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British Ad Watchdog Says Colgate Ad For Whitening Toothpaste Was Misleading

The U.K.'s advertising watchdog has ruled that an online ad for a Colgate whitening toothpaste was false on at least one count, and must not run again with the misleading claim. The Advertising Standards Authority, acting on a four-count complaint filed by Procter & Gamble U.K., said the video ad that ran on the Colgate website beginning in August 2014 suggested that Max White One Optic had an immediate whitening effect, leaving the teeth “much whiter” than before. The ASA said the toothpaste did in fact whiten the teeth, but the effect was small. The ASA dismissed three other P&G complaints about the ad, arguing that Colgate had supported the claims with sufficient evidence. 

"Colgate toothpaste ad not quite whiter than white, says ASA", Campaign Magazine, June 30, 2016

L'Oreal Paris Launches New Skincare Product Lines Under Skin Expert Banner

L’Oreal Paris is expanding its Skin Expert platform of skincare products by launching the Revitalift Bright Reveal and Pure Clay product ranges. According to the company, L’Oreal Paris Revitalift Bright Reveal includes four dermatology-inspired SKUs containing glycolic acid, retinol, and vitamic C. It features a day and night moisturizer, an exfoliating cleanser, and a package of 30 glycolic peel pads. Pure Play includes three clay-based masks the company claims can detoxify and remove skin impurities.

"L’Oréal Paris Introduces New Skin Expert Platform", Women’s Wear Daily, June 29, 2016

Glow Recipe Sells Korean Beauty Products Online; Aims To Educate American Consumers About Them

Glow Recipe seeks to provide consumers in the US with Korean beauty products and accurate information about them. According to Sarah Lee and Christine Chang, co-founders of the online retail platform, see their company as curators of K-beauty products rather than a mere retailer. Also, the company employs a diverse panel of evaluators to ensure the suitability of Korean products they sell with the array of skin types in the American market. For example, the Splash Mask by Korean brand Blithe is one of the most popular products on the online store. Lee and Chang had to convince the manufacturer to change the product's name from Patting Water Pack to Splash Mask for American consumers.

"Glow Recipe aims to educate U.S. in K-beauty", Korea JoongAng Daily, June 29, 2016

Popularity Of Mobile Devices Expected To Drive Demand For Connected Electric Toothbrushes, Euromonitor International Says

Two important factors, the growing use of smartphones and tablets and consumer demand for high-quality products, are expected to drive growth in the market for connected electric toothbrushes, according to Euromonitor International. Data from the market research firm revealed the market for electric toothbrushes is forecast to expand with a CAGR of 4 percent in 2015–2020. Also, data revealed developed markets, namely Germany, France, UK, and the US, are expected to drive growth in demand for connected toothbrushes. These markets saw gains of more than 100 percent in penetration rate of smartphones per household, with almost every adult family member owning a smartphone.

"Connected Electric Toothbrushes Become Hot Innovative Category in Oral Care Appliances", Euromonitor International, June 28, 2016

Procter & Gamble Says It Will Fight Pampers Natural Clean Wipes Lawsuit

Procter & Gamble Co. said it will definitely fight a federal lawsuit that alleges Pampers Natural Clean Wipes are a health risk to babies. Filed in California, the lawsuit is asking the federal court to grant it class-action status to represent any consumers in the country who bought such wipes made and sold by the company. Also, the lawsuit claims at least 100 consumers may have been deceived by the company’s alleged false advertising for the wipes, with the total amount of potential damages exceeding $5 million. P&G said the lawsuit, which is mainly based on the claim that the wipes contain phenoxyethanol, a potentially harmful chemical, is without merit.

"P&G vows to fight lawsuit that claims ‘natural’ baby wipes pose health risk", bizjournals.com, June 28, 2016

YSL Beauty Launches Campaign To Promote Mon Paris Women's Scent

YSL Beauty launched a marketing campaign to promote its new Mon Paris women’s scent. Highlighting the French capital as a city for lovers, the campaign invites consumers to fall in love. As part of the campaign, the company created a 360-degree video highlighting a race through the city. Developed by master perfumers Olivier Cresp, Dora Baghriche, and Harry Fremont, Mon Paris is their interpretation of a traditional chypre, with the note structure turned upside down. According to the brand, the scent has a first impression of accords of bergamot, raspberry, and strawberry, with a note of pear. Photographer Billy Kidd shot pictures of the couple appearing on the advertising video for the campaign’s print edition.

