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GSK Names Ramil Burden Head Of Malaysia Business

February 17, 2016: 12:00 AM EST
GlaxoSmithKline named Ramil Burden as vice president, general manager for GSK Malaysia and Brunei. Effective immediately, Burden succeeds Erum Shakir Rahim who is appointed as general manager of GSK Bangladesh. Burden’s responsibilities would include managing the company’s operations and portfolio across therapeutic areas, including vaccines, respiratory, and urology.
Rayana Pandey, "GSK names Malaysia business head", Marketing-Interactive.com, February 17, 2016, © Marketing-Interactive.com
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Unilever Joins Delta Faucet To Offer Consumers Way To Conserve Water When Using Shower

February 17, 2016: 12:00 AM EST
Unilever collaborated with Delta Faucet Company to help consumers reduce water usage when using the shower. As part of the partnership, Unilever’s Dove Deep Moisture Body Wash brand is working with the Delta H2Okinetic Hydrafall Showerhead, which offers a more efficient use of water than the average showerhead does. According to the company, H2Okinetic Technology disperses water in a “special wave formation” designed to create larger droplets and a shower that feels warmer.
"Less Water, Better Shower: Dove® Shows Shower Sense", Unilever, February 17, 2016, © Unilever
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Lush Cosmetics Faces Local Ire For Smelly Soap Factory In Toronto

February 17, 2016: 12:00 AM EST
Residents of Etobicoke, a neighborhood in Toronto, are claiming a nearby Lush Cosmetics soap factory has been making them sick. Calling on the company and the government to do something about the strong smell coming from the factory, area residents said they have been experiencing migraines and skin irritation. Lush Cosmetics said it has been working to address the smelly issue and has welcomed local residents to explain the factory’s operations.
"Etobicoke residents say nope to smell of Lush soap", CBC News , February 17, 2016, © CBC/Radio-Canada
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Beiersdorf Reports Sales, Earnings Grew In 2015

February 17, 2016: 12:00 AM EST
Beiersdorf reported organic sales grew 3.0 percent, with increases in both sales and earnings, in 2015. In nominal terms, sales jumped 6.4 percent from €6.285 billion to €6.686 billion. According to the company, its Consumer Business Segment posted a 3.6 percent growth in sales, with group EBIT rising from €861 million to €962 million. From the previous year’s 13.7 percent, the EBIT margin rose to 14.4 percent.
"Beiersdorf continues on its successful path", Beiersdorf, February 17, 2016, © Beiersdorf AG
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L'Oreal Says Sales Grew 3.9 Percent In 2015

February 11, 2016: 12:00 AM EST
L’Oreal SA reported like-for-like sales rose 3.9 percent at constant exchange rates in 2015, after growing 4.2 percent in the fourth quarter. Changes in consolidation had a net impact of 1.0 percent, while currency fluctuations had a positive impact of 7.2 percent. Growth at constant exchange rates was 4.9 percent, according to the company. As of December 31, 2015, the group reported total sales of €25.26 billion, an increase of 12.1 percent from the previous year.
"L’Oréal 2015 Annual Results", L’Oréal, February 11, 2016, © L’Oréal
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Reckitt Benckiser Names Zenith Egypt Media Agency For Regional Market

February 10, 2016: 12:00 AM EST
Reckitt Benckiser awarded its regional media planning and buying account to Zenith Egypt, a unit of ZenithOptimedia Group. Marking the fifth year of collaboration, Zenith Egypt’s re-appointment means the agency will handle RB’s media requirements for Egypt and North Africa markets. Brands covered by the partnership include Dettol, Strepsils, and Vanish.
Eleanor Dickinson , "Zenith Egypt retains Reckitt Benckiser brief", Campaign Middle East , February 10, 2016, © Campaign Middle East
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Unilever Uses “R” Approach To Keep Its Non-Hazardous Waste Out Of Landfills

