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Revlon Says Bonang Matheba Brand Ambassador Only For South Africa Market

March 22, 2016: 12:00 AM EST
Revlon South Africa said media personality Bonang Matheba remains the beauty company’s brand ambassador in the local market. Company communications manager Michelle Stevens clarified, however, that there are currently no plans to make her a global brand ambassador. On March 18, 2016, Matheba announced on her Instagram account that she has been named as a global brand ambassador by the company.
"Revlon denies global campaign with Bonang", Citizen, March 22, 2016, © The Citizen
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Unilever Joins UNICEF In Promoting Safe Water Access In Sub-Saharan Africa

March 22, 2016: 12:00 AM EST
Unilever partnered with UNICEF to improve access to safe water in countries across sub-Saharan Africa. Initially focusing on Kenya, Nigeria, Ghana, and Cote d’Ivoire, the agreement includes financial investment and strategic engagement with government and civil society partners. Also, the agreement seeks to put in place community and school-based programs aimed at promoting sustainable management of safe water. In addition, the deal looks to improve hygiene and handwashing practices of people living in these countries.
"UNICEF and Unilever unite to improve access to safe water in Africa", Unilever, March 22, 2016, © Unilever
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Unilever Will Expand Production Capacities In Russia, Company Chairman Says

March 22, 2016: 12:00 AM EST
Unilever plans to expand its manufacturing capacities in Russia in the long term, according to chairman Michael Treschow. Speaking at the 2016 Boao Forum for Asia in China, Treschow said, however, that his company is not relocating production facilities from China to Russia. Operating in Russia since 1992, Unilever operates four large manufacturing locations in the country. It manufactures dressing, tea, and home and personal care products in Saint Petersburg, food and ice cream in Tula and Omsk, and cosmetics in Ekaterinburg.
"Unilever plans to scale up production capacities in Russia in long term — chairman", TASS, March 22, 2016, © TASS
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Unilever
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Russia

Amore Pacific Names Clarins Executive Nicolas Piquereau As SVP Of Travel Retail Business

March 21, 2016: 12:00 AM EST
Amore Pacific appointed Clarins Group’s commercial director for France Nicolas Piquereau as senior vice president for its Global Travel Retail business. He started his job in January 2016, with his responsibilities including defining, developing, and implementing short- and long-term strategic directions and plans for the South Korean beauty brand’s duty free and travel retail business. Piquereau was also general manager at Clarins Group’s Travel Retail Worldwide business from October 2011 to June 2014.
Kevin Rozario, "Clarins’ Piquereau heads off to Amore Pacific", TRBusiness.com, March 21, 2016, © TRBusiness.com
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Firefly Launches 3D Character Toothbrush Featuring Stormtrooper From Star Wars

March 21, 2016: 12:00 AM EST
Dr. Fresh, LLC’s oral care brand Firefly launched a Firefly 3D Character Toothbrush featuring a Star Wars Stormtrooper. First in the new line of toothbrushes, the 3D Character Toothbrush will be followed by toothbrushes featuring another Star Wars character, Kylo Ren; Hello Kitty; and other 3D Character Toothbrushes. Oral care products that look like toys help parents encourage their children to brush their teeth daily and more often.
"Firefly Brings More "Troops" to the Brush Battle With a New Star Wars 3D Character Toothbrush Featuring Stormtrooper", Marketwired, March 21, 2016, © Marketwired L.P.
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The Body Shop Sees Stronger Sales In Middle East In 2016

March 21, 2016: 12:00 AM EST
Beauty retailer The Body Shop expects sales to grow in the Middle East in 2016, according to chairman and CEO Jeremy Schwartz. Interviewed in Dubai, Schwartz said he believes sales growth will be driven by new product launches in cosmetics and skincare. In January 2016, the company launched a new foundation and will introduce a range of natural face masks in the region by the end of the year.
Sarah Algethami, "New product launches to help The Body Shop grow in the region in 2016", Gulf News, March 21, 2016, © Al Nisr Publishing LLC
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L'Oreal
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Pantene Pro-V Partners With Singer Ellie Goulding To Launch Campaign

