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Analysts Predict Nestlé Will Divest Skin-Health Business To Focus on Beverages, Food

September 20, 2018: 12:00 AM EST
Nestlé may be planning to divest its $2.79 billion skin-health business as a way to placate an activist investor who believes the company should focus on food and beverages. Selling the unit could generate $4.1 billion, according to analysts, but the company did not comment on the speculation. Investor Daniel Loeb took a $3.5 billion stake in Nestlé last year and has since pressured the company to sell its investment in L’Oréal SA and in the skin-health arm set up in 2014 after Nestlé assumed full control of Galderma. CEO Mark Schneider has said the key to reviving stagnating growth is to focus on core areas with growth potential like coffee, pet care, water, and infant nutrition. Regarding coffee, the company recently bought the rights to market and sell Starbucks coffee and tea products in grocery and retail stores, and last year bought a majority stake in U.S. premium coffee chain Blue Bottle.
Saabira Chaudhuri and Brian Blackstone, "Nestlé Sharpens Focus on Food and Beverages With Review of Skin-Health Unit", The Wall Street Journal, September 20, 2018, © Dow Jones & Company Inc.
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Procter & Gamble Uses Indiegogo To Sell New Razor To Early Adopters

September 18, 2018: 12:00 AM EST
Procter & Gamble Co. is selling its new Heated Razor men’s shaving product to early adopters through the Indiegogo crowd-funding platform. Priced at $109, the Heated Razor comes with a fast-warming bar, making every shave feel like a hot-towel luxury. Available in limited quantities, the prices is expected to rise, based on how fast it sells and the accessories bought by consumers.[Image Credit: © Procter & Gamble]
Barrett J. Brunsman, "P&G puts its latest tech to the test on Indiegogo", Cincinnati Business Courier, September 18, 2018, © American City Business Journals
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Natura Cosmeticos Proposes Takeover Of Struggling Avon Products

September 17, 2018: 12:00 AM EST
Brazil-based beauty company Natura Cosmeticos SA has expressed its interest to acquire Avon Products Inc. With its market value having dropped to $900 million, the once powerful direct-sales beauty brand has gained the interest of other companies seeking to take over the company. For its part, Avon has been focused on turning its business around and resuscitating its shares.[Image Credit: © Natura International Inc.]
Dana Mattioli, Sharon Terlep and Dana Cimilluca, "Brazil’s Natura Recently Approached Avon About a Takeover", Wall Street Journal, September 17, 2018, © Dow Jones & Co., Inc.
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Pharmacies Go Beyond Selling Medication, Transform Into Wellness Centers

September 12, 2018: 12:00 AM EST
Drugstores are expanding their lineups of products and services to address the shift in consumer concept of health and wellness. According to the 2017 report, “Well Economy,” by JWT Intelligence, 77 percent of respondents link health with physical condition; however, 75 percent say mental health comes to mind when they think of health. Also, only 17 percent of consumers seek out prescribed medication when they are ill. Casino Group partnered with L’Oreal in June 2018 to launch Le Drugstore Parisien in Paris where customers can avail themselves of personal care services, including light therapy, dry cleaning, and shoe shining. In August 2018, pharmacy chain CVS launched BeautyIRL, a retail concept designed to highlight the company’s locations as beauty destinations where customers can receive treatments, test products, and access information about new brands.[Image Credit: © CVS.com]
Nayantara Dutta, "The destination drugstore", JWT Intelligence, September 12, 2018, © The J. Walter Thompson Company
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L’Oreal Receives Approval To Buy Bon-Ton Stores Mailing List

September 7, 2018: 12:00 AM EST
French beauty brand L’Oreal has received approval from the U.S. Bankruptcy Court in Delaware to acquire customer data from bankrupt department store chain The Bon-Ton Stores Inc. L’Oreal has agreed to pay $312,900 for the information after winning the right to buy the mailing list in an auction in July 2018. However, the purchase price could still change, with L’Oreal having to pay 35 cents per customer if the customer count falls below 894,000.[Image Credit: © Bon-Ton Holdings, Inc]
Vicki M. Young , "L’Oréal USA, CSC Ink Deals for Bon-Ton’s IP Assets", Women’s Wear Daily, September 07, 2018, © Penske Media Corporation
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Jurlique Collaborates With Tryzens To Launch New Digital Platform With Improved User Experience

September 7, 2018: 12:00 AM EST

Australia-based skincare brand Jurlique has partnered with ecommerce technology company Tryzens to launch a new digital retail platform. In 2016, the brand first launched its digital platform; its partnership with Tryzens aims to improve its customer experience and offer new ecommerce capability for shoppers.[Image Credit: © Jurlique]
Becky Bargh , "Jurlique drives forward with digital strategy", Cosmetics Business, September 07, 2018, © HPCi Media
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Glossier CEO Weiss Sees No Chance For Her Company Working With Amazon

September 7, 2018: 12:00 AM EST
Emily Weiss, founder and CEO of ecommerce beauty startup Glossier,said her company will never sell on online retailer Amazon's platform. Established in 2014, Glossier has received $87 million in venture funding, enabling it to create a beauty brand popular among women. Weiss said other ecommerce companies can grow outside Amazon's shadow and that the user experience offered by the online retail giant “may not be the best fit for beauty and fashion products”.[Image Credit: © Glossier Inc.]

