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Sally Beauty Installs Profitect's Loss-Prevention System

April 13, 2016: 12:00 AM EST
Sally Beauty Supply implemented a prescriptive analytics system from Profitect in order to improve its loss-prevention practices. Upon implementation, however, the company realized the system is providing other benefits, such as enabling departments to look at point-of-sale data gathered by the system to analyze what customers are buying and how to upsell or cross-sell those customers. Another feature of the system that company executives like is that instead of generating huge volumes of reports, the system analyzes the data and informs store managers where losses occur and how to correct the problem.
Lauri Giesen, "A Beautiful Solution", National Retail Federation, April 13, 2016, © National Retail Federation, Inc.
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Estee Lauder Companies Announces Several Senior Executive Changes

April 14, 2016: 12:00 AM EST
Estee Lauder Companies Inc. announced several senior executive appointments, promotions, and other movements. Ivan Fernandez announced his plan to retire from his position as president of Europe, Middle East and Africa business effective August 31, 2016. Peter Jueptner will succeed Fernandez effective September 1, 2016. Stephane de la Faverie was appointed global brand president for Estee Lauder effective July 1, 2016.
"The Estée Lauder Companies Announces Leadership Appointments", Estée Lauder, April 14, 2016, © The Estée Lauder Companies Inc.
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SheaMoisture Says To Stock Beauty Products For Women Of Color In Beauty Aisles

April 13, 2016: 12:00 AM EST
Beauty brand SheaMoisture launched a video campaign announcing the company’s plan to stock its products in retail stores’ “beauty” aisles instead of the “ethnic” section. As part of the campaign, the company sent a tweet focusing on the need for society to change how it looks at beauty. According to the company, the campaign aims to stop the current practice of stocking beauty products for women of color apart from products designed for women of other ethnic groups.
Eva Recinos, "Beauty Product Campaign Challenges Segregation In The Cosmetics Aisle", PSFK, April 13, 2016, © PSFK
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Johnson & Johnson Appoints David Pothast As VP Of Customer Development

April 13, 2016: 12:00 AM EST
Johnson & Johnson appointed David Pothast as vice president of customer development in the United States. Pothast joined the company in October 2000 as director of skincare sales for Neutrogena and moved up to national sales director for cosmetics. In 2004, he was appointed VP of customer development running the Target business for Johnson & Johnson in Minneapolis.
Gina Acosta, "Johnson & Johnson names new VP of customer development", Drug Store News, April 13, 2016, © Drug Store News
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Unilever, Procter & Gamble Lead Shampoo Market

April 13, 2016: 12:00 AM EST
Unilever and Procter & Gamble hold significant shares of the regular shampoo market in the United States. Unilever and its subsidiaries account for $647 million of total sales, while P&G represents $598 million. L’Oreal and Vogue International account for $334 million and $135 million, respectively. Suave was the top revenue brand for Unilever, with $65 million, while P&G had Pantene Pro V Moisture Renewal at $45 million. For the 12-month period ending February 2016, the regular shampoo market grew 0.89 percent; however, the top 5 Pantene Pro V brands posted growth of 21 percent on average.
"Top shampoo players clean up", Drug Store News, April 13, 2016, © Drug Store News
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Reckitt Benckiser's South Korea Business Changes Corporate Structure To Escape Liability Over Toxic Humidifier Disinfectant

April 13, 2016: 12:00 AM EST
Reckitt Benckiser changed its corporate structure in South Korea from corporation to limited liability company in December 2011, reportedly to escape legal liability for the deaths caused by its humidifier disinfectant Oxy Ssak Ssak. Under local laws, criminal charges can be dismissed if an accused corporation no longer exists. According to the government, the allegedly toxic product caused the death of at least 92 users. Reckitt Benckiser acquired the local company Oxy from Oriental Chemical Industries Group in 2001.
Lee Hyun-jeong, "Toxic disinfectant-maker switched company status: reports", The Korea Herald, April 13, 2016, © Herald Corporation
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UK Scientists Create Toothpaste That Fixes Holes In Teeth

April 13, 2016: 12:00 AM EST
In the UK, a team of scientists has developed a toothpaste that repairs the tiny holes in teeth and ultimately can be used as fillings. Led by University of London’s Dental Physical Sciences chairman Robert Hill, the team incorporated BioMinF, which binds to the teeth, into the product, enabling it to fill any decay and slowly release a combination of calcium, phosphate, and fluoride. Also, the ingredient, known as a bioactive glass, will be used to make varnishes for protecting children’s teeth.
Sean Poulter, "The toothpaste that repairs holes in your teeth", IOL.co.za, April 13, 2016, © Independent Newspapers
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Sephora, DFS Boost Asia Business By Adopting E-Commerce

