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Olay Appoints Male Celebrity As Brand Ambassador In China

April 12, 2016: 12:00 AM EST
Women's skincare brand Olay’s recruitment of local male celebrity Li Yifeng as the brand’s ambassador in China is not a wise move, according to Resonance China executive Jerry Clode. Brand owner Procter & Gamble also chose Taiwanese actor Darren Wang and Hong Kong TV host Wong Cho Lam as endorsers of SK-II cosmetics and Tide laundry brand. As part of P&G’s partnership with e-commerce company JD.com, the three male celebrities formed a “boyband of six” with other male celebrities Lu Han for Clear toothpaste, Eddie Pang for Head and Shoulders shampoo, and Ning Zetao for Gillette.
Jerry Clode , "Why Olay's choice of male ambassador for China is a stupid move", Campaign Asia, April 12, 2016, © Haymarket Media Ltd.
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Procter & Gamble
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China

Henkel Appoints Thomas Holenia As President Of Singapore Business

April 12, 2016: 12:00 AM EST
Henkel named Thomas Holenia as president of Henkel Singapore. Effective February 2016, Holenia’s appointment means he will manage the company’s businesses and operations locally. At the same time, he is the managing director of Henkel’s newly established global supply chain hub in the country.
"Henkel names Thomas Holenia president of Singapore arm", Singapore Business Review, April 12, 2016, © Charlton Media Group
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Kao Launches Biore UV Protection Campaign In Singapore

April 12, 2016: 12:00 AM EST
Kao Singapore launched the “Biore UV Perfect Spray” marketing campaign in the country. Created in collaboration with Hakuhodo Singapore and IPG Mediabrands, the campaign aims to promote awareness of and educate commuters about the damaging effects of exposure to the sun’s ultraviolet ray. Running across both print and OOH platforms, the campaign features three creatives based on the UVI reading, with levels 0–2 reflecting a low reading and featuring a blue visual ad; readings 3–7 reflecting a moderate-to-high reading and displaying a yellow visual ad; and UVI 8 and above calling for alert with a red visual ad.
Rezwana Manjur, "Kao Singapore finds creative ways to promote sunscreen", Marketing Interactive, April 12, 2016, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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Kao
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Revlon Appoints Juan Figuereo As EVP And Chief Financial Officer

April 12, 2016: 12:00 AM EST
Revlon, Inc. said its board of directors has elected Juan R. Figuereo as executive vice president and chief financial officer of the company, effective immediately. Figuereo was EVP and CFO of NII Holdings, Inc., from October 2012 to October 2015. He was also EVP and CFO of Newell Rubbermaid Inc. from 2009 to 2012 and of Cott Corporation from 2007 to 2009.
"Revlon Names Juan Figuereo as its Chief Financial Officer", Revlon, April 12, 2016, © Revlon Consumer Products Corporation
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Walgreens Boots Alliance Sells Russian Pharmaceutical Wholesale Business To 36.6; Acquires 15 Percent Of Russian Company

April 11, 2016: 12:00 AM EST
Walgreens Boots Alliance, Inc. said it has sold its Russian pharmaceutical wholesale business, Alliance Healthcare Russia, to the country’s leading health and beauty retailer 36.6. Under the terms of the purchase deal, Walgreens Boots Alliance will own a 15-percent stake in the 36.6 group, which operates about 1,000 stores in Moscow and the surrounding region. Also, the Russian company employs about 4,800 people.
"Walgreens Boots Alliance sells Alliance Healthcare Russia to 36.6 in return for 15% stake in combined group", Walgreens Boots Alliance, April 11, 2016, © Walgreens Boots Alliance, Inc.
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Seventh Generation Launches Marketing Campaign Featuring Actress Maya Rudolph

April 11, 2016: 12:00 AM EST
Seventh Generation partnered with actress and comedienne Maya Rudolph to launch “Come Clean,” its largest marketing campaign ever. Described by the company as one of a kind, the campaign focuses on redefining what “clean” means to consumers. Enlisting Rudolph’s unique sense of humor, the campaign highlights the company’s portfolio of household and baby care products, including the brands Free & Clear Natural Laundry Detergent, Natural Dish Liquid, and Free & Clear Diapers.
"Seventh Generation Launches "Come Clean" Integrated Marketing Campaign Featuring Maya Rudolph", Seventh Generation, April 11, 2016, © Seventh Generation, Inc.
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Unilever's Axe Brand Faces Plagiarism Charges With Latest Online Video Campaign

