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Birchbox Adds Retail Locations To Its Subscription-Box Business Model

June 3, 2016: 12:00 AM EST
Birchbox Inc. plans to expand its share of the $16-billion prestige beauty industry in the US by opening retail locations. According to Birchbox co-founder and CEO, Katia Beauchamp, the company will not abandon its subscription-box business model. Instead, by opening its retail operations, the company aims to become profitable. Since its launch in 2010, the company has seen plenty of rivals with copycat versions of its samples-in-a-box offering.
Kim Bhasin et al, "Birchbox Finds Cute Boxes Filled With Makeup Aren't Enough", Bloomberg, June 03, 2016, © Bloomberg L.P.
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Retailers & Private Label
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Kao Starts Using FSC-Certified Corrugated Carton, The First In Japan To Do So

June 3, 2016: 12:00 AM EST
Kao Group said it has started using Forest Stewardship Council-certified corrugated cartons for packaging. With the company starting to purchase FSC corrugated cartons in March 2016, Kao aims to have about 50 percent of corrugated cartons it is using certified by the organization. Kao Environment Statement seeks to purchase only recycled paper or sustainably sourced paper and pulp for use in consumer products, packaging, and office paper. Also, when the company uses virgin pulp, Kao pledges to zero deforestation at the source.
"Kao is the first company in Japan to Use FSC®-Certified (Forest Certification) Corrugated Carton", Kao Corp., June 03, 2016, © Kao Corp.
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Shiseido Americas Agrees To Buy Gurwitch Products Fromf Alticor

June 3, 2016: 12:00 AM EST
Shiseido Americas Corporation said it has signed a deal with Alticor Inc. to purchase its subsidiary Gurwitch Products, LLC, a marketer of global prestige cosmetics and skincare brands. For the fiscal year 2015, Gurwitch posted a total revenue of $175 million. As part of the agreement, Shiseido Americas will acquire 100 percent of the membership interests in Gurwitch, including Laura Mercier, a brand of prestige color cosmetics, skincare, and body and bath products; and ReVive, a brand of luxury skincare products.
"Shiseido Americas Announces Agreement to Acquire Gurwitch Products", Shiseido, June 03, 2016, © Shiseido Co.,Ltd.
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Aldi USA Launches Little Journey Line Of Baby Care Products

June 2, 2016: 12:00 AM EST
Discount retailer Aldi USA plans to launch its Little Journey brand of private-label baby care products. Available starting in August 2016, the lineup will cover almost 50 products, including diapers, training pants, and cleansing wipes. Designed to meet or beat national brands in terms of quality, durability, and taste, the products will meet the needs of babies from newborn to toddlers. By launching the product range, Aldi seeks to attract a key target group: young families.
"Aldi USA: taking on the baby category", Retail Analysis, June 02, 2016, © The Institute of Grocery Distribution and IGD Services Limited
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Henkel Invests €30 Million To Build Factories, Expand Warehouse In Russia

June 2, 2016: 12:00 AM EST
Henkel invested €30 million to expand its warehouse and build new production facilities at its manufacturing center in Perm, Russia. One of the largest manufacturing facilities of laundry detergents in the country, the Perm center is designed to serve cities across Russia and most of the CIS countries. Operating in the country since 1990, Henkel plans to use the expanded facilities to meet growing demand for its products in the country.
"Henkel launches new investment in Russia", Henkel, June 02, 2016, © Henkel AG & Co. KGaA
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Estee Lauder Launches New Advanced Night Repair Skincare Products

June 2, 2016: 12:00 AM EST
Estee Lauder launched the Advanced Night Micro Cleansing Balm and Advanced Night Micro Cleansing Foam nighttime skincare products. Part of the Advanced Night Repair range, the products are available at Estee Lauder Travel Retail locations worldwide. Cleansing skin at night is important because makeup, impurities, and pollution that clings to the skin during the day need to be removed, according to Estee Lauder Companies VP for Skin Biology and BioActives Research & Development, Nadine Pernodet. According to Pernodet, the products work by ensuring the skin is thoroughly cleansed and that the skin can receive the most benefits of the skincare regimen that follows.
Kapila Gohel , "Estée Lauder launches Advanced Night cleansing products", Duty Free News International, June 02, 2016, © Metropolis Business Publishing
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Procter & Gamble Adds Chairman To CEO's List Of Roles

June 1, 2016: 12:00 AM EST
Procter & Gamble Company president and CEO David S. Taylor has been appointed chairman of the company’s board of directors, effective July 1, 2016. Taylor succeeds current executive chairman A.G. Lafley who is set to retire. After joining P&G in 1980, Taylor has helped build many of the company’s core businesses, including Baby Care, Family Care, and Hair Care.
"David S. Taylor Appointed Chairman of P&G Board of Directors", Procter & Gamble, June 01, 2016, © Procter & Gamble
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New Avon Names Jack Stahl Chairman Of Board Of Managers