Sarah Perez, "Glossier CEO Emily Weiss on why the company won’t sell on Amazon", TechCrunch, September 07, 2018, © Oath Tech Network.
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Avon Launches Online Training Program For Sales Training Teams

September 5, 2018: 12:00 AM EST

Avon announced the launch of Digital Innovation University, the direct-to-consumer beauty brand's digital training program for its Sales Training Teams. Developed in partnership with digital experts, the training program is available online. It comes with three modules and runs for three months.[Image Credit: © Avon Products, Inc.]
"Avon's commitment to upskilling Sales Training Team with Digital Innovation University", Avon Company, September 05, 2018, © Avon Products, Inc.
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Lynx Changes Directions To Focus More On Male Mental Health Without Losing Sense Of Humor

August 31, 2018: 12:00 AM EST
After its previous marketing strategies had linked its brand to “lad culture, sex, and misogyny”, Lynx embraced campaigns that focus on ideals of masculinity that are harmful to male mental health. In January 2016, the male-grooming brand launched its “Find your magic” campaign, which encouraged young men to “embrace their differences.” Lynx and other brands face the risk of unfavorable reaction from consumers, who might see their “brand purpose” efforts as a means to enhance reputation and sell products. According to Lynx global vice president Rik Strubel, part of the brand's more socially conscious efforts is remaining true to its humorous heritage. [Image Credit: © Unilever]
Molly Fleming , "Lynx refocuses on ‘humour with heart’ to challenge male stereotypes", Marketing Week, August 31, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Glossier Plans To Create Social-Enabled Online Selling Platform For Own Beauty Products

August 30, 2018: 12:00 AM EST
After receiving an extra $52 million in venture capital funding, beauty brand Glossier plans to create a “social-selling website” for beauty products. According to company founder and CEO Emily Weiss, her company will build a website that combines social media and online shopping, which will allow consumers to get insights and buying tips from other users about beauty products. Weiss said the website will not be a social network that sells advertisements for revenue, but will instead be used by the company to sell its own beauty products. According to Weiss, her company's social commerce strategy aims to address the fact that despite advances in ecommerce and online retail, “the customer experience is pretty broken.”[Image Credit: © Glossier Inc.]
Janine Wolf and Kim Bhasin, "Inside Glossier’s Plans to Shake Up Your Makeup Routine", Bloomberg, August 30, 2018, © Bloomberg L.P.
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Colgate-Palmolive Invests In Male Grooming Brand In India

August 23, 2018: 12:00 AM EST
Colgate-Palmolive has purchased a minority stake in the Indian direct-to-consumer online male grooming brand, Bombay Shaving Company, as part of a series A funding round. The company, launched in 2016, now has some 80,000 customers and offers over 30 products, including shave, skincare, beard care, and bath and body items. BSC says it aims to leverage Colgate-Palmolive’s long experience to help it grow the grow the brand, and the funds will be spent on brand building, innovation and improving key capabilities. [Image Credit: © Bombay Shaving Company]
Ranju Sarkar, "Colgate-Palmolive buys minority stake in grooming firm Bombay Shaving Co", Business Standard, August 23, 2018, © Business Standard Private Ltd
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Chanel Launches New Male Beauty Line, Starting In South Korea

August 23, 2018: 12:00 AM EST

In September, Chanel will launch its first male beauty line, Boy de Chanel, in South Korea. It will feature three products: a lip balm, eyebrow pencil and a tinted fluid. The line will also be rolled out online from November on the Chanel site. The range is named after Gabrielle Chanel’s lover, Boy Capel.[Image Credit: © Chanel Limited]

Louise Prance-Miles, "Chanel Set To Launch First Men’s Beauty Line Boy De Chanel In South Korea", Global Cosmetics News, August 23, 2018, © Global Cosmetics Media Limited
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L’Occitane Is Opening A Concept Store In New York

August 23, 2018: 12:00 AM EST
The L’OCCITANE Group is opening a concept store for its L’OCCITANE en Provence brand on Fifth Avenue, New York. The natural cosmetics brand aims to provide a destination that will communicate to visitors its key features and encourage consumer engagement. The brand is following a “glocal” approach in creating exclusive brand experiences and has recently opened new concept flagship destinations in France, Brazil, China, Singapore, Canada and the United Kingdom. The Paris store, for example, offers food inspired by some of the brand’s iconic ingredients. Christina Polychroni, the brand’s North American Chief Marketing & E-Commerce Office, says that visitors to the New York store can use immersive installations to explore the brand’s history and signature products.[Image Credit: © L’OCCITANE Group]
"L’OCCITANE raises the bar on customer experience and disrupts New York’s Fifth Avenue with its new experiential concept store", World Press OnLine, August 23, 2018, © WorldPressOnLine SAS
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Lush’s Slap Stick Range is Natural, Vegan And Naked