April 13, 2016: 12:00 AM EST
Beauty and personal care company Sephora and travel retailer DFS have expanded their e-commerce operations in Asia, a market expected to generate $1.4 trillion in online revenue by 2020. After acquiring regional e-commerce company Luxola, Sephora has strengthened its overall business in South East Asia by building its online brand in the region. Speaking at the eTail Asia conference in Singapore, Sephora Digital chief operating officer Ronan Hurley said the strength of the company’s brand name has helped Sephora build its credibility in Asia. For its part, DFS has adopted an online-to-offline approach to e-commerce, according to the company’s vice president of e-travel retail.
"Sephora, DFS embrace e-commerce in Asia", Warc, April 13, 2016, © Warc
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Kimberly-Clark Professional Offers Market's First Comprehensive Lifetime Warry For Product Dispensers

April 13, 2016: 12:00 AM EST
Kimberly-Clark Professional is offering comprehensive lifetime warranty for select towel, tissue, and soap dispensers in North America. Described as a first for its industry, the warranty will cover both new and existing MOD dispensers, as well as the new Scott Essential towel dispenser to be launched in June 2016. According to the company, the warranty process is simple and easy, with customers automatically registered in the program when they acquire a dispenser from an authorized distributor of the company.
"Kimberly-Clark Professional Offers Industry's First Comprehensive Lifetime Warranty for Product Dispensers", Kimberly-Clark, April 13, 2016, © KCWW
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Sephora's Color IQ Tool Helps Ramp Up Loyalty Program

April 13, 2016: 12:00 AM EST
Sephora’s Color IQ tool, which scans and captures a customer’s exact skin tone and matches it with a code from the company’s “shade library,” has helped the beauty retailer strengthen its loyalty program. Developed in partnership with the Pantone Color Institute, the Color IQ tool helps shoppers determine the foundation and concealer that are the best scientific match for their complexions. Sephora said the tool has created 14 million Color IQ matches, prompting the company to create the Lip IQ version for lipstick shades.
Hilary Milnes, "How Color IQ, Sephora's shade-matching skin care tool, boosts brand loyalty", Digiday, April 13, 2016, © Digiday
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Shiseido Deploys Cloud Technology To Improve Communication Among Global Workforce

April 12, 2016: 12:00 AM EST
Japan’s beauty brand Shiseido is deploying the Box cloud computing and storage technology as part of its efforts to improve communication among its global workforce. Simultaneous with Shiseido’s efforts to revamp its global brand image, the installation of cloud computing technology will allow 10,000 Shiseido employees to share files, collaborate and improve content management, the company said. As part of its Vision 2020 long-term corporate plan, the company is working to position its brand as a strong beauty leader worldwide, which includes being a leader in adopting new technology.
Lucy Whitehouse, "Shiseido investing in global internal communications", Cosmetics Design, April 12, 2016, © William Reed Business Media SAS
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Origins Partners With Dr. Andrew Weil To Launch Collection Of Anti-Pollution Skincare Products

April 12, 2016: 12:00 AM EST
Origins collaborated with physician Andrew Weil to create the Origins Mega-Defense line of skincare products. Designed to protect the skin from pollution, the product line includes Mega-Defense Barrier-Boosting Essence Oil, which is rich in anti-oxidants and is formulated to strengthen and nourish skin’s barrier. Mega-Defense SPF45 Advanced Daily UV Defender is purely non-chemical and oil-free. It contains Opuntia Cactus and is designed to protect the skin from UVA and UVB rays, pollution, and environmental stress.
Clare Austin, "Origins and Dr Andrew Weil clean up with anti-pollution skincare", The Moodie Davitt Report , April 12, 2016, © The Moodie Davitt Report
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Ulta Beauty Plans Faster Expansion In 2016; Prepares To Compete With Segment Rivals

April 12, 2016: 12:00 AM EST
After opening 77 new stores, and increasing its total retail space by 9.5 percent to reach 874 stores in 2015, personal care and cosmetics retailer Ulta Beauty plans to expand even faster in 2016. Since opening its first store 25 years ago, the company has seen fast-growing revenue, with sales rising 21 percent to $3.9 billion in 2015, compared with sales in 2014. During that period, the company reported comparable sales grew 11.8 percent. Ulta Beauty’s rapid growth and expansion poses a serious competitive threat to rivals, such as Macy’s, which has a large beauty department, and beauty retailer Sephora.
Walter Loeb, "Ulta Beauty: Macy's and Sephora Better Watch Out For This Fast-Growing Beauty Retailer", Forbes , April 12, 2016, © Forbes.com LLC™
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Olay Appoints Male Celebrity As Brand Ambassador In China