June 1, 2016: 12:00 AM EST
New Avon LLC appointed Jack Stahl chairman of the company's board of managers effective June 1, 2016. Stahl succeeded Chan Galbato, CEO of Cerberus Operations and Advisory Company LLC. Also, New Avon CEO Scott White was appointed member of the board of managers. Members of the New Avon board of managers include Ethan Klemperer, president of Cerberus; Susan Kropf, former president and COO of Avon Products, Inc.; and Steven Mayer, senior managing director of Cerberus.
"New Avon LLC Appoints Jack Stahl Chairman of the Board of Managers", PRNewswire, June 01, 2016, © PR Newswire Association LLC
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Avon
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Premium Segment Outperforms, Drives Growth In Global Beauty And Personal Care Market

June 1, 2016: 12:00 AM EST
In 2015, the premium segment grew 6 percent to outperform the rest of the beauty and personal care market, according to Euromonitor International. Data from the market research firm's report Beauty and Personal Care 2016 revealed the high-end segment reached almost $100 billion in value to outpace the mass segment for the first time. North America was the fastest-growing market, with premium color cosmetics and premium fragrances growing 12.9 percent and 4.5 percent, respectively. Color cosmetics grew 6 percent, compared with the previous year, performing better than the global beauty and personal care.
Nicholas Micallef, "Premium Segment Leads in Beauty and Personal Care", Beauty Packaging, June 01, 2016, © Rodman Media
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Schwarzkopf Launches BLONDME INSTANT BLUSHES Hair Coloring Products

June 1, 2016: 12:00 AM EST
Schwarzkopf Professional expanded its BLONDME line of hair coloring products by launching INSTANT BLUSHES in June 2016. Developed to provide salons and clients with expanded range of ways of coloring hair, INSTANT BLUSHES let blonde-haired customers have color highlights. Designed to stay in for up to three washes, the spray-on INSTANT BLUSHES come in four tones: Strawberry, Ice, Steel blue, and Jade.
"Schwarzkopf Professional Introduces BLONDME INSTANT BLUSHES", PRWeb, June 01, 2016, © Vocus PRW Holdings, LLC
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Henkel
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Beauty And Personal Care Companies Create Ingredients As Good As Those From Nature

June 1, 2016: 12:00 AM EST
Manufacturers of beauty and personal care products are developing more nature-identical materials that can be used as ingredients in place of natural extracts, botanicals, and actives. These efforts are driven by concern about sustainability and depletion of natural resources, the need for reliable consistency, price, and other related factors. Among the more popular ingredients is the Erasa XEP-30 Extreme Line Lifting and Rejuvenation Concentrate, introduced in 2015 and winner of the 2016 Breakthrough Face Product award from totalbeauty.com, and created by BioMimetics Laboratories chief scientist Jules Zecchino. Helped by available extraction processes capable of creating new materials that uses and improves those available from nature, manufacturers create nature-identical ingredients, including antioxidants and preservatives with various applications, such as anti-aging skincare and haircare.
Christine Esposito, "Virtual Reality", Household And Personal Products Industry, June 01, 2016, © Rodman Media
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Sales Of Body Care Products Decline But Usage Rises In Europe

June 1, 2016: 12:00 AM EST
Europe's body care market was estimated to be worth $3.9 billion in 2015, according to Euromonitor. Germany and the UK led the market, with sales of $700 million each during the year. In France, sales reached $636.6 million, with Italy posting $474.7 million and Spain recording $364.6 million. Market growth to 2020 is forecast at 0.5 percent CAGR, hampered by slowdown in Spain and flat growth prospects in the UK and Italy. Since 2012, sales in Spain have been in decline, with a 15 percent loss until 2015. Data from Kantar Worldpanel revealed use of body care products is growing, with European women claiming they use them almost eight times in an average week. German women said they use body care products nine times a week, while Polish women said 10.3 times a week. Use of hand care products is highest in Russia and Poland.
Imogen Matthews, "Body Care Sales Stall As Innovation Grows", Happi, June 01, 2016, © Rodman Media
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New Colgate/ADA Social Media Initiative Encourages Hispanic Oral Health Care

