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Lush To Open Naked Concept Store In Manchester, UK

January 11, 2019: 12:00 AM EST


Direct-to-consumer cosmetics and personal care retailer Lush is to open its first dedicated ‘Naked’ concept store in January, in the UK city of Manchester, selling products free of plastic packaging. There is also a new app, Lush Lens, providing product demos and information. On the same day, Lush will launch a new skin care line of oils, cleaners and eye mask, to be available worldwide. [Image Credit: © Lush Retail Ltd]
Becky Bargh, "Lush expands its ‘Naked’ concept with further store rollout", Cosmetics Business, January 11, 2019, © HPCi Media
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Neutrogena To Showcase MaskID™ At CES 2019

January 4, 2019: 12:00 AM EST
Neutrogena is using the Consumer Electronics Showcase (CES) to debut the Neutrogena MaskiD™, a new personalized skincare solution using a 3D-printed sheet mask. The user takes a selfie on a smartphone with a 3D camera to generate a 3D map of the face. Personalized data in the Neutrogena Skin 360™ system assesses the skin care needs and what ingredients would be best. Finally, the ingredients are printed onto the customized mask using a proprietary 3D-printing system in the areas where they are needed most. It will be sold exclusively on Neutrogena.com in the US later this year. [Image Credit: © Johnson & Johnson Services, Inc.]
"Neutrogena® Introduces Neutrogena MaskiD™, a Personalized 3D Printed Sheet Mask", PRNewswire , January 04, 2019, © PR Newswire Association LLC
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Johnson & Johnson
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D2C Brands Closing The Search Volume Gap To Big Brands In The UK

December 21, 2018: 12:00 AM EST
A Google search trends study for the UK found direct-to-consumer brands lagged larger brands in search interest last year, but some are closing the gap. Gillette had double the searches of Dollar Shave Club in 2018, according to the study commissioned by Marketing Week. Searches for DSC grew by over 430 percent, and but searches for Gillette fell 2 percent. Huel, a meal replacement drink brand, saw about two-thirds of the search volume of established rival SlimFast, and its UK search volumes grew 92 percent in the year. The top fastest-growing D2C brands for search volumes in 2018 were Dollar Shave Club, Brushbox (403 percent), Huel, Glossier (85 percent) and Simply Cook (45 percent).  [Image Credit: © Dollar Shave Club]
Michael Barnett , "Interest in direct-to-consumer brands lags big rivals – but maybe not for long", Marketing Week, December 21, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Unilever
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Procter & Gamble To Acquire Walker & Co.

December 12, 2018: 12:00 AM EST
Walker & Company Brands, which makes health and beauty products for people of color, announced it will be acquired by Procter & Gamble for an undisclosed amount. The company’s brands include grooming line Bevel, targeting men with coarse or curly hair, and FORM Beauty, a hair care line for women with textured hair. The brands are primarily sold direct-to-consumer, but Bevel can also be found in Target stores, and Sephora stocks Form Beauty products. Bevel has taken a different approach to marketing Dollar Shave Club, relying less on paid media and more on social-media and word-of-mouth. P&G says it wants to learn about how Walker builds and uses authentic connections, and Walker aims to leverage P&G's expertise in developing, distributing and marketing products, and how to build the brand internationally. [Image Credit: © Walker & Company Brands]
Jack Neff, "Procter & Gamble buys Walker & Co.", Advertising Age, December 12, 2018, © Crain Communications
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Venus Launches Limited Edition Razor In Partnership With Remi Cruz

December 7, 2018: 12:00 AM EST


Gillette Venus has teamed up with Remi Cruz, an entrepreneur and YouTube personality, for the launch of a limited-edition razor. The Venus x Remi razor has a handle printed with a tropical design and is available for the holiday season exclusively on the new Venus Direct subscription platform. [Image Credit: © Procter & Gamble]
"Gillette Venus Teams Up with YouTube Star Remi Cruz for Limited-Edition Razor", Procter & Gamble, December 07, 2018, © Procter & Gamble
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Vaseline Is Giving Away Dry Skin Rescue Kits To Help US Residents Deal With The Winter

December 6, 2018: 12:00 AM EST
Unilever’s Vaseline brand in the US is giving away 1,000 free #SaveMySkin# kits to help people deal with skin problems in the coming winter. The limited period offer, in collaboration with Fooji, an experiential technology platform, invites people in the US to Tweet a custom hashtag and emoji in order to get a kit comprising two Vaseline products – the new Clinical Care™ Extremely Dry Skin Rescue, and well-known Petroleum Jelly – together with a mug, and family games. The brand is also taking to the streets to give away free products. [Image Credit: © Unilever]
"Vaseline® Delivers Free "#SaveMySkin Kits" To Consumers Nationwide", PR Newswire, December 06, 2018, © PR Newswire Association LLC.
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L’Oréal Creates New Innovation Fund To Invest In High-Potential Startups