April 11, 2016: 12:00 AM EST
Unilever’s male deodorant brand Axe is being accused by Reddit users of using their content for a recent advertising campaign without their permission and without giving them credit. In March 2016, Axe launched “Shower Thoughts,” an online video series produced by Defy Media and Mindshare Entertainment. Reddit user Sleepy_time_wit_taco has claimed that the video, which depicts a man in the shower, reflecting on why he is being criticized for being short, includes a sentence copied from a previous post on the social media platform.
Lara O'Reilly, "Deodorant brand AXE is being accused of stealing content from Reddit for an ad", Business Insider, April 11, 2016, © Business Insider Inc.
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Unilever
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Gillette Launches Razor Subscription Service In UK

April 11, 2016: 12:00 AM EST
Procter & Gamble’s Gillette brand launched the Gillette Club razor subscription service in the UK. To support the launch of the subscription service, the brand also unveiled a campaign that promotes the service as “an offer so good, it should probably be illegal.” By launching the service, P&G says it can compete better with new rivals, including Bearded Colonel, King of Shaves, Cornerstone, and Close Shave Society. In 2015, Gillette filed a patent lawsuit against Dollar Shave Club, which has grabbed 8 percent of the $3 billion US market for razors and blades since 2013.
Sheila Shayon, "‘Loyalty Pays’: Gillette Expands Razor Subscription Service to the UK", BrandChannel, April 11, 2016, © Interbrand
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Procter & Gamble
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Secret Launches Campaign Highlighting Women's Stressful Situations And Calls For Equal Pay

April 11, 2016: 12:00 AM EST
Procter & Gamble’s Secret deodorant brand for women launched a new campaign created by advertising agency Wieden & Kennedy. Highlighting a timely point about women and equal pay, the campaign depicts stressful situations and highlights the brand as being “stress-tested for women.” One of the videos feature a woman asking her boss for a raise, while another ad shows a woman sending a test message to say “I love you” and waiting for the recipient’s reply.
Alexandra Jardine, "Secret Makes a Point About Equal Pay in Ads About Staying Fresh", Creativity Online, April 11, 2016, © Crain Communications
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Procter & Gamble
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Henkel Had A Record Year In 2015, CEO Rorsted Says

April 11, 2016: 12:00 AM EST
Henkel had a record year in 2015 despite a difficult economic environment, according to company CEO Kasper Rorsted. Speaking at the company’s 2016 Annual General Meeting, Rorsted highlighted Henkel’s progress in implementing its business strategy for 2016. Also, the company announced the proposed dividends for both share classes increased by 16 cents to €1.47 per preferred share and €1.45 per ordinary share. While acknowledging the potential problems and difficulties faced by the company in 2016, Rorsted confirmed Henkel’s revenue outlook for the year. He said, the company expects organic sales growth of 2–4 percent for the fiscal year 2016, with EBIT margin forecast to increase by about 16.5 percent and adjusted earnings per preferred share to grow 8–11 percent.
"Annual General Meeting 2016: Henkel confirms outlook for 2016", Henkel, April 11, 2016, © Henkel AG & Co. KGaA
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China's Fosun International Buys Stake In Israel-Based Ahava Dead Sea Laboratories

April 10, 2016: 12:00 AM EST
China’s Fosun International agreed to acquire 16 percent of Israel’s Ahava Dead Sea Laboratories from owner Gaon Holdings. Following the announcement by Israel and China of opening free-trade talks in March 2016, the purchase deal comes after Fosun’s acquisition of Israeli medical-device company Alma Lasers for $240 million in 2013.
Niv Elis, "Chinese conglomerate acquires Ahava skincare for NIS 290 million", The Jerusalem Post, April 10, 2016, © Jpost Inc.
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Middle East- Africa
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Black Becomes Favorite Packaging Color For Some Skincare Brands

April 9, 2016: 12:00 AM EST
Some skincare brands have launched products that come in black packaging. Among these brands are Revision Skincare, which makes the Vitamin C Lotion 30% and Retinol Complete products; Retrouve, which sells products that come in frosted glass bottles with black labels; and Laxmi, which uses black as its signature color for its products. Other brands use black to highlight a specific ingredient in a product’s formulation. For example, Boscia has the Luminizing Black Mask clay mask and Pore Purifying Black Strips, which contain charcoal.
Marie Redding, "Black Is a Design Trend for Skin Care", Beauty Packaging, April 09, 2016, © Rodman Media
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L'Oreal
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Procter & Gamble
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CoverGirl Launches First Beauty App

April 8, 2016: 12:00 AM EST
Procter & Gamble’s beauty brand CoverGirl launched its BeautyU mobile app. In addition to its augmented reality features, the app comes with a face scan designed to help identify users’ individual facial features. Also, it includes a diagnostic tool, which helps create a customized look or product list for a particular user. BeautyU also offers a range of options on the user’s features and profile.
Faye Brookman , "Cover Girl Unveils Beauty App", Women’s Wear Daily, April 08, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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Procter & Gamble
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Symrise Launches New Campaign Highlighting Company Heritage And Innovation