August 17, 2018: 12:00 AM EST
Direct-to-consumer brand Lush launched the Slap Stick range this summer. The 40 egg-shaped foundations are said to be all-natural and 100% vegan. The ‘naked’ and solid product is a contrast to heavily-packaged liquid products. Lush’s Kayley Thomas says that reducing plastic packaging is important for the brand, and cosmetics are often one of the worst culprits. If bought online, the products are delivered in small cardboard boxes, which are fully recyclable and with a vegan coating to prevent the box being stained. However, the brand admits that, longer-term, a better packaging solution might be needed, and said it is developing a makeup bag to carry naked products.[Image Credit: © Lush Retail Ltd.]
Lucy Whitehouse , "Lush’s new foundation: a revolution of no packaging for colour cosmetics?", Cosmetics Design Europe, August 17, 2018, © William Reed Business Media Ltd
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Enhancing Its Digital Footprint Might not Be Enough For Avon

August 16, 2018: 12:00 AM EST
Although Avon has been working to improve its digital image to better reach millennials, there are concerns that it’s still not doing enough. Theodore Delimaris, Associate Consumer Analyst at GlobalData, believes Avon should step up its pace of modernization and raise its sights higher. He thinks the company’s traditional doorstep approach is discouraging existing and prospective representatives. Avon has been improving its online model, with reps reporting higher average orders in the second quarter, boosted by sales in the online channel, which appeals to the millennial consumer. However, Delimaris advises Avon to think beyond modernizing its channel approach, and to consider transforming its product portfolio to be more attractive to younger buyers. [Image Credit: © PublicDomainPictures from pixabay.com]
Lucy Whitehouse , "Avon’s efforts to modernize: does it need to do more?", Cosmetics Design Europe, August 16, 2018, © William Reed Business Media Ltd
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My Specialist From Schwarzkopf Provides Online Personalized Hair Care

August 10, 2018: 12:00 AM EST
Schwarzkopf’s new My Specialist brand claims to offer customized hair care online, based on microscopic testing, through an exclusive deal in China with T-Mall. The Henkel brand, together with the Shanghai Advanced Research Institute, has created a test that assesses the hair’s dryness and damage. This is supplemented by a questionnaire to provide an evaluation that can be treated with personalized products.[Image Credit: © Henkel Corporation]
Lucy Whitehouse , "Schwarzkopf hair care ‘e-brand’ launch: next level personalisation", Cosmetics Design Europe, August 10, 2018, © William Reed Business Media
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Schwarzkopf Launches My Specialist Brand Of Highly Personalized Haircare Products

August 10, 2018: 12:00 AM EST
Schwarzkopf has launched its My Specialist brand of personalized haircare products in China. Available online through an exclusive partnership with China-based online shopping website T-Mall, the brand offers consumers what the company describes as a “whole new level of personalization.” Developed by Henkel's research and development professionals, marketing teams, and the Shanghai Advanced Research Institute, the brand comes with an online dryness and damage assessment that measures the health status of the consumer's hair. Also, consumers are prompted to answer a series of questions to better assess their haircare needs. According to the company, the system checks the hair's cuticle array, cuticle lift-up, cortex exposure, and other aspects of the hair condition.[Image Credit: © Henkel AG & Co. KGaA]
Lucy Whitehouse , "Schwarzkopf hair care ‘e-brand’ launch: next level personalisation", Cosmetics Design Europe, August 10, 2018, © William Reed Business Media Ltd
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L'Oreal, ModiFace Partner With Facebook To Let Consumers Try Makeup Products Through AR-Enabled Experiences

August 9, 2018: 12:00 AM EST
L'Oreal and its recently purchased augmented reality and artificial intelligence company ModiFace have partnered with Facebook to create AR experiences for consumption by users of the social networking platform's camera products. Featuring a direct and seamless link between Facebook and ModiFace, the partners will deliver AR-based experiences, enabling consumers to virtually try on makeup products from leading beauty brands, including Maybelline, L'Oreal Paris, and NYX Professional Makeup. [Image Credit: © Modiface Inc.]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal
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L’Oréal And Facebook Team Up For AR Makeup Experience Using Modiface

August 9, 2018: 12:00 AM EST
L’Oréal, using its recently-acquired ModiFace solution, is collaborating with Facebook on creating an augmented reality makeup try-on experience through the social media platform’s camera products. Facebook says this brings AR into the mainstream. L’Oréal’s Chief Digital Officer, Lubomira Rochet, said that the two companies share a belief that AR is becoming an increasingly crucial way for consumers to discover brands and products.[Image Credit: © Modiface Inc.,]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal Group
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Avon Names Conversano Head Of Company's Expanded Digital Operations

July 30, 2018: 12:00 AM EST

Avon Products, Inc. announced the appointment of Benedetto Conversano as SVP and Chief Digital and Information Technology Officer effective September 3, 2018. Conversano will succeed GVP and Chief Information Officer Sue Liddie and will assume additional duties and responsibilities as head of the company's digital strategy. He was Chief Global Information Officer at Jeronimo Martins where he was in charge of the international food, health and beauty retailer's B2C transformation.[Image Credit: © Avon Products, Inc.]
"Avon to step change digital with appointment of new Chief Digital Officer", PR Newswire , July 30, 2018, © PR Newswire Association LLC
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Lime Crime Marks 10th Year By Opening For Business At Selfridges