December 5, 2018: 12:00 AM EST
L’Oréal continues to look outside of its walls for innovation opportunities with the launch of a new venture capital fund for taking minority stakes in high-growth-potential startups. The BOLD Business Opportunities for L'Oréal Development fund will consider investing in new business models across a range of functions, from supply chain to retail and marketing. It will support the investments in a number of ways, including mentoring and financial assistance. The fund will build on its external innovation efforts run through partnerships including Founders Factory and Station F. Its first investment will be a minority stake in a French customized fragrance startup, Sillages Paris, which uses artificial intelligence and machine learning. [Image Credit: © L’Oreal group]
"L'Oréal creates a corporate venture capital fund dedicated to accompanying innovative startups", L'Oréal, December 05, 2018, © L'Oréal Groupe
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L'Oreal
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Baby Dove Launched A Personalized D2C Service For The Holidays

November 23, 2018: 12:00 AM EST


The new holiday season direct-to-consumer campaign from Baby Dove in Canada allows consumers to personalize the packaging via a microsite, ready for home delivery. It’s aimed at gifting for the holidays as well as birthdays and baby showers, and is part of a rollout that also covers the US and UK. Choosing a direct-to-consumer platform allows Dove to engage personally with consumers, gives it access to useful first-party data, and provides Dove with a space for piloting products.[Image Credit: © Unilever]
Sheila Shayon , "‘My Baby Dove’ Lets Parents Personalize Products", Brandchannel, November 23, 2018, © Brandchannel/Interbrand
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Unilever
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Dollar Shave Club Is Launching Blueprint, A Male Fragrance Line

November 20, 2018: 12:00 AM EST
Dollar Shave Club, the Unilever-owned subscription-based direct-to-consumer brand, continues to extend the line beyond its male grooming origins, with a line of six fragrances, called Blueprint. Founder and CEO, Michael Dubin, said fragrance for men is a part of what men want in the bathroom to get ready for the day ahead, and most of DSC’s members have more than one cologne. Fragrance developer Ann Gottlieb said DSC’s fragrances are premium products at affordable price. DSC offered existing customers samples of fragrances in their DSC boxes, and the new products will become a part of the brand’s full-service offering, which it has been testing. DSC is also testing physical retail with vending machines selling trial-size versions of the brands’ products. [Image Credit: © Dollar Shave Club]
Priya Rao, "DTC brand Dollar Shave Club expands its portfolio with fragrances", Glossy, November 20, 2018, © Digiday Media
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Unilever
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Clinique iD Provides Customized Hydration To Address Specific Skin Concerns

November 16, 2018: 12:00 AM EST
Now available on Clinique.com is Clinique iD, a personalized system for skin hydration based on its Dramatically Different Moisturizer skin lotions. Visitors to the site first choose from one of the lotions as a base, then add one of five active concentrate cartridges to mix with it. The cartridges fit inside the selected moisturizer and contain a formulation designed to address the user’s skin concern, such as irritated skin, wrinkles, or skin fatigue. Clinique’s approach may go some way towards addressing the issue that women can’t find a moisturizer that’s right for their face: the brand ran a survey of US women and found that 86 percent of respondents cited this as a concern. To help users choose the right blend, Clinique will next year roll out online and in stores the digital Clinical Reality questionnaire. A 125ml bottle is priced at $39 and should last three months with the recommended twice-daily application. [Image Credit: © Clinique Laboratories, llc]
Rebecca Dancer, "Clinique Launches Clinique iD, a Personalized Moisturizer Range for Every Skin Concern", Allure, November 16, 2018, © Condé Nast
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Gillette Showing Signs Of Recovery

November 15, 2018: 12:00 AM EST
Gary Coombe, who heads up Procter & Gamble’s Gillette unit, said that although the company’s grooming business has encountered major challenges, things are getting better, with US sales and volume growth in the double digits in the latest quarter. Globally, organic sales were up 4 percent versus the year-ago period. Coombe also said that the brand was growing its share of the DTC market in blades and razors, following a price cut in 2017 and some initiatives in its service. It has also recently launched men’s razors for sensitive skin, an innovation for which Gillette has high hopes, and is realigning its marketing with millennials. [Image Credit: © Procter & Gamble]
Jon Chesto , "Gillette battles back in razor business", Boston Globe , November 15, 2018, © Boston Globe Media Partners, LLC
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Procter & Gamble
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True Botanicals Open Flagship Store In San Francisco

November 8, 2018: 12:00 AM EST
True Botanicals, a luxury skincare brand, has opened a flagship store in the Jackson Square area of San Francisco. Brand founder and CEO, Hillary Peterson, calls it a “self-care sanctuary”. It features an aromatherapy bar and treatment rooms to give visitors facials, as well as a lab that encourages customers to contribute to product development. The expansion follows an $8 million Series A Round funding round a few months ago, with Unilever Ventures among the investors. The brand is also focusing more on its direct-to-consumer approach, and has withdrawn from most of its third-party retailer partnerships. Peterson said the brand wants more direct relationships with its customers, to better support their choices and aims. [Image Credit: © True Botanicals]
Janna Mandell, "First Look: True Botanicals’ aromatic flagship a playground for your skin", San Francisco Chronicle, November 08, 2018, © Hearst
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Shiseido Canada Is Joining The DTC Beauty Wave