February 9, 2016: 12:00 AM EST
Unilever says it has identified the sources of all non-hazardous waste it generates and has devised ways to direct it away from landfills. A year ago, Unilever said 240 of its factories had figured out ways to dispose of non-hazardous waste without using landfills. Another 400 sites – factories, warehouses, distribution centers and offices –in 70 countries have now been added to the list. The company applies a four-pronged “R” approach to waste disposal: reduce, reuse, recover or recycle. The achievement proves that “waste can be seen as a resource with many alternative uses.”
"Unilever Achieves New Milestone, Collaborates to Fuel Global Zero-Waste Movement", Sustainable Brands, February 09, 2016, © Sustainable Life Media Inc.
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Unilever Philippines Names Local Dentsu Unit As Lead Creative, Digital Agency

February 5, 2016: 12:00 AM EST
Unilever Philippines awarded its lead creative and digital marketing accounts to Dentsu JaymeSyfu, a local unit of Dentsu Aegis Network. By the second quarter of 2016, Dentsu JaymeSyfu will take charge of lead creative duties for Unilever’s homecare and personal care brands, including Creamsilk, Surf, and Breeze.
Steph Aromdee , "Unilever Philippines Appoints Dentsu JaymeSyfu to Lead Digital Duties", Branding in Asia , February 05, 2016, © Branding in Asia Magazine
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Clorox Posts Profitable 2nd Quarter, Despite Stagnant Growth In Sales

February 4, 2016: 12:00 AM EST
Despite stagnant sales growth, Clorox posted an 18 percent rise in second quarter profit. Ignoring currency fluctuations, sales grew three percent. Company earnings totaled $151 million, or $1.14 diluted EPS from continuing operations, compared to $128 million, or 97 cents diluted EPS, a year ago. The company said second quarter diluted EPS results were driven largely by gross margin expansion. Flat sales reflected volume growth and price increases, offset by negative foreign currency exchange rates and higher trade promotion spending. Volume for the second quarter was up one percent, due to gains in home care and natural personal care, partially offset by decreases in laundry and water filtration. "Our strategy continues to drive profitable growth," said CEO Benno Dore.
"Clorox Reports 18 Percent EPS Growth in Q2; Raises Fiscal Year 2016 EPS Outlook", News release, Clorox, February 04, 2016, © The Clorox Company
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Dove Returns As Sponsor To Mom 2.0 Summit

February 4, 2016: 12:00 AM EST
Unilever’s Dove personal care brand is sponsoring the Mom 2.0 Summit to be held in Los Angeles, California. Aimed at highlighting changes in the concept of motherhood, the conference and networking event will feature influential moms, marketers, and media personalities two weeks before Mother’s Day 2016. This year marks Dove’s fourth time as Title Sponsor of the event.
"Mom 2.0 Summit Redefines Motherhood In 2016", PR Newswire , February 04, 2016, © PR Newswire Association LLC
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Unilever
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Hain Celestial's 2nd Quarter Sales Set A Record

February 1, 2016: 12:00 AM EST
Hain Celestial Group posted an eight percent increase in second quarter sales over the prior year, $753 million compared to $696 million. The company said sales were affected by $18 million in foreign exchange rate movements. Profit per diluted share increased 28 percent to $0.55 a share, while adjusted EPS was $0.57 a six percent increase. The company’s record sales reflect continuing strong performance from the U.K. and “Rest of World” markets that grew 12 percent. The Hain Pure Protein Corporation segment grew 21 percent, excluding the acquisition of Empire.  CEO Irwin D. Simon said the strong results reflect “our global diversified business model across Hain Celestial's organic and natural brands, product categories, customers and geographies."
"Hain Celestial Announces Record Second Quarter Fiscal Year 2016 Results", Earnings release, Hain Celestial, February 01, 2016, © The Hain Celestial Group, Inc.
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Technology Plays Important Role In Unilever's Personal Care Product Development

February 1, 2016: 12:00 AM EST
Unilever integrates technology and innovation into its process of developing soaps, body washes, and other personal care products. According to the company, a focus on consumer benefits drives its efforts to create technology platforms. Unilever employs a research team working on ideas in a two- to five-year timeframe, as well as design centers by product category. Always, the company develops technology in line with its global sustainability objectives. Dove’s applications of technology include body washes with gentler tech and its Advanced Care Antiperspirant Deodorant line.
Jonathan Salem Baskin, "Soap Is A Technology Platform At Unilever", Forbes, February 01, 2016, © Forbes.com LLC™
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Unilever
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CPL Launches Aromafusion Line Of In-House Fragrance Ingredients