March 21, 2016: 12:00 AM EST
Procter & Gamble’s Pantene Pro-V haircare brand partnered with singer and songwriter Ellie Goulding to launch the “Strong is Beautiful” campaign. Highlighting the importance of being strong, the campaign also focuses on how Pantene Pro-V haircare products help create beautiful hair by making it strong from the inside. According to the brand, each wash with Pantene Pro-V shampoo and conditioner strengthens hair to withstand daily damage with Anti-Oxidant Damage Blocker Technology, the Histidine ingredient, and advanced conditioning technology that strengthens hair fiber against surface damage.
"Ellie Goulding Launches #StrongIsBeautiful with Pantene Pro-V", Business Wire, March 21, 2016, © Business Wire
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Procter & Gamble
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Old Spice Launches Hardest Working Collection Of Men's Grooming Products

March 21, 2016: 12:00 AM EST
Procter & Gamble’s Old Spice brand launched the Old Spice Hardest Working Collection of men’s grooming products. According to the company, the lineup offers the most powerful Old Spice antiperspirants and body washes. Available at major retailers across North America starting February 2016, the lineup includes Odor Blocker antiperspirant and deodorant, Dirt Destroyer body wash, and Sweat Defense antiperspirant and deodorant.
"Old Spice Hardest Working Collection Factsheet", Procter & Gamble, March 21, 2016, © Procter & Gamble
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Procter & Gamble
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Old Spice Faces Class Action In Ohio

March 21, 2016: 12:00 AM EST
Connick Law, LLC said it has filed a class-action lawsuit against Procter & Gamble’s Old Spice brand of deodorants and antiperspirants. Filed with the U.S. District Court for the Southern District of Ohio, the lawsuit seeks to recover damages for consumers who purchased allegedly defective Old Spice deodorants, which caused rashes, irritation, burning, and other injury to consumers, the law firm said.
"Connick Law Files Class Action Against Old Spice for Defective Deodorant", PR Newswire, March 21, 2016, © PR Newswire Association LLC
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Procter & Gamble
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Coty Unveils Pour Homme Essence Aromatique Cologne

March 18, 2016: 12:00 AM EST
Coty introduced the Pour Homme Essence Aromatique cologne. Described by the company as an olfactory pleasure, the cologne combines precious and refined ingredients Coty sourced from around the world. Under the leadership of Bottega Veneta creative director Tomas Maier, perfumer Amandine Marie created the fragrance. According to the brand, packaging for the cologne was inspired by the powerful shapes and bold curves of the Bottega Veneta Pour Homme fragrance bottle.
"Coty Introduces Pour Homme Essence Aromatique Cologne", SpecialChem, March 18, 2016, © SpecialChem
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Unilever Names Olivier Ricard As Head Of REN Skincare Business

March 18, 2016: 12:00 AM EST
Unilever appointed Olivier Ricard to manage REN, the skincare business it acquired in 2015, according to reports. Ricard, a beauty industry veteran, was previously with beauty-product manufacturer Nuxe Group. He also held several roles at L’Oreal SA. Ricard’s appointment highlights Unilever’s expansion of its prestige beauty business.
Matthew Boyle, "Unilever Said to Name Olivier Ricard as CEO of REN Skincare", Bloomberg, March 18, 2016, © Bloomberg L.P.
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Unilever
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Pepsodent's World Oral Health Day Campaign Targets 1 Million Children In Kenya

March 18, 2016: 12:00 AM EST
Unilever’s Pepsodent brand, in partnership with the Kenya Dental Association, launched a World Oral Health Day campaign aimed at promoting oral hygiene among children across the country. Aimed at reaching 1 million children, the campaign will educate and empower school children across the country to spearhead adoption of oral health care practices in their families. Held at the Kimathi primary school Nairobi, the launch gathered more than 3,000 children from various schools in the country’s capital.
"Kenya: Unilever to Educate Over One Million Children on Oral Hygiene", AllAfrica, March 18, 2016, © AllAfrica
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Unilever
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Worldwide
EMEA
Middle East- Africa
Kenya

Marc Jacobs Fragrance Partners With Uber To Launch NYC Campaign

March 18, 2016: 12:00 AM EST
Marc Jacobs Fragrance partnered with ride-sharing service Uber to launch the Daisy Daze campaign in New York City. As part of the campaign, riders will be able to request an Uber car covered with hundreds of daisies and equipped with a customized soundtrack, and a free full-size Daisy Marc Jacobs fragrance. Uber’s previous partnerships with fashion companies include its February 2016 deal with ecommerce site Lyst and with Rag & Bone’s fashion show in September 2015.
Maghan McDowell, "Uber Teams Up With Marc Jacobs", Women’s Wear Daily, March 18, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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SC Johnson Gains Recognition As Best Workplace In Germany

