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Unilever Plans To Unveil New Packaging For Toni & Guy Haircare Product Line At Singapore Trade Show

May 19, 2016: 12:00 AM EST
Unilever International Global Travel Retail plans to introduce a new packaging for its haircare brand Toni & Guy at the 2016 TFWA Asia Pacific Exhibition in Singapore. According to the brand, the new packaging design aims to help consumers see the products' features and offerings. Instead of grouping the products by type, the packaging concept encourages consumers to buy based on the look they want. Toni & Guy identified four regimens: Undone Texture, Smooth Definition, Volume Attraction, and Extreme Definition, the products Illuminating Hair perfume and Party Ready Volume Lotion. For the Singapore trade show, the brand will introduce Illuminating Hair Perfume and Party Ready Volume Lotion.
Helen Pawson, "Toni & Guy illuminates Singapore show with new look packaging", The Moodie Report , May 19, 2016, © The Moodie Davitt Report
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Clinique Launches Take The Day Off Wipes

May 19, 2016: 12:00 AM EST
Clinique launched the Take The Day Off Micellar Cleansing Towelettes for Face & Eyes to Clinique travel retail stores worldwide. Available in a portable packet, the wipes come with cleanser the company claims can remove dirt, waterproof mascara, and long-wearing makeup. Micelles are spheres formed by molecules which have a side that is attracted to water and another attracted to oil, the company said.
Clare Austin, "Clinique launches Take The Day Off wipes in travel retail", The Moodie Davitt Report , May 19, 2016, © The Moodie Davitt Report
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Luxe Pack New York 2016 Features Huge Lineup Of Packaging Manufacturers And Suppliers; Highlights Trends In Market

May 19, 2016: 12:00 AM EST
Luxe Pack New York 2016 packaging industry event attracted more than 240 international packaging manufacturers and suppliers to its Pier 92 venue in New York City. Some of the industry trends highlighted during the event included the growing popularity of personalized packaging for mass-market products, growing use of raw materials for packaging, and the emergence of niche brands. Consumer demand for customized products and experiences is rising, with results of a SONAR survey for the retail report, Frontier(less) Retail, showing 66 percent of US millennials and 62 percent of UK millennials saying they would be more likely to visit a store that offers an interactive experience to choose or customize a product. Also, results of a 2015 Deloitte survey revealed 43 percent of 16–24 year old and 46 percent of 25–30 year old respondents prefer personalized goods and services.
Emma Chiu, "Luxe Pack New York 2016: Packaging trends", J. Walter Thompson Intelligence, May 19, 2016, © J. Walter Thompson Intelligence
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Amazon Eyes To Grab Share Of Baby Care And Laundry Detergent Markets From Procter & Gamble

May 19, 2016: 12:00 AM EST
Online retailer Amazon plans to expand its private-label lineup by offering diapers and laundry detergent under its Mama Bear brand. Amazon's planned move will see it compete with Procter & Gamble, owner of some of the bestselling brands in those categories. While P&G trails rivals Kimberly-Clark and Unilever in organic sales performance, its laundry care lines, including Tide, and baby care products, driven by the Pampers brand, have been performing strongly in the US. Although Amazon could heavily promote its Mama Bear brand, it is likely to find it hard to compete with P&G in terms of product innovation and marketing.
Demitrios Kalogeropoulos, "Amazon.com Inc. Wants a Piece of Procter & Gamble Co.'s Best Market", The Motley Fool, May 19, 2016, © The Motley Fool
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Company Licenses Tooth Cleansing Tool From Dent Group

May 19, 2016: 12:00 AM EST
AV1 Group, Inc., has licensed the Dental Cannatizer, a tooth cleansing tool that uses hemp oil-infusing cartridges, from Dent Group Inc. The Cannatizer uses water pressure to flush out  bacteria, plaque, and small food particles that accumulate where a toothbrush and floss can't reach. It also dispenses hemp oil, which has “numerous holistic attributes,” including antiseptic and anti-inflammatory properties, according to the company. AV1 plans to sell the Cannatizer to the general public and to hotels.
"Enters Into Exclusive Licensing Agreement With Dent Group To Launch Production On The Dental Cannatizer", News release, AV1 Group, May 19, 2016, © AV1 Group
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Elizabeth Arden Launches Multi-Platform Digital Campaign

May 19, 2016: 12:00 AM EST
Prestige beauty brand Elizabeth Arden launched “From the Desk of Liz Arden,” a multi-platform digital marketing campaign. Designed to pay homage to the entrepreneurial and inspirational voice of the brand's founder, the campaign will feature celebrities, including Chelsea Handler, Iris Apfel, and Mia Moretti. Also, the campaign will use a lineup of social media influencers to represent individuality and celebrate women who create their own path to success.
"Elizabeth Arden Introduces New Signature Digital Campaign", PR Newswire, May 19, 2016, © PR Newswire Association LLC
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Origins Launches Collection Of Skincare Products For Those Post-Workout Moments