January 28, 2016: 12:00 AM EST
CPL Aromas announced the company’s Aromafusion line of in-house specialist ingredients for its perfumers. Developed by CPL Aromas, Aromafusion is a fragrance ingredient technology described by the company as made of high-quality materials not available anywhere else in the industry. According to the company, the ingredients are produced using an “innovative high tech process” that combine high-quality ingredients by molecular distillation, creating materials never used before by perfumers.
"CPL Aromas launch range of captive fragrance ingredients", Cosmetics Business, January 28, 2016, © HPCi Media Limited
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L'Oreal Names Indian Actress Katrina Kaif As Local Brand Ambassador

January 28, 2016: 12:00 AM EST
L’Oreal signed Bollywood actress Katrina Kaif as brand ambassador in India. Kaif joins fellow celebrities Aishwarya Rai Bachchan, Sonam Kapoor, and Frieda Pinto as brand representatives in the country. L’Oreal’s recruitment of celebrities as brand representatives shows that celebrity endorsement remains an effective marketing technique in the country.
Lucy Whitehouse , "L'Oréal cashing in on Bollywood brand reps", Cosmetics Design , January 28, 2016, © William Reed Business Media SAS
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L'Oreal
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Estee Lauder Announces Promotion Of Three Executives

January 28, 2016: 12:00 AM EST
Estee Lauder Companies Inc. announced the promotion of Stephane de la Faverie to global brand president for Origins and Darphin. Also, Beth DiNardo was promoted to global brand president for Smashbox, while Daniel Rachmanis was promoted to president for the company’s Latin America business.
"The Estee Lauder Companies Promotes Three Executives", Estée Lauder, January 28, 2016, © The Estée Lauder Companies Inc.
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Unilever Spends 24 Percent Of Ad Budget On Digital Marketing In 2015

January 28, 2016: 12:00 AM EST
Unilever’s spending on digital media marketing grew to 24 percent of its global advertising budget in 2015, according to the company’s chief marketing and communications officer Keith Weed. In 2014, the company spent 20 percent of its total advertising budget on digital media. In digitally advanced markets, such as the United States and China, the company spends almost 50 percent of its advertising budget on digital platforms. Unilever, which recently announced its move to “zero-based budgeting” for its marketing, is the second-biggest spender on advertising worldwide, behind its rival Procter & Gamble, according to Adbrands.net.
Lara O'Reilly, "Almost a quarter of Unilever's $8 billion ad budget is now spent on digital", Business Insider, January 28, 2016, © Business Insider Inc.
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Unilever
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Axe Joins Lineup Of Advertisers For 2016 Super Bowl

January 28, 2016: 12:00 AM EST
Unilever’s Axe brand of men’s fragrances said it plans to launch its “Find Your Magic” marketing campaign during the 2016 Super Bowl. As part of the campaign, the brand is calling on consumers to share their ideas about masculinity. Created by 72andSunny Amsterdam, the “Find Your Magic” TV commercial highlights some of the ways men express themselves.
"AXE® RETURNS TO THE SUPER BOWL AND ASKS: WHO NEEDS SOME OTHER THING, WHEN YOU’VE GOT _________?", MultiVu, January 28, 2016, © MultiVu
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Unilever
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Procter & Gamble's India Business Grow 2 Percent In October-December Quarter

January 27, 2016: 12:00 AM EST
Procter & Gamble saw its business in India grew 2 percent in the quarter October-December 2015. P&G’s move to exit several low-margin market segments and focus on more profitable sectors has affected its revenue performance. Its three companies in India posted a combined revenue of Rs 10,347.7 crore for the year 2014-2015, a 12.7 percent growth compared with 15 percent posted in the previous year.
Sagar Malviya, "Procter & Gamble grows by 2% in India in October-December quarter", The Economic Times, January 27, 2016, © Bennett, Coleman & Co. Ltd
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Procter & Gamble
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HUL Wins Client Of The Year Award At 2015 Effies In Mumbai

