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Shiseido Works With Microsoft To Create Virtual Makeup App

Shiseido partnered with Microsoft to create Telebeauty, a software designed to apply virtual makeup to a user's video image while taking part in a teleconference. Women using the app can choose from four palettes, natural, trend, cool, and pretty, before joining the teleconference call. Designed to distinguish between the user's face and the background, Telebeauty scans the user's face and adjusts the skin tone, and covers pores, dark spots, and pimples with a “digital beauty balm.”

"Shiseido partnered with Microsoft to create a make-up filter for women who telecommute", Quartz, October 20, 2016

Unilever's Signal Pepsodent Brand Launches Facebook Campaign Encouraging Children To Brush Teeth

Unilever's oral care brand Signal Pepsodent launched a Facebook chatbot designed to encourage children to brush their teeth. Created by R/GA London, the chatbot is part of the brand's campaign, “Little Brush, Big Brush.” Offering free access to 21 episodes of animated videos, the campaign seeks to inspire parents and children to brush their teeth together.

"Unilever is using Facebook chatbots to encourage kids to brush their teeth", The Drum, October 20, 2016

L'Oreal Paris Opens First Boutique In France

L’Oreal Paris opened its first boutique in France during the 2016 Paris Fashion Week. Located under a trompe l’oeil Eiffel Tower, the L’Oreal Makeup Designer/Paris boutique features more than 600 products, 150 of which are store exclusives. Also, every month, the store will highlight a limited-edition makeup collection from makeup designer Karim Rahman. Consumers can test the products and virtually try them using the Makeup Genius augmented reality app.

"L'Oreal Paris introduces its First Boutique", L'Oreal , October 20, 2016

The Body Shop Opens First Pop-Up Store In Canada

Beauty retailer The Body Shop opened a pop-up store in Toronto’s Yorkville neighborhood, the company’s first in Canada. Designed for testing new installations and activations and promote holiday gifts, the store features iPad tablets that display videos highlighting the retailer’s Bio Bridges rainforest awareness program. Also, the store includes an installation for Body Butter products that tells stories about the company’s partnerships with community-based suppliers of shea nuts and other materials.

"The Body Shop pops up in Yorkville", Marketingmag, October 20, 2016

Johnson & Johnson Posts Strong Sales Growth In 3Q 2016

Johnson & Johnson reported sales grew 4.2 percent to $17.8 billion in the third quarter of 2016, compared with the same quarter of the previous year. Operational sales results rose 4.3 percent, with the negative impact of currency at 0.1 percent, the company said. Sales in the US jumped 6.7 percent, while international sales increased 1.5 percent, showing operational growth of 1.7 percent and negative currency impact at 0.2 percent. Venezuela operations adversely affected global operational sales growth by 30 basis points and international sales growth by 70 basis points.

"Johnson & Johnson Reports 2016 Third-Quarter Results", Johnson & Johnson, October 18, 2016

Revlon Enlists Ciara As Brand Ambassador

Beauty brand Revlon named singer, model, and actress Ciara as its latest brand ambassador. Named after a Revlon fragrance introduced in 1973, Ciara brings with her almost 14 million Instagram followers. Looking back at her childhood and early family life, Ciara could almost say that her coming to Revlon was a matter of fate.

"Revlon Lands Ciara as Latest Celebrity Ambassador", WWD, October 18, 2016

Church & Dwight Awards Digital Creative Accounts To Razorfish And ICrossing

Church & Dwight appointed Publicis-owned Razorfish as its lead digital creative agency for the Trojan, First Response, Batiste Dry Shampoo, RePhresh, and Replens brands. Also, the company named Hearst's iCrossing as agency in charge of digital marketing for its OxiClean, Oragel, Nair, and Vitafusion brands. Razorfish's responsibilities will include creative, strategy, data and consumer insights, search, and social media, while iCrossing will focus on creative, strategic planning, technology, and content marketing.

"Church & Dwight Taps Razorfish, iCrossing for Digital Creative", Advertising Age, October 18, 2016

Coty Closes In On Acquiring Haircare Company GHD

Coty is close to acquiring UK-based haircare products manufacturer GHD. There are no details on how much Coty plans to pay for GHD; however, according to a company that tried unsuccessfully to buy the company earlier, it is likely to be much higher than ₤400 million. Private equity firm Lion Capital put up GHD for sale earlier in 2016, with a number of cross-border merger and acquisition deals having been made following the drop in sterling's value after the UK's vote to leave the EU.

"US beauty giant Coty to swoop on £400m GHD", Sky News, October 16, 2016

Lifebuoy Marks 2016 Global Handwashing Day With High 5 Campaign

Unilever's Lifebuoy soap brand launched “High 5 for Handwashing,” a campaign promoting child health by encouraging people to wash their hands. Part of the company's 2016 Global Handwashing Day celebrations, the campaign seeks to highlight the importance of good hygiene habits, including washing hands with soap. With about 1.4 million children dying from diarrhea or pneumonia every year, Lifebuoy aims to reach 1 billion people with handwashing messages by 2020 through its Help a Child Reach 5 campaign.

"Lifebuoy celebrates Global Handwashing Day with a ‘High 5’", Unilever, October 14, 2016

Henkel's Krefeld Fragrance Center Continues Decades-Long Passion For Scents

Henkel's Fragrance Center in Krefeld is one of the three largest manufacturers of perfume oil in Germany. Established in 1956, the company's in-house fragrance factory produces about 10,000 tons of perfume oil each year. Henkel's perfumers use more than 1,000 natural and synthetic substances to create scents for laundry detergents, cleaning products, soaps, and shampoos.

"A 60-year-old passion for perfume", Henkel, October 14, 2016

Unilever Posts Strong Sales Growth In 3Q 2016

Unilever reported sales grew 3.2 percent in the third quarter of 2016, compared with the same period in 2015. At constant exchange rates, sales increased 3.4 percent. For the first nine months of the year, sales grew 4.2 percent, with price up 2.8 percent and volume up 1.3 percent. Sales in emerging markets grew 7.2 percent, with price up 5.5 percent and volume up 1.6 percent. At constant exchange rates, sales rose 4.7 percent, while turnover, at current rates, dropped 1.8 percent.

"Unilever Trading Statement Third Quarter 2016", Unilever, October 13, 2016

Ulta Plans To Expand Store Network To Double Market Share

Beauty retailer Ulta aims to expand its market share in the next several years by opening new stores, growing its online business, and improving store productivity. Company CEO Mary Dillon said she expects Ulta to double its share of the $127 billion beauty market in the US from the current 4 percent. At the company's latest analyst and investor day, Ulta adjusted comparable-store sales growth forecast for 2017 to 2019 from 5‒7 percent to 7‒9 percent. Also, the company raised its same-store sales growth outlook from 11‒13 percent to 14‒15 percent.

"Ulta Beauty CEO Wants to Double Market Share", CNBC, October 13, 2016

National Advertisers Seek Multicultural Help In Improving Marketing

The trade group that represents companies that spend a total of $300 billion a year on national brand advertising announced an alliance of senior “thought leaders” from the African American, Hispanic, Asian, and LGBT communities to develop a blueprint for multicultural marketing in the U.S. The Association of National Advertisers says the new Alliance for Inclusive & Multicultural Marketing (AIMM) would facilitate brand marketing to diverse racial and cultural groups. Among the specific goals of the AIMM: share multicultural marketing examples; drive ROI, primarily through marketing effectiveness; disseminate best practices of multicultural and diverse demographic segments; and through a robust communications program; and create... More

"ANA Forms New Multicultural Marketing Alliance", News release, Association of National Advertisers, October 10, 2016

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