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Procter & Gamble Sells French Personal Care Products Factory To Mibelle Group

April 15, 2016: 12:00 AM EST
Procter & Gamble sold its Ondal Sarl manufacturing plant in Sarreguemines, France, to the Mibelle Group. According to Mibelle, it will retain all the P&G employees at the facility, which manufactures haircare products and face and body care products. Ondal Sarl manufactures many of the more than 40 beauty brands P&G sold to Coty Inc. in July 2015.
Jennifer Weil , "P&G Sells French Beauty Products Plant to Mibelle Group", Women's Wear Daily, April 15, 2016, © Fairchild Fashion Media
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Old Spice Agrees To Sponsor Tough Mudder Endurance Series

April 15, 2016: 12:00 AM EST
Old Spice agreed to sponsor the Tough Mudder as the official Men’s Body Wash and Anti-Perspirant//Deodorant Partner of the series of endurance events. To help promote the sponsorship deal, Old Spice endorser Bob Giovanni, also known as the actor Steven Ogg, is featured in a TV commercial with a Hardest Working Training Tips. Also, the partnership deal highlights the Hardest Working Collection lineup of men’s grooming products.
"Old Spice Partners with Tough Mudder to Provide the Ultimate Proving Ground for Its New Hardest Working Collection of Anti-Perspirants and Body Washes", Procter & Gamble, April 15, 2016, © Procter & Gamble
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Benefit Cosmetics, Other Brands Start Using Facebook Live To Connect With Consumers

April 15, 2016: 12:00 AM EST
Benefit Cosmetics has been using Facebook Live video-streaming service to run “Tipsy Tricks with Benefit!,” a live stream where a guest and a host discuss a beauty topic and give out advice to viewers. Brands have been slow to adopt Facebook Live as a tool for marketing and keeping in touch with customers. Other brands using the service include Matches Fashion, iHeart Radio, and Dunkin’ Donuts.
Tanya Dua, "'It's about scale': How 5 brands are using Facebook Live", Digiday, April 15, 2016, © Digiday
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Shiseido Opens NYC Makeup Center Of Excellence

April 15, 2016: 12:00 AM EST
Shiseido Co., Ltd.’s US-based subsidiary, Shiseido Americas Corporation, opened a Makeup Center of Excellence in New York City. According to the company, the facility will be used to promote innovation in color cosmetics. Company officials said the center of excellence will develop new color brands and play a leading role in “transformational projects” within the makeup segment.
"Shiseido Americas Corporation Opens Makeup Center Of Excellence In New York City", Area Development News Desk, April 15, 2016, © Halcyon Business Publications, Inc
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Unilever Says 1Q 2016 Revenue Performance Hurt By Currency Fluctuations, Deflation

April 14, 2016: 12:00 AM EST
Unilever reported underlying sales grew 4.7 percent in the first quarter of 2016, compared with the same quarter in the previous year. Sales growth slowed from 4.9 percent recorded in the fourth quarter of 2015, with the company blaming weaker volumes and deflation for the decline. According to the company, currency fluctuations reduced quarterly revenue by 7 percent.
Thomas Buckley, "Unilever Finds Growth More Elusive as Sales Meet Estimates", Bloomberg, April 14, 2016, © Bloomberg L.P.
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Unilever Posts Strong Sales Growth For 1Q 2016

April 14, 2016: 12:00 AM EST
Unilever reported sales grew 4.7 percent in the first quarter of 2016, with emerging markets sales expanding 8.3 percent, compared with the same quarter in the previous year. Sales in terms of volume rose 2.6 percent, and in terms of pricing, 2.0 percent. According to the company, turnover dropped 2.0 percent to €12.5 billion during the quarter, with a negative currency impact of 7.1 percent. Also, the company announced its quarterly dividend was raised 6 percent to €0.3201 per share.
"UNILEVER TRADING STATEMENT FIRST QUARTER 2016", Unilever, April 14, 2016, © Unilever
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Hain Celestial Partners With CBX To Rebrand Avalon Organics

April 14, 2016: 12:00 AM EST
Hain Celestial partnered with brand agency and retail design consulting firm CBX to rebrand Avalon Organics, one of the first brands to present a full lineup of certified-organic personal care products in the market. CBX relied on results of consumer conversations to help guide the rebranding process. CBX created new packaging, design, and nomenclature systems for Avalon’s five product lines, as well as a brand book.
"CBX Works With Hain Celestial on Avalon Organics® Brand Positioning", Marketwired , April 14, 2016, © Marketwired L.P.
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Unilever Says 1Q 2016 Report Reflects Volatile Market