March 17, 2016: 12:00 AM EST
SC Johnson said it has been selected as one of Germany’s best workplaces, landing on the 2016 Best Workplace list from the Great Place to Work Institute for the 11th year. Based on a randomly distributed employee survey, a workplace culture assessment on corporate policies and philosophies, and other supporting papers, the award ranks the company 19th among companies with 50–500 employees. Also, the company was included on the Working Mother magazine’s 100 Best Companies for Working Mothers in 2015, the 27th time the company has received the honor.
"SC Johnson Germany Named a Best Workplace", SC Johnson, March 17, 2016, © S. C. Johnson & Son, Inc.
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SC Johnson
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Procter & Gamble Applies For Patent For High-Tech Toothpick

March 17, 2016: 12:00 AM EST
Procter & Gamble Co. filed a patent application for an oral care applicator designed to clean teeth, remove stains, and freshen breath. Invented by Jayanth Rajaiah and Connie Marie Roetker, the device resembles a toothpick and is designed to dispense a flavored formula, likely to include fluoride to prevent cavities. Likely to be marketed under the company’s Oral-B and Crest brands, the device will help consumers lessen the need to use floss, mouthwash, gum, or mints between brushings.
Barrett J. Brunsman , "P&G seeks patent for a high-tech toothpick", Cincinnati.COM, March 17, 2016, © American City Business Journals
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Unilever Sri Lanka's New Chairman Assumes Post

March 17, 2016: 12:00 AM EST
Unilever Sri Lanka said Carl Cruz assumed duties as chairman of the company on March 1, 2016. Cruz succeeded Shazia Syed who was appointed as CEO of Unilever Pakistan. Cruz was most recently the VP of customer development for Unilever Philippines. Cruz began his career at Unilever after graduating from university in 1992.
"Carl Cruz assumes duties as Chairman of Unilever Sri Lanka", Lanka Business Online, March 17, 2016, © Lanka Business Online (Pvt) Ltd.
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GSK CEO Andrew Witty Plans To Retire In 2017

March 17, 2016: 12:00 AM EST
GSK PLC announced company CEO Andrew Witty’s plan to retire from the company on March 31, 2017. According to the company’s 2015 Annual Report to shareholders, the company’s board of directors has agreed to Witty’s planned departure from the company, ending his 32 years of service and leadership. Also, the board of directors said it will now start a formal search for a new CEO, with both internal and external candidates to be considered for the role.
"Sir Andrew Witty to retire from GSK in March 2017", GlaxoSmithKline , March 17, 2016, © GlaxoSmithKline plc
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GlaxoSmithKline Announces Changes At Company's Board Of Directors

March 17, 2016: 12:00 AM EST
GlaxoSmithKline PLC announced that Deryck Maughan, Stephanie Burns, Daniel Podolsky, and Hans Wijers will not seek reelection as members of the company’s board of directors during the annual general meeting on May 5, 2016. Maughan has served as an independent non-executive director for the company’s board of directors since 2004, and as the senior independent director since 2013. Burns, Podolsky, and Wijers have also served as independent directors for varying numbers of years.
"GlaxoSmithKline plc (the “Company”) Directorate changes", GlaxoSmithKline , March 17, 2016, © GlaxoSmithKline plc
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L'Oreal Expands Manufacturing Plant In Russia's Kaluga Region

March 16, 2016: 12:00 AM EST
L’Oreal said it plans to expand its manufacturing plant in Russia’s Kaluga region in order to meet growing demand for its beauty products in the country. According to the company, it will invest more than 2.5 billion rubles, or $35.6 million at current exchange rates, to add 152,222 square feet to the 111,111-square-foot plant. By July 2017, construction should be completed at the factory, which opened in 2010 and produces haircare products and hair dyes for the company’s L’Oreal Paris and Garnier brands.
Jennifer Weil, "L’Oréal to Extend Russian Plant", Women’s Wear Daily, March 16, 2016, © Fairchild Fashion Media
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Shiseido Names New CFO For Americas Subsidiary

