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Target Launches Good Chemistry Brand Of Fragrances

Target said it plans to launch Good Chemistry, the retailer's first exclusive fragrance brand. According to the company, the brand includes four collections it says are inspired by different personalities: Confident and Charming, Good and Grounded, Vibrant and Playful, and Cool and Collected. Featuring paraben-free scents, the vegan fragrances are made with essential oils and will be available at all Target branches from January 21, 2018.

"Say Hello to Good Chemistry, Target’s First Exclusive Fragrance Brand", Target, January 18, 2018

Avon Uses CDP's Smart Packaging Tech To Determine How Consumers Use New Anti-Aging Product

Beauty brand Avon worked with technology consulting firm Cambridge Design Partnership for the launch of the ANEW Reversalist Infinite Effects Night Treatment Cream skincare product. Using smart packaging technology, the companies hope to determine how participants in the product test are really using the skincare product. Avon said in order to make the most of the product's anti-aging effects, consumers should rotate its Phyto+ and SuperRetinol complexes every seven days.

"Avon calls on CDP in trial of new anti-ageing product", Business Weekly, January 16, 2018

New Tests For Skin Allergy, Eye Irritation Offer Alternatives To Animal Testing

L’Oréal has developed two ways to test compounds for skin allergy and eye irritation that can be used instead of animal testing. The two new alternatives have been adopted by the Organisation for Economic Cooperation and Development (OECD). U-SENS predicts the sensitizing potential of formulations, while HCE EIT can detect the eye irritation potential of chemicals. The U-SENS method for detecting and predicting a skin allergy is based on tests performed in vitro on human cells that express a specific marker of immunity. HCE EIT is based on a human cornea epithelium model reconstructed in vitro that faithfully reproduces human histological and morphological properties.  [ Image credit: © Univ. of Cincinnati  ]

"L’Oreal Develops Two New Animal Testing Alternatives",, November 28, 2017

Companies, Organizations  

Peltz As Procter & Gamble Director Signals Cheaper Consumer Goods In 2018

Activist investor Nelson Peltz's appointment to Procter & Gamble's board of directors could signal lower prices for the company's personal care and household care products, according to analysts. Peltz's investment company, Trian Management Group, has claimed that P&G's biggest challenge is “declining market share.” According to the investment firm, high markups are the main reason why the company is losing market share.

"Are cheaper Pampers and Tide coming in 2018?", CNN Money , January 03, 2018

Marketing & Advertising  

Sephora India Plans To Open More Stores In The Country

Sephora India plans to expand its store network in the country by opening 10-12 stores in the coming 15 months. At present, the beauty retailer, a joint venture between Sephora and Arvind Ltd., operates 13 company-owned retail branches in the country's metropolitan centers. India's beauty and grooming market, valued at $8 billion, is expanding at a compounded annual growth rate of 18 percent, with the premium segment growing at a faster rate of about 28 percent.

"French cosmetics retailer Sephora to deck up India in premium products", The Hindu Business Line, January 08, 2018

P&G's digital formula in Brazil

WARC, January 17, 2018

Products & Brands  

Lidl Launches Line Of Skincare Products In UK

Discount retailer Lidl has launched the Cien Cellular Beauty line of skincare products in the UK. With an affordable price of ₤15, the products contain ingredients similar to those used in the La Prairie Cellular Radiance Cream, which cost almost ₤500. With every product costing ₤3.49, the range includes a day cream, night cream, and serum.

"Lidl are launching a £3.49 cellular beauty cream – and it costs £490 less than La Prairie’s version", The Sun, January 18, 2018

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