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Period: November 13, 2017 to March 7, 2018
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

L'Oréal Group Closes Robust 2017, Posting Strong Sales, Profit, Solid Growth

The L'Oréal Group closed out fiscal 2017 reporting strong sales for the year, totaling €26.02 billion ($32.3 billion), up 4.8 percent from 2016 based on a comparable scope of consolidation and constant exchange rates. Factors affecting revenue included consolidation (-2.8 percent); acquisitions (+0.9 percent); sale of The Body Shop (-3.7 percent); and currency fluctuations (-1.3 percent). Growth at constant exchange rates was 2.0 percent. Growth in the Active Cosmetics Division, which includes the CeraVe products, was 5.8 percent like-for-like (11.9 percent reported). Division sales surpassed €2 billion ($2.5 billion). The division continues to grow internationally, “thanks to the successful integration of CeraVe, which is growing strongly in the American market” at a rate of 20 percent annually. The company still posted growth of 1.7 percent like-for-like (3.5 percent reported). “The American market is continuing to grow, but is facing a slowdown,” the company said.
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"L'Oreal 2017 Annual Results", Earnings release, L'Oréal, March 08, 2018

Arrival Of CeraVe In U.K. Will Give French Competitors A Run For Their Money

British beauty writer Dominique Temple welcomed the arrival of L'Oréal’s CeraVe line of ceramide-based skincare products to the U.K., noting that they offer high-quality, affordable alternatives to French products – including Avene and Bioderma – with their “stalwart formulas and chic packaging.” She bestowed her stamp of approval on the popular American pharmacy brand: “CeraVe really is an affordable, accessible, cosmetically elegant range for all skin types.” Other affordable American products in the same category she recommended include Cetaphil Gentle Skin Cleanser, Aveeno Daily Moisturizing Yogurt Vanilla Body Wash, and RoC, Max Resurfacing Facial Cleanser.

"The Affordable American Beauty Brand Set to Rival French Pharmacy Favourites", The Telegraph, February 27, 2018

CeraVe Products Now Available In The U.K.

L'Oréal’s CeraVe skincare brand arrived in the U.K. on March 5. Seven products are being sold at Boots pharmacies and online. British beauty writer Caroline Hirons called the CeraVe product line “the kinder, gentler alternative to the harshness of Cetaphil” and worth investigating if you “can’t afford to spend too much on skincare” or just don’t want to. The company announced it has hired Blanket Consulting to work with Sarah Ashwick at L’Oréal for the U.K. launch  Blanket will work on the brand’s press and influencer relations.

"CeraVe Launches in the UK", CarolineHirons.com, February 07, 2018

Bioengineering Success May Give L’Oréal A Competitive Advantage In China

L’Oréal China Co. has succeeded in reconstructing Chinese skin cells in a Shanghai lab from living tissue donors. The cells will be used by R&D teams to test makeup and skincare products, such as anti-aging serums, whitening creams, and pollution-fighting cleansers, for Chinese consumers – “the most demanding in the world in almost all our product categories,” a company representative said. L’Oréal is the top-selling beauty brand in China, but consumers have begun to turn to local brands for products formulated for their skin type. An industry analyst said the company has recognized the trend and has ”moved to adapt to the different genes to capture the huge potential of the Chinese market.”

"L’Oréal Replicates Chinese Skin in Shanghai-Lab to Better Cater to Regional Consumer", Global Cosmetic News, January 16, 2018

Ceramide Skincare Market Has A New Player

Personal care company ESN Group has entered the ceramide skincare market with its Ceramedx line of formulations, including a cleanser, moisturizing cream, and body lotion. The products feature a “plant-based ceramide technology” known as Riceramide-3 Complex. They are fragrance-free and made without parabens or petrolatum. Ceramide-based skincare products entered the market with the launch of Nestlé subsidiary Galderma’s Cetaphil product line, which now includes formulations for men. Another major competitor for California-based ESN Group is L’Oréal, which paid more than a billion dollars to acquire the Valeant skincare brands, which include CeraVe. In the Ceramedx press release, a dermatologist noted that the new product line offers “a more natural alternative for patients of mine with dry skin who need a therapeutic product.”

"A New Competitor Enters the Ceramide Skin Care Space", CosmeticsDesign.com | USA, January 10, 2018

Survey: Americans Are Neglecting To Moisturize Their Skin In Winter

An online survey conducted by Harris Poll has found that 65 percent of participants believe the winds, low temperatures, hot showers, and warm houses of January contribute to dry skin. The poll, sponsored by skincare company CeraVe, found that 42 percent believe dry skin in the winter is one of the things they dislike most – more than going to the DMV, filing taxes, and shoveling snow – and wish there were a “quick fix” for the problem. Many of those polled (25 percent) said they are neglecting a skincare routine that could bring them the fix they're seeking. Fifteen percent admitted they never moisturize their skin at all. CeraVe announced the poll results in conjunction with its declaration that January 8 is Winter Skin Relief Day, a good time to start moisturizing with products like CeraVe Healing Ointment.

"Many Americans Would Trade Social Media for Healthy Skin", News release, CeraVe, January 08, 2018

L'Oréal Debuts Wearable UV-Sensing Technology At Electronics Show

L'Oréal recently showcased two technology products from the La Roche-Posay brand designed to advance skin safety in the sun. Introduced at the Consumer Electronics Show in Las Vegas in February, UV Sense is a battery-free wearable -- on the thumbnail -- electronic UV sensor that provides crucial information about individual ultraviolet (UV) exposure levels. A limited-edition variant of My UV Patch was also on display. Both technologies, designed by Yves Béhar’s fuseproject design studio, will be available from the La Roche-Posay brand this year. The company launched My UV Patch, a stretchable skin sensor to monitor UV exposure, in 2016.

"L'Oréal Advances Its Commitment to Promoting Sun Safety with La Roche-Posay UV Sense, the First Battery-Free Wearable Electronic UV Sensor", News release, L'Oréal, January 07, 2018

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