June 1, 2016: 12:00 AM EST
Colgate and the American Dental Association have launched a social media-based promotional program to improve oral health among U.S. Hispanics. A component of Colgate's annual Oral Health Month initiative, “Share More Time, Share More Smiles” encourages Hispanic families to post photos of their smiles on Facebook, Twitter, Instagram or Google+ as a way to teach them about proper oral care. For each image posted, Colgate will donate $1 (to a maximum of $40,000) to an ADA Foundation program (Give Kids A Smile) that provides free oral health care, education and screening to under-served children.
"Colgate and The American Dental Association Inspire Hispanic Families to Share More Time, Share More Smiles During Oral Health Month This June", News release, ADA, June 01, 2016, © American Dental Association
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Chemist Who Developed Crest Whitening Toothpastes Joins Startup

May 31, 2016: 12:00 AM EST
Former P&G chemist Carlos Martinez has joined a startup company to lead development of a tooth whitener made from marine animal proteins. Martinez led development of the whitening varieties of P&G brand Crest, including Whitening Plus Scope, Vivid White and ProHealth. SafeWhite Inc. uses edible proteins from bioluminescent marine creatures as well as the adhesives used by shellfish to cling to rocks. To secure tranches of a $1.25 million Ohio Third Frontier loan, the startup has  won certification that its product is nontoxic, and has signed a contract with a large consumer goods company that may license the product after it completes its own in-house tests.
Carrie Ghose, "Veteran P&G researcher for Crest toothpaste joins startup making teeth whitener from the sea", Columbus Business First, May 31, 2016, © American City Business Journals
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Procter & Gamble
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CPG Companies' Ad Spending To Come Close To $6 Billion In 2016, Forecast Says

May 31, 2016: 12:00 AM EST
Consumer packaged goods and consumer products companies in the US will spend $5.97 billion on digital advertising in 2016, an increase of 18.2 percent compared with 2015, according to eMarketer. Data from the report “The US CPG and Consumer Products Industry 2016: Digital Ad Spending Forecast and Trends” revealed the segment will account for 8.7 percent of total digital advertising spending in the country for the year. Although this industry is among the largest advertisers in the country, it pales in comparison with other industries when it comes to digital advertising spending.
"CPG Advertisers to Spend Nearly $6 Billion on Digital Advertising This Year", eMarketer, May 31, 2016, © eMarketer Inc.
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L'Oreal
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Unilever
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Natura Opens First Store In Brazil; Aims To Diversify Sales Channels By Adding Retail Locations To Direct Selling Network

May 31, 2016: 12:00 AM EST
Natura opened its first retail location in Sao Paulo, Brazil, as part of the beauty company's diversification of its sales channels. According to company VP of sales Joao Paulo Ferreira, direct selling will remain the company's main sales channel, with the stores taking a complementary role. Ferreira said the sales channels will coexist, with store locations creating new opportunities and increasing sales potential for the company's sales representatives. Also, the company's strategy involves segmenting and distributing products into different sales channels, Ferreira said.
Fernanda Bonifacio, "Natura invests in new sales channels to rekindle growth", Premium Beauty News, May 31, 2016, © Premium Beauty News
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Henkel Plans To Invest €50 Million To Expand Operations In Egypt

May 30, 2016: 12:00 AM EST
Henkel said it plans to invest €50 million in Egypt in the next five years as part of its expansion strategy in the local market. Also, the company is building a €40-million manufacturing plant for detergents and household care products, according to Henkel Egypt CEO Ahmed Fahmy. Henkel's factory in Port Said will also undergo a €10-million expansion.
Shaimaa Al-Aees and Nihal Mounir, "Henkel to invest €50m in Egyptian market in next 5 years", Daily News Egypt, May 30, 2016, © Daily News Egypt
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Colgate's Factories Here And Overseas Reflect Sustainability Commitment

May 30, 2016: 12:00 AM EST
As part of its Sustainability Strategy, Colgate has built a factory in Ho Chi Minh city (Vietnam) that is certified under the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) program. According to USGBC, the new factory, which makes toothbrushes, will help Vietnam move toward a more sustainable future. The company recently opened a LEED-certified plant in India that manufactures oral care products. Colgate has 10 LEED-certified facilities in the U.S. and abroad, with 11 more underway whose goal is to reduce use of natural resources and curb harmful greenhouse gas emissions. The program calls for eventually reducing deforestation to zero and promoting use of renewable energy.
Mary Grauerholz, "Colgate-Palmolive strives to become a leader in sustainable building practices around the world.", Green Standard, May 30, 2016, © U.S. Green Building Council
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Colgate
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To Dominate Online Beauty Retail Market, Amazon Launches Live Show; Leverages Leadership In Online Product Search

