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J&J Acquires Japan’s Ci:z Holdings And Its Skincare And Dermocosmetic Brands

Johnson & Johnson has announced an agreement to acquire all outstanding shares it doesn’t already own in Ci:z Holdings Co., Ltd., a Japanese skincare and dermocosmetic company, for some ¥230 billion (about US$2 billion). The deal includes brands like Genomer, Dr.Ci:Labo and Labo Labo. One of the benefits cited by J&J is improving its online commerce capabilities by “leveraging one of the largest customer relationship management databases for direct-to-consumer skincare in Japan”. The offer is expected to close early next year.

"Johnson & Johnson Announces Offer to Acquire Ci:z Holdings Co., Ltd.", Johnson & Johnson, October 23, 2018

Glossier Ads France To Its Geographic Reach


Glossier continues to expand internationally, adding France to the US, UK and Canada after first partnering with Colette, a French brand. Glossier’s founder, Emily Weiss, described the response from consumers in France as “incredible”. Weiss said the brand will soon launch in more markets globally, working only with companies that don’t conform to its cruelty-free policy.

"Vive la Glossier: the cult beauty brand goes live in France", Cosmetics Business, October 23, 2018

Gillette Launches Customizable 3D-Printed Razors

Gillette has launched a new personalized platform for shaving in the US, called Dubbed Razor Maker™: powered by Gillette®. It is based on technology from Formlabs, a 3D-printing company, and offers customizable handles providing customers with flexibility over how the product looks and how much it costs. They can design their 3D-printed handle at http://razor-maker.com, selecting from 48 designs, seven colors. They can also add text. The handles can hold MACH3 or Fusion5 ProGlide blades. Delivery typically takes in 2-3 weeks, and prices start at $19. Chrome options can cost up to $45.

"Gillette Partners with Formlabs – a Boston Startup Defining the 3D-Printing Industry – to Pilot Razor Maker™ Concept, Enabling Consumers to Personalize and 3D Print Razor Handles", Gillette , October 17, 2018

Harry’s Launches New Subscription Shaving Brand For Women


Flamingo is a new shaving subscription service launched by Harry’s, developed by its internal innovation unit, Harry’s Labs, and aimed at women. Leading the brand are Allie Melnick and Brittania Boey, who were both at Harry’s when it launched in 2013. It will compete with brands including Angel Shave Club.  Flamingo razors use the same blade technology as Harry’s, but are designed with female shaving needs in mind. The shaving gel is a formulation designed to soothe the skin. Other items under the brand include a dual exfoliating and moisturizing body lotion, and waxing kits for body and face.

"Harry's Labs Launches Flamingo, a New Brand Specifically for Women's Hair Care and Grooming", Fortune.com, October 16, 2018

Two Brands Are Using Face-To-Face Contact With Consumers To Promote Their Products

At the end of October, Nivea opened a pop-up store in London for the launch of the MicellAIR Professional cleansing line. The ‘Boo-tique’ has a Halloween theme and offers five looks by the brand’s professional make-up artists. Visitors can take away a free bag of products from the new range. In the US, Rimmel London is getting on the road during October and November with its (Street) Art of Beauty tour. Customers can visit the exclusive mobile salon, which is covered by graffiti created by the brand. The salon has makeup artists to help visitors choose Rimmel’s products. The tour goes to Los Angeles, Las Vegas, Phoenix, Dallas, Houston, Tampa and Miami.

"Rimmel London launches Street Art of Beauty tour/ Nivea prepares to open doors to immersive Halloween themed ‘Boo-tique’", Drug Store News, October 15, 2018

L’Oréal Promotes Anca Stefan To Chief Digital Officer For Russia And Kazakhstan

L’Oréal has promoted Anca Stefan from digital and consumer intelligence manager for L’Oréal Romania to chief digital officer for Russia and Kazakhstan. Her promotion came four years after joining L’Oréal Romania where she played a key role in developing the company's digital marketing strategies. She plans to adapt L’Oréal’s global digital strategy to better address a market that is not dominated by Google and Facebook’

"L’Oréal Russia and Kazakhstan announces Anca Stefan as new Chief Digital Officer", Global Cosmetics News, October 12, 2018

Avon South Africa Launches Its First Beauty Pop-Up Store


In an attempt to increase accessibility [to?] and awareness of its brand, Avon South Africa opened the first of a series of exclusive beauty pop-up stores. The stores will be at major cities and will have make-up specialists and skincare experts to advise customers. Precilla Kalogeropoulos, head of integrated marketing communications at Avon, claims more pop-up stores will be launched nationwide to promote the Avon brand, and especially its premium lines, but also to encourage women to become entrepreneurs as an Avon representative. 

"Avon launches first beauty pop-up stores", Independent Online, October 08, 2018

Chanel South Korea Launches Online Platform For Cosmetics

In South Korea, Chanel launched an online platform for its cosmetic products and service with a wrapping service and select deliver day option to encourage gifting. Separately, and in an attempt to attract young customers, particularly those in their 20s and 30s, Chanel Korea launched a Coco Game Center pop-up store which features game that feature the Chanel logo.

"Chanel Korea starts online platform for cosmetics", The Investor, October 05, 2018

Gillette Introduces Its First Direct-To-Consumer Service In Canada

Gillette has launched its direct-to-consumer (DTC) service, Gillette On Demand, in Canada. It features a subscription service and an option for one-off purchases, providing consumers with flexibility, shopping convenience, and customization opportunities. The service offers blades and razors at a range of price points, including the Fusion5, MACH3 Turbo and Sensor 3.

"Gillette® on Demand™ Launches in Canada to Deliver a Smooth and Easy Way to Get World Class Blades", Procter & Gamble, October 03, 2018

Johnson & Johnson And VaynerMedia Focus On Credibility To Sway Gen Z

Brands are responding to a decline in consumer trust of influencers. Johnson & Johnson and its creative agency, VaynerMedia, are reaching out to Gen Z consumers by enlisting teenagers who, by their actions, are seen as more credible, through their actions, even if they have a more modest online following. The company selected several teenagers, including Dillon Eisman who runs a nonprofit in Southern California, to star in one of its videos promoting the skincare brand Clean & Clear, resulting in a 19 percent boost in sales. Credibility was also a key factor in turning to established major influencers Brooklyn and Bailey McKnight to launch C&C, a new Clean & Clear sub-brand. 

"Clean Break: Why J&J is enlisting teens with modest followings as influencers", Advertising Age, October 02, 2018

 
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