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Period: October 15, 2013 to November 1, 2013
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Secret Launches Mobile Campaign Against Bullying

Procter & Gamble’s Secret deodorant brand launched a marketing campaign within the Snaps mobile app as part of the brand’s “Mean Stinks” campaign against girl-on-girl bullying. Secret also partnered with Condé Nast’s Teen Vogue magazine for the marketing campaign, which encourages consumers to upload photographs that can then be customized with graphics. By downloading the Snaps app, consumers can join the campaign, which calls on teenagers to paint their fingernails in the brand’s signature blue color.

"P&G’s Secret picks mobile photo-sharing to build social engagement", Mobile Marketer, October 23, 2013

New Companies Fight For Share Of U.S. Oral Care Market

Three oral care companies —Hello Products, Coldstream Naturals, and Dr. Fresh —are expanding their presence in a market dominated by Procter & Gamble’s Crest and Colgate brands, which account for 33 percent of the U.S. oral care category. Hello Products is expanding its current distribution reach from Walgreens, Duane Reade, and select Target stores into Kroger, Hy-Vee, Ahold USA, Stop & Shop, and Giant. Coldstream Naturals expanded its lineup of certified organic oral care products, while Dr. Fresh bought the Reach brand of manual toothbrushes from the Johnson & Johnson Healthcare Products Division of McNeil-PPC, Inc.

"Oral Care Up-and-Comers", Happi, October 21, 2013

Companies, Organizations  

P&G Expects Huge Savings From New Plastics Packaging Technology

Procter & Gamble Co. said it expects to save $150 million annually in packaging costs and reduce capital expenditures by $50 million a year from the plastics packaging technology being developed by its subsidiary iMFLUX Inc. A patent application for the plastics technology includes iMFLUX vice president for research and development Gene Altonen as its primary inventor and describes how the process can reduce wall thicknesses from a millimeter to as thin as 0.25 millimeter. Advertising Age published a news report, which quoted an anonymous source saying the iMFLUX technology could help P&G save up to $1 billion a year, an amount subsequently claimed by an informed source as significantly larger than the actual projection.

"P&G reveals dollar details about 'breakthrough in packaging'", Cincinnati Business Courier, October 25, 2013

Procter & Gamble's India Unit Reports Revenue Decline

Procter & Gamble’s P&G Home Products unit in India reported Rs 481.5 crore in losses for the fiscal year ending March 2013. Despite the loss, P&G Home Products reported sales grew almost 24 percent to Rs 4,826.5 crore, outperforming its main rivals Hindustan Unilever, Godrej Consumers, and Colgate. P&G has invested more than Rs 1,000 crore in its Indian unit since October 2012 as part of its efforts to expand its local production and distribution capabilities.

"P&G posts record losses of Rs 481.5 crore for 2012-13; sales growth lowest in five years", The Times of India, October 16, 2013

Procter & Gamble Cleans Up With Luxury Paper Towels

Bloomberg/Businessweek, October 28, 2013

P&G Recognized for Innovation and More

Procter & Gamble, October 22, 2013

How useful is trend spotting to marketing planning?

Philippine Daily Inquirer, October 18, 2013

Press Release  

Procter & Gamble Supports American Red Cross' Disaster Response Program

Procter & Gamble joined the American Red Cross’ Disaster Responder Program to support the nonprofit organization’s disaster response efforts across the country. P&G’s action highlights a landmark in the consumer goods company’s pledge to “bring the comforts of home” to people affected by natural disasters. P&G’s partnership with the American Red Cross during the past 10 years has helped respond to disasters, including tornadoes in Oklahoma, Hurricane Isaac, and Superstorm Sandy.

"Procter & Gamble Expands Partnership with the American Red Cross Through the Disaster Responder Program", Procter & Gamble, October 30, 2013

Procter & Gamble Posts Stronger Sales In First Quarter Of FY 2014

Procter & Gamble Co. reported net sales grew 2 percent to $21.2 billion in the first quarter of fiscal year 2014 from the same period in the previous year. Organic sales grew 4 percent, with a negative 2 percentage point impact from foreign exchange. Diluted net earnings per share reached $1.04, an increase of 8 percent from the previous year. Core earnings per share were $1.05, which is 1 percent lower than the previous year. Sales of the company’s beauty business rose 1 percent, driven by sales of hair care, deodorants, cosmetics, and personal cleansing. Its grooming segment recorded organic sales increase of 1 percent due to increase in prices and innovation in blades and razors and appliances.

"P&G DELIVERS FIRST QUARTER CORE EPS OF $1.05, ORGANIC SALES UP 4%", Procter & Gamble, October 25, 2013

Puffs Sponsors Winter Olympics-Bound Team Of Davis And White

Procter & Gamble’s Puffs brand of tissue paper agreed to sponsor Sochi 2014 Winter Olympics-bound ice dancing duo Meryl Davis and Charlie White. Competing as a team since 1997, Davis and White said Puffs tissues have helped them deal with the harsh effects of training in winter conditions on their face. Puffs began its partnership with the duo at the 2013 Hilton Honors Skate America championships in Detroit, Michigan, with Davis and White meeting fans and launching their Olympic campaign.

"Olympic Hopefuls Meryl Davis and Charlie White Partner with Puffs Facial Tissues", Procter & Gamble, October 21, 2013

P&G Recognizes Top Performing Global Partners

Procter & Gamble, October 28, 2013

Celebrating 50 Years in Gross-Gerau

Procter & Gamble, October 14, 2013

Products & Brands  

Procter & Gamble Promotes Charmin Tissue Brand By Offering Portable Restrooms For NFL Fans

Procter & Gamble launched the Charmin Relief Project campaign for its Charmin brand of tissue paper, which involves transporting trailers with about 20 restrooms to National Football League stadiums. As part of the campaign, the company offers sports fans free use of the Charmin Tailgating Potties restrooms, which feature Charmin tissue products. Also, advertising agency Publicis Kaplan Thaler created a TV ad featuring the campaign’s first NFL outing during the season opening game between the Denver Broncos and the Baltimore Ravens on September 5, 2013.

"Winning Sports Fans’ Hearts by Giving Them Somewhere to Go", The New York Times, October 24, 2013

Procter & Gamble Looks To Sell Pet Food Business; Del Monte Foods Likely Buyer

Procter & Gamble is reportedly planning to sell its Iams pet food business, with Del Monte Foods Co. as the most likely candidate to acquire the pet products division. Selling Iams could potentially bring in $2.5 billion for the consumer goods company, whose stock is performing below those of 86 percent of its competitors. Investors say the company can improve its stock market performance by selling assets, such as Iams. Del Monte Foods, meanwhile, is seeking to expand its pet products operations.

"P&G Seen Enticing Fruitless Del Monte to Iams Deal: Real M&A", Bloomberg, October 23, 2013

China's Cosmetics Market Slows Down, Report Says

The growth of the cosmetics industry in China slowed down, with gross retail sales reaching $21.94 billion, according to the report “China Cosmetics Industry Report, 2013–2016,” by search engine In contrast, the cosmetics market in the country saw faster growth rates in the start of the century, with sales of beauty and personal care reaching $24 billion in 2010, according to a report published in the July 2013 issue of the “Cosmoprof-Asia” magazine. At present, foreign brands dominate with local cosmetics market, with the top 3 —L’Oréal, Olay and Mary Kay —together accounting for 12.45 percent of retail sales, according to the report.

"Holding a mirror to China's economy through cosmetics", China Daily, October 15, 2013

Katy Perry Roars as the Newest COVERGIRL

Procter & Gamble, October 16, 2013

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