April 12, 2016: 12:00 AM EST
Women's skincare brand Olay’s recruitment of local male celebrity Li Yifeng as the brand’s ambassador in China is not a wise move, according to Resonance China executive Jerry Clode. Brand owner Procter & Gamble also chose Taiwanese actor Darren Wang and Hong Kong TV host Wong Cho Lam as endorsers of SK-II cosmetics and Tide laundry brand. As part of P&G’s partnership with e-commerce company JD.com, the three male celebrities formed a “boyband of six” with other male celebrities Lu Han for Clear toothpaste, Eddie Pang for Head and Shoulders shampoo, and Ning Zetao for Gillette.
Jerry Clode , "Why Olay's choice of male ambassador for China is a stupid move", Campaign Asia, April 12, 2016, © Haymarket Media Ltd.
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Henkel Appoints Thomas Holenia As President Of Singapore Business

April 12, 2016: 12:00 AM EST
Henkel named Thomas Holenia as president of Henkel Singapore. Effective February 2016, Holenia’s appointment means he will manage the company’s businesses and operations locally. At the same time, he is the managing director of Henkel’s newly established global supply chain hub in the country.
"Henkel names Thomas Holenia president of Singapore arm", Singapore Business Review, April 12, 2016, © Charlton Media Group
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Kao Launches Biore UV Protection Campaign In Singapore

April 12, 2016: 12:00 AM EST
Kao Singapore launched the “Biore UV Perfect Spray” marketing campaign in the country. Created in collaboration with Hakuhodo Singapore and IPG Mediabrands, the campaign aims to promote awareness of and educate commuters about the damaging effects of exposure to the sun’s ultraviolet ray. Running across both print and OOH platforms, the campaign features three creatives based on the UVI reading, with levels 0–2 reflecting a low reading and featuring a blue visual ad; readings 3–7 reflecting a moderate-to-high reading and displaying a yellow visual ad; and UVI 8 and above calling for alert with a red visual ad.
Rezwana Manjur, "Kao Singapore finds creative ways to promote sunscreen", Marketing Interactive, April 12, 2016, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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Gillette Launches Perfect Isn't Pretty Olympic Campaign

April 12, 2016: 12:00 AM EST
Male grooming brand Gillette launched Perfect Isn’t Pretty, its latest Olympics-related marketing campaign. Featuring several athletes, including Brazilian football player Neymar Jr., American decathlon athlete Ashton Eaton, and Chinese freestyle swimmer Ning Zetao, the campaign focuses on the training and hard work the sportsmen go through to prepare for the games. As part of the campaign, the athletes focus on what it takes to represent their respective countries in the Olympic Games. Also, the campaign highlights Gillette as a brand that promises and works to deliver the best for 800 million men each day, the company said.
"Gillette Unveils “Perfect Isn’t Pretty” Campaign in Lead up to Rio 2016 Olympic Games, Honoring the Rigorous Journey Athletes Face to Achieve Olympic Dreams", Procter & Gamble, April 12, 2016, © Procter & Gamble
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Bare Escentuals Consultant And Ex-CEO Blodgett Leaves Company

April 12, 2016: 12:00 AM EST
Former CEO and bareMinerals creator Leslie Blodgett resigned her advisory role with Bare Escentuals effective April 15, 2016. After her departure from the company, Blodgett will stay on as a key member of the recently created Shiseido Americas Creative Center, which is led by Shiseido Americas president and CEO Marc Rey. Blodgett became Bare Escentuals’ executive chairman in 2010 after the company became part of Shiseido Co.
"Blodgett Departs Bare Escentuals", Happi.com, April 12, 2016, © Rodman Media
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Revlon Appoints Juan Figuereo As EVP And Chief Financial Officer

April 12, 2016: 12:00 AM EST
Revlon, Inc. said its board of directors has elected Juan R. Figuereo as executive vice president and chief financial officer of the company, effective immediately. Figuereo was EVP and CFO of NII Holdings, Inc., from October 2012 to October 2015. He was also EVP and CFO of Newell Rubbermaid Inc. from 2009 to 2012 and of Cott Corporation from 2007 to 2009.
"Revlon Names Juan Figuereo as its Chief Financial Officer", Revlon, April 12, 2016, © Revlon Consumer Products Corporation
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Walgreens Boots Alliance Sells Russian Pharmaceutical Wholesale Business To 36.6; Acquires 15 Percent Of Russian Company