April 8, 2016: 12:00 AM EST
Symrise Fragrances launched a new branding campaign, with the tagline “We exist to deliver better living through scent.” As part of the campaign, the company highlights its rich legacy in the perfume business and focuses on the cross-disciplinary collaboration that helps the company innovate and develop new scents. Symrise has put in place a permanent collaboration and mentorship program, under which the company’s most experienced and successful master perfumers train the younger perfumers.
"Storyline Launch: Better Living through Scent Symrise Fragrance Division Shapes New Era in Fragrances", Symrise, April 08, 2016, © Symrise
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Henkel Sees Decreasing Probability Of Reaching 2016 Revenue Goal

April 8, 2016: 12:00 AM EST
Henkel’s 2016 revenue target seems unreachable, due to weak growth in emerging markets, such as China, Brazil, and Russia. Set by outgoing chief executive officer Kasper Rorsted in 2012, Henkel’s 20 – 10 – 10 revenue goal means the company will earn €20 billion in sales, with €10 billion coming from emerging market, creating 10 percent increase in average annual earnings per share. Rorsted, who announced in January 2016 his departure from Henkel by end of April and his move to sports gear company Adidas in August 2016, has been credited with improving the company’s profitability since his appointment as CEO in 2008.
Christoph Kapalschinski, "Henkel's Target in Doubt", Handelsblatt, April 08, 2016, © Handelsblatt GmbH
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Henkel
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Skincential Sciences Receives Funding From CIA's Venture Capital Unit

April 8, 2016: 12:00 AM EST
Cosmetics and skincare company Skincential Sciences has attracted interest and funding from In-Q-Tel, the venture capital unit of the U.S. Central Intelligence Agency, according to documents obtained by The Intercept. CIA’s interest in the company might have been triggered by Skincential Sciences, owner of the Clearista line of skincare products, through its patented technology that removes a thin outer layer of the skin. According to the company, the technology can reveal unique biomarkers that can be used for various diagnostic tests, including DNA collection. Founded by then-CIA director George Tenet in 1999, In-Q-Tel identifies innovative technology that can be used to support the mission of the CIA and other intelligence agencies.
Lee Fang, "Beauty Secrets of the Spies: CIA’s Venture Capital Arm Is Funding Skin Care Products That Collect DNA", The Intercept, April 08, 2016, © First Look Media
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L'Oreal Launches Campaign For Maybelline Brand In Malaysia

April 8, 2016: 12:00 AM EST
L’Oreal Malaysia launched the “Make It Happen” campaign for its Maybelline brand in the country. According to the company’s consumer product division senior public relations manager, Connie Ng, the new tagline focuses on “inspiring women to define their beauty, live their life, and make it happen.” Ng also said, the brand’s previous tagline implied women were defined by the look she was born with.
Ruby Lim, "Making it happen with make-up", The Star (Malaysia), April 08, 2016, © Star Media Group Berhad (ROC 10894D)
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L'Oreal
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Malaysia

L'Oreal Paris Finds Success With WeChat's Marketing Program; Offers Lessons For Other Beauty Brands

April 8, 2016: 12:00 AM EST
L’Oreal Paris’ success with WeChat’s advertising program shows how other beauty brands can use the social media platform to expand their reach and improve engagement with consumers. According to L2’s Insight Report: WeChat, the brand doubled its WeChat fan base and engagement in just 15 days. L’Oreal Paris recruited actress Fan Bingbing to invite users to follow the brand’s WeChat account using a personal voice message.
Elisabeth Rosen, "WeChat Advertising Lessons from L’Oréal Paris", L2 Daily, April 08, 2016, © L2 Inc
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L'Oreal
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Unilever UK Launches Impulse Why Not? Body Spray For Women

April 8, 2016: 12:00 AM EST
Unilever UK’s Impulse brand of female body sprays launched a new variant, the Impulse Why Not? According to the company, the new limited edition spray comes with a “truly tropical” scent and includes zesty citrus notes of bergamot, frozen lemon and bitter orange. It also features an infusion of Earl Grey Tea and natural spices, such as nutmeg and cardamom, the company said.
"Why Not? New limited edition Impulse spray", TalkingRetail, April 08, 2016, © TalkingRetail.com
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Natura Cosmetics And Symrise Receive UEBT Certification For 40 Ingredients From Amazon