March 16, 2016: 12:00 AM EST
Shiseido Co. Ltd. announced the appointment of Ronald Gee as chief financial officer of its subsidiary Shiseido Americas Corporation. Effective April 22, 2016, Gee’s appointment will involve management of the business unit’s finance and information technology operations and supporting regional integration efforts. Gee previously worked at Coty, Inc. as its chief financial officer for the Americas operations. He also worked at L’Oreal USA for almost 10 years, where he was most recently VP of Finance for the International Designer Collections.
"Shiseido Announces Appointment of Ronald Gee as Chief Financial Officer of Shiseido Americas", Business Wire, March 16, 2016, © Business Wire
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Old Spice Agrees To Sponsor FLW Fishing Events

March 16, 2016: 12:00 AM EST
Procter & Gamble’s Old Spice brand of men’s grooming products signed a sponsorship deal with fishing-tournament group FLW. As part of the deal, Old Spice will gain exposure across multiple FLW events, including tournaments and Expos. Professional angler Greg Bohannan will represent the brand on the 2016 Walmart FLW Tour event.
"FLW Freshens Up With Old Spice Sponsorship Deal", GlobeNewswire, March 16, 2016, © GlobeNewswire, Inc.
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Target Announces Exclusive Bath And Body Care Brands Created In Collaboration With Project Underground

March 15, 2016: 12:00 AM EST
Target partnered with beauty brand creator Project Underground to develop its in-house bath and body care brands Mayfair Soap Foundry, Marlowe, and You Are Amazing. Combined with Target’s acquisition of Sonia Kashuk and the introduction of Defy & Inspire line of nail polish products, the move highlights the mass retailer’s growing focus on its beauty business. Target’s partnership with Project Underground began in 2015, with the latter mandated to create high-quality products for the retailer, with emphasis on design and affordability.
Rachel Brown , "Target Taps Beauty Incubator to Develop Three Exclusive Lines", Women’s Wear Daily, March 15, 2016, © Fairchild Fashion Media
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Japan's High-End Personal Care Segment Grows Faster Than Rest Of Market

March 15, 2016: 12:00 AM EST
In Japan, the market for high-end personal care products is growing, driven by increased demand and consumers purchasing for personal use. Data from Euromonitor International Ltd. revealed sales of toothpaste rose 10 percent to ¥113.6 billion in 2014, compared with the previous year. Results of a survey by Daiichi Sankyo Healthcare Co. showed sales of toothpaste priced at ¥1,000 or higher grew 12.4 percent in 2014, compared with 2012, while sales of cheaper toothpaste, priced ¥500 or lower, declined 1.4 percent. Demand for high-end shampoos and body soaps, featuring premium aromas and natural ingredients, is strong among women.
"Market for high-end everyday items seen growing in Japan", Japan Times, March 15, 2016, © The Japan Times LTD.
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Kenneth Cole Launches Mankind Hero Fragrance

March 15, 2016: 12:00 AM EST
Kenneth Cole and Parlux Ltd. launched the Mankind Hero fragrance. To help promote the product launch, the brand launched a campaign celebrating everyday heroism. Seeking to remind people that everyone can be a hero to someone, the campaign highlights the importance of performing small acts of courage, kindness, and integrity, the company said. With a suggested retail price of $76 for a 3.4floz bottle, the product will be available at Kenneth Cole stores, the company’s online store, Macy’s, Macys.com, and other high-end retailers starting March 2016.
"Kenneth Cole Announces New MANKIND Hero Fragrance", PR Newswire, March 15, 2016, © PR Newswire Association LLC
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Ulta Plans To Open 100 New Stores After Posting Strong Sales Growth In 4Q 2015

March 15, 2016: 12:00 AM EST
Beauty retailer Ulta said it plans to open 100 new stores in the United States, adding to its current store count of 874 across the country. Ulta reported sales jumped 21.1 percent to $1.27 billion in the fourth quarter of fiscal 2015, while comparable-store sales rose 12.5 percent and net income grew 23.6 percent to $107.8 million in the quarter, compared with the same period in the previous year. Ulta’s expansion plans mean it is poised to stay much larger than nearest rival Sephora, which at present operates about 360 stores in North America.
Sarah Mahoney, "On Soaring Sales, Ulta's On An Expansion Binge", MediaPost, March 15, 2016, © MediaPost Communications
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Avon Discusses More Details Of Three-Year Reorganization Plan