May 29, 2016: 12:00 AM EST
Online retailer Amazon launched the live show, “Style Code Live,” which gives viewers tips and advice on fashion and beauty care, as well as inspire them to buy online. Amazon's director of beauty and health & personal care Chance Wales, citing A.T. Kearney research “Beauty and the eCommerce Beast, said 53 percent of online beauty shoppers are described as “Creatures of Habit,” and are basically shopping to replenish their stock of beauty products. Amazon dominates online product search, 44 percent of online buyers said they start their product searches on Amazon. Consumers described by Kearney as “Online Enthusiasts,” comprise 31 percent of the respondents and also search for and purchase experiential products, including fragrances and color cosmetics. Amazon also aims to become the leader in the segment focused on consumers looking for new products.
Keith Anderson, "Amazon: Beauty is in the eye of the consumer", Premium Beauty News, May 29, 2016, © Premium Beauty Media
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Korean Cosmetics Brands Outperform Western Rivals In China Market

May 29, 2016: 12:00 AM EST
Exports of Korean cosmetics to China jumped 250 percent in 2015, accounting for almost 25 percent of all of the country's imported cosmetics. Driven by Chinese consumers' obsession with K-pop and love for traveling to South Korea, growing demand for Korean cosmetics has caused a drop in Western brands' market shares, by 4.8 percent for skincare and 3.8 percent for color cosmetics, of foreign beauty products. Data from L2 revealed Korean brands also have an advantage over their Western counterparts, with Innissfree the most-searched beauty brand on Baidu.
"Why Korean Brands Are Gaining A Growing Edge Over European Competition In China", Jing Daily, May 29, 2016, © JINGDAILY
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Procter & Gamble Regains Crown As World's Biggest Advertiser

May 27, 2016: 12:00 AM EST
Procter & Gamble spent $8.3 billion on advertising in 2015, regaining its spot as the world’s largest advertiser in terms of advertising and marketing spending. Since 2013, the company has reduced its advertising costs by $1.4 billion; however, advertising expenditures are increasing about 1 percent, according to P&G executives. P&G’s advertising budget for its Tide, Pampers, and Gillette brands alone was much bigger than those of numbers 2 and 3 carmakers General Motors and Ford, with $5.1 billion and $4.3 billion budgets, respectively, Bloomberg said.
Alexander Coolidge, "Once again, P&G is the world's top advertiser", Cincinnati, May 27, 2016, © www.cincinnati.com
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Procter & Gamble
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Whole Foods Opens First 365 Store In Los Angeles

May 27, 2016: 12:00 AM EST
Whole Foods Market has opened its first 365 retail store in Los Angeles. Combining affordability with the retailer's offerings of organic foods and natural personal care products, the 365 retail concept is designed to help the company attract millennial shoppers. In addition to private-label products, 365 also offers relatively affordable natural beauty brands, including Burt's Bees, Everyone by EO, and Alba Botanica.
Rachel Brown , "Whole Foods Opens 365 Store With Slimmed-Down Beauty Assortment", Women's Wear Daily, May 27, 2016, © Fairchild Fashion Media
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Procter & Gamble Receives Supply Chain Master Status From Gartner For Second Consecutive Year

May 27, 2016: 12:00 AM EST
Procter & Gamble was named a Supply Chain Master for the second consecutive year by Gartner in its 2016 Supply Chain Top 25 list. Supply Chain Masters are an “elite class of companies” with long lists of achievements, including being ranked among the top 5 supply chains worldwide for at least seven of the past 10 years. P&G and Apple are the only two companies to have earned this honor in 2015 and 2016.
"Gartner Names P&G for a Second Year to its Elite Supply Chain Master Status", Procter & Gamble, May 27, 2016, © Procter & Gamble
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Lynx Launches Cologne Lineup In Australia

May 27, 2016: 12:00 AM EST
Unilever's Lynx brand of deodorant released a collection of colognes in Australia. Priced at $9.99, the cologne comes in three scents: cacao and amber, oud wood and dark vanilla, and iced musk and ginger. In promoting the cologne lineup, the brand departed from its “Lynx effect” approach to marketing. Instead of urging men to “spray more, get more,” the new tagline is “Find your magic.” American albino model Shaun Ross, the brand's new ambassador in Australia, stars as a self-assured and confident man in the latest TV commercial. Lynx's move to change its marketing tone was prompted by the PR drubbing it has received due to its old “get laid”-themed advertising. Although it has retained its market leadership in Australia's $201.3 million men's deodorant market, its share has dropped from 34.8 percent in 2010 to 14.7 percent in 2015.
Rebecca Sullivan, "Lynx deodorant is repositioning its brand with launch range of $9.99 fragrances", News, May 27, 2016, © News Limited
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Unilever
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Shiseido Creates Group To Manage Sustainable Development Efforts In EMEA Region

