréal Exec Karen Fondu Retires

October 4, 2016: 12:00 AM EST
Karen Fondu, president of L’Oréal Paris USA, announced her retirement after 37 years with the company. The company said Fondu started at L’Oréal as a sales representative, went on to key account manager and then mid-Atlantic district manager, West Coast regional manager and then vice president of sales of the cosmetics division, She became president of L’Oréal Paris USA in 2008. Former P&G executive Ikdeep Singh will replace Fondu as general manager when her retirement takes effect at the end of the year.
"L'Oreal USA Announces Retirement of Karen Fondu, President of L'Oreal Paris USA", News release, L'Oréal, October 04, 2016, © L'Oréal
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L'Oreal
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Dove Launches Line Of Baby Care Products In India

October 4, 2016: 12:00 AM EST
Dove launched its Baby Dove line of baby care products in India. Designed for babies with normal to dry skin, the product line includes Baby Dove Rich Moisture Baby Bar, Baby Lotion, Diaper Rash Cream, and Baby Wipes. Actress and mother Genelia Deshmukh helped the company in launching and promoting the product range.
"Dove launches baby care products", Business Standard, October 04, 2016, © Business Standard Private Ltd.
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Unilever
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Walgreens’ New Beauty Club Rewards Members With Purchase Points

October 4, 2016: 12:00 AM EST
Drug store chain Walgreens has launched a beauty club for cardholders that provides rewards for purchasing select cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath products. Customers who sign up for the Beauty Enthusiast club will also have chances to receive free samples, promotions, coupons, special beauty offers, new product information and “expert tips” during the year. Club members will also receive 5,000 Balance Rewards points for every $50 spent on beauty and personal care products.
"Walgreens Gives Beauty Customers Additional Rewards and Offers through Launch of Beauty Enthusiast", News release, Walgreens, October 04, 2016, © Walgreens
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Retailers & Private Label
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Procter & Gamble Cuts Workforce To Lowest Level Since 1991

October 3, 2016: 12:00 AM EST
Procter & Gamble has reduced its global workforce by 26.4 percent to 95,000 since it began a restructuring plan in 2012. After the transfer of 41 beauty brands to Coty Inc., 10,000 P&G workers will also move to the New York-based beauty company. As part of the purchase deal, Coty acquired eight factories from P&G and assumed $1.9 billion in debt.
Alexander Coolidge , "P&G workforce shrinks to smallest in 25 years", Cincinnati, October 03, 2016, © www.cincinnati.com
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Procter & Gamble
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Gender-Free Fragrances Becoming Mainstream, Market Observers Say

October 3, 2016: 12:00 AM EST
Gender-neutral fragrances are becoming more popular, as younger consumers continue moving away from conventional “sexist messaging” previously used by marketers. With 950 out of 1,000 new niche launches aimed at no particular gender, the growing trend owes its existence to Calvin Klein's launch of the unisex fragrance CK1 in the 1990s. Strengthened by Hollywood in the 19th and 20th centuries, marketing strategies for promoting women's and men's fragrances would be considered offensive today, according to market executives, such as perfumer Ben Krigler and PHLUR CEO and president Eric Korman. Some of the popular gender-free fragrances today include Atelier Cologne, Jo Malone London, and Ex Nihilo.
Beth Landman, "Gender-Neutral Fragrances are Next Wave of Gender Identity Politics", The Hollywood Reporter, October 03, 2016, © The Hollywood Reporter
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Jo Malone's Autobiography Highlights Achievements In Fragrance Market

October 2, 2016: 12:00 AM EST
Jo Malone, founder of perfume brand Jo Malone London, will have her autobiography, “Jo Malone: My Story,” published by Simon & Schuster. For publication and release in both the UK and the US, the book's print editions will feature a page treated with Pomelo, a scent from Malone's Jo Loves collection. While the book highlights her business achievements, it also looks at the difficult times she went through, including overcoming breast cancer and being estranged from her mother.
Rachel Felder, "Jo Malone: Her Story", The New York Times, October 02, 2016, © The New York Times Company
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Marketers Adapt Strategies To Boost Duty-Free Perfume Sales

October 2, 2016: 12:00 AM EST
Duty-free sales of beauty products worldwide reached $19.8 billion in 2015, with fragrance accounting for 43.6 percent of total sales, according to Generation Research. In 2014, however, overall sales were $19.3 billion, with the fragrance segment contributing 48.7 percent of total sales, and in 2013, $17.5 billion, with fragrance accounting for 50.8 percent. Factors driving the decline in fragrance’s share of total sales included a decrease in disposable income in some markets and terrorism and security concerns. In order to deal with these factors and their adverse impact on the duty-free market, many companies are marketing products aimed at consumers who continue to travel. For example, Armani/Prive created Pivoine Suzhou, a fragrance designed for Chinese consumers. Lancome launched its Miracle perfume, which is also aimed at China’s consumers.
Rachel Felder, "Following the Scent of More Perfume Sales", The New York Times, October 02, 2016, © The New York Times Company
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L'Oreal
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Mass-Market Fragrance Segment Suffers Worst Sales Decline

September 30, 2016: 12:00 AM EST
While the prestige fragrance market has seen strong growth, sales of mass-market fragrances have slowed down significantly. For the 52-week period ending May 15, 2016, for example, sales of mass-market fragrances for women reached $766 million, compared with $1 billion the segment posted in 2008. During the 12-week period ending August 6, 2016, sales of women's fragrances through the drugstore channel dropped 7.3 percent to $36.7 million, while men's dropped 5.6 percent to $36.6 million. Coty Inc. and Elizabeth Arden Inc. built the mass fragrance category; however, Coty is focusing its attention on the premium end of the market.
Faye Brookman, "Mass Market Fragrance’s Great Disappearing Act", Women’s Wear Daily, September 30, 2016, © Fairchild Fashion Media
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Procter & Gamble
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Artisan Perfumes Driving Market Growth, Analysts Say

September 30, 2016: 12:00 AM EST
Sales of niche and artisanal fragrances grew 22 percent in 2015, compared with the previous year, according to NPD Group. Data revealed sales of the perfumes, which sometimes come in unconventional varieties, are driven by millennials who do not want mass-market perfumes and celebrity-driven scents. Also driving growth and competition in the market is the increase in merger deals, including Revlon Inc.’s acquisition of Elizabeth Arden Inc. and Coty Inc.’s purchase of Procter & Gamble Co.’s 41 beauty brands. Premium scents have driven market growth, with sales of artisanal products and premium fragrances forecast to grow 18 percent from its current $6.6 billion by 2020, according to Euromonitor International.
Stephanie Hoi-Nga Wong, "Perfume Shoppers Swap Celebrities for Niche Scents Like Sea Salt", Bloomberg Pursuits, September 30, 2016, © Bloomberg L.P.
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Dove Launches Campaign Highlighting Real Beauty In Portugal

September 30, 2016: 12:00 AM EST
Dove launched the “Real Beauty Beats” marketing campaign in Portugal. Created by production house Black Ship for Dove Portugal, the campaign features men and their reactions when describing different women displayed on a screen. Two days after the video was posted on YouTube, it has earned more than 400,000 views and another 430,000 on Facebook.
"Dove proves real beauty trumps eye candy", Marketing Interctive, September 30, 2016, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.
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Unilever
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