April 11, 2016: 12:00 AM EST
Walgreens Boots Alliance, Inc. said it has sold its Russian pharmaceutical wholesale business, Alliance Healthcare Russia, to the country’s leading health and beauty retailer 36.6. Under the terms of the purchase deal, Walgreens Boots Alliance will own a 15-percent stake in the 36.6 group, which operates about 1,000 stores in Moscow and the surrounding region. Also, the Russian company employs about 4,800 people.
"Walgreens Boots Alliance sells Alliance Healthcare Russia to 36.6 in return for 15% stake in combined group", Walgreens Boots Alliance, April 11, 2016, © Walgreens Boots Alliance, Inc.
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Seventh Generation Launches Marketing Campaign Featuring Actress Maya Rudolph

April 11, 2016: 12:00 AM EST
Seventh Generation partnered with actress and comedienne Maya Rudolph to launch “Come Clean,” its largest marketing campaign ever. Described by the company as one of a kind, the campaign focuses on redefining what “clean” means to consumers. Enlisting Rudolph’s unique sense of humor, the campaign highlights the company’s portfolio of household and baby care products, including the brands Free & Clear Natural Laundry Detergent, Natural Dish Liquid, and Free & Clear Diapers.
"Seventh Generation Launches "Come Clean" Integrated Marketing Campaign Featuring Maya Rudolph", Seventh Generation, April 11, 2016, © Seventh Generation, Inc.
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Unilever's Axe Brand Faces Plagiarism Charges With Latest Online Video Campaign

April 11, 2016: 12:00 AM EST
Unilever’s male deodorant brand Axe is being accused by Reddit users of using their content for a recent advertising campaign without their permission and without giving them credit. In March 2016, Axe launched “Shower Thoughts,” an online video series produced by Defy Media and Mindshare Entertainment. Reddit user Sleepy_time_wit_taco has claimed that the video, which depicts a man in the shower, reflecting on why he is being criticized for being short, includes a sentence copied from a previous post on the social media platform.
Lara O'Reilly, "Deodorant brand AXE is being accused of stealing content from Reddit for an ad", Business Insider, April 11, 2016, © Business Insider Inc.
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Gillette Launches Razor Subscription Service In UK

April 11, 2016: 12:00 AM EST
Procter & Gamble’s Gillette brand launched the Gillette Club razor subscription service in the UK. To support the launch of the subscription service, the brand also unveiled a campaign that promotes the service as “an offer so good, it should probably be illegal.” By launching the service, P&G says it can compete better with new rivals, including Bearded Colonel, King of Shaves, Cornerstone, and Close Shave Society. In 2015, Gillette filed a patent lawsuit against Dollar Shave Club, which has grabbed 8 percent of the $3 billion US market for razors and blades since 2013.
Sheila Shayon, "‘Loyalty Pays’: Gillette Expands Razor Subscription Service to the UK", BrandChannel, April 11, 2016, © Interbrand
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Secret Launches Campaign Highlighting Women's Stressful Situations And Calls For Equal Pay

April 11, 2016: 12:00 AM EST
Procter & Gamble’s Secret deodorant brand for women launched a new campaign created by advertising agency Wieden & Kennedy. Highlighting a timely point about women and equal pay, the campaign depicts stressful situations and highlights the brand as being “stress-tested for women.” One of the videos feature a woman asking her boss for a raise, while another ad shows a woman sending a test message to say “I love you” and waiting for the recipient’s reply.
Alexandra Jardine, "Secret Makes a Point About Equal Pay in Ads About Staying Fresh", Creativity Online, April 11, 2016, © Crain Communications
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Henkel Had A Record Year In 2015, CEO Rorsted Says

April 11, 2016: 12:00 AM EST
Henkel had a record year in 2015 despite a difficult economic environment, according to company CEO Kasper Rorsted. Speaking at the company’s 2016 Annual General Meeting, Rorsted highlighted Henkel’s progress in implementing its business strategy for 2016. Also, the company announced the proposed dividends for both share classes increased by 16 cents to €1.47 per preferred share and €1.45 per ordinary share. While acknowledging the potential problems and difficulties faced by the company in 2016, Rorsted confirmed Henkel’s revenue outlook for the year. He said, the company expects organic sales growth of 2–4 percent for the fiscal year 2016, with EBIT margin forecast to increase by about 16.5 percent and adjusted earnings per preferred share to grow 8–11 percent.
"Annual General Meeting 2016: Henkel confirms outlook for 2016", Henkel, April 11, 2016, © Henkel AG & Co. KGaA
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China's Fosun International Buys Stake In Israel-Based Ahava Dead Sea Laboratories