May 19, 2016: 12:00 AM EST
Origins introduced the Post Workout Paradise, a trio of skincare products designed for refreshing and taking care of the skin after working out at the gym. Available from Origins travel-retail stores, the collection consists of Refresh Cooling Moisturizer Hawaiian Mineral Water cream gel, Shower Off Exfoliating Body Wash, and Warm Down Warming Lava Scrub.
Clare Austin, "Origins launches a trio of treats for the post-workout body", The Moodie Davitt Report , May 19, 2016, © The Moodie Davitt Report
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Kanebo Reveals New Corporate Image; Updates Marketing Strategy

May 18, 2016: 12:00 AM EST
Japan-based skincare and cosmetics brand Kanebo plans to launch a marketing campaign, as well as remake its image, in time for its celebration of its 80 years in business in September 2016. Also, the relaunch is part of the company's efforts to move away from the PR disaster caused by harmful effects of its skin-whitening products, which caused white patches to appear on users' facial skin. Kanebo is taking a three-pronged approach to marketing by, first, encouraging women to accept their unique beauty; second, providing through beauty consultants personalized counseling based on a woman's daily, weekly, monthly, and yearlong needs; and, third, providing women with a total sensory experience with products that smell good and are easy to put on.
Raoul J. Chee Kee, "Kanebo unveils new look, formulations", Philippine Daily Inquirer, May 18, 2016, © INQUIRER.net
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Unilever CMO Says Brands Should Adopt Sustainability Before Making Claims Of Being Environment-Friendly

May 18, 2016: 12:00 AM EST
Brands should never make sustainability claims before they had actually adopted and started implementing environment-friendly policies and strategies, according to Unilever International chief marketing officer in Singapore. Speaking at the Hub Spot Forum in Singapore, Puri said the manufacture of some of Unilever's products causes environment-related problems. According to the CMO, Unilever has taken actions to resolve these issues, including working with the Rainforest Alliance and committing to sourcing 100 percent of palm oil and tea to 100-percent sustainable sources by 2020.
"Unilever marketer on sustainability claims in advertising: Do first and then talk about it", Mumbrella, May 18, 2016, © Mumbrella Asia Pte Ltd.
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Johnson & Johnson Plans To Highlight Innovation And Technology Strategies For Growing Business

May 18, 2016: 12:00 AM EST
Johnson & Johnson Family of Companies will present to investors strategies and growth opportunities in the consumer and medical device segments. According to the company, hospital medical device businesses are forecast to deliver growth that is above the rest of the market, driven by its existing pipeline of products, with sales potential of more than $6 billion. Also, the company said its consumer medical device businesses are creating new product categories with innovations, as well as new products scheduled for release, with sales likely to reach beyond $2 billion. With more than 100 new products expected to be launched in 2016, the company believes the consumer segment will accelerate growth, driven by its expansion worldwide and innovations.
"Johnson & Johnson Showcasing its Broad Innovation and Technology Strategies in Consumer and Medical Device Businesses", Johnson & Johnson, May 18, 2016, © Johnson & Johnson Services, Inc.
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Johnson & Johnson Partners With Al Naghi To Launch Joint Venture In Saudi Arabia

May 18, 2016: 12:00 AM EST
Johnson & Johnson Middle East FZ-LLC entered into a joint venture with Ahmed Mohammed Abdel Wahab Naghi & Sons to establish Johnson & Johnson Consumer Saudi Arabia Limited. Since 1990, Al Naghi has been the exclusive distributor for Johnson & Johnson Consumer in Saudi Arabia. Johnson & Johnson Consumer Saudi Arabia supports the training and development of Saudi national talent in line with the country’s Vision 2030.
"Johnson & Johnson forms joint venture with Al Naghi", Saudi Gazette, May 18, 2016, © Saudi Gazette
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Kanebo Launches High-End Beauty And Skincare Brand

May 18, 2016: 12:00 AM EST
Japanese beauty company Kanebo is launching a prestige cosmetics and skincare brand named after itself. Kanebo, which has named fashion model Arizona Muse as its brand ambassador, plans to roll out the brand in 2016 and 2017, with China scheduled for 2020. According to the company, a unit of Kao Corp., it forecasts sales of the new brand to reach ¥5 billion, or $45.8 million, during its first year. Revenue target for the first four to five years is ¥30 billion, or $274.82 million, the company said.
Kelly Wetherille , "Kanebo Launches Prestige Brand", Women's Wear Daily, May 18, 2016, © Fairchild Fashion Media
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Dove Launches Love Story Film That Also Sells Deodorants