April 8, 2016: 12:00 AM EST
Natura Cosmetics and Symrise Amazon said the Union for Ethical BioTrade has certified a total of 40 natural ingredients from the Amazon as ethically sourced from 14 supplier communities in the Brazilian Amazon. With the certification, which follows the UEBT’s announcement of its internationally recognized standard, Amazon-sourced ingredients, such as andiroba and maracuja oil, cupuacu butter, and acai pulp, can be used in national and international markets. Natura Cosmetics has always promoted and associated itself with Brazilian biodiversity; for example, its Ekos product line is based on Amazon ingredients sourced responsibly from local communities.
Andrew McDougall, "Natura and Symrise obtain UEBT certification for 40 Amazon ingredients", Cosmetics Design , April 08, 2016, © William Reed Business Media SAS
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Kimberly-Clark Executive Discusses Company's Approach To Integrated Marketing

April 8, 2016: 12:00 AM EST
Brands must keep in mind that integrated marketing is different from digital marketing, according to Rahul Asthana, Kimberly-Clark Asia-Pacific’s regional marketing director for Baby & Child Care, Digital & e-Commerce. Speaking at the Digital Marketing World Forum 2016 in Singapore, Asthana said integrated marketing, which includes digital and traditional touchpoints, is critical for maintaining consistent branding in Asia. Marketers in the region should also learn from their own buying experiences in order to understand integrated marketing strategies, he said.
"Kimberly-Clark taps integrated marketing", Warc, April 08, 2016, © Warc
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SK-II Launches Advertorial Video Focusing On Single Women In China

April 8, 2016: 12:00 AM EST
Procter & Gamble’s beauty brand SK-II launched “Marriage Market Takeover,” a video advertisement highlighting the social conditions of single women who are older than 27 years in China. Called “sheng nu” or “leftover women,” single women who are 28 years and older face heavy pressures from society, including their family, in China. According to SK-II president Markus Strobel, the campaign is part of the brand’s efforts to inspire and empower women to determine their destiny.
Heather Chen , "Emotional advert about China's 'leftover women' goes viral", BBC , April 08, 2016, © BBC
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Procter & Gamble
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China

Landing International Launches B2B Online Marketplace For Hard-To-Find Beauty Brands

April 8, 2016: 12:00 AM EST
Los Angeles-based Landing International launched Marketplace, a business-to-business online platform for the beauty care industry. Designed to enable buyers to identify and connect with brands from anywhere in the world, Marketplace will focus on hard-to-source beauty products. Company founder and CEO Sarah Chung said the platform will focus on South Korean products at the start. By providing a brand a profile with products, marketing materials, sales channels, and other related information, the platform will make it easier for buyers to find alternative and niche brands.
Simon Pitman, "New B2B US digital platform debuts with Korean and Asian products", CosmeticsDesign-Asia.com, April 08, 2016, © William Reed Business Media SAS
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Avalon Organics Brand Reveals New Packaging And Logo

April 7, 2016: 12:00 AM EST
Hain Celestial’s Avalon Organics brand revealed new packaging design and brand logo for its line of certified organic personal care products. Integrating elements of a modern approach to beauty, the packaging also strengthens the brand’s history in the natural personal care segment. According to the company, its revamped product line is designed to improve its ability to inform consumers about its benefits and enhance important formulas.
"The Avalon Organics® Brand Debuts New Look and Enhanced Formulas", PR Newswire, April 07, 2016, © PR Newswire Association LLC
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Hindustan Unilever Faces Rising Competition From Local Rivals; Likely To See Revenue Take A Hit

April 7, 2016: 12:00 AM EST
Hindustan Unilever Ltd.’s margins could be hurt by growing competition from local companies, such as Patanjali Ayurved Ltd., as well as by rising prices of raw materials, according to market analysts. Almost 45 percent of HUL’s brand portfolio is being threatened by rival products from Patanjali, according to analysts from ICICI Securities Ltd. This prompted the brokerage firm to lower its earnings forecast for HUL by 3 percent for financial year 2016–2017 and by 7 percent for 2017–20018. In 2014–2015, HUL reported a net profit of Rs. 4,315 crore, with total revenue of Rs. 30,170 crore.
Sapna Agarwal, "HUL’s margins seen coming under pressure", Livemint, April 07, 2016, © HT Media Ltd
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Unilever
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Coty Names Burberry's Chief Of Beauty Business As Top Marketer For Luxury Division

April 7, 2016: 12:00 AM EST
Coty Inc. appointed Simona Cattaneo, Burberry’s head of beauty, as chief marketing officer of Coty Luxury. Cattaneo will be based in the company’s Paris office and will report to Edgar Huber, president of Coty’s luxury division. Before coming to Burberry, Cattaneo worked at Dior for more than seven years. She joins Coty as the beauty company gets ready to integrate the beauty brands it has acquired from Procter & Gamble.
Allison Collins , "Coty Hires Burberry’s Simona Cattaneo as CMO for Luxury Unit", Women’s Wear Daily, April 07, 2016, © Fairchild Fashion Media
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The Body Shop Renews Efforts To Boost Sales; Shifts Focus To Skincare Market