November 7, 2018: 12:00 AM EST
The Canadian arm of Japanese beauty company Shiseido is launching a direct-to-consumer business next year, building on the company’s DTC experience in the US over a number of years. The aim is to improve brand loyalty and get access to consumer data. The decision comes as research from IAB concludes that legacy beauty brands are missing opportunities by lagging their startup rivals in using DTC models. Beauty is also seen as a category in which consumers are relatively comfortable about buying online, and a number of large companies, including L’Oréal and Unilever, have been active in acquiring DTC beauty startups to acquire expertise and perspectives relevant for today’s beauty shopper. Many of the new digital brands are focused on social media, partly because they lack the big media budgets of some of the larger incumbents, but also because beauty is a very social category. Personalization is another aspect of beauty that startups have been able to teach larger beauty companies. [Image Credit: © SHISEIDO CO., LTD]
Megan Haynes, "Long live the (digital) beauty regime", Strategy Online (Canada), November 07, 2018, © Brunico Communications Ltd
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Dollar Shave Club Is Evolving To Generate Better Momentum

November 6, 2018: 12:00 AM EST
Direct-to-Consumer subscription grooming brand, Dollar Shave Club, is launching a cologne brand in collaboration with Ann Gottlieb. BluePrint will launch with six fragrances, ranked by complexity and sophistication, and DSC is also trialing sample boxes containing all six scents. The new brand is just one of the brand’s recent initiatives. It is also trialing selling products in vending machines. The brand has expanded beyond monthly deliveries of blades and now offers other shave products as well as hair, skin and oral care items. New customers are encouraged to choose the Full Service offering, which includes a starter box of products from all the categories. The moves come as the competitive environment intensifies and the company’s sales flatten. [Image Credit: © Dollar Shave Club]
Jack Neff, "Dollar Shave Club branches into fine fragrance and vending machines", Advertising Age, November 06, 2018, © Crain Communications
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Unilever
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Glossier Opens A New Flagship Store Where It All Began

November 5, 2018: 12:00 AM EST

Beauty brand Glossier opened a flagship store on New York’s Lafayette Street, at number 123, where the brand was founded four years ago. Founder and CEO, Emily Weiss, said Glossier Flagship “is a nod” to customers that were with Glossier at the start, and ensures the brand stays in the conversation. The 3,000 square feet space is a permanent location and the "the ultimate physical expression of the brand", enabling customers to meet Glossier face-to-face. A part of the experience is a unique point-of-sale system, where online and offline sales are synced to allow customers to start an order in the store and finish it at home. It also features Glossier Offline Editors, the in-store representatives, who will “act like an educated and knowledgeable friend". [Image Credit: © Glossier Inc.]
Chris Walton, "Glossier To Open New Flagship Store In New York", Forbes.com, November 05, 2018, © Forbes Media LLC
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Avon’s Russian Unit Opens Eight Pop Up Stores For Its Mark. Brand

November 2, 2018: 12:00 AM EST

Avon opened pop up Beauty Bars in eight Russian cities, featuring the full range of products from its “mark.” brand. Visitors can discuss the mark. products with in-store Representatives and be made up by make-up artists. Anyone wanting to buy the products can order them from the Representatives via a new online mobile shoppable brochure. The stores are also proving to useful for recruiting new Representatives.[Image Credit: © Avon Products, Inc.]
"Avon Russia targets millennial beauty customers", Avon Company, November 02, 2018, © Avon Products, Inc.
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Avon Launches Personalized Beauty App in South Africa and UK

October 29, 2018: 12:00 AM EST
Avon has launched its Personalized Beauty App, a tool to help Representatives offer a more personalized service. The analysis device predicts the customers skincare requirements and assesses their most appropriate shade of make-up, based on a questionnaire and skin tone measurement feature. The app is currently available in the UK and South Africa, and the company claims it has received strong positive feedback. Further development is focusing on making it available across different mobile platforms. [Image Credit: © Avon Products, Inc.]
"Avon Launches Personalised Beauty App", Avon Company, October 29, 2018, © Avon Products, Inc.
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Global Companies Join The New Plastics Economy Global Commitment

October 29, 2018: 12:00 AM EST
Nearly 300 organizations have has joined a global initiative to eliminate plastic waste. The New Plastics Economy Global Commitment signatories include recycling companies, packaging producers and  retailers. It was announced at the Ellen MacArthur Foundation’s 'Our Ocean' conference in Bali, and was launched in collaboration with UN Environment. The initiative has three main aims: eradicate unnecessary plastic and move away from single-use packaging; work towards 100% reusable, recyclable or compostable plastic packaging by 2025; and to circulate plastic by increasing the volume of plastics that can be converted into new products or packaging. CPG companies that have signed up include Johnson & Johnson, SC Johnson, Danone, L’Oréal, Mars, PepsiCo, Unilever and Coca-Cola. Other signatories include Walmart, Target, Carrefour, Metro AG, Lidl, Ahold Delhaize, H&M, Amcor and Novamont.  [Image Credit: © New Plastics Economy]
Beth Wright , "Inditex, M&S, Target join pledge to end plastic waste ", Just-style.com, October 29, 2018, © Just-style.com
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Johnson & Johnson
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Unilever
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Two Experts Disagree Over Large CPGs’ Prospects In DTC