"YSL Beauty dares consumers to fall head over heels in love", Luxury Daily, June 28, 2016

Lidl Launches Cien Line Of Cosmetics And Haircare Products In Ireland

Discount retailer Lidl launched its Cien line of skincare and haircare products. With products priced between €1.99 and €3.99 each, the skincare line includes a BB cream available in two shades, Cien Eyeshadow, and Volume Mascara. Featuring keratin, the haircare products are designed to relieve dry and damaged hair for as little as €1.69 per product. Starting on June 30, 2016, the Cien products will be permanently available in all Lidl stores.

"Lidl's new makeup and haircare range is INCREDIBLY cheap - and there's more good news", Dublin Live, June 27, 2016

TRG Duty Free Opens Estee Lauder Brand Stores At DFW International Airport

TRG Duty Free opened new Aveda, Jo Malone London, and MAC Cosmetics stores at Dallas Fort Worth International Airport's international terminal D. In 2015, DFW Airport's board of directors appointed TRG Duty Free, a joint venture between Duty Free Air Ship and Supply and Texas retailer CBI Retail Ventures, to design, build, and operate modern duty-free shops in the terminal starting in 2017. Estee Lauder Companies owns the Aveda, Jo Malone London, and MAC Cosmetics prestige beauty brands.

"TRG Duty Free and Estee Lauder open DFW boutiques", Duty Free News International, June 27, 2016

Beiersdorf France Names New Supply Chain Manager

Beiersdorf France appointed Flore Maynard as the company’s new supply chain manager. Maynard comes to the cosmetics company with lots of significant achievements in the supply chain field. He has been a supply chain analyst at Lancome, managed Kiehl’s supply chain division in the US, and was a supply chain director for Biotherm and Helena Rubinstein in France.

"Beiersdorf France Appoints New Head Of Logistics In Management Shake-Up", European Supermarket Magazine, June 23, 2016

Bobbi Brown Opens First West Coast Store In Beverly Hills

Estee Lauder Cos. Inc.'s Bobbi Brown brand is opening its first West Coast retail store and second US store in Beverly Hills. Featuring almost 700 square feet of retail space, the store gives the brand exposure on a major route in Los Angeles. Selling all of Bobbi Brown's product lines, as well as its signature line of sunglasses, the store lets customers view new products and features a section, which allows shoppers to try products. Also, the store offers 18 how-to tutorials designed to help customers pick products and services.

"Bobbi Brown Opens Beverly Hills Flagship", Women’s Wear Daily, June 21, 2016

Philips Debuts Electronic Toothbrush Plus Smartphone App

Philips has unveiled an adult toothbrush that can be used with a smartphone app to tell brushing direction, angle, and brush pressure. The app collects the data, tracks it over time  and maps it against a 3D tooth image that can be used by a dental hygienist to instruct a patient in addressing trouble areas. Equipped with an accelerometer, gyros, and pressure sensors, the Sonicare Flexcare Platinum Connected brush has three brushing modes with different intensity levels, and a two-minute timer. The price of the new brush will be $199.99 and it will be available this summer.

"Philips new location aware Sonicare Connected toothbrush knows which teeth you're brushing", CNET (paid content by VSP), June 09, 2016

Will Toothpaste Pods Get Funding Needed To Launch?

Inventor Wayne Solan and his company Dental Development Systems are using a Kickstarter campaign to raise money for a novel toothpaste-in-a-pod product. The idea behind the single-use Poppits pod is to eliminate the traditional, nonrecyclable toothpaste tube (the pods themselves are sold in recyclable paperboard boxes). The toothpaste in the cellulose-enclosed pod is released as soon as it is popped into the mouth and brushing begins. Solan says he has secured funding from a toothpaste company and manufacturing company, but at this writing was still $10,000 short of his Kickstarter funding goal.

"Poppits pods offer toothpaste without any of the packaging", Geek.com, June 08, 2016

New Colgate/ADA Social Media Initiative Encourages Hispanic Oral Health Care

Colgate and the American Dental Association have launched a social media-based promotional program to improve oral health among U.S. Hispanics. A component of Colgate's annual Oral Health Month initiative, “Share More Time, Share More Smiles” encourages Hispanic families to post photos of their smiles on Facebook, Twitter, Instagram or Google+ as a way to teach them about proper oral care. For each image posted, Colgate will donate $1 (to a maximum of $40,000) to an ADA Foundation program (Give Kids A Smile) that provides free oral health care, education and screening to under-served children.