July 27, 2018: 12:00 AM EST
Lime Crime, makeup brand with cult following, celebrated its 10th anniversary by launching its products at Selfridges' beauty department. Know for its “colorful, vegan and cruelty-free products”, Lime Crime was launched when online beauty retail or ecommerce was relatively beginning. Its popularity among YouTube beauty bloggers helped make the company popular. According to the company, its decision to launch in Selfridges was prompted by the fact that the UK is its second largest market.[Image Credit: © Lime Crime]
Fiona Ma , "Digital First Beauty Brand, Lime Crime Unveils First European Retail Presence in Selfridges", Women’s Wear Daily, July 27, 2018, © Penske Media Corporation
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L'Oreal Partners With Casino Group To Open Multi-Brand Pharmacies In Paris

July 26, 2018: 12:00 AM EST
L'Oreal's pharmacy business Le Drugstore Parisien has partnered with mass retailer Casino Group to open the first two multi-brand pharmacy stores in Paris. Located in the city's high-end 6th and 9th districts, the stores sell a wide range of products, including cosmetics, dry cleaning, accessories, and snacks. L'Oreal brands, such as L'Oreal Paris, Maybelline, and Garnier, will also be featured.[Image Credit: © L'Oreal]
Sarah Parsons , "Le Drugstore Parisien: L'Oréal reinvents retail pharmacy with new multi-brand store concept", Cosmetics Business, July 26, 2018, © HPCi Media
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Kanebo Subsidiary Launches MemoMi Digital Mirror Service

July 23, 2018: 12:00 AM EST
Japanese beauty brand Kanebo’s subsidiary, e’quipe, Ltd., plans to launch a service featuring the digital mirror developed by Silicon Valley-based MemoMi Labs Inc. Buyers of SUQQU brand of cosmetics can experience the service while receiving a Gankin facial muscle massage at some retail stores. According to the company, a built-in digital image recorder will record the facial massage session and sends the video to the customer’s smartphone.[Image Credit: © memomi]
"e’quipe to Introduce MemoMi Labs Digital Mirror", Beauty Packaging, July 23, 2018, © Rodman Media
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Kao
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Innisfree Introduces New Retail-Equipped Store In China

July 20, 2018: 12:00 AM EST
Korean cosmetics company Innisfree launched its first New Retail store in China. Located at the Li Xing Shopping Plaza in the country’s Hangzhou region, the store comes with New Retail digital and interactive features. Developed by Alibaba founder Jack Ma in 2016, New Retail is designed to use technology to combine online and offline shopping “into one comprehensive channel”. It offers customers convenience whether buying through an app or at an offline store. New Retail features include Magic Mirror, an AR-enabled technology which lets consumers virtually try makeup products; Smart Skin Analyzer, which analyzes the user’s skin and recommends the best Innisfree products based on the skin report; and Vending Machine, which lets consumers buy products at discounted prices using the Taobao mobile app.[Image Credit: © Innisfree Corporation]
Jenny W. Hsu, "Innisfree Rejuvenates Its Store Experience in China", Alizila.com, July 20, 2018, © Alibaba Group Holding Limited
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Olay Uses AI-Enabled Marketing To Double Sales Conversion Rate

July 19, 2018: 12:00 AM EST
Skincare brand Olay has doubled its sales conversion rate by using artificial intelligence to help focus and personalize its marketing. According to Nara Logics CEO, Jana Eggers, Olay’s Skin Advisor online skin-advisor tool has engaged more than 4 million customers. Nara Logics uses for Olay the same machine learning algorithm that is used for the U.S. intelligence community, Eggers said. She also said companies planning to use AI need not hire people with data science Ph.D.’s, with software engineers usually capable of and excited about using the technology.[Image Credit: © Procter & Gamble]
Matt Marshall, "How Olay used AI to double its conversion rate", VentureBeat, July 19, 2018, © VentureBeat
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Procter & Gamble
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Look Fabulous Forever Borrows Home Selling Concept From Avon

July 10, 2018: 12:00 AM EST
Look Fabulous Forever, a beauty brand that specializes on selling color cosmetic products to older women, has launched a sales-representative-led marketing program. Similar to Avon’s direct-to-consumer selling strategy, the company’s “Beauty Playground” home selling program lets sales representatives host sales parties aimed at target consumers.[Image Credit: © Look Fabulous Forever]
Becky Bargh , "Look Fabulous Forever adopts Avon rep-style selling initiative", Cosmetics Business, July 10, 2018, © HPCi Media Limited
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Malavara Launches First Haircare Product For UK Market

July 9, 2018: 12:00 AM EST

UK beauty brand Malavara has released its first haircare product, the Ultra Luxuriant Hair Elixir. Developed in partnership with organic chemists, the product is a pre-shampoo formula designed to help reduce hair damage and breakage. According to the company, the product includes alma, brahmi, and other natural ingredients that help enhance microcirculation. With a recommended retail price of 29 pounds, the product is available online at malavara.co.uk.[Image Credit: © Washworks Bodycare Ltd ]
Becky Bargh, "New beauty brand Malavara reveals debut hair product for UK market", Cosmetics Business, July 09, 2018, © HPCi Media Limited
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Colgate-Palmolive Invests In Hubble To Sell Products Via Subscription Boxes