October 26, 2018: 12:00 AM EST
A talk by Terence Kawaja, founder of Luma Partners, an investment banking firm, and an interview with Marc Pritchard of Procter & Gamble, provided some interesting insight to the way in which new direct-to-consumer brands are taking market share from established CPGs. Kawaja sees the trend continuing, fueled as more new companies emerge funded by “rampant venture funding”. Pritchard believes that the large CPGs are countering the threat: P&G, for example, is experimenting with brands at seed-stage and has brought the direct-to-consumer startup approach to some of its brands. Kawaja is not convinced that companies like P&G can succeed with DTC brands, saying "Think about a middle-aged white man trying to dance," adding that venture funds are supporting DTC startups because of their similarity to tech companies, which P&G is trying to emulate, according to Pritchard. Kawaja called P&G’s Gillette DTC business "a copycat business model that screams inauthenticity." [Image Credit: © LUMA Partners LLC]
Jack Neff, "P&G's Pritchard at the ANA confab on how to combat the direct-to-consumer threat", Advertising Age, October 26, 2018, © Crain Communications
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Procter & Gamble
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J&J Acquires Japan’s Ci:z Holdings And Its Skincare And Dermocosmetic Brands

October 23, 2018: 12:00 AM EST
Johnson & Johnson has announced an agreement to acquire all outstanding shares it doesn’t already own in Ci:z Holdings Co., Ltd., a Japanese skincare and dermocosmetic company, for some ¥230 billion (about US$2 billion). The deal includes brands like Genomer, Dr.Ci:Labo and Labo Labo. One of the benefits cited by J&J is improving its online commerce capabilities by “leveraging one of the largest customer relationship management databases for direct-to-consumer skincare in Japan”. The offer is expected to close early next year.[Image Credit: © Ci:z Holdings]
"Johnson & Johnson Announces Offer to Acquire Ci:z Holdings Co., Ltd.", Johnson & Johnson, October 23, 2018, © Johnson & Johnson Services, Inc
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Johnson & Johnson
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Glossier Ads France To Its Geographic Reach

October 23, 2018: 12:00 AM EST

Glossier continues to expand internationally, adding France to the US, UK and Canada after first partnering with Colette, a French brand. Glossier’s founder, Emily Weiss, described the response from consumers in France as “incredible”. Weiss said the brand will soon launch in more markets globally, working only with companies that don’t conform to its cruelty-free policy.[Image Credit: © Glossier Inc. ]
Becky Bargh, "Vive la Glossier: the cult beauty brand goes live in France", Cosmetics Business, October 23, 2018, © HPCi Media
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Gillette Launches Customizable 3D-Printed Razors

October 17, 2018: 12:00 AM EST
Gillette has launched a new personalized platform for shaving in the US, called Dubbed Razor Maker™: powered by Gillette®. It is based on technology from Formlabs, a 3D-printing company, and offers customizable handles providing customers with flexibility over how the product looks and how much it costs. They can design their 3D-printed handle at http://razor-maker.com, selecting from 48 designs, seven colors. They can also add text. The handles can hold MACH3 or Fusion5 ProGlide blades. Delivery typically takes in 2-3 weeks, and prices start at $19. Chrome options can cost up to $45.[Image Credit: © Procter & Gamble]
"Gillette Partners with Formlabs – a Boston Startup Defining the 3D-Printing Industry – to Pilot Razor Maker™ Concept, Enabling Consumers to Personalize and 3D Print Razor Handles", Gillette , October 17, 2018, © Procter & Gamble
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Procter & Gamble
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Harry’s Launches New Subscription Shaving Brand For Women

October 16, 2018: 12:00 AM EST

Flamingo is a new shaving subscription service launched by Harry’s, developed by its internal innovation unit, Harry’s Labs, and aimed at women. Leading the brand are Allie Melnick and Brittania Boey, who were both at Harry’s when it launched in 2013. It will compete with brands including Angel Shave Club.  Flamingo razors use the same blade technology as Harry’s, but are designed with female shaving needs in mind. The shaving gel is a formulation designed to soothe the skin. Other items under the brand include a dual exfoliating and moisturizing body lotion, and waxing kits for body and face.[Image Credit: © Harry's, Inc.]
Rachel King , "Harry's Labs Launches Flamingo, a New Brand Specifically for Women's Hair Care and Grooming", Fortune.com, October 16, 2018, © Time Inc.
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Two Brands Are Using Face-To-Face Contact With Consumers To Promote Their Products

October 15, 2018: 12:00 AM EST
At the end of October, Nivea opened a pop-up store in London for the launch of the MicellAIR Professional cleansing line. The ‘Boo-tique’ has a Halloween theme and offers five looks by the brand’s professional make-up artists. Visitors can take away a free bag of products from the new range. In the US, Rimmel London is getting on the road during October and November with its (Street) Art of Beauty tour. Customers can visit the exclusive mobile salon, which is covered by graffiti created by the brand. The salon has makeup artists to help visitors choose Rimmel’s products. The tour goes to Los Angeles, Las Vegas, Phoenix, Dallas, Houston, Tampa and Miami.[Image Credit: © Coty Inc.]
"Rimmel London launches Street Art of Beauty tour/ Nivea prepares to open doors to immersive Halloween themed ‘Boo-tique’", Drug Store News, October 15, 2018, © Drug Store News
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Beiersdorf
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L’Oréal Promotes Anca Stefan To Chief Digital Officer For Russia And Kazakhstan

