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Look Fabulous Forever Borrows Home Selling Concept From Avon

Look Fabulous Forever, a beauty brand that specializes on selling color cosmetic products to older women, has launched a sales-representative-led marketing program. Similar to Avon’s direct-to-consumer selling strategy, the company’s “Beauty Playground” home selling program lets sales representatives host sales parties aimed at target consumers. [Image Credit: © Darko Stojanovic @]

"Look Fabulous Forever adopts Avon rep-style selling initiative", Cosmetics Business, July 10, 2018

Malavara Launches First Haircare Product For UK Market

UK beauty brand Malavara has released its first haircare product, the Ultra Luxuriant Hair Elixir. Developed in partnership with organic chemists, the product is a pre-shampoo formula designed to help reduce hair damage and breakage. According to the company, the product includes alma, brahmi, and other natural ingredients that help enhance microcirculation. With a recommended retail price of 29 pounds, the product is available online at [Image Credit: © Tabeajaichhalt from]

"New beauty brand Malavara reveals debut hair product for UK market", Cosmetics Business, July 09, 2018

Tengram Capital Acquires Lime Crime, Plans Brand’s Retail Partnerships

Private equity firm Tengram Capital Partners has acquired Lime Crime, a vegan and cruelty-free makeup brand known for its use of vibrant colors. Terms were not disclosed, but Tengram plans to support Lime Crime’s growth strategy, building on its flagship online store and developing further retail partnerships. Stacy Panagakis takes over as CEO and brings experience in direct-to-consumer strategies as the brand looks to expand its footprint and offerings. [Image Credit: © stefan089 from]

"Lime Crime Announces Acquisition by Tengram Capital Partners", PRNewswire , June 18, 2018

P&G’s Gillette Struggles As Rivals Boost Distribution, Direct-To-Consumer Offers

Procter & Gamble’s razor brand Gillette is facing increasing pressure as competitors take market share through broader distribution and direct-to-consumer offerings. CFO Jon Moeller outlined these issues and a growth plan for the brand to protect and boost sales. Gillette reportedly holds a 60% share of the $15 billion shave care sector, but rivals like Harry’s and Dollar Shave Club are eroding that. Both have taken their online subscription models into Europe, and Harry’s is also available in major retail chains, including Walmart and Target. P&G responded to the challenge by reducing its prices last year. It has also re-launched its online subscription business, Gillette on Demand, and introduced a number of innovations. Moeller was optimistic on volume trends, with the male shaving category in the US posting volume growth for four successive quarters. He also expects shipment growth to translate into stronger sales as lower prices take effect. [Image Credit: © Clker-Free-Vector

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"P&G CFO outlines challenges to Gillette, baby care brands", Cincinnati Business Courier, June 15, 2018

St. Ives Brings Back Do-It-Yourself Mixing Bar In New York

Unilever’s St. Ives natural skin care brand opened its second do-it-yourself Mixing Bar in New York, following its pop-up debut last year, in an effort to engage closer with its consumers. The store encourages visitors to create their own products such as scrubs, body lotions and moisturizers, and it features an e-commerce facility for consumers nationwide to buy the brands’ products directly. The store is open until the end of the year, and is located in the Flatiron district. [Image Credit: © auntmasako @]

"Unilever’s St. Ives Mixing Bar Invites DIY Beauticians", Brandchannel, June 15, 2018

To Compete With Amazon, Rivals Need To Be Like The Online Retail Giant

Retailers and branded companies need to adopt Amazon’s strategies in order to compete in the online and physical-stores markets. In order to match Amazon Prime, branded companies need to create an “on-demand, always-on direct connection” with consumers using a “conversational interface.” This will enable offline retailers to come up with a “customer-focused, data-driven, real-time business.” Legacy retailers and brands should learn from Amazon’s use of machine learning and the online retailer’s focus on customer service. Also, Amazon’s digital assistant, Alexa, is fast becoming a brand influencer, making the shopping experience easier and serving as another tool for data collection. [Image Credit: © Mediamodifier @]

"To Compete with Amazon, Big-Name Consumer Brands Have to Become More Like It", Harvard Business Review , June 14, 2018

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