May 27, 2016: 12:00 AM EST
Japanese beauty brand Shiseido announced its has created a group tasked with overseeing sustainable developments for its business operations in the Europe, Middle East, and Africa region. Part of the company's Vision 2020 corporate strategy started by company president and CEO Masahiko Uotani, the group will be managed by Daniel Guillermin, Shiseido Group EMEA head of sustainable development.
Jennifer Weil , "Shiseido Creates Body for Sustainable Development in EMEA Region", Women's Wear Daily, May 27, 2016, © Fairchild Fashion Media
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Shiseido
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Procter & Gamble Focuses On Hiring And Retaining The Best People

May 27, 2016: 12:00 AM EST
Procter & Gamble, one of PRWeek Asia's Best Places to Work, is committed to hiring and retaining the best people, according to Jamie Endaya, the company's APAC communications director. According to the company it has about 9,000 employees in the APAC region, with 45 of them working in the company's communications department. To ensure company staff have a well-defined career path and help them achieve their personal goals, the company focuses on creating early, meaningful responsibilities for each of its employees, matching business needs with personal strengths and interests, Endaya said. Also, the company promotes from within as it builds its organization, ensuring employees and teams receive the required training.
Gary Scattergood, "PRWeek Asia's Best Places to Work Winners in their own words: Procter & Gamble", PRWeek, May 27, 2016, © Haymarket Media Group Ltd
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Beauty Industry Caters To Needs And Demands Of Millennial Consumers

May 26, 2016: 12:00 AM EST
Millennial women make up the biggest group of buyers for the $13 billion cosmetics market in the US. It is therefore imperative for the beauty industry, valued at $46.2 billion in 2015 and forecast to grow to $51.8 billion in 2020 by Mintel, to cater to the needs and demands of millennials. Millennials demand testing before buying a beauty product. In response, retailers and brands are installing in-store trial stations to help overcome consumers' distrusting and seeing-is-believing attitude. This strategy has helped beauty retailers Ulta and Sephora increase their 2015 sales by 41 percent and 32 percent, respectively, compared with sales in 2014.
Beth Shapouri , "The Way We Buy Beauty Now", Racked, May 26, 2016, © Vox Media, Inc.
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L'Oreal
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El Corte Ingles Agrees To Sell Sephora Products In Spain

May 25, 2016: 12:00 AM EST
Spain-based retailer El Corte Ingles agreed to sell beauty chain Sephora's products starting end of 2016. As part of the agreement, Sephora products will be sold in all of El Corte Ingles supermarkets with a beauty department. Also, Sephora will remodel its older concessions in El Corte Ingles stores.
"Sephora Strikes Deal With El Corte Inglés", European Supermarket Magazine, May 25, 2016, © European Supermarket Magazine
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Sephora Introduces Online Tool For Curly-Haired Women Shopping For Hair Care And Styling Products

May 25, 2016: 12:00 AM EST
Beauty retailer Sephora introduced Shop Curly Hair Products, a feature on its website designed to help women and girls with curly hair to shop for the right haircare products. According to Sephora, there are four types of curly hair: Wavy, Curly, Coily, and Tightly Coiled. Also, the website features video tutorials on how to style and care for specific types of curly hair.
Renee Jacques, "Sephora Just Launched This Awesome Feature for Curly-Haired Girls", Allure, May 25, 2016, © Condé Nast
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Shiseido Brings Travel-Retail-Exclusive Collection To Singapore Trade Show

May 25, 2016: 12:00 AM EST
Shiseido Travel Retail put on display its market-exclusive NARSissist #Jetsetter collection of beauty products and the Blemish Remedy line from bareMinerals at the 2016 TFWA Asia Pacific Exhibition in Singapore. Through the brand NARS' large group of followers on social media, with 2.8 million on Instagram and 347,000 on Twitter, Shiseido hopes to connect with millennial consumers. Included in the NARSissist #Jetsetter Orgasm Face Set are the brand's Orgasm Blush, while the collection includes four sets: Orgasm Face Set; Eye, Cheek and Lip Palette; Lip Pencil Trio; and Travel Brush Set.
Helen Pawson, "Shiseido Travel Retail brings colourful product display to Singapore", The Moodie Davitt Report , May 25, 2016, © The Moodie Davitt Report
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Sephora Launches Campaign Leveraging Mobile Messaging Platform Kik

May 25, 2016: 12:00 AM EST
Beauty retailer Sephora launched a marketing campaign on mobile messaging platform Kik. By encouraging Kik users to join a contest, Sephora is building its audience on the platform and gaining access to shopper insights. With participants being asked to answer three questions, Sephora can design future services based on consumer preferences.
Brielle Jaekel, "Sephora cultivates insight and Kik followers in interactive quiz", Luxury Daily , May 25, 2016, © Napean LLC
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Pond's Rejuveness Partners With Actress Jordana Brewster To Encourage Women To Go Beyond Their Age Limits