July 2, 2018: 12:00 AM EST
Colgate-Palmolive Co. plans to purchase a minority stake in Hubble, an online startup retailer. As part of the deal, Hubble would create new online subscriptions for some Colgate products. Expected to start in 2018, the first subscription will provider customers with oral care products, including teeth whitening. Other product types, such as pet food, are still being considered, the companies said.[Image Credit: © Colgate-Palmolive Company]
Rob Copeland and Sharon Terlep, "A Toothpaste Club? Colgate to Invest in Online Startup", Wall Street Journal, July 02, 2018, © Dow Jones & Company, Inc.
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Fenty Beauty Launches Pop-Up Series

June 27, 2018: 12:00 AM EST
Fenty Beauty by Rihanna opened its pop-up series, starting with a Moroccan spice markets-inspired theme to match the brand’s fall 2018 collection. The debut was held at The Pennsy in Pennsylvania Plaza, where two tents were set up to allow guests try Fenty products with the help of the brand’s global makeup artists. The collection officially launched globally July 6 and the pop-up series continued with a Brooklyn setup June 28, while the final one took place at the Seaport district the following day.[Image Credit: © Kendo Holdings, Inc.]
Alexa Tietjen, "Fenty Beauty Hosts First Pop-up Series, Inspired by Moroccan Spice Markets ", Women’s Wear Daily, June 27, 2018, © Penske Media Corp.
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Lush Launches Limited Edition Products Chosen By Online Communities

June 26, 2018: 12:00 AM EST
Direct-to-consumer cosmetics brand Lush has launched a new concept, offering limited runs of old and new products, chosen by the brand’s communities and “super fans” on social media. ‘Community Products’ is a way of using consumer engagement to support innovation. Each product will be launched as a limited edition and produced only in small batches, available first and exclusively on the UK website, and later extended to other markets globally over the summer. [Image Credit: © skeeze]
Lucy Whitehouse, "Lush Community Products Launch: responding to consumer feedback ", Cosmetics Design Europe , June 26, 2018, © William Reed Business Media Ltd.
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Tengram Capital Acquires Lime Crime, Plans Brand’s Retail Partnerships

June 18, 2018: 12:00 AM EST

Private equity firm Tengram Capital Partners has acquired Lime Crime, a vegan and cruelty-free makeup brand known for its use of vibrant colors. Terms were not disclosed, but Tengram plans to support Lime Crime’s growth strategy, building on its flagship online store and developing further retail partnerships. Stacy Panagakis takes over as CEO and brings experience in direct-to-consumer strategies as the brand looks to expand its footprint and offerings.[Image Credit: © Lime Crime]

"Lime Crime Announces Acquisition by Tengram Capital Partners", PRNewswire , June 18, 2018, © PR Newswire
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P&G’s Gillette Struggles As Rivals Boost Distribution, Direct-To-Consumer Offers

June 15, 2018: 12:00 AM EST

Procter & Gamble’s razor brand Gillette is facing increasing pressure as competitors take market share through broader distribution and direct-to-consumer offerings. CFO Jon Moeller outlined these issues and a growth plan for the brand to protect and boost sales. Gillette reportedly holds a 60% share of the $15 billion shave care sector, but rivals like Harry’s and Dollar Shave Club are eroding that. Both have taken their online subscription models into Europe, and Harry’s is also available in major retail chains, including Walmart and Target. P&G responded to the challenge by reducing its prices last year. It has also re-launched its online subscription business, Gillette on Demand, and introduced a number of innovations. Moeller was optimistic on volume trends, with the male shaving category in the US posting volume growth for four successive quarters. He also expects shipment growth to translate into stronger sales as lower prices take effect.[Image Credit: © Procter & Gamble]

Barrett Brunsman, "P&G CFO outlines challenges to Gillette, baby care brands", Cincinnati Business Courier, June 15, 2018, © American City Business Journals
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St. Ives Brings Back Do-It-Yourself Mixing Bar In New York

June 15, 2018: 12:00 AM EST


Unilever’s St. Ives natural skin care brand opened its second do-it-yourself Mixing Bar in New York, following its pop-up debut last year, in an effort to engage closer with its consumers. The store encourages visitors to create their own products such as scrubs, body lotions and moisturizers, and it features an e-commerce facility for consumers nationwide to buy the brands’ products directly. The store is open until the end of the year, and is located in the Flatiron district. [Image Credit: © auntmasako @ Pixabay.com]

"Unilever’s St. Ives Mixing Bar Invites DIY Beauticians", Brandchannel, June 15, 2018, © Interbrand
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Korean Makeup Brand Offers An Array Of Products With The “Scent Of A Coca-Cola”

June 14, 2018: 12:00 AM EST

Although the connection with its “total beverage company” strategy is little more than a scent, Coca-Cola is nevertheless expanding into cosmetics in a limited-time venture with a Korean beauty brand. The connection in fact is literally a specific bouquet: the brand’s new lipsticks, lip tints, lip glosses, foundation compacts, powders, and eye shadows – many tinted in red, pink, and coral – are all redolent of Coke. The packaging also captures the Coca-Cola look of red and white, and the lip glosses “have a super cute, candy-striped wand,” according to British news website Metro. The products are being sold in South Korea, but are also available online