April 10, 2016: 12:00 AM EST
China’s Fosun International agreed to acquire 16 percent of Israel’s Ahava Dead Sea Laboratories from owner Gaon Holdings. Following the announcement by Israel and China of opening free-trade talks in March 2016, the purchase deal comes after Fosun’s acquisition of Israeli medical-device company Alma Lasers for $240 million in 2013.
Niv Elis, "Chinese conglomerate acquires Ahava skincare for NIS 290 million", The Jerusalem Post, April 10, 2016, © Jpost Inc.
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Black Becomes Favorite Packaging Color For Some Skincare Brands

April 9, 2016: 12:00 AM EST
Some skincare brands have launched products that come in black packaging. Among these brands are Revision Skincare, which makes the Vitamin C Lotion 30% and Retinol Complete products; Retrouve, which sells products that come in frosted glass bottles with black labels; and Laxmi, which uses black as its signature color for its products. Other brands use black to highlight a specific ingredient in a product’s formulation. For example, Boscia has the Luminizing Black Mask clay mask and Pore Purifying Black Strips, which contain charcoal.
Marie Redding, "Black Is a Design Trend for Skin Care", Beauty Packaging, April 09, 2016, © Rodman Media
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CoverGirl Launches First Beauty App

April 8, 2016: 12:00 AM EST
Procter & Gamble’s beauty brand CoverGirl launched its BeautyU mobile app. In addition to its augmented reality features, the app comes with a face scan designed to help identify users’ individual facial features. Also, it includes a diagnostic tool, which helps create a customized look or product list for a particular user. BeautyU also offers a range of options on the user’s features and profile.
Faye Brookman , "Cover Girl Unveils Beauty App", Women’s Wear Daily, April 08, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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Symrise Launches New Campaign Highlighting Company Heritage And Innovation

April 8, 2016: 12:00 AM EST
Symrise Fragrances launched a new branding campaign, with the tagline “We exist to deliver better living through scent.” As part of the campaign, the company highlights its rich legacy in the perfume business and focuses on the cross-disciplinary collaboration that helps the company innovate and develop new scents. Symrise has put in place a permanent collaboration and mentorship program, under which the company’s most experienced and successful master perfumers train the younger perfumers.
"Storyline Launch: Better Living through Scent Symrise Fragrance Division Shapes New Era in Fragrances", Symrise, April 08, 2016, © Symrise
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Henkel Sees Decreasing Probability Of Reaching 2016 Revenue Goal

April 8, 2016: 12:00 AM EST
Henkel’s 2016 revenue target seems unreachable, due to weak growth in emerging markets, such as China, Brazil, and Russia. Set by outgoing chief executive officer Kasper Rorsted in 2012, Henkel’s 20 – 10 – 10 revenue goal means the company will earn €20 billion in sales, with €10 billion coming from emerging market, creating 10 percent increase in average annual earnings per share. Rorsted, who announced in January 2016 his departure from Henkel by end of April and his move to sports gear company Adidas in August 2016, has been credited with improving the company’s profitability since his appointment as CEO in 2008.
Christoph Kapalschinski, "Henkel's Target in Doubt", Handelsblatt, April 08, 2016, © Handelsblatt GmbH
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Skincential Sciences Receives Funding From CIA's Venture Capital Unit

April 8, 2016: 12:00 AM EST
Cosmetics and skincare company Skincential Sciences has attracted interest and funding from In-Q-Tel, the venture capital unit of the U.S. Central Intelligence Agency, according to documents obtained by The Intercept. CIA’s interest in the company might have been triggered by Skincential Sciences, owner of the Clearista line of skincare products, through its patented technology that removes a thin outer layer of the skin. According to the company, the technology can reveal unique biomarkers that can be used for various diagnostic tests, including DNA collection. Founded by then-CIA director George Tenet in 1999, In-Q-Tel identifies innovative technology that can be used to support the mission of the CIA and other intelligence agencies.
Lee Fang, "Beauty Secrets of the Spies: CIA’s Venture Capital Arm Is Funding Skin Care Products That Collect DNA", The Intercept, April 08, 2016, © First Look Media
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L'Oreal Launches Campaign For Maybelline Brand In Malaysia