April 7, 2016: 12:00 AM EST
L’Oreal’s retail brand The Body shop, led by its chief executive Jeremy Schwartz, is expanding efforts to expand sales growth. Established by founder Anita Roddick in 1976 as a maker and seller of natural and ethically sourced beauty and personal care products, The Body Shop was acquired by L’Oreal in 2006 for £652 million, or $932 million. As part of Schwartz’s efforts to boost sales, the company has shifted its focus on skincare, launching products, such as Drops of Youth creams and lotions. Although The Body Shop grew from 2,657 stores in 2011 to around 3,300 in 65 countries in 2015, it is finding harder to stand out in the market, with rivals, such as Lush, The Body Deli, and Skin & Tonic, making similar claims with their sustainable and natural products.
Andrew Roberts, "Body Shop Heads Back to the Body Shop to Repair Battered Margins", Bloomberg , April 07, 2016, © Bloomberg L.P.
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L'Oreal
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Tom's Of Maine Joins Hand With Recycling Firm TerraCycle To Reduce Landfill Waste

April 7, 2016: 12:00 AM EST
Tom’s of Maine partnered with recycling company TerraCycle to launch the #LessWasteChallenge campaign aimed at reducing the amount of trash sent to landfills. Consumers can help support the campaign by visiting the company’s website and committing to reduce their family’s household waste by one pound per week. Tom’s of Maine has been developing natural and sustainably produced personal care products for the past 45 years, the company said. Also, it aims to achieve zero waste to landfills by 2020 at its manufacturing facility in Maine.
"Tom’s of Maine Celebrates Earth Month with the #LessWasteChallenge Pledge to Inspire Less Waste Going to Landfills", MultiVu/PR Newswire, April 07, 2016, © MultiVu
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Hindustan Unilever Acquires Indulekha Brand From Mosons Group

April 7, 2016: 12:00 AM EST
Hindustan Unilever Ltd. said it has completed its acquisition of Mosons Group’s most important brand Indulekha for Rs 330 crore. Under the terms of the purchase deal, Mosons Group will continue manufacturing Indulekha products for one year in Talassery. According to HUL, the acquisition covers brand, intellectual property, and technical knowhow.
"Hindustan Unilever completes acquistion of Indulekha brand for Rs 330 crore", Business Standard, April 07, 2016, © Business Standard Private Ltd.
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Unilever
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India

Shiseido Works With ModiFace To Create Virtual Reality Mobile App For IPSA Brand

April 7, 2016: 12:00 AM EST
Shiseido partnered with virtual reality makeover technology provider ModiFace to create a mobile app for its IPSA brand. Designed to let users see the brand’s products and combination looks virtually applied to their photographs, the IPSA Makeup Simulator also provides users a list of products they tried and then share results on social media platforms. Shiseido joins a long list of Asian beauty brands, including AmorePacific, Allergan China, and Loft, which have collaborated with ModiFace to develop mobile apps for their product lines.
Faye Brookman , "ModiFace Creates App for IPSA", Women’s Wear Daily, April 07, 2016, © Fairchild Fashion Media
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Shiseido
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Asia-Pacific
Japan

Honest Co. Looks At Becoming A Takeover Target

April 7, 2016: 12:00 AM EST
Personal care and household care company The Honest Co. is reportedly looking for a potential buyer. Although the company has hired Morgan Stanley and Goldman, Sachs & Co. to look at the feasibility of an initial public offering, The Honest Co. is now also considering a merger and acquisition deal. According to industry observers, an M&A deal is more likely to happen than an IPO for the company.
Allison Collins , "Jessica Alba’s Honest Co. Said Considering Sale", Women’s Wear Daily, April 07, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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Lancome Partners With Edgecase To Upgrade Online Store

April 7, 2016: 12:00 AM EST
L’Oreal’s beauty brand Lancome updated its online store. According to the brand, its new website will better reflect consumers’ online shopping experience. By using the Edgecase Product Intelligence Platform, the company hopes to ensure that the website’s descriptions are in tune with the consumers’ language. Edgecase’s technology helped the brand focus on products’ key attributes, highlighting factors that differentiate them from rival brands and products, Lancome said.
"Lancome makes Web site update based on consumer insights", Mobile Marketer, April 07, 2016, © Napean LLC.
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L'Oreal
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United States of America