October 12, 2018: 12:00 AM EST
L’Oréal has promoted Anca Stefan from digital and consumer intelligence manager for L’Oréal Romania to chief digital officer for Russia and Kazakhstan. Her promotion came four years after joining L’Oréal Romania where she played a key role in developing the company's digital marketing strategies. She plans to adapt L’Oréal’s global digital strategy to better address a market that is not dominated by Google and Facebook’[Image Credit: © L’Oréal S.A.]
Louise Prance-Miles, "L’Oréal Russia and Kazakhstan announces Anca Stefan as new Chief Digital Officer", Global Cosmetics News, October 12, 2018, © Global Cosmetics Media Limited
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L'Oreal
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Europe
Middle East- Africa
Russia
Kazakhstan

Avon South Africa Launches Its First Beauty Pop-Up Store

October 8, 2018: 12:00 AM EST

In an attempt to increase accessibility [to?] and awareness of its brand, Avon South Africa opened the first of a series of exclusive beauty pop-up stores. The stores will be at major cities and will have make-up specialists and skincare experts to advise customers. Precilla Kalogeropoulos, head of integrated marketing communications at Avon, claims more pop-up stores will be launched nationwide to promote the Avon brand, and especially its premium lines, but also to encourage women to become entrepreneurs as an Avon representative. [Image Credit: © Avon Products]
Dhivana Rajgopaul , "Avon launches first beauty pop-up stores", Independent Online, October 08, 2018, © Independent Media and affiliated companies.
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Avon
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Chanel South Korea Launches Online Platform For Cosmetics

October 5, 2018: 12:00 AM EST
In South Korea, Chanel launched an online platform for its cosmetic products and service with a wrapping service and select deliver day option to encourage gifting. Separately, and in an attempt to attract young customers, particularly those in their 20s and 30s, Chanel Korea launched a Coco Game Center pop-up store which features game that feature the Chanel logo.[Image Credit: © Chanel, Inc.]
Song Seung-hyun, "Chanel Korea starts online platform for cosmetics", The Investor, October 05, 2018, © Herald Corporation
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Other
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Asia-Pacific
South Korea

Gillette Introduces Its First Direct-To-Consumer Service In Canada

October 3, 2018: 12:00 AM EST
Gillette has launched its direct-to-consumer (DTC) service, Gillette On Demand, in Canada. It features a subscription service and an option for one-off purchases, providing consumers with flexibility, shopping convenience, and customization opportunities. The service offers blades and razors at a range of price points, including the Fusion5, MACH3 Turbo and Sensor 3.[Image Credit: © Procter & Gamble]
"Gillette® on Demand™ Launches in Canada to Deliver a Smooth and Easy Way to Get World Class Blades", Procter & Gamble, October 03, 2018, © Procter & Gamble
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Procter & Gamble
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Johnson & Johnson And VaynerMedia Focus On Credibility To Sway Gen Z

October 2, 2018: 12:00 AM EST
Brands are responding to a decline in consumer trust of influencers. Johnson & Johnson and its creative agency, VaynerMedia, are reaching out to Gen Z consumers by enlisting teenagers who, by their actions, are seen as more credible, through their actions, even if they have a more modest online following. The company selected several teenagers, including Dillon Eisman who runs a nonprofit in Southern California, to star in one of its videos promoting the skincare brand Clean & Clear, resulting in a 19 percent boost in sales. Credibility was also a key factor in turning to established major influencers Brooklyn and Bailey McKnight to launch C&C, a new Clean & Clear sub-brand. [Image Credit: © J&JCI]
Jack Neff, "Clean Break: Why J&J is enlisting teens with modest followings as influencers", Advertising Age, October 02, 2018, © Crain Communications
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Johnson & Johnson
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Australian Hair Care Company Kevin Murphy To Integrate Ocean Plastics Into Supply Chain

September 28, 2018: 12:00 AM EST

Company founder, Kevin Murphy, will use ocean plastics for his products' packaging in 2019 in an attempt to help reduce ocean plastic debris. Murphy, during a vacation in Bali, Indonesia, observed the environmental threat posed by plastic worldwide as an estimated 5 trillion tons of plastic currently litter the ocean. Danish packaging manufacturer Pack Tech is helping Murphy and his team switch to 100 percent ocean plastic packaging. To part offset the high cost of transporting, treating and reprocessing ocean plastic, Murphy increased the sale price of his products by 7 percent. Other companies that have similar advocacy include Dell and Adidas.[Image Credit: © Luis Murphy and Natasha Childs]
Eillie Anzilotti, "This beauty brand will source 100% of its packaging from ocean plastic", Fast Company, September 28, 2018, © Mansueto Ventures, LLC
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Other
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Australia

Analysts Predict Nestlé Will Divest Skin-Health Business To Focus on Beverages, Food