April 14, 2016: 12:00 AM EST
Unilever said sales in Europe declined 0.6 percent in the first quarter of 2016, compared with the same quarter of the previous year. According to the company, the slower growth was due to the impact of Eurozone deflation and aggressive price discounting. Underlying sales increased 4.7 percent during the quarter, boosted by the 8.3 percent increase in sales in emerging markets. Unilever CEO Paul Polman said the market remained volatile, with sales growth “weakening across emerging markets and negative in Europe.”
Angela Monaghan, "Unilever warns of fragile consumer market", The Guardian, April 14, 2016, © Guardian News and Media Limited or its affiliated companies
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Market For Men's Sunscreen In India Shows Strong Growth

April 14, 2016: 12:00 AM EST
India’s market for sun care products for men is growing fast, according to brands and market observers. Personal care brands, including Garnier, L’Oreal, and Nivea, are launching sunscreens for men in the mass market, while Clinique for Men, Laneige Homme, and Kiehl’s are focusing on the high-end market. Men’s sun care is growing, driven by recent extreme summers, according to Euromonitor International. Forecast to expand with a CAGR of 11 percent, India’s male grooming market will reach Rs 5,300 crore by end of 2016.
Simon Pitman, "'Men-only' sunscreens marketed in India", Cosmetics Design , April 14, 2016, © William Reed Business Media SAS
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Tom's Of Maine Launches Natural Personal Care Products For Adults And Kids

April 14, 2016: 12:00 AM EST
Tom’s of Maine expanded its lineup of natural personal care products for both parents and children. For parents, the Luminous White toothpaste offers a natural means of whitening teeth. While its mint flavor helps keep breath fresh, it removes surface stains, while remaining safe on enamel. Men’s Naturally Dry North Woods is the company’s first men’s antiperspirant that uses sustainably sourced aluminum to offer wetness and odor protection for up to 48 hours. Designed to provide 24 hours of protection from odor for both boys and girls, Wicked Cool!, with a suggested retail price of $4.29, is made only from plants with 100 percent natural fragrances.
"Tom’s of Maine Meets Families’ Wellness Needs with Four New Natural Products", MultiVu/PR Newswire, April 14, 2016, © MultiVu
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Head & Shoulders Names Actor Sheheryar Munawar Brand Ambassador In Pakistan

April 14, 2016: 12:00 AM EST
Procter & Gamble’s haircare brand Head & Shoulders signed model and TV actor Sheheryar Munawar as its new brand ambassador in Pakistan. Famous for his charm, good looks, and professionalism, Munawar said he is ready to represent the brand in the country.
"Head & Shoulders: Sheheryar Munawar is hair care brand’s new face", Daily times, April 14, 2016, © Dailytimes
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Sally Beauty Installs Profitect's Loss-Prevention System

April 13, 2016: 12:00 AM EST
Sally Beauty Supply implemented a prescriptive analytics system from Profitect in order to improve its loss-prevention practices. Upon implementation, however, the company realized the system is providing other benefits, such as enabling departments to look at point-of-sale data gathered by the system to analyze what customers are buying and how to upsell or cross-sell those customers. Another feature of the system that company executives like is that instead of generating huge volumes of reports, the system analyzes the data and informs store managers where losses occur and how to correct the problem.
Lauri Giesen, "A Beautiful Solution", National Retail Federation, April 13, 2016, © National Retail Federation, Inc.
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Estee Lauder Companies Announces Several Senior Executive Changes

April 14, 2016: 12:00 AM EST
Estee Lauder Companies Inc. announced several senior executive appointments, promotions, and other movements. Ivan Fernandez announced his plan to retire from his position as president of Europe, Middle East and Africa business effective August 31, 2016. Peter Jueptner will succeed Fernandez effective September 1, 2016. Stephane de la Faverie was appointed global brand president for Estee Lauder effective July 1, 2016.
"The Estée Lauder Companies Announces Leadership Appointments", Estée Lauder, April 14, 2016, © The Estée Lauder Companies Inc.
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Unilever CEO Paul Polman Calls On Business To Be More Proactive In Protecting Environment