May 25, 2016: 12:00 AM EST
Society has put in place arbitrary age limits on what women can do, according to almost seven out of 10 of the 1,000 women surveyed by skincare brand Pond's. Nevertheless, 92 percent of women believe a woman can be too old or too young for certain activities, ranging from dating online to starting a family and changing careers. This inspired Pond's to partner with actress Jordana Brewster to launch the #AntiAgeLimits campaign for the company's Rejuveness line of moisturizers.
"Too Young? Too Old? POND'S® Rejuveness and Actress Jordana Brewster Inspire Women to Go Beyond Age Limits to Become Their Best Selves", PR Newswire, May 25, 2016, © PR Newswire Association LLC
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Unilever
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Smart – And Expensive – Toothbrush Seeks Niche Market

May 25, 2016: 12:00 AM EST
A Wilmette, Ill., dentist has launched a company whose sole product is a high-tech toothbrush that sports a camera and smartphone connection. The camera gives Prophix toothbrush users a look into their mouths – via a smartphone app – while brushing. They can check their gums and teeth, including the hard-to-see back molars. The camera snaps photos that can be saved for future reference. Oral care experts and industry analysts are skeptical of the market for such a device. At $400, it’s hardly an impulse buy, and it’s not necessary for proper oral care. Another consideration: Proctor & Gamble will launch the Oral-B Genius, the newest version of its smart toothbrush, later in 2016. The price is likely to be around $200 – still not an impromptu buy, but half the cost of the Prophix.
Cheryl V. Jackson, "$400 toothbrush with camera lets you see how well you're brushing", The Chicago Tribune, May 25, 2016, © Chicago Tribune
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Walmart Recognizes Henkel's Achievements In Ingredient Transparency

May 25, 2016: 12:00 AM EST
Henkel received recognition for its sustainability efforts in Walmart's 2016 Global Responsibility Report. Walmart highlighted Henkel's achievements in terms of ingredient transparency and empowering consumers with enhanced information on ingredients. Henkel has been one of Walmart's key partners since the retailer announced its environmental goals in 2005.
"Henkel recognized under the topic of ‘Supplier Leadership’", Henkel, May 25, 2016, © Henkel Corporation
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Henkel
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Unilever Foundry Helps Company Look For Asian Startups To Work With Brands

May 24, 2016: 12:00 AM EST
Unilever launched its Foundry business incubation initiative in May 2014, with the Singapore program launched in January 2015, according to Unilever Foundry for Southeast Asia and Australia manager Barbara Guerpillon. According to the executive, Unilever brands are looking for startups in Southeast Asia that deal with specific challenges, such as advertising and marketing technology solutions. These startups are given the chance to pilot their technology with Unilever and present solutions focused on digital marketing. Unilever Foundry helps its brands to think and adapt differently at a much faster rate than the company normally would, according to Guerpillon.
Charlotte McEleny, "Unilever on taking its startup program Foundry to Asia", The Drum, May 24, 2016, © Carnyx Group Ltd
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Unilever
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L'Oreal Plans To Open R&D Facility In South Africa

May 24, 2016: 12:00 AM EST
L'Oreal is building a research and development facility in Johannesburg, South Africa. Scheduled for opening in July 2016, the Research Centre for Sub-Saharan Beauty reflects the company's belief that Africa represents its biggest potential growth market. According to L'Oreal consumer evaluation manager Julia Gichuri, the R&D facility's first 17-employee team reflects the region's ethnic diversity, with members from all over Africa.
Simon Pitman, "L’Oréal raises the bar in Africa with new R&D facility", Cosmetics Design , May 24, 2016, © William Reed Business Media SAS
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Unilever China Partners With Local Business Incubator

May 24, 2016: 12:00 AM EST
Unilever China through its Foundry initiative partnered with the Zhangjiang High-Tech Park to help speed up the growth of local startups with innovative technology. Unilever China Foundry expects to launch six business incubator projects in the country in 2016. Unilever was the only FMCG company selected to join the partnership due to its capabilities in consumer insights and marketing.
Ding Yining , "Startups boosted by Unilever-local strategic incubator platform tie-up", Shanghai Daily, May 24, 2016, © Shanghai Daily
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P&G's Secret Deodorant Debuts Ad On TV Dating Game