September 20, 2018: 12:00 AM EST
Nestlé may be planning to divest its $2.79 billion skin-health business as a way to placate an activist investor who believes the company should focus on food and beverages. Selling the unit could generate $4.1 billion, according to analysts, but the company did not comment on the speculation. Investor Daniel Loeb took a $3.5 billion stake in Nestlé last year and has since pressured the company to sell its investment in L’Oréal SA and in the skin-health arm set up in 2014 after Nestlé assumed full control of Galderma. CEO Mark Schneider has said the key to reviving stagnating growth is to focus on core areas with growth potential like coffee, pet care, water, and infant nutrition. Regarding coffee, the company recently bought the rights to market and sell Starbucks coffee and tea products in grocery and retail stores, and last year bought a majority stake in U.S. premium coffee chain Blue Bottle.
Saabira Chaudhuri and Brian Blackstone, "Nestlé Sharpens Focus on Food and Beverages With Review of Skin-Health Unit", The Wall Street Journal, September 20, 2018, © Dow Jones & Company Inc.
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Other
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Procter & Gamble Uses Indiegogo To Sell New Razor To Early Adopters

September 18, 2018: 12:00 AM EST
Procter & Gamble Co. is selling its new Heated Razor men’s shaving product to early adopters through the Indiegogo crowd-funding platform. Priced at $109, the Heated Razor comes with a fast-warming bar, making every shave feel like a hot-towel luxury. Available in limited quantities, the prices is expected to rise, based on how fast it sells and the accessories bought by consumers.[Image Credit: © Procter & Gamble]
Barrett J. Brunsman, "P&G puts its latest tech to the test on Indiegogo", Cincinnati Business Courier, September 18, 2018, © American City Business Journals
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Natura Cosmeticos Proposes Takeover Of Struggling Avon Products

September 17, 2018: 12:00 AM EST
Brazil-based beauty company Natura Cosmeticos SA has expressed its interest to acquire Avon Products Inc. With its market value having dropped to $900 million, the once powerful direct-sales beauty brand has gained the interest of other companies seeking to take over the company. For its part, Avon has been focused on turning its business around and resuscitating its shares.[Image Credit: © Natura International Inc.]
Dana Mattioli, Sharon Terlep and Dana Cimilluca, "Brazil’s Natura Recently Approached Avon About a Takeover", Wall Street Journal, September 17, 2018, © Dow Jones & Co., Inc.
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Pharmacies Go Beyond Selling Medication, Transform Into Wellness Centers

September 12, 2018: 12:00 AM EST
Drugstores are expanding their lineups of products and services to address the shift in consumer concept of health and wellness. According to the 2017 report, “Well Economy,” by JWT Intelligence, 77 percent of respondents link health with physical condition; however, 75 percent say mental health comes to mind when they think of health. Also, only 17 percent of consumers seek out prescribed medication when they are ill. Casino Group partnered with L’Oreal in June 2018 to launch Le Drugstore Parisien in Paris where customers can avail themselves of personal care services, including light therapy, dry cleaning, and shoe shining. In August 2018, pharmacy chain CVS launched BeautyIRL, a retail concept designed to highlight the company’s locations as beauty destinations where customers can receive treatments, test products, and access information about new brands.[Image Credit: © CVS.com]
Nayantara Dutta, "The destination drugstore", JWT Intelligence, September 12, 2018, © The J. Walter Thompson Company
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L'Oreal
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Jurlique Collaborates With Tryzens To Launch New Digital Platform With Improved User Experience

September 7, 2018: 12:00 AM EST

Australia-based skincare brand Jurlique has partnered with ecommerce technology company Tryzens to launch a new digital retail platform. In 2016, the brand first launched its digital platform; its partnership with Tryzens aims to improve its customer experience and offer new ecommerce capability for shoppers.[Image Credit: © Jurlique]
Becky Bargh , "Jurlique drives forward with digital strategy", Cosmetics Business, September 07, 2018, © HPCi Media
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L’Oreal Receives Approval To Buy Bon-Ton Stores Mailing List

September 7, 2018: 12:00 AM EST
French beauty brand L’Oreal has received approval from the U.S. Bankruptcy Court in Delaware to acquire customer data from bankrupt department store chain The Bon-Ton Stores Inc. L’Oreal has agreed to pay $312,900 for the information after winning the right to buy the mailing list in an auction in July 2018. However, the purchase price could still change, with L’Oreal having to pay 35 cents per customer if the customer count falls below 894,000.[Image Credit: © Bon-Ton Holdings, Inc]
Vicki M. Young , "L’Oréal USA, CSC Ink Deals for Bon-Ton’s IP Assets", Women’s Wear Daily, September 07, 2018, © Penske Media Corporation
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L'Oreal
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Glossier CEO Weiss Sees No Chance For Her Company Working With Amazon

September 7, 2018: 12:00 AM EST
Emily Weiss, founder and CEO of ecommerce beauty startup Glossier,said her company will never sell on online retailer Amazon's platform. Established in 2014, Glossier has received $87 million in venture funding, enabling it to create a beauty brand popular among women. Weiss said other ecommerce companies can grow outside Amazon's shadow and that the user experience offered by the online retail giant “may not be the best fit for beauty and fashion products”.[Image Credit: © Glossier Inc.]

