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Big Companies Ponder How To Evaluate Nonfinancial Assets

The nonprofit Coalition for Inclusive Capitalism is leading an effort to establish a consistent framework for informing investors about nonfinancial activities that also give companies value. These may include such things as workforce training, environmental impact, and creation of intellectual property. Chief executives of more than 20 companies and investment funds, including PepsiCo and Nestlé, and asset managers Vanguard, Fidelity and Schroders, are involved in the project.  [ Image credit: © Coalition for Inclusive Capitalism ]

"Global groups join forces to prove value beyond financial results", The Financial Times, June 28, 2017

Langrock Named CFO At Hain Celestial

Organic and natural products company Hain Celestial has named James M. Langrock as executive vice president and chief financial officer to succeed Pasquale Conte, who is leaving to pursue other opportunities. Langrock, who joined the company in November 2015 as senior vice president, finance and treasurer, has more than 25 years’ experience at companies like Monster Worldwide, Motorola's Enterprise Mobility Division, Symbol Technologies, and Citibank. [ Image credit: © Linked In  ]

"Hain Celestial Appoints James M. Langrock Executive Vice President and Chief Financial Officer", News release, Hain Celestial, June 22, 2017

Unilever Continues To Realign Agency And Ad Tech Relationships

Unilever and British advertising/PR firm WPP announced they are investing in mobile creative management platform Celtra. The move furthers Unilever’s goal of boosting and applying creative technology innovation while reducing associations with ad agencies. As Unilever gets more involved in data and ad tech it has cut the costs and complexities of advertising across its 400+ brands. Celtra has been providing top brands with the ability to connect operational data, creative, advertising and analytics. The company has worked for several years with Unilever and with WPP’s Mindshare. [ Image credit: © Celtra  ]

"Unilever And WPP Stake A $15 Million Claim In Celtra – A Clear Sign Of The Agency/Client Relationship In Flux", AdExchanger, June 21, 2017

 
Market News  

Procter & Gamble, Unilever Spend Less On Digital Advertising

Procter & Gamble and Unilever reduced their digital advertising spend by 41 percent and 59 percent year-over-year, respectively, according to MediaRadar. Data from the advertising intelligence company revealed P&G ran ads on 978 websites in January to May 2017, a 33-percent drop from the same period in the previous year. Unilever ran ads on 540 sites in 2017, an 11-percent decline from the same period in 2016. Although P&G ran ads on 712 of the same websites in 2016 and 2017, the company cut its spending on 560 sites by 79 percent overall. Unilever cut its spending by 57 percent on 155 of the 268 sites it ran ads on during the period.

"Two of the world’s biggest advertisers are cutting back on their digital ad spend", Business Insider, June 26, 2017

HUL AGM Speech 2017

Hindustan Unilever Limited, June 30, 2017

Press Release  

Vaseline Is World's Leading Brand Of Hand And Body Care Products, Nielsen Says

Unilever's Vaseline is the leading brand of hand and body care products in the world, according to Nielsen Retail Measurements. Data from the market research firm revealed the brand sold 470 million units in 2016, more than any other brand. Also, the brand's growth has been driven by several factors, including its Vaseline Healing Project initiative, and by strong sales in emerging markets, such as India, Indonesia, and Thailand.

"Vaseline named the world’s No.1 hand and body care brand", Unilever, July 03, 2017

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