April 14, 2016: 12:00 AM EST
Unilever CEO Paul Polman is calling on business to put more importance on long-term sustainability goals than profits. Polman said the cost of doing nothing about to protect the environment is becoming more expensive than action. With governments still hampered by debt following the global financial crisis of a decade ago, business must be willing to pay for developments promoting sustainability, the executive said. After his appointment as Unilever CEO in 2009, Polman proposed the Unilever Sustainable Living Plan, which seeks to double the company’s revenue while reducing its environmental impact by half and sourcing 100 percent of raw materials from sustainable suppliers.
Damon Kitney, "Unilever chief Paul Polman urges the long view for business", The Australian, April 14, 2016, © News Limited
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SheaMoisture Says To Stock Beauty Products For Women Of Color In Beauty Aisles

April 13, 2016: 12:00 AM EST
Beauty brand SheaMoisture launched a video campaign announcing the company’s plan to stock its products in retail stores’ “beauty” aisles instead of the “ethnic” section. As part of the campaign, the company sent a tweet focusing on the need for society to change how it looks at beauty. According to the company, the campaign aims to stop the current practice of stocking beauty products for women of color apart from products designed for women of other ethnic groups.
Eva Recinos, "Beauty Product Campaign Challenges Segregation In The Cosmetics Aisle", PSFK, April 13, 2016, © PSFK
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Johnson & Johnson Appoints David Pothast As VP Of Customer Development

April 13, 2016: 12:00 AM EST
Johnson & Johnson appointed David Pothast as vice president of customer development in the United States. Pothast joined the company in October 2000 as director of skincare sales for Neutrogena and moved up to national sales director for cosmetics. In 2004, he was appointed VP of customer development running the Target business for Johnson & Johnson in Minneapolis.
Gina Acosta, "Johnson & Johnson names new VP of customer development", Drug Store News, April 13, 2016, © Drug Store News
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Unilever, Procter & Gamble Lead Shampoo Market

April 13, 2016: 12:00 AM EST
Unilever and Procter & Gamble hold significant shares of the regular shampoo market in the United States. Unilever and its subsidiaries account for $647 million of total sales, while P&G represents $598 million. L’Oreal and Vogue International account for $334 million and $135 million, respectively. Suave was the top revenue brand for Unilever, with $65 million, while P&G had Pantene Pro V Moisture Renewal at $45 million. For the 12-month period ending February 2016, the regular shampoo market grew 0.89 percent; however, the top 5 Pantene Pro V brands posted growth of 21 percent on average.
"Top shampoo players clean up", Drug Store News, April 13, 2016, © Drug Store News
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Reckitt Benckiser's South Korea Business Changes Corporate Structure To Escape Liability Over Toxic Humidifier Disinfectant

April 13, 2016: 12:00 AM EST
Reckitt Benckiser changed its corporate structure in South Korea from corporation to limited liability company in December 2011, reportedly to escape legal liability for the deaths caused by its humidifier disinfectant Oxy Ssak Ssak. Under local laws, criminal charges can be dismissed if an accused corporation no longer exists. According to the government, the allegedly toxic product caused the death of at least 92 users. Reckitt Benckiser acquired the local company Oxy from Oriental Chemical Industries Group in 2001.
Lee Hyun-jeong, "Toxic disinfectant-maker switched company status: reports", The Korea Herald, April 13, 2016, © Herald Corporation
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UK Scientists Create Toothpaste That Fixes Holes In Teeth

April 13, 2016: 12:00 AM EST
In the UK, a team of scientists has developed a toothpaste that repairs the tiny holes in teeth and ultimately can be used as fillings. Led by University of London’s Dental Physical Sciences chairman Robert Hill, the team incorporated BioMinF, which binds to the teeth, into the product, enabling it to fill any decay and slowly release a combination of calcium, phosphate, and fluoride. Also, the ingredient, known as a bioactive glass, will be used to make varnishes for protecting children’s teeth.
Sean Poulter, "The toothpaste that repairs holes in your teeth", IOL.co.za, April 13, 2016, © Independent Newspapers
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Sephora, DFS Boost Asia Business By Adopting E-Commerce

April 13, 2016: 12:00 AM EST
Beauty and personal care company Sephora and travel retailer DFS have expanded their e-commerce operations in Asia, a market expected to generate $1.4 trillion in online revenue by 2020. After acquiring regional e-commerce company Luxola, Sephora has strengthened its overall business in South East Asia by building its online brand in the region. Speaking at the eTail Asia conference in Singapore, Sephora Digital chief operating officer Ronan Hurley said the strength of the company’s brand name has helped Sephora build its credibility in Asia. For its part, DFS has adopted an online-to-offline approach to e-commerce, according to the company’s vice president of e-travel retail.
"Sephora, DFS embrace e-commerce in Asia", Warc, April 13, 2016, © Warc
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Kimberly-Clark Professional Offers Market's First Comprehensive Lifetime Warry For Product Dispensers