May 18, 2016: 12:00 AM EST
Unilever's deodorant brand Dove launched a film advertisement that features a character named Louisa and her love story. Created by advertising agency Ogilvy & Mather and directed by O Positive's Peyton Wilson, the film tells the story of Louisa and how she met her crush.
Ann-Christine Diaz, "This Unbelievable Love Story Is a Deodorant Ad", Creativity Online, May 18, 2016, © Crain Communications
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Listerine Zero's Global Market Opportunity Could Reach $17 Billion

May 18, 2016: 12:00 AM EST
Among the hundred new products Johnson & Johnson is launching in 2016 is Listerine Zero, whose advertising will emphasize going ”beyond germ kill” to fulfill “the human desire to feel fully prepared and fully ready.” The company is trumpeting that message, via professional networks and digital media, to 80 countries, hoping to achieve the same market penetration it has reached in the U.S. If it accomplishes that goal it will add 200 million more households globally, which would triple Johnson & Johnson's business. According to the company's arithmetic, if people in those newly-acquired households “swished” with Listerine Zero five times a day, it would mean a $17 billion market opportunity. 
"Johnson & Johnson Consumer and Medical Devices Business Review - Final", FD (Fair Disclosure) Wire / LexisNexis, May 18, 2016, © LexisNexis, a division of Reed Elsevier Inc
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Rexona Launches Interactive Marketing Campaign; Joins Electric Run 2016 In Malaysia

May 17, 2016: 12:00 AM EST
Unilever’s Rexona deodorant brand partnered with Mindshare LIFE+ to launch an interactive marketing campaign during the Electric Run 2016 event in Malaysia. With Rexona as the event’s official Freshmoves partner, the event saw participants wearing wearable devices and ambient motion sensors. Every Freshmove made by the participants helped raise RM 100,000 for disability charities in the country.
"Rexona uses wearables in latest campaign", Marketing-Interactive, May 17, 2016, © Marketing-Interactive.com
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Kimberly-Clark Sees Singapore Innovation Center As Access Point To Region's Best Innovators

May 17, 2016: 12:00 AM EST
Kimberly-Clark plans to use its Digital Innovation Lab in Singapore to promote innovation and advances in areas, such as product customization and database marketing. Aimed at bringing together investors, business startups, government agencies, and the academic community, the innovation center will help Kimberly-Clark tap startups across Asia to create business solutions. According to senior director of marketing and innovation for the baby and childcare sector Rahul Asthana, Kimberly-Clark aims to reach out to smart people outside the company.
Sheryl Lee, "Kimberly-Clark lab to spark innovation", The Straits Times, May 17, 2016, © Singapore Press Holdings Ltd.
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Brynwood Partners Sells High Ridge Brands To Clayton, Dubilier & Rice

May 17, 2016: 12:00 AM EST
Brynwood Partners VI L.P. said it has agreed to sell High Ridge Brands Co. to investment funds managed by Clayton, Dubilier & Rice. Formed by Brynwood Partners in December 2010, High Ridge Brands was used to purchase the Zest personal care brand from Procter & Gamble. Also, the company was envisioned to be used as a platform for acquiring other companies in the personal care market. Expected to close in the second quarter of 2016, the acquisition deal is subject to regulatory approval and is valued at $415 million.
"Brynwood Partners VI L.P. to Divest High Ridge Brands Co.", PR Newswire, May 17, 2016, © PR Newswire Association LLC
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Amazon Beauty GM Reveals Secret To Amazon.com's Growth As Online Beauty Retailer

May 17, 2016: 12:00 AM EST
Online retail preserves the brand equity, it applies to beauty products, and the beauty customer is online and buying beauty products online, according to Amazon Beauty general manager Muge Erdirik Dogan. Dogan said customer behavior is significantly changing, with 75 percent of consumers starting their shopping process online. Amazon’s beauty business is growing strongly, due to independent beauty brands, rich content, and an automatic replenishment option. Also, helping grow niche brands, which have little to no distribution outside of the online retailer, has been part of Amazon Beauty’s expansion strategy, Dogan said.
Rachel Strugatz, "Muge Erdirik Dogan Charts Amazon’s Customer Journey", Women’s Wear Daily, May 17, 2016, © Fairchild Fashion Media
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Demand Grows For Anti-Pollution Haircare Products In China