"Colgate and The American Dental Association Inspire Hispanic Families to Share More Time, Share More Smiles During Oral Health Month This June", News release, ADA, June 01, 2016

Chemist Who Developed Crest Whitening Toothpastes Joins Startup

Former P&G chemist Carlos Martinez has joined a startup company to lead development of a tooth whitener made from marine animal proteins. Martinez led development of the whitening varieties of P&G brand Crest, including Whitening Plus Scope, Vivid White and ProHealth. SafeWhite Inc. uses edible proteins from bioluminescent marine creatures as well as the adhesives used by shellfish to cling to rocks. To secure tranches of a $1.25 million Ohio Third Frontier loan, the startup has  won certification that its product is nontoxic, and has signed a contract with a large consumer goods company that may license the product after it completes its own in-house tests.

"Veteran P&G researcher for Crest toothpaste joins startup making teeth whitener from the sea", Columbus Business First, May 31, 2016

Colgate's Factories Here And Overseas Reflect Sustainability Commitment

As part of its Sustainability Strategy, Colgate has built a factory in Ho Chi Minh city (Vietnam) that is certified under the U.S. Green Building Council's Leadership in Energy and Environmental Design (LEED) program. According to USGBC, the new factory, which makes toothbrushes, will help Vietnam move toward a more sustainable future. The company recently opened a LEED-certified plant in India that manufactures oral care products. Colgate has 10 LEED-certified facilities in the U.S. And abroad, with 11 more underway whose goal is to reduce use of natural resources and curb harmful greenhouse gas emissions. The program calls for eventually reducing deforestation to zero and promoting use of renewable energy.

"Colgate-Palmolive strives to become a leader in sustainable building practices around the world.", Green Standard, May 30, 2016

Smart – And Expensive – Toothbrush Seeks Niche Market

A Wilmette, Ill., dentist has launched a company whose sole product is a high-tech toothbrush that sports a camera and smartphone connection. The camera gives Prophix toothbrush users a look into their mouths – via a smartphone app – while brushing. They can check their gums and teeth, including the hard-to-see back molars. The camera snaps photos that can be saved for future reference. Oral care experts and industry analysts are skeptical of the market for such a device. At $400, it’s hardly an impulse buy, and it’s not necessary for proper oral care. Another consideration: Proctor & Gamble will launch the Oral-B Genius, the newest version of its smart toothbrush, later in 2016. The price is likely to be around $200 – still not an... More

"$400 toothbrush with camera lets you see how well you're brushing", The Chicago Tribune, May 25, 2016

Company Licenses Tooth Cleansing Tool From Dent Group

AV1 Group, Inc., has licensed the Dental Cannatizer, a tooth cleansing tool that uses hemp oil-infusing cartridges, from Dent Group Inc. The Cannatizer uses water pressure to flush out  bacteria, plaque, and small food particles that accumulate where a toothbrush and floss can't reach. It also dispenses hemp oil, which has “numerous holistic attributes,” including antiseptic and anti-inflammatory properties, according to the company. AV1 plans to sell the Cannatizer to the general public and to hotels.

"Enters Into Exclusive Licensing Agreement With Dent Group To Launch Production On The Dental Cannatizer", News release, AV1 Group, May 19, 2016

Listerine Zero's Global Market Opportunity Could Reach $17 Billion

Among the hundred new products Johnson & Johnson is launching in 2016 is Listerine Zero, whose advertising will emphasize going ”beyond germ kill” to fulfill “the human desire to feel fully prepared and fully ready.” The company is trumpeting that message, via professional networks and digital media, to 80 countries, hoping to achieve the same market penetration it has reached in the U.S. If it accomplishes that goal it will add 200 million more households globally, which would triple Johnson & Johnson's business. According to the company's arithmetic, if people in those newly-acquired households “swished” with Listerine Zero five times a day, it would mean a $17 billion market opportunity. 

"Johnson & Johnson Consumer and Medical Devices Business Review - Final", FD (Fair Disclosure) Wire / LexisNexis, May 18, 2016

 
Companies, Organizations  

Procter & Gamble Receives Tax Credit For Plans To Expand Ohio Facility

Procter & Gamble Manufacturing Co. plans to expand its operations in Ohio’s Allen County. Expected to create 51 new jobs, the planned expansion has been approved by the Ohio Tax Credit Authority, with a six-year, 0.87-percent job creation tax credit. According to Procter & Gamble, it plans to add 18,000 square feet to its manufacturing facility in the area.