March 14, 2016: 12:00 AM EST
Avon Products, Inc., revealed more details about its three-year transformation plan, previously announced during the beauty company’s Investor Day in January 2016. According to the company, it is changing its operating model by revising its commercial business to ensure that all markets have consistent roles, responsibilities, and process; and streamlining its corporate functions to align with the present and future needs of its business. Consequently, Avon said it plans to reduce its workforce by 2,500 jobs across many geographical locations. With this, Avon expects to record about $60 million before taxes in total charges with these actions in the first quarter of 2016.
"Avon Announces Additional Details in Execution of 3-Year Transformation Plan", Avon Company, March 14, 2016, © Avon Products, Inc
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Suave Kids Enlists Smith Design To Create Packaging For Purely Fun Product Line

March 14, 2016: 12:00 AM EST
Unilever’s Suave Kids brand of haircare products for children launched the Purely Fun line, with packaging designed by Smith Design. With the brand’s design brief calling for a theme highlighting the “mildness, gentleness, and purity of the products,” Smith Design had to accomplish the naming, identity, and package design for the product line. Unilever’s Consumer Market Insights Group conducted tests to confirm the product’s positioning of purity.
Anne Marie Mohan, "Simple graphics differentiate Suave Kids free-from line", Packaging World, March 14, 2016, © PMMI Media Group
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Unilever
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Dove Partners With Twitter For Second Phase Of Positive-Image Campaign For Girls

March 12, 2016: 12:00 AM EST
Beauty brand Dove partnered with social media company Twitter to launch a tool that determines the most commonly used body-related words and when negative tweets occur during the day. Part of the partners' #SpeakBeautiful campaign, the tool was launched at the South by Southwest Interactive event. Using the tool, people can retweet a post on Dove's Twitter account using the hashtag. Dove automatically reswponds to the tweet with a link to a custom microsite.
Lauren Johnson, "Dove and Twitter Built a Tool to Measure How Positive or Negative Your Tweets Are ", Adweek, March 12, 2016, © Adweek.com
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Unilever
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Estee Lauder Announces Senior Executive Appointments For UK And Ireland Unit

March 11, 2016: 12:00 AM EST
Estee Lauder Cos. Inc. announced the appointment of Janet Saunders to the newly created post of vice president and general manager commercial. Also, the company named Rachel Baker as vice president and general manager of the Clinique brand and its men’s skin care business. Saunders and Baker will report to Estee Lauder Cos. UK and Ireland president Chris Good effective March 14, 2016.
Lorelei Marfil , "Estée Lauder Makes New Appointments", Women's Wear Daily , March 11, 2016, © Fairchild Fashion Media
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L'Oreal Plans To Launch WOW Campaign In Malaysia

March 11, 2016: 12:00 AM EST
L’Oreal Paris used Facebook Live Video to give local consumers a preview of its 2016 Women of Worth campaign in Malaysia. Aimed at inspiring ordinary women, the campaign features six successful women thought leaders and their journey. L’Oreal Paris through the campaign created by digital agency Lion & Lion plans to offer real-time social content.
"L’Oréal Paris looks to WOW Malaysian women", Marketing Interactive, March 11, 2016, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd.
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L'Oreal
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Malaysia

Johnson & Johnson's Talcum Powder Is Safe, Malaysian Health Official Says

March 11, 2016: 12:00 AM EST
Johnson & Johnson's talcum powder met the requirements under Malaysia's Guidelines for Control of Cosmetic Products, according to the country's Director-General of Health Datuk Dr. Noor Hisham Abdullah. In a statement, the government official said talcum powder was made of talc, a naturally occurring mineral composed of hydrated magnesium silicate. Noor Hisham's comments were in response to reports by local and international media and to the satement of the Consumers Association of Penang linking talc to cancer.
"Johnson & Johnson Talcum Powder Safe For Use", Bernama , March 11, 2016, © BERNAMA
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Johnson & Johnson
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Sephora Encourages Innovation In Mobile Beauty Market By Supporting Tech Startups