May 17, 2016: 12:00 AM EST
Haircare brands are launching products with claims of anti-pollution features in China. Growing consumer demand for anti-pollution haircare products is a global trend, with data from Mintel GNPD showing an increase of 6 percent in new haircare products that include an anti-pollution claim from 2012 to first quarter of 2016. Schwarzkopf, for example, launched its Purify & Protect range of haircare products aimed at Chinese consumers concerned with air pollution’s impact on their hair. To promote the product range, Schwarzkopf partnered with MOJI, China’s most popular weather forecast app.
Laurie Du , "Haircare brands tackle pollution in China", Mintel, May 17, 2016, © Mintel Group Ltd
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Kose Singapore Launches Campaign To Promote New Herbal Gel Product

May 17, 2016: 12:00 AM EST
Kose Singapore launched Wake Up Beautiful, a digital campaign aimed at promoting its new Herbal Gel product. Created by Hakuhodo Asia, the campaign encourages consumers to upload their customized portraits to a microsite. Users may also go in-store to get their pre-registered samples and are instructed to access the main Kose page for more information about the product, including reviews and beauty tips and tricks.
Vivienne Tay, "LOOK Kose’s interactive digital photo campaign", Marketing Interactive, May 17, 2016, © Marketing-Interactive.com, a product of Lighthouse Independent Media
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Unilever Ghana Reports 26-Percent Revenue Gain In 2015

May 17, 2016: 12:00 AM EST
Unilever Ghana Limited reported revenue grew 26 percent to GH¢518,731,000 in 2015, compared with the previous year. Operating profit margin also rose by 1 percentage point to 9.7 percent. Profit before tax increased from GH¢634,000 in 2014 to GH¢47,643 in 2015, the company said. According to the company, revenue growth was driven by an improved portfolio mix, cost savings, and improved efficiencies.
Pius Amihere Eduku, "Unilever Ghana records 26 percent growth in 2015 profits", citifmonline.com, May 17, 2016, © citifmonline.com
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Wal-Mart Gets Set To Expand, Boost Beauty Business

May 17, 2016: 12:00 AM EST
Wal-Mart plans to expand its beauty department, according to VP of merchandising for beauty Jody Pinson. According to the retailer, Wal-Mart sells 1.6 mascaras every second, or 49 million mascaras a year, and offers 1,750 types of lip product. Wal-Mart is installing new fixtures, improved lighting, and innovative products; and offering new services, such as Pick Up Today, to strengthen its beauty department. Pinson said, in order to expand its beauty business, Wal-Mart will focus on new products. Also, Pinson said the growing Hispanic population presents growth opportunities for Wal-Mart's beauty segment.
Faye Brookman , "Wal-Mart Seeks to Build Credibility in Beauty", Women's Wear Daily, May 17, 2016, © Fairchild Fashion Media
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Walgreens Seeks To Expand Beauty Business By Emphasizing Drugstore Heritage

May 17, 2016: 12:00 AM EST
Walgreens plans to launch its improved beauty business at 2,000 of its retail locations across the US. According to Walgreens group VP for beauty and personal care Lauren Brindley, the company will leverage its pharmacy heritage to position its more than 26,000 beauty advisers as credible source for nonbiased beauty advice. Also, the company wants to expand the range of beauty products its stores are selling, based from Walgreens Boots Alliance’s experience in the UK.
Faye Brookman, "Walgreens on Journey to Transform the Drugstore Beauty Experience", Women’s Wear Daily, May 17, 2016, © Fairchild Fashion Media
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Kimberly-Clark Names Ex-Walmar Executive As Chief Information Officer

May 16, 2016: 12:00 AM EST
Kimberly-Clark Corporation named Suja Chandrasekaran as the company's new chief information officer. Reporting to SVP and chief financial officer Maria Henry, Chandrasekaran has more than 25 years of experience in technology and management roles in consumer packaged goods and retail industries. She was most recently senior vice president, global chief technology officer, and chief data officer at Walmart Stores, Inc.
"Kimberly-Clark Names Chief Information Officer", Kimberly-Clark, May 16, 2016, © Kimberly-Clark Corporation
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Coty Names Executives Who Will Lead UK & Ireland Business

May 16, 2016: 12:00 AM EST
Coty Inc. named the top executives who will manage the company's business in the UK & Ireland, effective upon the completion of the merger with P&G Specialty Beauty in October 2016. Daniel Minney has been appointed as general manager of Coty Consumer Beauty, UK & Ireland, while Alexis Vaganay was named general manager of Coty Luxury, UK & Ireland. Andew Kelsall was named general manager of Coty Professional Beauty, UK & Ireland.
"Coty Announces Appointment of Future Leadership for the UK & Ireland", Coty , May 16, 2016, © COTY INC.
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L'Oreal USA Continues Support For One Hundred Black Women's Role Model Program