January 27, 2016: 12:00 AM EST
Hindustan Unilever received the Client of the Year award at the 2015 Effies held in Mumbai on January 27, 2016. HUL won five honors: a Gold, Silver, and three Bronze awards. HUL’s winning campaigns include Fair and Lovely’s Delay Marriage, which won a Gold Award; Surf Excel Stain Eraser campaign, which earned a Silver Award; and Wheel’s Lo Karlo Baat.
"HUL recognised as Client of the Year at Effies 2015", Unilever, January 27, 2016, © Unilever
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Old Spice Launches Twitter Campaign With Future Selves Asking Consumers' Questions

January 27, 2016: 12:00 AM EST
Procter & Gamble’s men’s grooming brand Old Spice launched a social media campaign on Twitter. Created by Wieden + Kennedy, the Twitter campaign began with a post asking consumers what they would like to ask their future self. Consumers who replied to the tweet received an answer from a Twitter account created by the brand for their “future selves.”
Tim Nudd, "Old Spice Is Opening Futuristic Twitter Accounts for Some of Its Fans' Future Selves ", Adweek, January 27, 2016, © Adweek
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Procter & Gamble
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Tiffany & Co., Coty Announce Partnership To Develop, Manufacture, And Sell Fragrances

January 27, 2016: 12:00 AM EST
Tiffany & Co. and Coty Inc. said they have signed an agreement to collaborate in the development, production, and distribution of a new line of Tiffany fragrances. Aimed at women and men, the fragrances will be sold at Tiffany & Co. stores and other select high-end retailers.
"Tiffany & Co. And Coty Inc. Announce New Fragrance Agreement", Coty Inc , January 27, 2016, © Coty Inc.
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Tiffany And Coty Collaborate To Create Fragrance Line

January 27, 2016: 12:00 AM EST
Jewelry maker Tiffany & Co. partnered with Coty Inc. to develop, produce, and distribute a new line of Tiffany fragrances for men and women. Part of Coty’s efforts to expand its product portfolio, the deal will see the fragrance brand being sold at Tiffany stores and other luxury retailers. Both Coty and Tiffany need the deal to succeed, as the beauty company reported weaker sales while the jeweler’s stock has taken a beating the past 12 months.
Joshua Jamerson, "Tiffany & Coty Will Produce, Distribute New Fragrance Brand", The Wall Street Journal, January 27, 2016, © Dow Jones & Company, Inc.
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HUL Raises Advertising And Marketing Spend For Quarter Ending December 31, 2015

January 27, 2016: 12:00 AM EST
Hindustan Unilever Limited increased its spending on marketing and advertising in the third quarter of 2016, which ended on December 31, 2015, to Rs 1,137.79 crore. Equal to 14.3 percent of the company’s total income from operations, the amount was 16.4 percent higher compared with Rs 977.12 crore, 12.6 percent of TIO, from the previous year. In the previous quarter HUL’s advertising and sales promotion was at its highest in terms of value and percentage of TIO at Rs 1,145.04 crore and 14.4 percent, respectively, for a 15-quarter period.
Tarachand Wanvari , "HUL Q3-2016: YoY marketing spends up 16.4%", Indiantelevision.com, January 27, 2016, © Indiantelevision.com
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Unilever
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Walgreens Boots Alliance Plans To Expand Beauty Business In US

January 27, 2016: 12:00 AM EST
Drugstore chain Walgreens Boots Alliance plans to expand its beauty business in the United States, according to WBA executive vice chairman and CEO Stefano Pessina. Speaking at the company’s annual shareholder’s meeting in New York City, Pessina said WBA plans to duplicate Boot’s success in the UK beauty market. WBA is currently doing a pilot test of the Beauty Evolution initiative at 13 stores in the Houston area. Also, the company plans to launch another program it calls Beauty 2000 in the summer of 2016.
Allison Collins and Faye Brookman , "Walgreens Highlights Beauty", Women's Wear Daily, January 27, 2016, © Fairchild Fashion Media
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Unilever Seeks Patent For Technology Developed To Prolong Fragrance Release

January 27, 2016: 12:00 AM EST
Unilever applied for a U.S. patent for a technology it claims is designed to prolong fragrance release from perfumes and personal care products. According to details of the patent application, the use of tricyclo-decane amide prevents the fast volatilization of the highly volatile fragrance components when the personal care composition is applied to skin or hair. Also, the inventors theorized that the “cage” structure of the amides may interact specifically with highly volatile fragrances to reduce their headspace vapor pressure, prolonging their release.
Rachel Grabenhofer, Perfumer & Flavorist , "Patent Pick: Fragrance Duration—A 'Pressing' Issue", Cosmetics & Toiletries, January 27, 2016, © Allured Business Media
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Unilever
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Unilever Recognizes 50 Filipinos Who Have Made Impact In Their Industries