March 11, 2016: 12:00 AM EST
Sephora supports innovation in the beauty mobile market by backing several business startups focused on creating new roles for the smartphone in scheduling beauty appointments and attracting shoppers. As part of this initiative, Sephora launched the Sephora Accelerate, an incubation program for beauty startups. For the 2016 Sephora Accelerate Cohort, the company announced its lineup of women entrepreneurs who will participate in the business and innovation promotion program. Among the entrepreneurs are Candace Mitchell, Carolina Grove, and Danielle Cohen-Shohet.
Brielle Jaekel, "Sephora sparks mobile beauty growth by supporting startups", Luxury Daily , March 11, 2016, © Napean LLC
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Revlon Likely To Find Plenty Of Potential M&A Offers, Market Analysts Say

March 11, 2016: 12:00 AM EST
Revlon’s $1.88 billion market capitalization makes the company an attractive target for other companies operating in the beauty market. Relatively cheaper than other public corporations in the beauty market, Revlon is likely to receive takeover bids from Henkel, Kao, and Kose, some industry analysts said. Also likely to make an M&A move are brands LG Household & Home Care and Pola Cosmetics.
Allison Collins , "Revlon’s Market Cap Equals Plenty of Potential Buyers", Women's Wear Daily , March 11, 2016, © Fairchild Fashion Media
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Henkel
Kao
Other
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Worldwide
North America
United States of America

Unilever Nigeria Aims To Reach 1M Children As It Marks 2016 World Oral Health Day

March 10, 2016: 12:00 AM EST
Unilever Nigeria Plc aims to reach 1 million children as part of its oral health campaign for the 2016 World Oral Health Day. Through the Pepsodent brand of oral care products, and in partnership with the Nigerian Dental Association, the company aims to promote brushing of teeth as a daily and nightly oral care practice. According to Nigerian Dental Association president Bode Ijarogbe, World Oral Health Day seeks to raise public awareness of oral health, as well as the impact of oral diseases on general health, well-being, and national economies.
"Unilever targets one million children", Pulse.ng, March 10, 2016, © Pulse.ng
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Unilever
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Middle East- Africa
Nigeria

CLT Acquires Rights To Salon Selectives Haircare Brand For Canada Market

March 10, 2016: 12:00 AM EST
CLT International said it has acquired the Canadian rights to Salon Selectives line of haircare products. Part of the company’s efforts to expand rights to the Daily Defense and Airall trademarks, the deal completes CLT’s holding of North American trademark rights for Salon Selectives. Made famous by Helene Curtis in 1987, the Salon Selectives brand was acquired by Unilever in 1996. CLT International bought the US rights in 2010.
"CLT International Announces Acquisition of Additional Rights to Salon Selectives Beauty & Personal Care Trademark", PR Newswire, March 10, 2016, © PR Newswire Association LLC
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Other
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Canada

GSK Launches Campaign For Corsodyl Oral Care Brand

March 10, 2016: 12:00 AM EST
GSK launched a £7.2-million multimedia marketing campaign for the Corsodyl oral care brand. Highlighting the brand’s “healthy gums” message about how to prevent and treat gum disease, the campaign includes TV and cinema ads. Also, the campaign will include experiential, print, and digital components.
Lisa Riley, "GSK gives Corsodyl a record £7.2m spend", The Grocer, March 10, 2016, © William Reed Business Media Ltd.
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GlaxoSmithKline
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EMEA
Europe
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Nivea Men Signs Sponsorship Deal With Real Madrid In South Africa

March 10, 2016: 12:00 AM EST
Men’s grooming brand Nivea Men signed a sponsorship deal with Real Madrid football club for the South Africa market. As part of the partnership deal, the first commercial featuring Brazilian defender Marcelo and Dani Carvajal will have its broadcast debut on March 14, 2016. With football a very popular sport in South Africa, the deal is expected to help the brand establish a stronger connection with South African men, according to Beiersdorf South Africa marketing director Kerstin Bird.
"Nivea, Real Madrid team up in SA", sasoccermag , March 10, 2016, © sasoccermag.co.za
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Beiersdorf
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EMEA
Middle East- Africa
South Africa

Kimberly-Clark Earns Climate Leadership Award From U.S. EPA

March 9, 2016: 12:00 AM EST
Kimberly-Clark revealed it has received a Climate Leadership Award from the U.S. Environmental Protection Agency’s Center for Corporate Climate Leadership. For reporting and verifying company-wide greenhouse gas inventories and achieving greenhouse gas emissions reduction goals, the company received the Excellence in Greenhouse Gas Management “Goal Achievement Award.” EPA’s Climate Leadership Awards highlight companies’ voluntary work to manage and reduce greenhouse gas emissions across their supply chains.
"Kimberly-Clark Receives EPA National Award for Climate Leadership", Kimberly-Clark, March 09, 2016, © Kimberly-Clark Corporation
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Shiseido Eyes Duty-Free Sales To Boost Business After Tourist Buying Ends