Sarah Perez, "Glossier CEO Emily Weiss on why the company won’t sell on Amazon", TechCrunch, September 07, 2018, © Oath Tech Network.
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Avon Launches Online Training Program For Sales Training Teams

September 5, 2018: 12:00 AM EST

Avon announced the launch of Digital Innovation University, the direct-to-consumer beauty brand's digital training program for its Sales Training Teams. Developed in partnership with digital experts, the training program is available online. It comes with three modules and runs for three months.[Image Credit: © Avon Products, Inc.]
"Avon's commitment to upskilling Sales Training Team with Digital Innovation University", Avon Company, September 05, 2018, © Avon Products, Inc.
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Lynx Changes Directions To Focus More On Male Mental Health Without Losing Sense Of Humor

August 31, 2018: 12:00 AM EST
After its previous marketing strategies had linked its brand to “lad culture, sex, and misogyny”, Lynx embraced campaigns that focus on ideals of masculinity that are harmful to male mental health. In January 2016, the male-grooming brand launched its “Find your magic” campaign, which encouraged young men to “embrace their differences.” Lynx and other brands face the risk of unfavorable reaction from consumers, who might see their “brand purpose” efforts as a means to enhance reputation and sell products. According to Lynx global vice president Rik Strubel, part of the brand's more socially conscious efforts is remaining true to its humorous heritage. [Image Credit: © Unilever]
Molly Fleming , "Lynx refocuses on ‘humour with heart’ to challenge male stereotypes", Marketing Week, August 31, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Unilever
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Glossier Plans To Create Social-Enabled Online Selling Platform For Own Beauty Products

August 30, 2018: 12:00 AM EST
After receiving an extra $52 million in venture capital funding, beauty brand Glossier plans to create a “social-selling website” for beauty products. According to company founder and CEO Emily Weiss, her company will build a website that combines social media and online shopping, which will allow consumers to get insights and buying tips from other users about beauty products. Weiss said the website will not be a social network that sells advertisements for revenue, but will instead be used by the company to sell its own beauty products. According to Weiss, her company's social commerce strategy aims to address the fact that despite advances in ecommerce and online retail, “the customer experience is pretty broken.”[Image Credit: © Glossier Inc.]
Janine Wolf and Kim Bhasin, "Inside Glossier’s Plans to Shake Up Your Makeup Routine", Bloomberg, August 30, 2018, © Bloomberg L.P.
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Colgate-Palmolive Invests In Male Grooming Brand In India

August 23, 2018: 12:00 AM EST
Colgate-Palmolive has purchased a minority stake in the Indian direct-to-consumer online male grooming brand, Bombay Shaving Company, as part of a series A funding round. The company, launched in 2016, now has some 80,000 customers and offers over 30 products, including shave, skincare, beard care, and bath and body items. BSC says it aims to leverage Colgate-Palmolive’s long experience to help it grow the grow the brand, and the funds will be spent on brand building, innovation and improving key capabilities. [Image Credit: © Bombay Shaving Company]
Ranju Sarkar, "Colgate-Palmolive buys minority stake in grooming firm Bombay Shaving Co", Business Standard, August 23, 2018, © Business Standard Private Ltd
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L’Occitane Is Opening A Concept Store In New York

August 23, 2018: 12:00 AM EST
The L’OCCITANE Group is opening a concept store for its L’OCCITANE en Provence brand on Fifth Avenue, New York. The natural cosmetics brand aims to provide a destination that will communicate to visitors its key features and encourage consumer engagement. The brand is following a “glocal” approach in creating exclusive brand experiences and has recently opened new concept flagship destinations in France, Brazil, China, Singapore, Canada and the United Kingdom. The Paris store, for example, offers food inspired by some of the brand’s iconic ingredients. Christina Polychroni, the brand’s North American Chief Marketing & E-Commerce Office, says that visitors to the New York store can use immersive installations to explore the brand’s history and signature products.[Image Credit: © L’OCCITANE Group]
"L’OCCITANE raises the bar on customer experience and disrupts New York’s Fifth Avenue with its new experiential concept store", World Press OnLine, August 23, 2018, © WorldPressOnLine SAS
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Chanel Launches New Male Beauty Line, Starting In South Korea

August 23, 2018: 12:00 AM EST

In September, Chanel will launch its first male beauty line, Boy de Chanel, in South Korea. It will feature three products: a lip balm, eyebrow pencil and a tinted fluid. The line will also be rolled out online from November on the Chanel site. The range is named after Gabrielle Chanel’s lover, Boy Capel.[Image Credit: © Chanel Limited]

Louise Prance-Miles, "Chanel Set To Launch First Men’s Beauty Line Boy De Chanel In South Korea", Global Cosmetics News, August 23, 2018, © Global Cosmetics Media Limited
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Lush’s Slap Stick Range is Natural, Vegan And Naked