Aldi Launches New Skincare And Beauty Products In Ireland

April 6, 2016: 12:00 AM EST
Discount retailer Aldi launched the Thermal line of spring face care products in Ireland. Also, the company released new cosmetics under its Lacura brand. Products released by the company for spring 2016 include the Hydro-Urea Foot Cream hydrating cream for feet, Thermal Body Care lotion and shower gel, and Thermal Spring Face/Eye Care moisturizer.
Kendra Becker , "Aldi's new skincare and beauty range is unreal - and seriously cheap", Goss Ireland, April 06, 2016, © AS Goss Ireland Media Ltd
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Retailers & Private Label
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Europe
Ireland

Henkel Honors Supplier Ball Corp. For Sustainable Packaging

April 6, 2016: 12:00 AM EST
Henkel recognized supplier Ball Corporation and its ReAl extruded aluminum can for best-in-class sustainability performance in 2015 at the 2016 American Cleaning Institute annual meeting. Henkel’s collaboration with Ball on the relaunch of its Fa beauty brand in new sustainable packaging helped the supplier earn the award. Ball’s ReAl contoured can, which is made with 25 percent recycled aluminum, helped Henkel achieve its sustainability goal of “more with less.”
"Henkel Recognizes Ball, ReAl™ Can for Sustainability", PR Newswire, April 06, 2016, © PR Newswire Association LLC.
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Henkel
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Sephora Stores In Middle East Start Selling Dr. Jart+ Skincare Products

April 6, 2016: 12:00 AM EST
Beauty retailer Sephora’s stores in five Middle Eastern countries, including Saudi Arabia, Kuwait, and Oman, will start selling skincare products from the South Korean brand Dr. Jart+, according to Lee Jin-wook, CEO of Have&Be Inc. Launched in 2005 by Lee after three years of research and development by dermatologists, including Jung Sung-jae, the skincare products immediately became popular. Company sales jumped to 86.3 billion won, or $74.5 million, in 2015. Dr. Jart+ products are now sold in 12 overseas markets, including the United States, Hong Kong, and China.
Park Eun-jin, "Dr. Jart+ skincare products to hit Sephora shops in the Middle East", Pulse, April 06, 2016, © Maeil Business News Korea
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Other
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Middle East- Africa
South Korea
Bahrain
Kuwait
Oman
Saudi Arabia
United Arab Emirates

Vaseline Plans To Launch Digital Campaign To Support Launch Of Vaseline Lip Therapy In North America

April 6, 2016: 12:00 AM EST
Vaseline plans to launch in North America a digital campaign for its Vaseline Lip Therapy product. Developed by The Via Agency, the campaign was previously used in the UK last winter. Featuring large clay lips, the campaign saw the involvement of Unilever R&D and legal in the creative process.
Jack Neff, "See the Spot: Why Vaseline Chose Lips of Clay to Make a Point", Advertising Age, April 06, 2016, © Crain Communications
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Unilever
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Worldwide
North America
United States of America

Hindustan Unilever Is Business-School Students' Favorite Workplace, Nielsen Study Reveals

April 5, 2016: 12:00 AM EST
Hindustan Unilever Limited was recognized as the number 1 Employer of Choice, according to the most recent Campus Track Business School Survey by Nielsen. Results of the survey of 2016 graduating batch of business school students in the country revealed HUL has retained the “Dream Employer” status for the seventh year in a row. Other recognition received by HUL include number 1 ranking for marketing and number 1 FMCG in finance. Factors that helped HUL become the respondents’ favorite workplace include the company’s positioning as a “school for CEOs,” which highlights the company’s approach to developing talent and leaders in-house.
"HUL is the 'No.1 Employer of Choice' in India for fifth successive year", Hindustan Unilever, April 05, 2016, © Hindustan Unilever Limited
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Unilever
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Worldwide
Asia-Pacific
India

Whole Foods Market Launches Plant-Based Haircare Products

April 5, 2016: 12:00 AM EST
Whole Foods Market launched a line of plant-based haircare and hairstyling products. Featuring plant-active ingredients, the products are priced less than $10 each. Products in the lineup include Moisturizing Shampoo or Conditioner, Volumizing Shampoo or Conditioner, and Color Preserve Shampoo or Conditioner.
"Whole Foods Market launches line of hair care products", Whole Foods Market, April 05, 2016, © Whole Foods Market
Domains
PERSONAL CARE COMPANIES
Retailers & Private Label
Geographies
Worldwide
North America
United States of America

L'Oreal Enlists Actress Molly Sims As Lifestyle Expert For Garnier SkinActive Skincare Products

April 5, 2016: 12:00 AM EST
L’Oreal named actress and model Molly Sims as the Lifestyle Expert for the company’s Garnier SkinActive line of skincare products designed for the needs and demands of a busy life. Her job as brand ambassador will include appearing in a multichannel digital and public relations campaign. She said her goals will be to educate busy women on how to adopt a healthy and simple everyday oxidant-rich skincare regimen.
Faye Brookman , "Molly Sims Named Garnier SkinActive Lifestyle Expert", Women's Wear Daily, April 05, 2016, © Fairchild Fashion Media
Domains
PERSONAL CARE COMPANIES
L'Oreal
Geographies
Worldwide
North America
United States of America