April 8, 2016: 12:00 AM EST
L’Oreal Malaysia launched the “Make It Happen” campaign for its Maybelline brand in the country. According to the company’s consumer product division senior public relations manager, Connie Ng, the new tagline focuses on “inspiring women to define their beauty, live their life, and make it happen.” Ng also said, the brand’s previous tagline implied women were defined by the look she was born with.
Ruby Lim, "Making it happen with make-up", The Star (Malaysia), April 08, 2016, © Star Media Group Berhad (ROC 10894D)
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L'Oreal Paris Finds Success With WeChat's Marketing Program; Offers Lessons For Other Beauty Brands

April 8, 2016: 12:00 AM EST
L’Oreal Paris’ success with WeChat’s advertising program shows how other beauty brands can use the social media platform to expand their reach and improve engagement with consumers. According to L2’s Insight Report: WeChat, the brand doubled its WeChat fan base and engagement in just 15 days. L’Oreal Paris recruited actress Fan Bingbing to invite users to follow the brand’s WeChat account using a personal voice message.
Elisabeth Rosen, "WeChat Advertising Lessons from L’Oréal Paris", L2 Daily, April 08, 2016, © L2 Inc
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Unilever UK Launches Impulse Why Not? Body Spray For Women

April 8, 2016: 12:00 AM EST
Unilever UK’s Impulse brand of female body sprays launched a new variant, the Impulse Why Not? According to the company, the new limited edition spray comes with a “truly tropical” scent and includes zesty citrus notes of bergamot, frozen lemon and bitter orange. It also features an infusion of Earl Grey Tea and natural spices, such as nutmeg and cardamom, the company said.
"Why Not? New limited edition Impulse spray", TalkingRetail, April 08, 2016, © TalkingRetail.com
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Natura Cosmetics And Symrise Receive UEBT Certification For 40 Ingredients From Amazon

April 8, 2016: 12:00 AM EST
Natura Cosmetics and Symrise Amazon said the Union for Ethical BioTrade has certified a total of 40 natural ingredients from the Amazon as ethically sourced from 14 supplier communities in the Brazilian Amazon. With the certification, which follows the UEBT’s announcement of its internationally recognized standard, Amazon-sourced ingredients, such as andiroba and maracuja oil, cupuacu butter, and acai pulp, can be used in national and international markets. Natura Cosmetics has always promoted and associated itself with Brazilian biodiversity; for example, its Ekos product line is based on Amazon ingredients sourced responsibly from local communities.
Andrew McDougall, "Natura and Symrise obtain UEBT certification for 40 Amazon ingredients", Cosmetics Design , April 08, 2016, © William Reed Business Media SAS
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Kimberly-Clark Executive Discusses Company's Approach To Integrated Marketing

April 8, 2016: 12:00 AM EST
Brands must keep in mind that integrated marketing is different from digital marketing, according to Rahul Asthana, Kimberly-Clark Asia-Pacific’s regional marketing director for Baby & Child Care, Digital & e-Commerce. Speaking at the Digital Marketing World Forum 2016 in Singapore, Asthana said integrated marketing, which includes digital and traditional touchpoints, is critical for maintaining consistent branding in Asia. Marketers in the region should also learn from their own buying experiences in order to understand integrated marketing strategies, he said.
"Kimberly-Clark taps integrated marketing", Warc, April 08, 2016, © Warc
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SK-II Launches Advertorial Video Focusing On Single Women In China

April 8, 2016: 12:00 AM EST
Procter & Gamble’s beauty brand SK-II launched “Marriage Market Takeover,” a video advertisement highlighting the social conditions of single women who are older than 27 years in China. Called “sheng nu” or “leftover women,” single women who are 28 years and older face heavy pressures from society, including their family, in China. According to SK-II president Markus Strobel, the campaign is part of the brand’s efforts to inspire and empower women to determine their destiny.
Heather Chen , "Emotional advert about China's 'leftover women' goes viral", BBC , April 08, 2016, © BBC
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Avalon Organics Brand Reveals New Packaging And Logo