"Procter & Gamble to expand in Allen County, create 51 new jobs", Limaohio.com, June 27, 2016

L'Oreal USA Relocates NYC Headquarters

L’Oreal USA is relocating its corporate headquarters from Midtown Manhattan to 10 Hudson Yards building. According to the company, its 1,300 employees will occupy 10 floors of the building, a total of more than 400,000 square feet of the 1.8 million-square-foot Tower on Manhattan’s West Side. Also, the majority of the company’s corporate functions and brand teams will be housed in the building.

"L'Oréal USA Moves Corporate Headquarters to Hudson Yards and Terminal Stores", L’Oréal USA, June 23, 2016

Moody's Investors Service Downgrades Avon's Credit Rating

Moody’s Investors Service downgraded its credit rating for Avon Products Inc. According to the bond credit rating company, the downgrade is due in part to Avon Products’ spinoff of its North America unit. Avon’s corporate family rating was downgraded from Ba2 to Ba3, its probability-of-default rating from Pa2-PD to Ba3-PD, and its senior unsecured instrument rating from Ba3 to B1. Avon Products sold its North America business, renamed New Avon, to private equity firm Cerberus Capital Management LP in March 2016.

"Moody’s Downgrades Avon Following North America Spin-Off", Women's Wear Daily, June 23, 2016

P&G Overhauls Bonus System for Managers

Wall Street Journal, June 30, 2016

Market News  

Unilever Looks At Feasibility Of Building New Factory In Colombia

Unilever is considering building a new factory in Colombia. During an interview with local newspaper La Republica, Unilever Andean region chief Ignacio Hojas said a new manufacturing facility could help drive economic growth in the country. According to the executive, the site selection process is still ongoing, with Mexico being eyed as another option for the company. Unilever, which reported business growth of 4.5 percent in 2015, said it was encouraged by its double-digit growth in Colombia during the year, as well as by the prospect of lasting peace in the country.

"Unilever Considering a New Factory in Colombia, a Market It Calls One of the Best Opportunities in Latin America", Finance Colombia, June 27, 2016

Marketing & Advertising  

L'Oreal Paris Enlists 15 Bloggers For Social Media Campaign

L’Oreal Paris recruited 15 bloggers and social media influencers to join its yearlong program L’Oreal League. Developed as a concept combining fashion and art blogging, the program will see bloggers creating content and promoting the brand across their social media channels. During their participation in the program, the bloggers will attend awards shows, global red-carpet events, and master classes. They will also get to preview products before their market launches.

"L’Oréal Inks 15 Bloggers, Forms L’Oréal League", Women’s Wear Daily, June 27, 2016

Lush Cosmetics Launches Campaign In Australia To Save Great Barrier Reef

Lush Cosmetics partnered with activist group GetUp! to launch a campaign calling for action on climate change. Timed ahead of Australia's federal election on July 2, 2016, the campaign will involve the beauty retailer's 29 stores across the country handing out election cards highlighting major political parties' platforms regarding global warming and protecting the Great Barrier Reef. Protecting the environment is the present generation's responsibility for the coming generations, according to Lush Cosmetics director for Australia and New Zealand, Peta Granger. Granger also said the company, with more than 400 employees and over $36 million in annual sales, was founded by animal and environmental activists.

"Why Lush Cosmetics has launched a federal election campaign with GetUp! to try to save the Great Barrier Reef", SmartCompany, June 24, 2016

Beiersdorf launches Nivea marketing push in Paris

Global Cosmetics News, June 30, 2016

Products & Brands  

Private Label's Share Of FMCG Market In Western Economies Falls

In 2015, private-label products’ share of the FMCG market in Europe in terms of value dropped by 0.6 points to 38.3 percent, compared with the previous year, according to IRI Worldwide. Data from the report “Private Label in Western Economies” revealed private-label unit market share also dropped by 0.5 points to 47.4 percent during the period. These numbers prove that the segment’s downward trend, which started in 2014, has continued, as well as focus on the challenges faced by private-label retailers and manufacturers across Europe. Among the eight countries covered by the study, France showed the highest decrease in private label’s market share, although it has a high share at 34.1 percent compared with Italy’s 17.2 percent... More

"Private Label in Western Economies", IRI, June 22, 2016

Unilever Pledges Gender-Stereotype-Free Advertising

Unilever said it plans to stop using advertising that includes sexist stereotypes, after research by the company revealed only 2 percent of its advertisements depict intelligent women. With a yearly ad spend of €8 billion, the world’s second-largest advertiser will launch a global strategy designed to free its advertising from such stereotypes and remove obsolete gender portrayals. Results of the company’s research showed 40 percent of women respondents said they do not identify at all with the women featured in advertising.

"Unilever vows to drop sexist stereotypes from its ads", Guardian , June 22, 2016

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