January 26, 2016: 12:00 AM EST
Unilever Philippines launched the Rexona MotionSense line of deodorants in the country. As part of the campaign promoting the launch, Rexona recognized 50 Filipinos who, the company said, highlight the Filipino’s “hardworking spirit and have made an impact in their respective industries.” Included in the list are television network TV5 host Lourd De Veyra, fashion designer Lesley Mobo, and car racing driver Gaby Dela Merced.
Romsanne Ortiguero , "Rexona celebrates breakthrough deodorant technology by recognizing 50 Pinoy Movers", InterAksyon.com , January 26, 2016, © InterAksyon.com
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Unilever
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Seven Scent Becomes First Halal-Certified Fragrances Company In UK

January 22, 2016: 12:00 AM EST
Seven Scent secured halal certification for all of its lines of fragrances. To achieve this, the company had to go through an extensive audit of its manufacturing process by The Halal Trust. Based on principles of Islamic law emphasizing safety and wholesomeness, the certification audit covers cleaning and manufacturing systems. Also, the process included laboratory testing of fragrances randomly selected to establish qualitative and quantitative validation.
Andrew McDougall, "Seven Scent’s UK-first complete halal certification opens up ‘important market’", CosmeticsDesign-Europe.com, January 22, 2016, © William Reed Business Media SAS
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Lynx Offers Big Collection Of Men's Grooming Products In Fiji

January 22, 2016: 12:00 AM EST
Lynx presents men’s grooming products available in Fiji. Lynx’s line of body sprays includes Lynx Africa, Dark Temptation, Excite, Click, and Anarchy for Him. Lynx’s collection of dry antiperspirant sprays includes Lynx Sensitive, Excite, and Full Control. Antiperspirant roll-ons offered by the company come in Africa, Anarchy for Him, and Dark Temptation variants.
"Face the world with confidence", Fiji Times , January 22, 2016, © Fiji Times Limited
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Unilever
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Cuba’s Less Restrictive Foreign Investment Law Draws Unilever Back After Four Years

January 22, 2016: 12:00 AM EST
Unilever is partnering with Cuba’s state-owned company Intersuchel S.A. to build a personal care and homecare products factory in the Mariel Special Development Zone. The joint venture, Unilever-Suchel S.A., will manufacture shampoo, deodorant, detergent, soap and toothpaste. Unilever will take a 60 percent stake in the venture, and Intersuchel will hold 40 percent. The $35 million factory is expected to generate 300 direct jobs when it opens in 2017. Unilever left Cuba in 2012, but now feels the country’s 2014 foreign investment law makes it more attractive to expand there.
"Unilever and Intersuchel agree $35 million Cuban joint venture", News release, Unilever, January 22, 2016, © Unilever
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Unilever
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Procter & Gamble Is Best Employer In Africa, Survey Says

January 21, 2016: 12:00 AM EST
Procter & Gamble was voted the best company to work for in Africa, according to a survey of employees in the continent conducted by recruitment specialist firm Global Career Company in cooperation with Towers Watson. Covering all of the region’s 54 markets, the survey, which was published in the January 2016 issue of the African Business magazine, included questions focused on 29 global, local, and pan-African factors used to “define a great employer.” Also, respondents were asked which companies they would be most interested in working for.
"Consumer Products Company Procter and Gamble Tops Careers in Africa Employer of Choice Ranking", African Media Agency, January 21, 2016, © African Media Agency
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Procter & Gamble
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Estee Lauder Partners With Sephora To Launch Estee Edit Line In US

January 21, 2016: 12:00 AM EST
Estee Lauder introduced the Estee Edit makeup and skincare collection. To be available in Sephora stores and online on Sephora.com starting March 15, 2016, the collection is part of the brand’s efforts to push its products to millennial consumers. Data from Pew Research Center forecast the age group 18- to 34-year-olds to reach 75.3 million in 2015, growing bigger than the 74.9 million Baby Boomers. Also, the brand’s partnership with Sephora aims to boost Estee Lauder’s market presence in the United States.
Julie Naughton , "Estee Lauder Launches Estee Edit", Women’s Wear Daily, January 21, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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Henkel Gains Recognition For Company's Sustainability Efforts