April 13, 2016: 12:00 AM EST
Kimberly-Clark Professional is offering comprehensive lifetime warranty for select towel, tissue, and soap dispensers in North America. Described as a first for its industry, the warranty will cover both new and existing MOD dispensers, as well as the new Scott Essential towel dispenser to be launched in June 2016. According to the company, the warranty process is simple and easy, with customers automatically registered in the program when they acquire a dispenser from an authorized distributor of the company.
"Kimberly-Clark Professional Offers Industry's First Comprehensive Lifetime Warranty for Product Dispensers", Kimberly-Clark, April 13, 2016, © KCWW
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Sephora's Color IQ Tool Helps Ramp Up Loyalty Program

April 13, 2016: 12:00 AM EST
Sephora’s Color IQ tool, which scans and captures a customer’s exact skin tone and matches it with a code from the company’s “shade library,” has helped the beauty retailer strengthen its loyalty program. Developed in partnership with the Pantone Color Institute, the Color IQ tool helps shoppers determine the foundation and concealer that are the best scientific match for their complexions. Sephora said the tool has created 14 million Color IQ matches, prompting the company to create the Lip IQ version for lipstick shades.
Hilary Milnes, "How Color IQ, Sephora's shade-matching skin care tool, boosts brand loyalty", Digiday, April 13, 2016, © Digiday
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Shiseido Deploys Cloud Technology To Improve Communication Among Global Workforce

April 12, 2016: 12:00 AM EST
Japan’s beauty brand Shiseido is deploying the Box cloud computing and storage technology as part of its efforts to improve communication among its global workforce. Simultaneous with Shiseido’s efforts to revamp its global brand image, the installation of cloud computing technology will allow 10,000 Shiseido employees to share files, collaborate and improve content management, the company said. As part of its Vision 2020 long-term corporate plan, the company is working to position its brand as a strong beauty leader worldwide, which includes being a leader in adopting new technology.
Lucy Whitehouse, "Shiseido investing in global internal communications", Cosmetics Design, April 12, 2016, © William Reed Business Media SAS
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Gillette Launches Perfect Isn't Pretty Olympic Campaign

April 12, 2016: 12:00 AM EST
Male grooming brand Gillette launched Perfect Isn’t Pretty, its latest Olympics-related marketing campaign. Featuring several athletes, including Brazilian football player Neymar Jr., American decathlon athlete Ashton Eaton, and Chinese freestyle swimmer Ning Zetao, the campaign focuses on the training and hard work the sportsmen go through to prepare for the games. As part of the campaign, the athletes focus on what it takes to represent their respective countries in the Olympic Games. Also, the campaign highlights Gillette as a brand that promises and works to deliver the best for 800 million men each day, the company said.
"Gillette Unveils “Perfect Isn’t Pretty” Campaign in Lead up to Rio 2016 Olympic Games, Honoring the Rigorous Journey Athletes Face to Achieve Olympic Dreams", Procter & Gamble, April 12, 2016, © Procter & Gamble
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Origins Partners With Dr. Andrew Weil To Launch Collection Of Anti-Pollution Skincare Products

April 12, 2016: 12:00 AM EST
Origins collaborated with physician Andrew Weil to create the Origins Mega-Defense line of skincare products. Designed to protect the skin from pollution, the product line includes Mega-Defense Barrier-Boosting Essence Oil, which is rich in anti-oxidants and is formulated to strengthen and nourish skin’s barrier. Mega-Defense SPF45 Advanced Daily UV Defender is purely non-chemical and oil-free. It contains Opuntia Cactus and is designed to protect the skin from UVA and UVB rays, pollution, and environmental stress.
Clare Austin, "Origins and Dr Andrew Weil clean up with anti-pollution skincare", The Moodie Davitt Report , April 12, 2016, © The Moodie Davitt Report
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Bare Escentuals Consultant And Ex-CEO Blodgett Leaves Company