May 16, 2016: 12:00 AM EST
L'Oreal USA continued its support for the New York Coalition of One Hundred Black Women's annual Role Model Program by hosting 10 high school and 28 college students at its NYC headquarters during the 2016 spring break. In 1999, the company's initial grant enabled the organization to expand the Role Model program to Brooklyn and Queens. As part of the program, students participate in a series of professional and personal development workshops designed to let them see for themselves the realities of the workplace.
"L’Oréal and One Hundred Black Women offer advice and encouragement to students", North Dallas Gazette, May 16, 2016, © North Dallas Gazette
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Estee Lauder Launches Nutritious Vitality8 Collection Of Skincare Products For Asia Market

May 16, 2016: 12:00 AM EST
Estee Lauder launched the Nutritious Vitality8 Collection, a line of skincare products designed for the Asia market. Joining the decade-old Nutritious range, the Vitality8 products come with Pomegranate8 Complex as their key ingredient. According to the company, the product line comes with enhanced anti-oxidant benefits from pomegranate, which have been intensified by combining them with nutrient-dense pomegranate, mangosteen, super berry ferment, vitamin C, and vitamin E. Designed to detox the skin, the products — Radiant Energy Lotion Fresh Moist and Intense Moist, Radiant Energy Mist, and Pomegranate Glossy Lip Balm — add moisture, energy, and nutrients the company says will restore a natural look of healthy radiance.
Clare Austin, "Estée Lauder announces extension to Nutritious range created for Asian skin", The Moodie Davitt Report, May 16, 2016, © The Moodie Davitt Report
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Amazon Finds It Harder To Dominate Online Beauty Retail Market In France

May 16, 2016: 12:00 AM EST
In France, only 16 percent of prestige beauty brands sell their products on Amazon, compared with 56 percent on beauty retailer Sephora, according to market research firm L2. Data from L2's Beauty France Index revealed beauty brands, such as Marionnaud and Nocibe, have created their own digital ecosystems that combine creative content with e-commerce and use their offline store locations to offer shipping and delivery methods. Also, French brands have been able to resist the gray market, more so than their German and UK counterparts were able to.
Homa Zaryouni, "Does Amazon Dominate Beauty in France?", L2 Daily, May 16, 2016, © L2 Inc.
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Revlon Expands Distribution Deal With Scorpio Worldwide To Cover Asia And Middle East Inflight Channels

May 16, 2016: 12:00 AM EST
Scorpio Worldwide and Revlon expanded their distribution partnership deal to include all of Asia and Middle East regions for the inflight channel. According to the companies' previous deal, Scorpio Worldwide handled the distribution of Revlon products to inflight channels in Europe and Africa only, with Scorpio also acting as the beauty brand's agent for travel retail ground stores and inflight in the Middle East. Under the new deal, Scorpio Worldwide retains its role as Revlon's regional agent for Middle East travel retail ground shops.
Simone Hellyer, "Scorpio Worldwide and Revlon extended distribution relationship", Frontier Magazine, May 16, 2016, © Frontier Magazine
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Estee Lauder Appoints Patrice Beliard SVP Of Fragrances Division

May 16, 2016: 12:00 AM EST
Estee Lauder Cos. Inc. named Patrice Beliard as senior vice president and general manager of global market development of the company’s Aramis and Designer Fragrances Division. Previously president of Beaute Prestige International USA at Shiseido, Beliard will manage the global development of the division’s eight designer fragrance brands. She will report to Daniel Annese, global brand president.
Pete Born, "Estée Lauder’s Fragrance Division Taps Patrice Béliard and Cédric Murac", Women’s Wear Daily, May 16, 2016, © Fairchild Fashion Media
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Shiseido's YouTube Video Wins Gold Pencil Award At The One Show

May 16, 2016: 12:00 AM EST
Shiseido's online video advertisement, "High School Girl?," won a Gold Pencil award in the Branded Entertainment category at the 2016 The One Show. Launched by The One Club, a nonprofit organization established in 1975, The One Show is considered one of the three most important awards events in the advertising industry, along with the Cannes Lions International Festival of Creativity and the CLIO Awards. According to Shiseido, the video, which was released exclusively on YouTube on October 16, 2015, aimed to highlight the fun of makeup to young people.
"Shiseido’s Online Video Ad “High School Girl?” Wins Gold Pencil at “THE ONE SHOW”", Shiseido, May 16, 2016, © Shiseido Co. Ltd.
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Amazon Plans To Sell More Private-Label Products