May 24, 2016: 12:00 AM EST
Procter & Gamble's Secret deodorant brand introduced “The Question,” a TV commercial during the season premiere of “The Bachelorette” TV dating game show. Created by advertising agency Wieden + Kennedy, the TV spot focuses on “stress sweat,” which P&G claims is biologically different from physically induced sweat. Directed by Aoife McArdle, the commercial combines comedy and tension.
Tim Nudd, "Ad of the Day: Secret Took Viewers by Surprise With This Ad on 'The Bachelorette' ", Adweek , May 24, 2016, © Adweek
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Online Retailers Need To Ensure Customers Have The Best Post-Purchase Experience

May 24, 2016: 12:00 AM EST
Online retailers need to focus on the post-purchase experience in order to retain customers. For example, beauty retailer Sephora's success is driven by its sustained efforts to connect a shopper's experience throughout the whole customer process across digital, mobile, and brick-and-mortar stores channels. Also, Sephora provides customers with branded delivery tracking page and updates on product recommendations, deals, and editorial content. There are four ways retailers can provide customers with the best post-purchase experience: continuing the conversation; providing shoppers with relevant, personalized information; turning a bad customer experience into an amazing experience; and creating an organizational environment that helps enhance a post-purchase experience.
Amit Sharma , "Online Retailers Should Care More About the Post-Purchase Experience", Harvard Business Review, May 24, 2016, © Harvard Business School Publishing
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Unilever Joins Geometry To Support Michigan State University Course On Shopper Marketing

May 24, 2016: 12:00 AM EST
Unilever partnered with agency network WPP's Geometry unit to support an undergraduate course on shopper marketing at the Michigan State University. Much of the instruction materials for the mainly online course were provided by Geometry and other WPP agencies. Unilever supported the course by providing case studies, including a finals group project that sought to create a program for its Axe brand of men's grooming products.
Jack Neff, "Geometry, Unilever Join to Teach Shopper Marketing at Michigan State", Advertising Age, May 24, 2016, © Crain Communications
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Popular Blog Becomes Cult-Status Beauty Brand

May 24, 2016: 12:00 AM EST
Established in 2014, beauty brand Glossier has acquired cult-status celebrity among consumers. With initial funding support from women-led venture capital firm Forerunner Capital, the company raised $8.4 million in a Series A funding round led by investment firm Thrive Capital in November 2014. What started as a beauty-related blog by Emily Weiss, CEO and founder of Glossier, the company became so popular it has had 10,000 customers on waiting list for two its products. Brand identity and the importance it places on the digital community and the customer feedback loop distinguish the company from its much bigger rivals.
Raisa Bruner, "This beauty startup has become so popular that it has 10,000 people on a waitlist for lipstick", Business Insider, May 24, 2016, © Business Insider Inc.
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Half Of Men Shopping For Grooming Products Do Research Before Making Purchases, Survey Says

May 23, 2016: 12:00 AM EST
Among men shopping for grooming products, 50 percent said they research for information, including consumer reviews online, before buying, according to WSL Strategic Retail, New York. Results of the How America Shops Switch-Swap-Trade 2016 report revealed those 50 percent who access information before buying do not change their mind about which to buy once they are in the store. Also, 34 percent of respondents said they are loyal to one brand when shopping for men’s grooming products, an increase of 2 percent from the 2014 report. Brand loyalty could be driven by price; however, other characteristics, such as a particular fragrance, could keep consumers coming back.
"Looking good", Supermarket News, May 23, 2016, © Penton
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Clorox Relaunches Matchmaker Game In Time For 2016 Season Of The Bachelorette

May 23, 2016: 12:00 AM EST
Clorox is relaunching Clorox Matchmaker, the company's Bachelorette-themed mobile matchmaking game as part of the entertainment application Viggle. After watching an advertisement, Viggle app users can view the lineup of men participating in the 2016 season of “The Bachelorette” TV dating game. Fans of the TV show can earn 1,000 Perk points by correctly guessing which men will join the hometown dates portion of the dating game. Also, Viggle users can cast their weekly votes for their favorite contestants.
Alex Samuely, "Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game", Mobile Marketer, May 23, 2016, © Napean LLC
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Johnson & Johnson Adds Chief Communications Officer To VP Michael Sneed's Role

May 23, 2016: 12:00 AM EST
Johnson & Johnson named vice president of global corporate affairs Michael Sneed as concurrent chief communications officer. Sneed is succeeding Maggie FitzPatrick, who resigned her position after almost three years. Sneed joined the company in 1983 as a marketing assistant. He rose through the ranks, occupying various management positions of increasing responsibility.
Alison Kanski , "Johnson & Johnson names Michael Sneed chief communications officer", PRWeek, May 23, 2016, © Haymarket Media Group Ltd.
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Asia-Pacific Becomes Center Of Global Beauty Market