January 21, 2016: 12:00 AM EST
Henkel said it has received recognition for its sustainability efforts from three organizations. According to the company, it is again included in the list of Global 100 Most Sustainable Corporations in the World Index. It also received a Gold rating from EcoVadis, while RobecoSAM gave the company its Silver Class award. International rating agency EcoVadis recognized Henkel’s push for a more sustainable supply chain as a member of the Together for Sustainability initiative.
"Henkel recognized by three sustainability ratings", Henkel, January 21, 2016, © Henkel AG & Co. KGaA
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Henkel
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Unilever CEO’s New Commission Encourages Business To Develop Sustainably

January 21, 2016: 12:00 AM EST
The head of Unilever has joined a former U.N. deputy secretary general to launch a commission whose goal is to inspire businesses to “take the lead in poverty reduction and sustainable development.” The Global Commission on Business and Sustainable Development will comprise business, labor and civil society leaders, according to co-founders Unilever CEO Paul Polman and Mark Malloch-Brown. The Commission will try to convince businesses of the economic value of achieving global sustainable development goals (SDGs). Benefits include new markets, investment opportunities and innovations; a reduced risk of instability, fragmentation and fragility; encouragement of a future where businesses can perform with inclusive, sustainable growth and widespread job creation.
"New global commission puts business at heart of sustainable development", News release, Unilever , January 21, 2016, © Unilever
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Covergirl Signs Zendaya As Brand Ambassador

January 21, 2016: 12:00 AM EST
Procter & Gamble’s Covergirl brand signed actress and singer Zendaya as its new brand ambassador. Known for her versatile approach to styling, Zendaya is also a role model for girls and women who want to distinctly stand out. Covergirl’s first advertisement featuring Zendaya will launch during the 58th Grammy Awards to be aired on CBS on February 15, 2016.
"Zendaya joins the COVERGIRL squad", Procter & Gamble, January 21, 2016, © Procter & Gamble
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Procter & Gamble
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Kimberly-Clark Names PepsiCo SVP Wyse As VP Of Communications

January 21, 2016: 12:00 AM EST
Kimberly-Clark appointed PepsiCo SVP Christopher Wyse as VP of communications. Reporting to Anthony Palmer, Kimberly-Clark’s president of global brands, innovation, and marketing, Wyse will also oversee the company’s global communications. He replaced Ken Smalling, who left the company to become president and COO of Anchor Point Strategies.
Diana Bradley , "Kimberly-Clark hires PepsiCo SVP Chris Wyse for top comms job", PR Week, January 21, 2016, © Haymarket Media Group Ltd.
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The Body Shop Awards Corporate PR Account To Another Word

January 21, 2016: 12:00 AM EST
Beauty retailer The Body Shop International appointed PR agency Another Word Communications to manage corporate and sustainability communications. Described as a globally focused brief, the account will see the agency reporting directly to Kate Levine, The Body Shop’s international director of commitment and corporate communications.
Anna Reynolds , "The Body Shop appoints Another Word for PR brief", PR Week, January 21, 2016, © Haymarket Media Group Ltd.
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L'Oreal
Retailers & Private Label
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Worldwide
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France

Dollar Shave Club Launches Big Cloud Line Of Skincare Products For Men

January 20, 2016: 12:00 AM EST
Men’s grooming subscription company Dollar Shave Club launched Big Cloud, its first-ever line of skincare products. Designed to help men protect their skin from the wind, sun, and time, Big Cloud includes three products: Daily Face Moisturizer with Sunscreen, Good Shake Hand Cream, and Wind Master Lip Balm. DSC developed Big Cloud, based on members’ input, including 52 percent who said they use a moisturizer on their hands; 61 percent who said they use lip balm; and 16 percent who said they use a daily face moisturizer with SPF.
"Dollar Shave Club Prepares Men for Wind, Sun and Time", PR Newswire, January 20, 2016, © PR Newswire Association LLC
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Unilever's First Foundry Event For 2016 Focuses On Smart Packaging