Lisa Bowman, "Coca Cola launches limited edition makeup line in South Korea", Metro, June 14, 2018, © Associated Newspapers Limited
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To Compete With Amazon, Rivals Need To Be Like The Online Retail Giant

June 14, 2018: 12:00 AM EST

Retailers and branded companies need to adopt Amazon’s strategies in order to compete in the online and physical-stores markets. In order to match Amazon Prime, branded companies need to create an “on-demand, always-on direct connection” with consumers using a “conversational interface.” This will enable offline retailers to come up with a “customer-focused, data-driven, real-time business.” Legacy retailers and brands should learn from Amazon’s use of machine learning and the online retailer’s focus on customer service. Also, Amazon’s digital assistant, Alexa, is fast becoming a brand influencer, making the shopping experience easier and serving as another tool for data collection. [Image Credit: © Mediamodifier @ Pixabay.com]

Rick Braddock , "To Compete with Amazon, Big-Name Consumer Brands Have to Become More Like It", Harvard Business Review , June 14, 2018, © Harvard Business School Publishing
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South Korea's Dorco Joins The Online Subscription Razor Market In The UK

June 14, 2018: 12:00 AM EST

In recent years, the UK has witnessed a boom in the online subscription shaving market and Dorco, a 60-year-old South Korean brand, is one of the players that entered the scene along with brands like Dollar Shave Club, Cornerstone, Bic, and Gillette. Dorco set up its UK Commerce site in 2015, marking its first expansion into Europe. A household name in South Korea, Dorco aims to expand in the UK by highlighting its Korean heritage, friendly messaging and by offering blades and razors for both men and women. Its vertically integrated business model allows it to set competitive prices and control quality, and Dorco says it is open to collaboration with other brands in creating grooming accessory kits.[Image Credit: © Dorco Europe Ltd]

Charlotte Rogers , "Meet the South Korean brand taking on the UK subscription shaving market", Marketing Week, June 14, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Madison Reed Unveils DIY Balayage Highlighting Kit

June 13, 2018: 12:00 AM EST

Direct-to-consumer hair color brand Madison Reed launched its first do-it-yourself highlighting kit, Light Works, a two-step process which involves first lightening and then toning for a balayage look. The ammonia-free kit also includes one application of Bond Building Cleansing Treatment for strengthening the newly-treated hair. Light Works kits are available at Madison-Reed.com, and will aso appear at Madison Reed Color Bars and at Ulta, online and in stores.[Image Credit: © MADISON REED, INC.]

"Madison Reed Brings Balayage To Home Users", Happi.com, June 13, 2018, © Rodman Media Corp
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Times Square To Host COVERGIRL’s First-Ever Physical Store

June 11, 2018: 12:00 AM EST

Following the recent relaunch of the COVERGIRL brand, beauty company Coty is scheduled to open the brand's first ever physical outlet, a flagship store in New York City. Coty signed a 10-year leasing deal for the 10,000-square foot multi-level space at 30 Times Square. Scheduled to open its doors later this year, the store will be launched as part of COVERGIRL's "I Am What I Make Up" brand message, which replaces its "Easy, breezy, beautiful" tagline. To keep up with the tech-savvy consumers, the store will have experiential beauty playrooms equipped with interactive digital technologies and full-service makeup application. Coty also hinted of an "exclusive innovation" that will be available in the store.[Image Credit: © Coty, Inc.]

""I Am What I Make Up" Comes to Life in New Experiential Space", Coty.com, June 11, 2018, © Coty, Inc.
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Scentbird Raises $18.6m Funding for Market and Talent Expansion

May 17, 2018: 12:00 AM EST

Subscription-based fragrance firm SCENTBIRD successfully concluded a financing round which raised $18.6 million, the biggest Series A funding received by a direct-to-consumer brand led by a female CEO. Consumer technology firm Goodwater Capital and other venture companies including Y Combinator, Rainfall Ventures, FundersClub, Soma Capital, Scrum Ventures, ERA led SCENTBIRD's latest funding round. The company will use the proceeds for market expansion, product development, and talent acquisition. The firm currently has over 250,000 subscriptions across the United States. They contribute 95% of its total revenue. In the past year, SCENTBIRD established its own personal care and home fragrance products, expanding the range of its sampling service, which already offers over 500 male, female and unisex fragrances.[Image Credit: © SCENTBIRD ]

"SCENTBIRD Makes Their Mark with a $18.6 MM Series A Funding Round", PRNewswire , May 17, 2018, © PR Newswire Association LLC
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Glossier Is Expanding In Europe This Year

May 17, 2018: 12:00 AM EST

US direct-to-consumer cosmetics brand Glossier is set to expand internationally, with shipments to Ireland under way and plans for Sweden in June, and Denmark and France later in the year. The brand launched in the US four years ago and reached both Canada and the UK in 2017. It has been using social media, including Instagram, to create a community of followers, with some becoming brand ambassadors, some paid and some not. The brand seeks people in the new markets that are highly engaged, meets them, and treats them as influencers. The approach worked for the UK launch, and helped attract 10,000 people to its London pop-up in October last year. Estimates put the brand’s sales at around $50 million in 2017, and it has so far raised $86 million in financing. Although the brand expects expansion to bring unique challenges in the different markets, it has chosen not to adapt its products and strategy for each.[Image Credit: © Glossier]