April 12, 2016: 12:00 AM EST
Former CEO and bareMinerals creator Leslie Blodgett resigned her advisory role with Bare Escentuals effective April 15, 2016. After her departure from the company, Blodgett will stay on as a key member of the recently created Shiseido Americas Creative Center, which is led by Shiseido Americas president and CEO Marc Rey. Blodgett became Bare Escentuals’ executive chairman in 2010 after the company became part of Shiseido Co.
"Blodgett Departs Bare Escentuals", Happi.com, April 12, 2016, © Rodman Media
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Ulta Beauty Plans Faster Expansion In 2016; Prepares To Compete With Segment Rivals

April 12, 2016: 12:00 AM EST
After opening 77 new stores, and increasing its total retail space by 9.5 percent to reach 874 stores in 2015, personal care and cosmetics retailer Ulta Beauty plans to expand even faster in 2016. Since opening its first store 25 years ago, the company has seen fast-growing revenue, with sales rising 21 percent to $3.9 billion in 2015, compared with sales in 2014. During that period, the company reported comparable sales grew 11.8 percent. Ulta Beauty’s rapid growth and expansion poses a serious competitive threat to rivals, such as Macy’s, which has a large beauty department, and beauty retailer Sephora.
Walter Loeb, "Ulta Beauty: Macy's and Sephora Better Watch Out For This Fast-Growing Beauty Retailer", Forbes , April 12, 2016, © Forbes.com LLC™
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Olay Appoints Male Celebrity As Brand Ambassador In China

April 12, 2016: 12:00 AM EST
Women's skincare brand Olay’s recruitment of local male celebrity Li Yifeng as the brand’s ambassador in China is not a wise move, according to Resonance China executive Jerry Clode. Brand owner Procter & Gamble also chose Taiwanese actor Darren Wang and Hong Kong TV host Wong Cho Lam as endorsers of SK-II cosmetics and Tide laundry brand. As part of P&G’s partnership with e-commerce company JD.com, the three male celebrities formed a “boyband of six” with other male celebrities Lu Han for Clear toothpaste, Eddie Pang for Head and Shoulders shampoo, and Ning Zetao for Gillette.
Jerry Clode , "Why Olay's choice of male ambassador for China is a stupid move", Campaign Asia, April 12, 2016, © Haymarket Media Ltd.
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Henkel Appoints Thomas Holenia As President Of Singapore Business

April 12, 2016: 12:00 AM EST
Henkel named Thomas Holenia as president of Henkel Singapore. Effective February 2016, Holenia’s appointment means he will manage the company’s businesses and operations locally. At the same time, he is the managing director of Henkel’s newly established global supply chain hub in the country.
"Henkel names Thomas Holenia president of Singapore arm", Singapore Business Review, April 12, 2016, © Charlton Media Group
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Kao Launches Biore UV Protection Campaign In Singapore

April 12, 2016: 12:00 AM EST
Kao Singapore launched the “Biore UV Perfect Spray” marketing campaign in the country. Created in collaboration with Hakuhodo Singapore and IPG Mediabrands, the campaign aims to promote awareness of and educate commuters about the damaging effects of exposure to the sun’s ultraviolet ray. Running across both print and OOH platforms, the campaign features three creatives based on the UVI reading, with levels 0–2 reflecting a low reading and featuring a blue visual ad; readings 3–7 reflecting a moderate-to-high reading and displaying a yellow visual ad; and UVI 8 and above calling for alert with a red visual ad.
Rezwana Manjur, "Kao Singapore finds creative ways to promote sunscreen", Marketing Interactive, April 12, 2016, © Marketing-Interactive.com. Lighthouse Independent Media Pte Ltd
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Revlon Appoints Juan Figuereo As EVP And Chief Financial Officer

April 12, 2016: 12:00 AM EST
Revlon, Inc. said its board of directors has elected Juan R. Figuereo as executive vice president and chief financial officer of the company, effective immediately. Figuereo was EVP and CFO of NII Holdings, Inc., from October 2012 to October 2015. He was also EVP and CFO of Newell Rubbermaid Inc. from 2009 to 2012 and of Cott Corporation from 2007 to 2009.
"Revlon Names Juan Figuereo as its Chief Financial Officer", Revlon, April 12, 2016, © Revlon Consumer Products Corporation
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Walgreens Boots Alliance Sells Russian Pharmaceutical Wholesale Business To 36.6; Acquires 15 Percent Of Russian Company