January 20, 2016: 12:00 AM EST
Unilever announced its first Unilever Foundry event for 2016, which will focus on Smart Packaging. Held on a quarterly basis, the Foundry is Unilever’s platform for collaboration with potential partners and for innovation. AIPIA managing director Eef de Ferrante will present an overview of the latest trends in smart packaging.
"Unilever Foundry Club kicks of 2016 with Smart Packaging", Packaging Europe, January 20, 2016, © Packaging Europe
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Unilever
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Worldwide
EMEA
Europe
United Kingdom

Procter & Gamble Looks To Cut Global Advertising Costs

January 20, 2016: 12:00 AM EST
Procter & Gamble is seeking to reduce its global advertising costs by 20 percent or $500 million. After telling investors it has saved $300 million, or 15 percent, on global advertising expenses in summer 2015, the company is pressing its advertising agencies, especially Publicis, to help ensure this goal will be achieved. Industry observers expect P&G to further consolidate its marketing and advertising accounts as part of its cost-cutting efforts.
Patrick Coffee , "We Hear: P&G Pressing Publicis to Cut Costs Across the Board", Adweek.com, January 20, 2016, © Adweek.com
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Procter & Gamble
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Sephora Announces Program For Women-Owned Beauty Startups

January 19, 2016: 12:00 AM EST
Beauty retailer Sephora announced the Sephora Accelerate program to help support beauty startups established by women entrepreneurs. Part of the company’s Sephora Stands social impact initiative, the program aims to inspire confidence and fearlessness among women. With data showing women entrepreneurs do not have the same access to funding, connections, or business instructions as their male counterparts, Sephora Accelerate was designed to build a community of female business founders in all areas of the beauty industry. Qualified candidates are encouraged to apply for one of up to 10 spots in the year-long program. Sephora Accelerate fellows will participate in a boot camp at the company’s San Francisco headquarters to learn the necessary skills to run and build their businesses.
"SEPHORA Champions Female Beauty Entrepreneurs with SEPHORA Accelerate, Part of its Comprehensive New SEPHORA STANDS Social Impact Initiative", PR Newswire, January 19, 2016, © PR Newswire Association LLC
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Dove Hair Launches Regenerative Nourishment System For Hair Repair

January 20, 2016: 12:00 AM EST
Unilever’s Dove Hair brand launched the Dove Regenerative Nourishment haircare system. Made up of the Dove Regenerative Nourishment Shampoo, Conditioner, and Serum-in-Oil, the system is the latest addition to the brand’s Dove Advanced Hair Series collection. Infused with Red Algae extract and Keratin NutriComplex, the system repairs the internal structure of damaged by directly interacting with the keratin, the company said. It reconstructs and strengthens the hair from within.
"Repair Damaged Hair with the Latest Dove Advanced Hair Series Solution", PRNewswire, January 20, 2016, © PR Newswire Association LLC
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Dove Men+Care Launches Campaign Highlighting Different Kind Of Masculinity

January 19, 2016: 12:00 AM EST
Dove Men+Care launched its Real Strength Highlight Reels marketing campaign for the 2016 NFL playoff season. Created in partnership with Carson Palmer and Jordy Nelson, the campaign aims to highlight a different kind of masculinity. Also, the campaign includes videos featuring NFL players and their achievements outside the football field.
"Dove Men+Care Hijacks Traditional Sports Highlight Reels To Showcase the Caring Side of Athletes", MultiVu, January 19, 2016, © MultiVu
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Unilever Reports Strong Profit Growth In 2015

January 19, 2016: 12:00 AM EST
Unilever said its turnover rose 10 percent to €53.3 billion, including 5.9 percent in positive currency impact, in 2015, compared with the previous year. Underlying sales growth was 4.1 percent, with volume expanding 2.1 percent and price rising 1.9 percent. Underlying sales in emerging markets grew 7.1 percent, with volume 2.7 percent higher and price 4.3 percent up. Unilever reported core operating margin was at 14.8 percent, an increase of 30bps, while core operating profit was up 12 percent. Operating profit dropped 5.8 percent.
"Unilever 2015 Full Year Results: Consistent Profitable Growth In Volatile Markets", Unilever, January 19, 2016, © Unilever
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Dove Men+Care Launches Cool Fresh Line Of Men's Grooming Products