April 7, 2016: 12:00 AM EST
Hain Celestial’s Avalon Organics brand revealed new packaging design and brand logo for its line of certified organic personal care products. Integrating elements of a modern approach to beauty, the packaging also strengthens the brand’s history in the natural personal care segment. According to the company, its revamped product line is designed to improve its ability to inform consumers about its benefits and enhance important formulas.
"The Avalon Organics® Brand Debuts New Look and Enhanced Formulas", PR Newswire, April 07, 2016, © PR Newswire Association LLC
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Landing International Launches B2B Online Marketplace For Hard-To-Find Beauty Brands

April 8, 2016: 12:00 AM EST
Los Angeles-based Landing International launched Marketplace, a business-to-business online platform for the beauty care industry. Designed to enable buyers to identify and connect with brands from anywhere in the world, Marketplace will focus on hard-to-source beauty products. Company founder and CEO Sarah Chung said the platform will focus on South Korean products at the start. By providing a brand a profile with products, marketing materials, sales channels, and other related information, the platform will make it easier for buyers to find alternative and niche brands.
Simon Pitman, "New B2B US digital platform debuts with Korean and Asian products", CosmeticsDesign-Asia.com, April 08, 2016, © William Reed Business Media SAS
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Hindustan Unilever Faces Rising Competition From Local Rivals; Likely To See Revenue Take A Hit

April 7, 2016: 12:00 AM EST
Hindustan Unilever Ltd.’s margins could be hurt by growing competition from local companies, such as Patanjali Ayurved Ltd., as well as by rising prices of raw materials, according to market analysts. Almost 45 percent of HUL’s brand portfolio is being threatened by rival products from Patanjali, according to analysts from ICICI Securities Ltd. This prompted the brokerage firm to lower its earnings forecast for HUL by 3 percent for financial year 2016–2017 and by 7 percent for 2017–20018. In 2014–2015, HUL reported a net profit of Rs. 4,315 crore, with total revenue of Rs. 30,170 crore.
Sapna Agarwal, "HUL’s margins seen coming under pressure", Livemint, April 07, 2016, © HT Media Ltd
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Coty Names Burberry's Chief Of Beauty Business As Top Marketer For Luxury Division

April 7, 2016: 12:00 AM EST
Coty Inc. appointed Simona Cattaneo, Burberry’s head of beauty, as chief marketing officer of Coty Luxury. Cattaneo will be based in the company’s Paris office and will report to Edgar Huber, president of Coty’s luxury division. Before coming to Burberry, Cattaneo worked at Dior for more than seven years. She joins Coty as the beauty company gets ready to integrate the beauty brands it has acquired from Procter & Gamble.
Allison Collins , "Coty Hires Burberry’s Simona Cattaneo as CMO for Luxury Unit", Women’s Wear Daily, April 07, 2016, © Fairchild Fashion Media
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The Body Shop Renews Efforts To Boost Sales; Shifts Focus To Skincare Market

April 7, 2016: 12:00 AM EST
L’Oreal’s retail brand The Body shop, led by its chief executive Jeremy Schwartz, is expanding efforts to expand sales growth. Established by founder Anita Roddick in 1976 as a maker and seller of natural and ethically sourced beauty and personal care products, The Body Shop was acquired by L’Oreal in 2006 for £652 million, or $932 million. As part of Schwartz’s efforts to boost sales, the company has shifted its focus on skincare, launching products, such as Drops of Youth creams and lotions. Although The Body Shop grew from 2,657 stores in 2011 to around 3,300 in 65 countries in 2015, it is finding harder to stand out in the market, with rivals, such as Lush, The Body Deli, and Skin & Tonic, making similar claims with their sustainable and natural products.
Andrew Roberts, "Body Shop Heads Back to the Body Shop to Repair Battered Margins", Bloomberg , April 07, 2016, © Bloomberg L.P.
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Tom's Of Maine Joins Hand With Recycling Firm TerraCycle To Reduce Landfill Waste

April 7, 2016: 12:00 AM EST
Tom’s of Maine partnered with recycling company TerraCycle to launch the #LessWasteChallenge campaign aimed at reducing the amount of trash sent to landfills. Consumers can help support the campaign by visiting the company’s website and committing to reduce their family’s household waste by one pound per week. Tom’s of Maine has been developing natural and sustainably produced personal care products for the past 45 years, the company said. Also, it aims to achieve zero waste to landfills by 2020 at its manufacturing facility in Maine.
"Tom’s of Maine Celebrates Earth Month with the #LessWasteChallenge Pledge to Inspire Less Waste Going to Landfills", MultiVu/PR Newswire, April 07, 2016, © MultiVu
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Hindustan Unilever Acquires Indulekha Brand From Mosons Group