April 11, 2016: 12:00 AM EST
Walgreens Boots Alliance, Inc. said it has sold its Russian pharmaceutical wholesale business, Alliance Healthcare Russia, to the country’s leading health and beauty retailer 36.6. Under the terms of the purchase deal, Walgreens Boots Alliance will own a 15-percent stake in the 36.6 group, which operates about 1,000 stores in Moscow and the surrounding region. Also, the Russian company employs about 4,800 people.
"Walgreens Boots Alliance sells Alliance Healthcare Russia to 36.6 in return for 15% stake in combined group", Walgreens Boots Alliance, April 11, 2016, © Walgreens Boots Alliance, Inc.
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Seventh Generation Launches Marketing Campaign Featuring Actress Maya Rudolph

April 11, 2016: 12:00 AM EST
Seventh Generation partnered with actress and comedienne Maya Rudolph to launch “Come Clean,” its largest marketing campaign ever. Described by the company as one of a kind, the campaign focuses on redefining what “clean” means to consumers. Enlisting Rudolph’s unique sense of humor, the campaign highlights the company’s portfolio of household and baby care products, including the brands Free & Clear Natural Laundry Detergent, Natural Dish Liquid, and Free & Clear Diapers.
"Seventh Generation Launches "Come Clean" Integrated Marketing Campaign Featuring Maya Rudolph", Seventh Generation, April 11, 2016, © Seventh Generation, Inc.
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Unilever's Axe Brand Faces Plagiarism Charges With Latest Online Video Campaign

April 11, 2016: 12:00 AM EST
Unilever’s male deodorant brand Axe is being accused by Reddit users of using their content for a recent advertising campaign without their permission and without giving them credit. In March 2016, Axe launched “Shower Thoughts,” an online video series produced by Defy Media and Mindshare Entertainment. Reddit user Sleepy_time_wit_taco has claimed that the video, which depicts a man in the shower, reflecting on why he is being criticized for being short, includes a sentence copied from a previous post on the social media platform.
Lara O'Reilly, "Deodorant brand AXE is being accused of stealing content from Reddit for an ad", Business Insider, April 11, 2016, © Business Insider Inc.
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Gillette Launches Razor Subscription Service In UK

April 11, 2016: 12:00 AM EST
Procter & Gamble’s Gillette brand launched the Gillette Club razor subscription service in the UK. To support the launch of the subscription service, the brand also unveiled a campaign that promotes the service as “an offer so good, it should probably be illegal.” By launching the service, P&G says it can compete better with new rivals, including Bearded Colonel, King of Shaves, Cornerstone, and Close Shave Society. In 2015, Gillette filed a patent lawsuit against Dollar Shave Club, which has grabbed 8 percent of the $3 billion US market for razors and blades since 2013.
Sheila Shayon, "‘Loyalty Pays’: Gillette Expands Razor Subscription Service to the UK", BrandChannel, April 11, 2016, © Interbrand
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Secret Launches Campaign Highlighting Women's Stressful Situations And Calls For Equal Pay

April 11, 2016: 12:00 AM EST
Procter & Gamble’s Secret deodorant brand for women launched a new campaign created by advertising agency Wieden & Kennedy. Highlighting a timely point about women and equal pay, the campaign depicts stressful situations and highlights the brand as being “stress-tested for women.” One of the videos feature a woman asking her boss for a raise, while another ad shows a woman sending a test message to say “I love you” and waiting for the recipient’s reply.
Alexandra Jardine, "Secret Makes a Point About Equal Pay in Ads About Staying Fresh", Creativity Online, April 11, 2016, © Crain Communications
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Henkel Had A Record Year In 2015, CEO Rorsted Says

April 11, 2016: 12:00 AM EST
Henkel had a record year in 2015 despite a difficult economic environment, according to company CEO Kasper Rorsted. Speaking at the company’s 2016 Annual General Meeting, Rorsted highlighted Henkel’s progress in implementing its business strategy for 2016. Also, the company announced the proposed dividends for both share classes increased by 16 cents to €1.47 per preferred share and €1.45 per ordinary share. While acknowledging the potential problems and difficulties faced by the company in 2016, Rorsted confirmed Henkel’s revenue outlook for the year. He said, the company expects organic sales growth of 2–4 percent for the fiscal year 2016, with EBIT margin forecast to increase by about 16.5 percent and adjusted earnings per preferred share to grow 8–11 percent.
"Annual General Meeting 2016: Henkel confirms outlook for 2016", Henkel, April 11, 2016, © Henkel AG & Co. KGaA
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China's Fosun International Buys Stake In Israel-Based Ahava Dead Sea Laboratories