Chantal Fernandez , "Inside Glossier’s International Expansion Strategy", The Business of Fashion, May 17, 2018, © The Business of Fashion
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Dollar Shave Club Gears Up For Further Expansion

May 1, 2018: 12:00 AM EST

Direct-to-Consumer e-commerce male grooming brand Dollar Shave Club (DSC) has announced a number of hires to the digital team aimed at continuing its growth momentum. Alan Wizemann becomes Chief Digital Officer. He previously worked at Target, Lululemon and WebMD. Danny Miles, the company’s first Chief Technology Officer, joined in 2017. Gloria Synn is the new Vice President of Member Strategy and David Kujda becomes Vice President of Product Design. The company says its headcount has expanded by over 25% during the past 12 months and it has relocated to larger office space in Marina del Rey, CA.[Image Credit: © DOLLAR SHAVE CLUB]

Annlee Ellingson , "Dollar Shave Club grows C-suite with first chief digital, tech hires", Bizjournals.com, May 01, 2018, © American City Business Journals
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LG’s Household & Health Care Arm Acquires Avon Japan

April 30, 2018: 12:00 AM EST
Ginza Stefany, a Japanese subsidiary of LG’s Household & Health Care (LG H&H) business, has agreed to acquire Avon’s Japanese operation, Avon Japan for 10.5 billion yen (approximately US$96 million). Direct-seller Avon Japan was established 50 years ago and is ranked 21st in the country in terms of retail sales. LG H&H, which has built its Japanese operation with two local acquisitions, Ginza Stefany Cosmetics in 2012 and Everlife in 2013, has been developing its business presence in Japan, which Euromonitor International estimates is the third largest beauty and personal care market in the world, with 2017 sales of US$ 36.1 billion.[Image Credit: © Stefany]
Natasha Spencer , "LG H&H acquires Avon Japan", Cosmetics Design Asia, April 30, 2018, © William Reed Business Media
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Over 40 Firms Form UK Plastics Pact, Promising To Cut Single-Use Plastic Packaging

April 26, 2018: 12:00 AM EST

Over 40 firms, responsible for over 80% of plastic packaging on products sold in the United Kingdom, have joined the government and several trade organizations in establishing the UK Plastics Pact, led by sustainability group WRAP. The agreement lays out a set of pledges undertaken by firms to reduce plastic pollution over the next seven years. It promises to eliminate single-use plastic packaging, including 2025 goals to make 100% of packaging recyclable or compostable, to recycle or compost 70%, and to use 30% recycled material in plastic packaging. The pact signatories include Coca-Cola, Asda, Procter & Gamble, and Marks & Spencer. Environmental groups including Friends of the Earth and Ellen MacArthur Foundation expressed their support. [Image Credit: © The Waste and Resources Action Programme]

David Shukman, "Companies sign up to pledge to cut plastic pollution", BBC, April 26, 2018, © BBC
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Henkel Seeks To Leverage Big Data To Identify Efficient Opportunities, Sets Ambition Goal

March 28, 2018: 12:00 AM EST
Henkel seeks to leverage big data to reach ambitious efficiency goals. By 2030 it aims to triple its efficiency and reduce its carbon footprint globally by 75 percent. Critical to its efforts is an Environmental Management System (EMS) that it implemented in 2014 in collaboration with Schneider Electric. The EMS captures over 3,000 data points across a wide range of the company’s global production network, including metrics on consumption of electricity, fossil fuels, compressed air and water. Through capturing data centrally the company is able to identify best practice. The company estimates its Laundry & Home Care unit could reduce energy use by 24 percent.[Image Credit: © Henkel AG & Co. KGaA]
"Reducing the environ­mental foot­print through Big Data", Henkel, March 28, 2018, © Henkel AG & Co. KGaA
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Misleading Sensodyne And Alpecin Ads Banned – U.K. Watchdog

March 28, 2018: 12:00 AM EST
The U.K.’s Advertising Standards Authority (ASA) has banned Sensodyne True White toothpaste and Alpecin Caffeine C1 adverts, following a review revealing that the claims made were misleading. Colgate Palmolive initially lodged a complaint against Sensodyne, prompting producer GlaxoSmithKline to present supporting studies. The ASA found no evidence to support the claim that Sensodyne True White was more whitening than standard toothpaste that did not make a whitening claim. Similarly, evidence provided to support Alpecin’s claim as a hair loss-reducing shampoo, by manufacturers Dr. Kurt Wolff., was rejected. [Image Credit: © GSK group of companies or its licensor]
Sean Poulter , "Misleading adverts for ‘whitening’ toothpaste and a shampoo which boasted of beating hair loss have been banned", Mail Online, March 28, 2018, © Associated Newspapers Ltd
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L’Oréal skincare device wins patent case in shorter trials procedure pilot