May 15, 2016: 12:00 AM EST
Online retailer Amazon.com Inc. plans to sell more private-label brands, including those of perishable foods, such as nuts, spices, tea, and coffee. After working for several years to develop private-label lines, the online retailer will start selling them as early as end of May or start of June 2016. Sales of store brands in the US reached $118.4 billion in 2015, up by about $2.2 billion from the previous year, data from the Private Label Manufacturers Association revealed.
Greg Bensinger, "Amazon to Expand Private-Label Offerings—From Food to Diapers", The Wall Street Journal, May 15, 2016, © Dow Jones & Company, Inc.
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Shiseido Reports Strong Sales And Profit Gains In First Quarter Of Fiscal 2016

May 13, 2016: 12:00 AM EST
Shiseido reported consolidated net sales rose 4.6 percent in the first quarter of fiscal year ending December 31, 2016, compared with the same period in the previous year. Despite foreign exchange rate fluctuations, consolidated net sales rose 1.4 percent to 213.3 billion yen, compared with the same quarter in 2015. Operating income jumped 75.9 percent year on year to ¥22.1 billion, while net income added ¥24.8 billion to reach ¥27.3 billion. In Japan, Shiseido reported sales grew 4.5 percent to ¥104.6 billion, with operating income rising 44.2 percent to ¥18.8 billion. Sales grew 14.1 percent in China; however, after converting to Japanese yen, sales for this market grew 6.2 percent year on year to ¥31.4 billion. Operating income added ¥3.5 billion to reach ¥3.7 billion.
"Consolidated Settlement of Accounts for the First Quarter of the Fiscal Year Ending December 31, 2016 ", Shiseido, May 13, 2016, © Shiseido Co.,Ltd.
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Old Spice Launches Mobile Website For Runners Who Draw Map Figures With Routes

May 12, 2016: 12:00 AM EST
Old Spice launched a mobile website designed for runners who like mapping their running routes. Created by the brand and agency Wieden + Kennedy, the website was built to promote Old Spice’s Hardest Working Collection of bodywash and deodorants for men. Users may upload the resulting shape of their mapped running routes, with lucky runners receiving gifts that somehow resemble the shape of the submitted routes.
David Griner, "Old Spice Offers to Turn Your Run Maps Into (Questionably) Fabulous Prizes ", Adweek , May 12, 2016, © Adweek
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L'Oreal Agrees To Become Strategic Investor And Partner Of Founders Factory

May 12, 2016: 12:00 AM EST
L'Oreal said it has agreed to invest in Founders Factory, a global high-tech business incubator based in London. As part of the agreement, L'Oreal becomes Founders Factory's exclusive global partner for investments in beauty-related technology startups. Under this deal, L'Oreal will be able to connect to a global ecosystem of startups and entrepreneurs working in the beauty market. Also, the deal calls for L'Oreal and Founders Factory to invest and scale up five early-stage startups and jointly create two new companies every year.
"L'Oreal Invests in tech Startup incubator Founders Factory", L'Oreal, May 12, 2016, © L'Oreal
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Poor Sanitation Costs Nigeria N500 Billion Each Year

May 12, 2016: 12:00 AM EST
Poor public sanitation is costing Nigeria N500 billion, or 1.3 percent of its gross domestic product, each year, according to Reckitt Benckiser West Africa marketing director Silivrili Oguzhan. Speaking at the grand finale of the Dettol Clean Nigeria Campaign in Lagos, the executive said 80 percent of preventable diseases, such as diarrhea, happens inside the home. Launched in March 2016, the Dettol Clean Nigeria Campaign aims to transform Nigeria into a germ-free country. According to Oguzhan, the campaign has reached more than 1 million people in five of the country’s cities.
Ifeanyi Lawrence-Agbai, "Nigeria loses N500bn on poor sanitation yearly – Reckitt Benckiser", Today, May 12, 2016, © TODAY.ng
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Tigi Tienda Productos Peluqueria Expands Lineup To Cover All Tigi Products

May 12, 2016: 12:00 AM EST
Tigi Tienda Productos Peluqueria expanded its lineup of Tigi haircare products to include those designed for men, tweens, and those with special hair types. Serving consumers in Spain, the online store now offers Bed Head for Men, Urban Antidotes, S Factor, and Tweens. According to the company, the expansion of the product range will allow consumers to buy the Tigi haircare products at best prices available.
"Tigi Tienda Productos Peluqueria Expand Range To Include All Tigi Products On The Market", Marketers Media, May 12, 2016, © MarketersMedia
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Unilever Indonesia Boss Reminds Agencies To Keep Eye On Primary Purpose And Not On Awards