August 17, 2018: 12:00 AM EST

Direct-to-consumer brand Lush launched the Slap Stick range this summer. The 40 egg-shaped foundations are said to be all-natural and 100% vegan. The ‘naked’ and solid product is a contrast to heavily-packaged liquid products. Lush’s Kayley Thomas says that reducing plastic packaging is important for the brand, and cosmetics are often one of the worst culprits. If bought online, the products are delivered in small cardboard boxes, which are fully recyclable and with a vegan coating to prevent the box being stained. However, the brand admits that, longer-term, a better packaging solution might be needed, and said it is developing a makeup bag to carry naked products.[Image Credit: © Lush Retail Ltd.]
Lucy Whitehouse , "Lush’s new foundation: a revolution of no packaging for colour cosmetics?", Cosmetics Design Europe, August 17, 2018, © William Reed Business Media Ltd
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Enhancing Its Digital Footprint Might not Be Enough For Avon

August 16, 2018: 12:00 AM EST
Although Avon has been working to improve its digital image to better reach millennials, there are concerns that it’s still not doing enough. Theodore Delimaris, Associate Consumer Analyst at GlobalData, believes Avon should step up its pace of modernization and raise its sights higher. He thinks the company’s traditional doorstep approach is discouraging existing and prospective representatives. Avon has been improving its online model, with reps reporting higher average orders in the second quarter, boosted by sales in the online channel, which appeals to the millennial consumer. However, Delimaris advises Avon to think beyond modernizing its channel approach, and to consider transforming its product portfolio to be more attractive to younger buyers. [Image Credit: © PublicDomainPictures from pixabay.com]
Lucy Whitehouse , "Avon’s efforts to modernize: does it need to do more?", Cosmetics Design Europe, August 16, 2018, © William Reed Business Media Ltd
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Schwarzkopf Launches My Specialist Brand Of Highly Personalized Haircare Products

August 10, 2018: 12:00 AM EST
Schwarzkopf has launched its My Specialist brand of personalized haircare products in China. Available online through an exclusive partnership with China-based online shopping website T-Mall, the brand offers consumers what the company describes as a “whole new level of personalization.” Developed by Henkel's research and development professionals, marketing teams, and the Shanghai Advanced Research Institute, the brand comes with an online dryness and damage assessment that measures the health status of the consumer's hair. Also, consumers are prompted to answer a series of questions to better assess their haircare needs. According to the company, the system checks the hair's cuticle array, cuticle lift-up, cortex exposure, and other aspects of the hair condition.[Image Credit: © Henkel AG & Co. KGaA]
Lucy Whitehouse , "Schwarzkopf hair care ‘e-brand’ launch: next level personalisation", Cosmetics Design Europe, August 10, 2018, © William Reed Business Media Ltd
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Henkel
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China

My Specialist From Schwarzkopf Provides Online Personalized Hair Care

August 10, 2018: 12:00 AM EST
Schwarzkopf’s new My Specialist brand claims to offer customized hair care online, based on microscopic testing, through an exclusive deal in China with T-Mall. The Henkel brand, together with the Shanghai Advanced Research Institute, has created a test that assesses the hair’s dryness and damage. This is supplemented by a questionnaire to provide an evaluation that can be treated with personalized products.[Image Credit: © Henkel Corporation]
Lucy Whitehouse , "Schwarzkopf hair care ‘e-brand’ launch: next level personalisation", Cosmetics Design Europe, August 10, 2018, © William Reed Business Media
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Henkel
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China

L'Oreal, ModiFace Partner With Facebook To Let Consumers Try Makeup Products Through AR-Enabled Experiences

August 9, 2018: 12:00 AM EST
L'Oreal and its recently purchased augmented reality and artificial intelligence company ModiFace have partnered with Facebook to create AR experiences for consumption by users of the social networking platform's camera products. Featuring a direct and seamless link between Facebook and ModiFace, the partners will deliver AR-based experiences, enabling consumers to virtually try on makeup products from leading beauty brands, including Maybelline, L'Oreal Paris, and NYX Professional Makeup. [Image Credit: © Modiface Inc.]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal
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L'Oreal
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L’Oréal And Facebook Team Up For AR Makeup Experience Using Modiface

August 9, 2018: 12:00 AM EST
L’Oréal, using its recently-acquired ModiFace solution, is collaborating with Facebook on creating an augmented reality makeup try-on experience through the social media platform’s camera products. Facebook says this brings AR into the mainstream. L’Oréal’s Chief Digital Officer, Lubomira Rochet, said that the two companies share a belief that AR is becoming an increasingly crucial way for consumers to discover brands and products.[Image Credit: © Modiface Inc.,]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal Group
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L'Oreal
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Worldwide

Avon Names Conversano Head Of Company's Expanded Digital Operations

July 30, 2018: 12:00 AM EST

Avon Products, Inc. announced the appointment of Benedetto Conversano as SVP and Chief Digital and Information Technology Officer effective September 3, 2018. Conversano will succeed GVP and Chief Information Officer Sue Liddie and will assume additional duties and responsibilities as head of the company's digital strategy. He was Chief Global Information Officer at Jeronimo Martins where he was in charge of the international food, health and beauty retailer's B2C transformation.[Image Credit: © Avon Products, Inc.]
"Avon to step change digital with appointment of new Chief Digital Officer", PR Newswire , July 30, 2018, © PR Newswire Association LLC
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Avon
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