April 7, 2016: 12:00 AM EST
Hindustan Unilever Ltd. said it has completed its acquisition of Mosons Group’s most important brand Indulekha for Rs 330 crore. Under the terms of the purchase deal, Mosons Group will continue manufacturing Indulekha products for one year in Talassery. According to HUL, the acquisition covers brand, intellectual property, and technical knowhow.
"Hindustan Unilever completes acquistion of Indulekha brand for Rs 330 crore", Business Standard, April 07, 2016, © Business Standard Private Ltd.
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Shiseido Works With ModiFace To Create Virtual Reality Mobile App For IPSA Brand

April 7, 2016: 12:00 AM EST
Shiseido partnered with virtual reality makeover technology provider ModiFace to create a mobile app for its IPSA brand. Designed to let users see the brand’s products and combination looks virtually applied to their photographs, the IPSA Makeup Simulator also provides users a list of products they tried and then share results on social media platforms. Shiseido joins a long list of Asian beauty brands, including AmorePacific, Allergan China, and Loft, which have collaborated with ModiFace to develop mobile apps for their product lines.
Faye Brookman , "ModiFace Creates App for IPSA", Women’s Wear Daily, April 07, 2016, © Fairchild Fashion Media
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Honest Co. Looks At Becoming A Takeover Target

April 7, 2016: 12:00 AM EST
Personal care and household care company The Honest Co. is reportedly looking for a potential buyer. Although the company has hired Morgan Stanley and Goldman, Sachs & Co. to look at the feasibility of an initial public offering, The Honest Co. is now also considering a merger and acquisition deal. According to industry observers, an M&A deal is more likely to happen than an IPO for the company.
Allison Collins , "Jessica Alba’s Honest Co. Said Considering Sale", Women’s Wear Daily, April 07, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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Lancome Partners With Edgecase To Upgrade Online Store

April 7, 2016: 12:00 AM EST
L’Oreal’s beauty brand Lancome updated its online store. According to the brand, its new website will better reflect consumers’ online shopping experience. By using the Edgecase Product Intelligence Platform, the company hopes to ensure that the website’s descriptions are in tune with the consumers’ language. Edgecase’s technology helped the brand focus on products’ key attributes, highlighting factors that differentiate them from rival brands and products, Lancome said.
"Lancome makes Web site update based on consumer insights", Mobile Marketer, April 07, 2016, © Napean LLC.
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Aldi Launches New Skincare And Beauty Products In Ireland

April 6, 2016: 12:00 AM EST
Discount retailer Aldi launched the Thermal line of spring face care products in Ireland. Also, the company released new cosmetics under its Lacura brand. Products released by the company for spring 2016 include the Hydro-Urea Foot Cream hydrating cream for feet, Thermal Body Care lotion and shower gel, and Thermal Spring Face/Eye Care moisturizer.
Kendra Becker , "Aldi's new skincare and beauty range is unreal - and seriously cheap", Goss Ireland, April 06, 2016, © AS Goss Ireland Media Ltd
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Henkel Honors Supplier Ball Corp. For Sustainable Packaging

April 6, 2016: 12:00 AM EST
Henkel recognized supplier Ball Corporation and its ReAl extruded aluminum can for best-in-class sustainability performance in 2015 at the 2016 American Cleaning Institute annual meeting. Henkel’s collaboration with Ball on the relaunch of its Fa beauty brand in new sustainable packaging helped the supplier earn the award. Ball’s ReAl contoured can, which is made with 25 percent recycled aluminum, helped Henkel achieve its sustainability goal of “more with less.”
"Henkel Recognizes Ball, ReAl™ Can for Sustainability", PR Newswire, April 06, 2016, © PR Newswire Association LLC.
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Sephora Stores In Middle East Start Selling Dr. Jart+ Skincare Products

April 6, 2016: 12:00 AM EST
Beauty retailer Sephora’s stores in five Middle Eastern countries, including Saudi Arabia, Kuwait, and Oman, will start selling skincare products from the South Korean brand Dr. Jart+, according to Lee Jin-wook, CEO of Have&Be Inc. Launched in 2005 by Lee after three years of research and development by dermatologists, including Jung Sung-jae, the skincare products immediately became popular. Company sales jumped to 86.3 billion won, or $74.5 million, in 2015. Dr. Jart+ products are now sold in 12 overseas markets, including the United States, Hong Kong, and China.
Park Eun-jin, "Dr. Jart+ skincare products to hit Sephora shops in the Middle East", Pulse, April 06, 2016, © Maeil Business News Korea
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