March 27, 2018: 12:00 AM EST
The Patents Office has ruled that the L’Oréal patent and one of its community registered designs were infringed by RN Ventures’ “Magnitone” electronic brush for deep cleansing of face pores. Another L’Oreal company, the exclusive licensee of L’Oreal’s rights in the UK, was the second claimant in the case. The case used the shorter trials procedure pilot scheme introduced to the High Court in October 2015 and will be available until September 2018.  The case is of interest because it used the shorter trials procedure in considering one patent and two registered designs involving significant cross-examination with regard to expert evidence. The shorter trials procedure is intended for commercial and business cases not requiring extensive disclosure, witness or expert evidence. It aims to reduce costs and shorten trials to three to four days.[Image Credit: © Magnitone]
Burges Salmon LLP, "L’Oréal wins skincare device case using shorter trials procedure pilot scheme.", Lexology United Kingdom , March 27, 2018, © Globe Business Media Group
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P&G brand chief to major digital players: Prove marketing investment leads to sales

March 27, 2018: 12:00 AM EST
Procter & Gamble’s chief brand officer Marc Pritchard called on big digital players to prove that marketing investment results in sales and not just excess frequency. He revealed that P&G cut $200m from its digital ad budget last year after new data showed that average view time for an ad on a mobile newsfeed was just 1.7 seconds. The multinational consumer goods giant also reduced spend on “long tail” marketing after re-evaluating its approach to programmatic. Citing the opportunity for full integration of media, shopping and data, Pritchard noted that P&G maintained its overall media investment with e-commerce players such as Amazon as well as Alibaba, Tencent and JD in China, where the company’s focus is increasing. P&G also plans to change the way it works with agency partners in order to align with the company’s new direction of more brand entrepreneurship and less project management. [Image Credit: © Procter & Gamble]
Sarah Vizard , "P&G’s Marc Pritchard on the next frontier of digital: We want to know our investment results in a sale", Marketing Week, March 27, 2018, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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Unilever Saves 30% With Its In-House Creative Content Production Agency

March 8, 2018: 12:00 AM EST
Unilever, the world's second largest advertiser is reducing the number of its advertising agencies from 3,000 to 1,500, by handling content production with U-Studios, its in-house creative agency. The 17 U-Studios in 12 countries now creates content for some of its brands. Savings are reinvested in marketing and in-store spend. And with online sales increasing by 80% last year, Unilever is also investing heavily in digital, leveraging its in-house People Data Centers for real-time analytics of consumer relationships.
Gideon Spanier, "Unilever claims 30% saving from handling content production in-house", Campaign Live, March 08, 2018, © Haymarket Media Group Ltd.
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Hain Celestial Debuts 75+ New Products At Trade Show

March 8, 2018: 12:00 AM EST
Hain Celestial Group said it is unveiling more than 75 new products at Natural Products Expo West, natural, organic and healthy products industry trade show. Among the new products to be featured are Arrowhead Mills Protein Flour and Protein Pancake and Waffle Mix; Bearitos snacks brand’s non-GMO Baked Veggie and Cheddar Baked Corn Puffs; Celestial Seasonings’ Vermont Maple Ginger Herbal Tea and Lemon Lavender Lane Herbal Tea; and Earth's Best Organic brand’s Gentle Infant Formula and Non-GMO Plant-Based Infant Formula. [Image Credit: © Hain Celestial]
"Hain Celestial Features 75 Exciting New Products at Expo West 2018", News release, Hain Celestial, March 08, 2018, © The Hain Celestial Group, Inc.
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L'Oréal Group Closes Robust 2017, Posting Strong Sales, Profit, Solid Growth

March 8, 2018: 12:00 AM EST
The L'Oréal Group closed out fiscal 2017 reporting strong sales for the year, totaling €26.02 billion ($32.3 billion), up 4.8 percent from 2016 based on a comparable scope of consolidation and constant exchange rates. Factors affecting revenue included consolidation (-2.8 percent); acquisitions (+0.9 percent); sale of The Body Shop (-3.7 percent); and currency fluctuations (-1.3 percent). Growth at constant exchange rates was 2.0 percent. Growth in the Active Cosmetics Division, which includes the CeraVe products, was 5.8 percent like-for-like (11.9 percent reported). Division sales surpassed €2 billion ($2.5 billion). The division continues to grow internationally, “thanks to the successful integration of CeraVe, which is growing strongly in the American market” at a rate of 20 percent annually. The company still posted growth of 1.7 percent like-for-like (3.5 percent reported). “The American market is continuing to grow, but is facing a slowdown,” the company said.
 
The profitability of Active Cosmetics slid 60 basis points at 22.6 percent but continues to be the most profitable division. The company noted that it invested significantly “to support skincare brand Vichy, to accelerate La Roche-Posay, and to prepare for the rollout of CeraVe.” The company saw acceleration in the overall skincare market, thanks to Baby Boomers and to Millennials, and to Asian consumers. Division President Brigitte Liberman said two major elements are driving the division’s success: first, a “powerful and sustainable trend for skincare you can trust,” and second, the acquisition of CeraVe, which has “transformed the worldwide footprint of the division and complemented our brand portfolio.”  [Image Credit: ©  L'Oréal]
"L'Oreal 2017 Annual Results", Earnings release, L'Oréal, March 08, 2018, © L'Oréal
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