April 10, 2016: 12:00 AM EST
China’s Fosun International agreed to acquire 16 percent of Israel’s Ahava Dead Sea Laboratories from owner Gaon Holdings. Following the announcement by Israel and China of opening free-trade talks in March 2016, the purchase deal comes after Fosun’s acquisition of Israeli medical-device company Alma Lasers for $240 million in 2013.
Niv Elis, "Chinese conglomerate acquires Ahava skincare for NIS 290 million", The Jerusalem Post, April 10, 2016, © Jpost Inc.
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Black Becomes Favorite Packaging Color For Some Skincare Brands

April 9, 2016: 12:00 AM EST
Some skincare brands have launched products that come in black packaging. Among these brands are Revision Skincare, which makes the Vitamin C Lotion 30% and Retinol Complete products; Retrouve, which sells products that come in frosted glass bottles with black labels; and Laxmi, which uses black as its signature color for its products. Other brands use black to highlight a specific ingredient in a product’s formulation. For example, Boscia has the Luminizing Black Mask clay mask and Pore Purifying Black Strips, which contain charcoal.
Marie Redding, "Black Is a Design Trend for Skin Care", Beauty Packaging, April 09, 2016, © Rodman Media
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Procter & Gamble
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CoverGirl Launches First Beauty App

April 8, 2016: 12:00 AM EST
Procter & Gamble’s beauty brand CoverGirl launched its BeautyU mobile app. In addition to its augmented reality features, the app comes with a face scan designed to help identify users’ individual facial features. Also, it includes a diagnostic tool, which helps create a customized look or product list for a particular user. BeautyU also offers a range of options on the user’s features and profile.
Faye Brookman , "Cover Girl Unveils Beauty App", Women’s Wear Daily, April 08, 2016, © Fairchild Publishing, LLC, a subsidiary of Penske Business Media, LLC
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Symrise Launches New Campaign Highlighting Company Heritage And Innovation

April 8, 2016: 12:00 AM EST
Symrise Fragrances launched a new branding campaign, with the tagline “We exist to deliver better living through scent.” As part of the campaign, the company highlights its rich legacy in the perfume business and focuses on the cross-disciplinary collaboration that helps the company innovate and develop new scents. Symrise has put in place a permanent collaboration and mentorship program, under which the company’s most experienced and successful master perfumers train the younger perfumers.
"Storyline Launch: Better Living through Scent Symrise Fragrance Division Shapes New Era in Fragrances", Symrise, April 08, 2016, © Symrise
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Henkel Sees Decreasing Probability Of Reaching 2016 Revenue Goal

April 8, 2016: 12:00 AM EST
Henkel’s 2016 revenue target seems unreachable, due to weak growth in emerging markets, such as China, Brazil, and Russia. Set by outgoing chief executive officer Kasper Rorsted in 2012, Henkel’s 20 – 10 – 10 revenue goal means the company will earn €20 billion in sales, with €10 billion coming from emerging market, creating 10 percent increase in average annual earnings per share. Rorsted, who announced in January 2016 his departure from Henkel by end of April and his move to sports gear company Adidas in August 2016, has been credited with improving the company’s profitability since his appointment as CEO in 2008.
Christoph Kapalschinski, "Henkel's Target in Doubt", Handelsblatt, April 08, 2016, © Handelsblatt GmbH
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Skincential Sciences Receives Funding From CIA's Venture Capital Unit

April 8, 2016: 12:00 AM EST
Cosmetics and skincare company Skincential Sciences has attracted interest and funding from In-Q-Tel, the venture capital unit of the U.S. Central Intelligence Agency, according to documents obtained by The Intercept. CIA’s interest in the company might have been triggered by Skincential Sciences, owner of the Clearista line of skincare products, through its patented technology that removes a thin outer layer of the skin. According to the company, the technology can reveal unique biomarkers that can be used for various diagnostic tests, including DNA collection. Founded by then-CIA director George Tenet in 1999, In-Q-Tel identifies innovative technology that can be used to support the mission of the CIA and other intelligence agencies.
Lee Fang, "Beauty Secrets of the Spies: CIA’s Venture Capital Arm Is Funding Skin Care Products That Collect DNA", The Intercept, April 08, 2016, © First Look Media
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L'Oreal Launches Campaign For Maybelline Brand In Malaysia