Procter & Gamble Enlists Inmar To Process Its U.S. Coupons

April 5, 2016: 12:00 AM EST
Procter & Gamble Company outsourced coupon processing, settlement, and fraud prevention services for its U.S. operations to Inmar. As part of the deal, P&G’s in-house coupon processing team will join Inmar and relocate to the intermediary company’s Cincinnati office. Previously, P&G processed coupons for its brands, including Bounty, Charmin, Crest, and Dawn.
"Procter & Gamble Transitions Paper and Digital Coupon Processing to Inmar", Marketwired , April 05, 2016, © Marketwired L.P.
Domains
PERSONAL CARE COMPANIES
Procter & Gamble
Geographies
Worldwide
North America
United States of America

SC Johnson Is Best Place To Work In Central America And Caribbean, Great Place To Work Institute Says

April 5, 2016: 12:00 AM EST
SC Johnson Central America was recognized as the best company to work for in Central America and the Caribbean by the Great Place to Work Institute. Marking the 9th consecutive year the company has been included in the Top 5 circle, SC Johnson came out the best in a group of 150 companies that participated in the 2016 Great Place to Work search. In 2015, the company ranked number 2 out of 88 companies in the region.
"SC Johnson Central America Ranked Number One", SC Johnson, April 05, 2016, © S. C. Johnson, Inc.
Domains
PERSONAL CARE COMPANIES
SC Johnson
Geographies
Worldwide
North America
Caribbean islands

Dove Launches DermaSpa Youth Vitality Line Of Skincare Products

April 5, 2016: 12:00 AM EST
Dove released the DermaSpa Youth Vitality line of skincare products. Combining the latest advances in dermatological care with the brand’s best spa formulations, the product line makes use of patented technology produced by more than 10 years of related research and contribution of 280 scientists, the company said. Developed for facial care, Cell-Moisturisers technology is now applied to hand and body care. According to Dove, the technology has been proven to improve the condition of the skin barrier better than glycerin alone can.
"Youth Vitality: the new body care range from Dove Dermaspa", Burton Mail , April 05, 2016, © Local World
Domains
PERSONAL CARE COMPANIES
Unilever
Geographies
Worldwide
EMEA
Europe
United Kingdom

Personalization Can Help Fragrance Brands Compete In A Saturated Market, Ferragamo Parfums CEO Says

April 5, 2016: 12:00 AM EST
Fragrance personalization could be an additional way to compete in a saturated fragrance market, according to Luciano Bertinelli, CEO of Ferragamo Parfums, part of the luxury company Salvatore Ferragamo S.p.A. He said, however, that additional sales from personalized fragrances would not be worth the complex business model it would require. Bertinelli said the perfume industry could benefit from intellectual property protection, which is currently lacking in fragrances. He said by combining stand-alone stores with their fashion business, global brands can enhance their image and attract customers who are not only interested in fragrances.
Nicholas Micallef, "Euromonitor International Interview Series: Luciano Bertinelli, CEO at Ferragamo Parfums", Euromonitor International, April 05, 2016, © Euromonitor
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PERSONAL CARE COMPANIES
Other
Geographies
Worldwide
EMEA
Europe
Italy

Procter & Gamble Supports Government's Efforts To Promote Oral Health In Nigeria

April 5, 2016: 12:00 AM EST
Nigeria’s Federal Ministry of Health is working with Procter & Gamble to raise public awareness of the need for oral care and health in the country. Nigerian Minister of Health Isaac Adewole highlighted the need for public-private partnership to drive the country’s development. According to the government, the private sector is being encouraged to help finance efforts to promote oral health in support of the PPP campaign of the federal government.
Crusoe Osagie, "Nigeria: Govt Partners P&G to Sensitise Nigerians On Oral Health Care", AllAfrica, April 05, 2016, © AllAfrica
Domains
PERSONAL CARE COMPANIES
Procter & Gamble
Geographies
Worldwide
EMEA
Middle East- Africa
Nigeria

Avon Partners With Fashion Designer Kenzo Takada To Launch Fragrance Collection

April 5, 2016: 12:00 AM EST
Avon Products, Inc., said it has signed a global partnership deal with world famous designer Kenzo Takada to launch the Avon LIFE By Kenzo Takada line of fragrances. With a scent for men and a scent for women, the collection is built around the promise to Live Life Beautifully. In addition to the fragrance line, the partnership deal also includes collaboration on a fashion line with inspirational pieces expected to be available by fall 2016.
"Avon Announces Global Fragrance Partnership with Kenzo Takada", Avon, April 05, 2016, © Avon Products, Inc.
Domains
PERSONAL CARE COMPANIES
Avon
Geographies
Worldwide
North America
United States of America