January 14, 2016: 12:00 AM EST
Unilever’s men’s grooming brand Dove Men+Care launched the Cool Fresh line of shower gel and roll-on and aerosol antiperspirants. Available starting the end of January 2016, the line is inspired by “masculine eau de toilette” fragrances. Dove Men+Care will support the launch with a marketing campaign and in-store and out-of-home activity.
Helen Gilbert , "Dove Men+Care gets 'glacial' premium male grooming range", The Grocer, January 14, 2016, © William Reed Business Media Ltd.
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Unilever Receives Top-Employer Honors From China's Top Employers Institute

January 14, 2016: 12:00 AM EST
Unilever was named the number 1 employer in China by the Top Employers Institute. Unilever China, which has a number of initiatives aimed at meeting the challenges posed by the China market, has been implementing programs to always improve its HR strategies and policies. Its efforts to put people at the heart of its business has earned Top Employers Institute’s recognition, the company said.
"Unilever named top employer in China", Unilever, January 14, 2016, © Unilever
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Shiseido Shifts Marketing Focus; Aims At Women In Their 30s

January 14, 2016: 12:00 AM EST
Japan-based beauty brand Shiseido revamped its marketing strategy to focus on women in their 30s. Established 144 years ago, Shiseido is one of the industry’s oldest and most established brands, selling its products in 88 markets. Its previous advertising campaigns highlighted the fair Asian face; however, its latest efforts seek to reach out to women of different nationalities and ethnic backgrounds.
Gladys Chung, "Shiseido's new look embraces ethnic diversity", The Straits Times, January 14, 2016, © Singapore Press Holdings Ltd.
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Sephora Launches Online Store In Malaysia

January 14, 2016: 12:00 AM EST
Beauty retailer Sephora announced the launch of its online store in Malaysia on February 1, 2016. Aimed at Malaysian consumers who have gotten accustomed to the convenience of online shopping, the online store will offer hundreds of beauty brands and products, including makeup, bath and body, and nail care.
Andrea Tim , "Sephora is going to end your shopping abstinence with its Malaysian online store", Elle, January 14, 2016, © MONGOOSE PUBLISHING
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Dettol Looks Back At 2015 Kumbh Mela Campaign

January 14, 2016: 12:00 AM EST
RB’s hygiene and household cleaning brand Dettol partnered with advertising agency McCann to launch its “Kam Paani Mein Zyada Suraksha” campaign aimed at pilgrims attending the 2015 Kumbh Mela event. As part of the marketing campaign, the company distributed Dettol hand sanitizers and assigned volunteers at various locations, including food centers, health centers, and bathing areas. Also, the brand promoted health- and sanitation-related messages using flyers and radio channels.
Sarmistha Neogy , "Dettol's Kumbh Mela campaign targets 6.7 million pilgrims and saves three million litres of water", exchange4media, January 14, 2016, © exchange4media
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Aldi Australia Bans Microbeads From Its Personal Care Products

January 14, 2016: 12:00 AM EST
Supermarket chain Aldi Australia said it will remove plastic microbeads from its own-brand personal care products by 2017. Joining other retailers Coles and Woolworths, Aldi said it will replace microbeads with natural ingredients. Environmentalist Jon Dee, one of the leading campaigners for a ban on microbeads, commended Aldi for its decision.
Rachel Browne, "Aldi joins Coles and Woolies in microbead ban", The Sydney Morning Herald, January 14, 2016, © Fairfax Media
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Beiersdorf Reports Strong Sales Growth In 2015

January 14, 2016: 12:00 AM EST
Beiersdorf reported organic group sales rose 3.0 percent in 2015. According to its preliminary, unaudited reports, the company saw sales increase in nominal terms by 6.4 percent from €6.285 billion to €6.686 billion. Its Consumer Business division reported organic sales grew 3.6 percent. In the first half of 2015, the segment posted sales growth of 1.6 percent and 5.7 percent in the second half.
"Beiersdorf: Successful business year 2015 – strong growth in the second half-year", Beiersdorf, January 14, 2016, © Beiersdorf AG
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