April 8, 2016: 12:00 AM EST
L’Oreal Malaysia launched the “Make It Happen” campaign for its Maybelline brand in the country. According to the company’s consumer product division senior public relations manager, Connie Ng, the new tagline focuses on “inspiring women to define their beauty, live their life, and make it happen.” Ng also said, the brand’s previous tagline implied women were defined by the look she was born with.
Ruby Lim, "Making it happen with make-up", The Star (Malaysia), April 08, 2016, © Star Media Group Berhad (ROC 10894D)
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L'Oreal Paris Finds Success With WeChat's Marketing Program; Offers Lessons For Other Beauty Brands

April 8, 2016: 12:00 AM EST
L’Oreal Paris’ success with WeChat’s advertising program shows how other beauty brands can use the social media platform to expand their reach and improve engagement with consumers. According to L2’s Insight Report: WeChat, the brand doubled its WeChat fan base and engagement in just 15 days. L’Oreal Paris recruited actress Fan Bingbing to invite users to follow the brand’s WeChat account using a personal voice message.
Elisabeth Rosen, "WeChat Advertising Lessons from L’Oréal Paris", L2 Daily, April 08, 2016, © L2 Inc
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Unilever UK Launches Impulse Why Not? Body Spray For Women

April 8, 2016: 12:00 AM EST
Unilever UK’s Impulse brand of female body sprays launched a new variant, the Impulse Why Not? According to the company, the new limited edition spray comes with a “truly tropical” scent and includes zesty citrus notes of bergamot, frozen lemon and bitter orange. It also features an infusion of Earl Grey Tea and natural spices, such as nutmeg and cardamom, the company said.
"Why Not? New limited edition Impulse spray", TalkingRetail, April 08, 2016, © TalkingRetail.com
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Natura Cosmetics And Symrise Receive UEBT Certification For 40 Ingredients From Amazon

April 8, 2016: 12:00 AM EST
Natura Cosmetics and Symrise Amazon said the Union for Ethical BioTrade has certified a total of 40 natural ingredients from the Amazon as ethically sourced from 14 supplier communities in the Brazilian Amazon. With the certification, which follows the UEBT’s announcement of its internationally recognized standard, Amazon-sourced ingredients, such as andiroba and maracuja oil, cupuacu butter, and acai pulp, can be used in national and international markets. Natura Cosmetics has always promoted and associated itself with Brazilian biodiversity; for example, its Ekos product line is based on Amazon ingredients sourced responsibly from local communities.
Andrew McDougall, "Natura and Symrise obtain UEBT certification for 40 Amazon ingredients", Cosmetics Design , April 08, 2016, © William Reed Business Media SAS
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Kimberly-Clark Executive Discusses Company's Approach To Integrated Marketing

April 8, 2016: 12:00 AM EST
Brands must keep in mind that integrated marketing is different from digital marketing, according to Rahul Asthana, Kimberly-Clark Asia-Pacific’s regional marketing director for Baby & Child Care, Digital & e-Commerce. Speaking at the Digital Marketing World Forum 2016 in Singapore, Asthana said integrated marketing, which includes digital and traditional touchpoints, is critical for maintaining consistent branding in Asia. Marketers in the region should also learn from their own buying experiences in order to understand integrated marketing strategies, he said.
"Kimberly-Clark taps integrated marketing", Warc, April 08, 2016, © Warc
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SK-II Launches Advertorial Video Focusing On Single Women In China

April 8, 2016: 12:00 AM EST
Procter & Gamble’s beauty brand SK-II launched “Marriage Market Takeover,” a video advertisement highlighting the social conditions of single women who are older than 27 years in China. Called “sheng nu” or “leftover women,” single women who are 28 years and older face heavy pressures from society, including their family, in China. According to SK-II president Markus Strobel, the campaign is part of the brand’s efforts to inspire and empower women to determine their destiny.
Heather Chen , "Emotional advert about China's 'leftover women' goes viral", BBC , April 08, 2016, © BBC
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Procter & Gamble
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Landing International Launches B2B Online Marketplace For Hard-To-Find Beauty Brands

April 8, 2016: 12:00 AM EST
Los Angeles-based Landing International launched Marketplace, a business-to-business online platform for the beauty care industry. Designed to enable buyers to identify and connect with brands from anywhere in the world, Marketplace will focus on hard-to-source beauty products. Company founder and CEO Sarah Chung said the platform will focus on South Korean products at the start. By providing a brand a profile with products, marketing materials, sales channels, and other related information, the platform will make it easier for buyers to find alternative and niche brands.
Simon Pitman, "New B2B US digital platform debuts with Korean and Asian products", CosmeticsDesign-Asia.com, April 08, 2016, © William Reed Business Media SAS
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