May 12, 2016: 12:00 AM EST
Unilever Indonesia president director Hemant Bakshi reminded advertising and marketing agencies to keep in mind their primary purpose and not focus on working for industry awards. Talking to Mumbrella, the executive said he sees nothing wrong with awards, but advertising or marketing work should never be done for awards. Bakshi earlier spoke at the Asia Pacific Media Forum in Bali, warning media executives against complacency when things are changing drastically.
"Unilever Indonesia boss warns awards-chasing agencies ‘never forget your purpose’", mUmBRELLA, May 12, 2016, © Mumbrella Asia Pte Ltd
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Elizabeth Arden Reveals Deal To Buy Christina Aguilera Fragrance Brands From Procter & Gamble

May 12, 2016: 12:00 AM EST
International prestige beauty brand Elizabeth Arden, Inc., said it has signed a deal to acquire the global license and related assets for the Christina Aguilera fragrance business from Procter & Gamble International. Introduced by recording artist Christina Aguilera in 2007, her fragrances are available worldwide and come with seven brands. Expected to close in the first quarter of fiscal 2017, the deal is subject to the usual regulatory approvals.
"Elizabeth Arden, Inc. Announces Agreement To Acquire The Christina Aguilera Fragrance Brands", PRNewswire, May 12, 2016, © PR Newswire Association LLC.
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Bare Escentuals Plans To Move West Coast HQ To New York City

May 12, 2016: 12:00 AM EST
Beauty brand Bare Escentuals is relocating its headquarters from the West Coast to New York City. Bare Escentuals’ main reason for moving is to benefit from using resources being put in place by Shiseido Americas, a subsidiary of Shiseido Co. Ltd., which acquired the beauty brand in 2010 in a $1.7 billion deal. Shiseido Americas president and CEO Marc Rey said the relocation is aimed at growing the brand and is not a cost-cutting effort. Bare Escentuals’ BareMinerals is the number 2 makeup brand in the US, after MAC Cosmetics.
Pete Born , "Bare Escentuals Headquarters to Move to New York", Women’s Wear Daily, May 12, 2016, © Fairchild Fashion Media
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Latinas View Deodorants As Most Important Beauty Product, Survey Says

May 11, 2016: 12:00 AM EST
Latinas ranked deodorant as their most important beauty product, according to a survey conducted by Edelman Intelligence for beauty brand Dove. Results of the survey, conducted in March 2016 and covering 692 Hispanic women across the US aged 18 to 54, revealed 75 percent of Latinas agreed that a beauty product is any product that enhances a woman’s self-confidence. For Latinas, putting on deodorant before leaving the house is five times more important than putting on foundation or concealer, eight times more important than wearing lipstick or lip gloss, and 13 times more important than putting on perfume. When they have forgotten to put on deodorant, 88 percent of Latinas say they feel self-conscious; 71 percent distance themselves from others; and 57 percent have returned home to put deodorant on.
"Survey Says the Most Essential Product in a Latina's Beauty Regimen is not her Makeup", PR Newswire, May 11, 2016, © PR Newswire Association LLC
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Unilever
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Henkel Lebanon Expands Operations In Syria And Iraq

May 11, 2016: 12:00 AM EST
Limited opportunities for expansion in its home market is forcing Henkel Lebanon to expand its operations in Syria and Iraq. Henkel is entering into joint venture deals with Obegi Group in the two countries. Henkel signed deals with contract manufacturers to start producing its products in Syria. Until Henkel completes its factories in the countries, the company’s factories in Lebanon will be making products for the two markets.
Yassmine Alieh, "Henkel Lebanon expands Levant operations", Business News, May 11, 2016, © InfoPro sal.
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L'Oreal Names New Managing Director For Malaysia Unit

May 11, 2016: 12:00 AM EST
L’Oreal Malaysia Sdn Bhd named Malek Bekdache as managing director effective May 1, 2016. According to the compay, Bekdache has more than 17 years of experience, having occupied several executive-level positions within L’Oreal. He joined L’Oreal in 1996, then was appointed to marketing positions in France. He was appointed general manager of the consumer product division in Dubai in January 2000.
"L’Oreal Malaysia appoints new managing director", The Star, May 11, 2016, © Star Media Group
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L'Oreal
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Unilever Nigeria Hosts Party In Honor Of South West Women

May 11, 2016: 12:00 AM EST
Unilever Nigeria hosted an Owambe party in Ibadan, Oyo State, to honor hundreds of women from different states in the country’s South West zone. Marking the end of Unilever’s Sunlight 13 Alarambara radio drama series aired on selected radio stations in the region, the event was used by the company to connect with customers in a relaxed environment. Also, Unilever Nigeria highlighted the institution of marriage, the importance of raising children well, and homemaking.
Dele Ogunyemi, "Nigeria: Unilever Fetes South West Women", All Africa, May 11, 2016, © Daily Trust
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Unilever
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Johnson & Johnson Opens Life-Sciences-Focused Business Incubator In Toronto