May 23, 2016: 12:00 AM EST
Asia-Pacific’s market for cosmetics is forecast to reach $126.8 billion by 2020, with a CAGR of more than 4 percent during the period, according to Apacmarket.com. Japan, the region’s top market, accounted for 28 percent of the total beauty market in 2014; however, other countries are fast catching up. Recognizing the trend, international brands are focusing on the region. For example, L’Oreal, which has been operating for more than 20 years in India, grew its local business by creating R&D centers in Mumbai and Bangalore. Factors driving growth in the region include the importance of skincare and makeup in letting women project their social status and the increase in cosmetics education and focus on one’s appearance brought about by social media.
Lisa Doyle , "The Beauty Agenda Shifts East", GCI Magazine, May 23, 2016, © Allured Business Media
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Unilever, Henkel, L'Oreal Compete For Right To Buy Vogue International

May 23, 2016: 12:00 AM EST
Leading personal care companies, including Unilever NV, Henkel, and L'Oreal SA, have submitted bids to acquire Vogue International LLC, maker of OGX shampoo. According to unnamed sources, a deal could value Vogue at $2.5 billion to $3 billion. Vogue, which has annual EBITDA of about $150 million, higher than the $80 million it posted in 2013. Investment firm Carlyle Group LP owns 49 percent of the company, which failed to sell itself for more than $800 million due to a lawsuit.
Lauren Hirsch, "Exclusive: Unilever, L'Oreal, Henkel vie for Vogue International - sources", Reuters, May 23, 2016, © Reuters
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Ulta Beauty Posts Strong Sales And Revenue Gains In 1Q Of FY 2016

May 23, 2016: 12:00 AM EST
Cosmetics retailer Ulta Beauty said total sales increased 23.7 percent to $1.073 billion in the first quarter of fiscal year 2016, compared with the same quarter of the previous year. Comparable sales jumped 15.2 percent, driven by 11.0 percent growth in customer traffic and 4.2 percent in average price. Salon sales grew 14.7 percent to $58.9 million, compared with $51.3 million in the first quarter of FY 2015. E-commerce sales grew 38.8 percent to $61.0 million, accounting for 130 basis points of the total comparable sales increase of 15.2 percent during the period.
"Ulta Beauty Announces First Quarter 2016 Results", Ulta Beauty, May 23, 2016, © ULTA Salon, Cosmetics &Fragrance, Inc
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My Black Is Beautiful Partners With Hairstylist Felicia Leathewood To Promote Natural Hairstyling

May 23, 2016: 12:00 AM EST
Procter & Gamble’s My Black is Beautiful community-building initiative partnered with celebrity natural hairstylist Felicia Leatherwood to launch the #hairtruth social media campaign. Uniting the company’s haircare brands, Pantene, Head & Shoulders, Herbal Essences, and Aussie, the campaign aims to promote the idea that “healthy hair is the truth.” Also, the campaign includes a series of online how-to videos that offer tips on hair maintenance and styling for African-American women.
"Healthy Hair is the Truth! My Black is Beautiful Partners with Felicia Leatherwood to Launch #hairtruth Campaign", Procter & Gamble, May 23, 2016, © Procter & Gamble
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SC Johnson Earns Best Workplace Honors In Latin America

May 20, 2016: 12:00 AM EST
SC Johnson was recognized as a Best Multinational Workplace in Latin America by the Great Place to Work Institute. Ranked 5th on the 2016 list of the top 25 places to work in the region, SC Johnson Latin America earned the distinction as a result of Best Workplace awards received for subsidiaries in Brazil, Argentina, Mexico, Central America, and Venezuela. Operating in the region since 1937, SC Johnson said it remains committed to its business operations in Latin America.
"SC Johnson Latin America Named a Best Multinational Workplace for 10th Time", S. C. Johnson, May 20, 2016, © S. C. Johnson & Son, Inc.
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L'Oreal Says Consumer Needs Drive Technology Efforts

May 19, 2016: 12:00 AM EST
L'Oreal ensures that its innovation efforts in fields, such as wearable technology and product personalization, are focused on actual consumer needs and are not just driven by new technologies, according to Guive Balooch, global VP of the company's Technology Incubator unit. Speaking at the South by Southwest in Austin, Texas, Balooch said his company has always wanted to use technology in creating “platforms and things that we felt were based on real consumer needs that could go multi-brands later.” For example, the company created My UV Patch, a wearable sensor that lets consumers monitor their exposure to ultraviolet radiation using their smartphones.
"L'Oreal's tech innovation formula", Warc, May 19, 2016, © Warc
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