March 9, 2016: 12:00 AM EST
Shiseido’s sales forecast for its fiscal year ending December 2016 sees operating profit dropping 14 percent to 38 billion yen, or $337 million, compared with fiscal year 2015. Demand from tourists visiting Japan is forecast to rise 5–6 percent, compared with the 12-billion-yen increase from the nine-month period of the previous year. Shiseido hopes to offset this decline by expanding sales at duty-free shops both in Japan and overseas.
Takahisa Toda, "Shiseido plots new gambit after tourist buying frenzy passes", Nikkei, March 09, 2016, © Nikkei Inc.
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Shiseido
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Japan
South Korea

L'Oreal, Image Metrics Sign Contract For Makeup Genius Technology

March 9, 2016: 12:00 AM EST
L’Oreal Paris signed an exclusive deal with Image Metrics regarding the augmented-reality app Makeup Genius. Developed by Image Metrics and supported by L’Oreal Research and Innovation, the app is designed to monitor a user’s facial features and to apply virtual makeup in real-time. With almost 20 million downloads, Makeup Genius enables consumers to try on products and looks before buying.
"L’Oréal signs new exclusive license agreement with Image Metrics for new makeup services ", L’Oréal, March 09, 2016, © L'Oréal Paris
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Accelerating Innovation The Unilever Way

March 9, 2016: 12:00 AM EST
Unilever has partnered with crowdfunder Indiegogo to collaborate with aspiring entrepreneurs seeking money to fund innovative ideas. Through its innovation platform Unilever Foundry, the company adds the possibility of crowdfunding investment to help speed development of solutions to sustainability challenges presented by Unilever brands. Ideas for solutions will be considered by the Indiegogo community and then shown to a panel of Unilever experts. The best will have an opportunity for an Indiegogo funding campaign, and further support from Unilever.
"Unilever Foundry And Indiegogo Launch Crowdfunding Partnership To Accelerate Innovation", News release, Unilever, March 09, 2016, © Unilever
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Shiseido Receives Award For Corporate Ethics And CSR

March 8, 2016: 12:00 AM EST
Shiseido Co., Ltd., said it has received a 2016 World’s Most Ethical Companies recognition, its fifth consecutive year of earning the award, from Ethisphere Institute. Based in the United States, Ethisphere Institute is an international think-tank that has been evaluating about 1,000 companies from more than 100 countries, focusing on their corporate ethics and corporate social responsibility efforts and activities. According to Shiseido, for about 140 years since it was founded in 1872, the company has been working to serve customers “through beauty and wellness,” which it considers a fundamental principle of all its business operations.
"Shiseido Awarded World's Most Ethical Companies Designation Five Years in a Row", Shiseido, March 08, 2016, © Shiseido Co.,Ltd.
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Elizabeth Arden Appoints George Cleary President Of Global Fragrances Business

March 8, 2016: 12:00 AM EST
Cosmetics company Elizabeth Arden Inc. named George Cleary as president of its Global Fragrances business effective March 14, 2016. With 20 years of experience in the beauty care and personal care market, Cleary has held many positions of responsibility in a number of companies. Before coming to Elizabeth Arden, he was CEO at global beauty company Iluminage. He started his career at Nestle before joining Johnson & Johnson. He was also president of Coty Inc.'s Americas business and also held other senior positions at that company.
"Elizabeth Arden Names New President of Fragrance Unit", Zacks Equity Research, March 08, 2016, © Zacks Investment Research
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Hain Celestial Says To Launch New Natural And Organic Personal Care Products At 2016 Natural Products Expo West

March 8, 2016: 12:00 AM EST
Hain Celestial plans to launch organic and natural personal care products at the 2016 Natural Products Expo West. Among the products to be included are Body in the Buff biodegradable body scrubs from the Alba Botanica brand, Intense Defense with Vitamin C Detoxifying Facial Towelettes from the Avalon Organics brand, and Foaming Shower Oils from the JASON brand. Also, the company will launch Queen Helene 100% Coconut Oil for skin, hair, and nails.
Gina Acosta, "Hain Celestial rolling out new natural beauty products", Drug Store News, March 08, 2016, © Drug Store News
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Burt's Bees Secures Lea Michele's Support For Campaign To Bring Back Bees