J&J's Listerine Brand Launches Global Marketing Campaign

April 5, 2016: 12:00 AM EST
Johnson & Johnson’s Listerine mouthwash brand launched “Bring Out the Bold,” a global marketing campaign in more than 80 countries. Starting on April 4, 2016, the campaign highlights the idea that people who use Listerine products most are more adventurous than those who do not. Developed by WPP’s J. Walter Thompson agency, the global campaign is targeted at consumers in the United States, China, Brazil, and India, and will be launched in more countries in the coming weeks.
Jack Neff, "Listerine Looks to Become a Lifestyle Brand", Advertising Age, April 05, 2016, © Crain Communications
Domains
PERSONAL CARE COMPANIES
Johnson & Johnson
Geographies
Worldwide

Burberry Launches Mr. Burberry Men's Fragrance

April 4, 2016: 12:00 AM EST
Burberry launched the Mr. Burberry men’s fragrance, which is inspired by the brand’s heritage trench. To support the product launch, the company released a capsule collection and a grooming line it will promote on social media platform Snapchat. Described as herbal and woody, the fragrance was designed by chief creative and CEO Christopher Bailey with perfumer Francis Kurkdjian.
Lorelei Marfil, "Burberry Debuts Mr. Burberry Men’s Fragrance, Grooming", Women’s Wear Daily, April 04, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
Domains
PERSONAL CARE COMPANIES
Other
Geographies
Worldwide
EMEA
Europe
United Kingdom

Procter & Gamble, Lidl Increased Ad Spending To Become Largest Advertisers In Respective Segments In UK

April 4, 2016: 12:00 AM EST
Procter & Gamble and discount retailer Lidl increased their advertising spend in 2015, compared with 2014, according to The Grocer’s Ebiquity report. Lidl raised its advertising budget 89 percent to £78.3 million, covering TV, radio, cinema, print, and outdoor advertising. Marking the third year in a row that Lidl has increased its ad spending, the strategy helped the retailer become the fastest-growing supermarket chain in the UK. Procter & Gamble increased its ad spending 14.8 percent to £127.5 million, overtaking Unilever, down 3.2 percent to £118.9 million, to become the FMCG sector’s biggest ad spender.
Simon Gwynn, "Lidl and P&G ramp up adspend as big four supermarkets rein it in", Marketing Magazine, April 04, 2016, © Haymarket
Domains
PERSONAL CARE COMPANIES
Procter & Gamble
Geographies
Worldwide
EMEA
Europe
United Kingdom

Israel's Biggest Personal Care Companies See Record Profit Growth In 2015, Government Says

April 3, 2016: 12:00 AM EST
Israel’s Finance Ministry said profit rates at the four biggest companies in the personal care market rose to 14 percent in 2015 from 8.5 percent two years earlier. Although the government agency did not identify the four companies, they were assumed to include Sano, Unilever Israel, and Diplomat. Together, their combined profit jumped to 295 million shekels, or $78.2 million, from 175 million shekels. Based on confidential filings to the country’s Income Tax Authority, the pre-tax profits after returning the salaries of owner-managers are considered profits by economists preparing the report. According to government data, the personal care and toiletries market is valued at 8.6 billion shekels annually, with the top 4 companies accounting for 25 percent.
Ora Coren and Adi Dovrat-Meseritz , "Israel's Treasury: Profits in Personal Care Products Soar for Lack of Competition", Haaretz , April 03, 2016, © Haaretz Daily Newspaper Ltd.
Domains
PERSONAL CARE COMPANIES
Other
Unilever
Geographies
Worldwide
EMEA
Middle East- Africa
Israel

Hain Celestial Says Will Reformulate Some Products, Stop Claiming Products SLS-Free

April 3, 2016: 12:00 AM EST
Hain Celestial Group Inc. announced plans to reformulate some of its products and stop claiming that they do not contain sodium lauryl sulfate. One of the largest manufacturers of natural products for personal care, Hain Celestial has long claimed its products do not contain SLS and other harsh chemicals. Results of independent laboratory tests commissioned by The Wall Street Journal in 2015 revealed, however, that several consumer products from Hain Celestial and Honest Company Inc. contained SLS. Honest Company is disputing the results of the laboratory tests.
Serena Ng, "Hain Celestial to Reformulate Some Products, Drop Claim on Chemical", Wall Street Journal, April 03, 2016, © Dow Jones & Company, Inc
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PERSONAL CARE COMPANIES
Other
Geographies
Worldwide
North America
United States of America
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