May 11, 2016: 12:00 AM EST
Johnson & Johnson Innovation LLC opened its JLABS @ Toronto life sciences incubator, which provides entrepreneurs shared laboratory space and offices and access to scientific, industry, and capital funding experts. Capable of hosting as many as 50 startups, the facility opened with 22 companies representing various segments, such as therapeutics, medical devices, and consumer health solutions. JLABS helps entrepreneurs overcome common obstacles to discovery and product development, including the need for large initial investment of time and money needed to put up working laboratories and related business infrastructure.
"Johnson & Johnson Innovation Opens JLABS @ Toronto", Johnson & Johnson, May 11, 2016, © Johnson & Johnson Services, Inc.
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ASA Bans GSK's TV Ad For Aquafresh Toothpaste For False Marketing Claims

May 11, 2016: 12:00 AM EST
GlaxoSmithKline’s TV commercial for its Aquafresh toothpaste, which includes claims that the product’s fluoride ingredient offers 24 hours of protection from sugar, was banned by the Advertising Standards Authority. With the complaint brought by rival manufacturer Colgate-Palmolive, the case highlights an intensifying competition between the brands. Although GSK presented related research it said supported the marketing claims, the ASA determined the toothpaste only had standard fluoride and no special ingredients.
Sean Poulter , "Aquafresh toothpaste advert that made bogus claim about offering '24-hour sugar acid protection' is banned by watchdog ", The Daily Mail, May 11, 2016, © Associated Newspapers Ltd
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GlaxoSmithKline
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Deodorant Is Women's Most Important Beauty Product, Survey Says

May 11, 2016: 12:00 AM EST
For most women, deodorant is their most important beauty product, according to a survey of 1,574 women in the US aged 18 to 54, conducted by Edelman Intelligence for Unilever’s Dove beauty brand. Conducted in March 2016, the survey’s results revealed women view putting on deodorant before leaving the house as five times more important than washing their hair; eight times more important than putting on mascara; and 13 times more important than wearing lipstick or lip gloss. Also, women said when they have forgotten to put on deodorant, 87 percent feel self-conscious; 67 percent keep themselves away from others; and 49 percent returned home to put on deodorant. Data also showed 88 percent of women prefer a deodorant that also provides skincare benefits in addition to odor and wetness protection.
"Study Reveals Unsung Hero of Women's Beauty Routine", PR Newswire, May 11, 2016, © PR Newswire Association LLC
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Unilever
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Unilever Sri Lanka Wins Top Honors And Set Records At Effie Awards 2015

May 11, 2016: 12:00 AM EST
Unilever Sri Lanka won the Marketer of the Year award for the second consecutive year at the Effie Awards 2015. Unilever was also the first company to win two Golds in the country. Marmite’s Mealtime Magic campaign and Knorr’s Seven Ways of Dhal campaign won the Golds. Held in Sri Lanka in partnership with the Sri Lanka Institute of Marketing since 2008, the Effie Awards recognize effective marketing communications in 42 countries and six regions.
"Unilever Sri Lanka bags ‘Marketer of the Year’", Colombo Gazette, May 11, 2016, © Colombo Gazette
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Unilever
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HUL Posts Strong Growth In 1Q 2016; Keeps Focus On Investing In Market Development

May 10, 2016: 12:00 AM EST
Hindustan Unilever posted 6 percent underlying volume growth in the first quarter of 2016, according to managing director Sanjiv Mehta. Faced with rising prices of commodities, HUL aims to remain within strategic price points for each of the company's brands. Also, the company increases its investment in market development as part of its efforts to reverse sales slowdown in India's rural areas, Mehta said.
Neha Tyagi & Sagar Malviya, "We invest more in developing market: Sanjiv Mehta, Hindustan Unilever", Economic Times, May 10, 2016, © Bennett, Coleman & Co. Ltd.
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India

Johnson & Johnson Battles Allegations It Failed To Act On Reported Talcum-Cancer Links

May 11, 2016: 12:00 AM EST
Johnson & Johnson is fighting legal claims and public perception that the company put more emphasis on revenue than on ethics following a court case awarding damages to a woman diagnosed with cancer after years of using its talcum powder. J&J asserts that there is no sufficient medical evidence linking ovarian cancer risk to talcum powder use. Despite scientific facts being cited by the company, however, its brand is likely to suffer significant damage. While it seems that the company ignored information or warnings from some scientific studies highlighting possible links between its product and ovarian cancer, there are no definitive argument for this, according to Wharton lecturer in health care management Robert Field.
"Talcum Trouble: Where Does J&J’s Responsibility Lie?", Knowledge@Wharton , May 11, 2016, © Wharton School of the University of Pennsylvania
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Johnson & Johnson
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