March 8, 2016: 12:00 AM EST
Burt’s Bees partnered with actress Lea Michele to launch #BringBackTheBees, a campaign aimed at seeding 1 billion wildflowers to help reverse the decline in bee population worldwide. Spearheaded by the Burt’s Bees Greater Good Foundation, the campaign will donate 1,000 wildflower seeds for every purchase of the Pink Grapefruit, Wild Cherry, and Coconut and Pear variants of the brand’s lip balms. According to the company, the scents would not exist without bee pollination.
Danica Lo , "Lea Michele’s Skin-care Secrets Include Bees and Balm", Women's Wear Daily, March 08, 2016, © Fairchild Publishing, LLC
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L'Oreal Awards Brazil Performance Marketing Account To Accenture Interactive

March 8, 2016: 12:00 AM EST
L’Oreal appointed Accenture as its performance marketing agency in Brazil. Covering all of the company’s brands and divisions, the account will be handled by Accenture Digital’s Accenture Interactive unit. Part of the agency’s responsibilities will be managing and optimizing search engine marketing, search engine optimization, and digital marketing analytics in the market.
"Accenture Interactive Appointed as Performance Marketing Agency for L’Oréal in Brazil", Accenture , March 08, 2016, © Accenture
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L'Oreal UK Names MHP Corporate Communications Agency

March 8, 2016: 12:00 AM EST
L’Oreal awarded its corporate communications account in the UK to MHP. Previously handled by Fishburn, the account was won by MHP following a competitive pitch. MHP will also handle PR for L’Oreal’s corporate social responsibility programs, such as the L’Oreal–UNESCO For Women in Science.
Anna Reynolds, "L'Oréal hires MHP as retained corporate comms agency for UK", PR Week, March 08, 2016, © Haymarket Media Group Ltd.
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Pull-Ups Reverses Years Of Declining Sales

March 8, 2016: 12:00 AM EST
After six years of declines, sales of Pull-Ups training pants and diapers for babies rose 2 percent to $621 million for the 52-week period ending January 23, 2016. Data from Nielsen also revealed that sales for the most recent 12 weeks grew almost 6 percent. Although brand sales dropped 6–7 percent for each of the prior two years, and the category declined 3–4 percent, training pants remained almost a $1 billion segment. According to Nielsen, Pull-Ups accounted for more than 65 percent of the market segment.
Jack Neff, "How Pull-Ups Ended Years of Sagging Sales", Advertising Age, March 08, 2016, © Crain Communications
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Procter & Gamble Recruits French Olympic Judo Champ For Thank You Mom Campaign

March 7, 2016: 12:00 AM EST
Procter & Gamble said it has signed 2012 Olympic gold medalist Teddy Riner as part of the company’s Thank You Mom marketing campaign. Dubbed “#MerciMaman” in French, the campaign which seeks to help promote the Rio 2016 Olympic Games, aims to duplicate the success of the campaign when it launched 100 days before the London Olympic Games. Riner, a French judo champion, and his mother Marie-Pierre Riner will join in campaigns supported by media channels and retailers across France. Campaigns will feature themed packaging, end caps, and displays.
"New Sponsordeal for Teddy Riner with P&G", judoinside.com , March 07, 2016, © judoinside.com
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Unilever Launches Campaign Aimed At U.S. Hispanics

March 3, 2016: 12:00 AM EST
Unilever launched the #100PorCientoTu campaign in the United States. Aimed at promoting self-expression and individuality among U.S. Hispanics, the campaign, through the company’s personal care brands, has partnered with celebrity stylist Leonardo Rocco, celebrity groomer Marcos “Reggae” Smith, model and influencer Denise Bidot, and other influencers to provide beauty and styling tips. Also, the campaign is sponsoring Latin music concerts across the country in recognition of music as a source of inspiration for Latino’s style and self-expression.
"Unilever U.S. Celebrates Latino Self-Expression with New Campaign: #100PorCientoTu", PR Newswire, March 03, 2016, © PR Newswire Association LLC
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