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Target Will Start Selling Honest Beauty Products

Target said it plans to start selling Honest Beauty personal care and beauty products at 800 of its stores across the U.S. and through its online store. Manufactured by The Honest Company, Honest Beauty products are marketed as derived from safe and botanical ingredients and producing “effective results.” Honest Beauty products fit Target's “better for you” collection of safe and effective brands and will be available starting March 26, 2017.

"Target Adds Jessica Alba’s Honest Beauty to Its Expanding Assortment", Women’s Wear Daily, March 22, 2017

L'Oreal Paris Unveils Charities-Focused Customer Loyalty Program

L'Oreal Paris launched its Worth It Rewards customer loyalty program. Covering the company's four product categories, cosmetics, hair color, hair care, and skin care, the program offers rewards for customers for their purchases and provides them opportunities to do acts of philanthropy. Also, shoppers can donate rewards points to the charities preferred by the brand's Women of Worth awardees. Consumers can join the loyalty program by visiting the company's website.

"L'Oreal Paris Launches Its Largest Loyalty Rewards Program", PR Newswire, March 21, 2017

Avon SVP General Counsel Benjamin Retires

Avon Products, Inc., said Jeff Benjamin, Senior Vice President, General Counsel, and Chief Ethics & Compliance Officer, is retiring from the company. Benjamin joined Avon in 2012, following a 40-year career, 37 of which were spent at Novartis. He will remain with the company until his successor is named.

"Jeff Benjamin to retire as Avon's General Counsel", PR Newswire, March 20, 2017

Unilever's Indonesia Unit Posts Strong Net Growth In 2016

PT Unilever Indonesia reported net profit rose 9.2 percent to Rp 6.39 trillion, or $479.7 million, in 2016, compared with the previous year. Net sales jumped almost 10 percent to Rp 40.05 trillion from the previous year's Rp 36.48 trillion. Cost of goods sold increased almost 10 percent year on year to Rp 19.59 trillion.

"Amid Weak People's Purchasing Power, Unilever Reaped Rp 6.39t Profit Last Year", Jakarta Post, March 20, 2017

Unilever Works With Kenya Dental Association To Launch Campaign Promoting Oral Care For Children

Unilever joined forces with the Kenya Dental Association to launch a public education campaign promoting oral hygiene in the country. Aimed at school children, the program seeks to help deal with oral care problems affecting the country's children. Data from the Kenya National Oral Health Survey of 2015 revealed 70.2 percent of children do not have regular dental checkups.

"Unilever Targets Youth in New Oral Hygiene Drive", Citizen Digital, March 20, 2017

Unilever Plans Sale Of Brands To Appease Angry Shareholders

Unilever said it plans to sell a number of brands worth a total of at least ₤6 billion. Part of the company's efforts to placate shareholders frustrated with the company's rejection of Kraft Heinz's $143-billion takeover bid, the proposed sale will be followed by a range of cost-cutting and restructuring measures. While company CEO Paul Polman does not want to split the company into its food and personal care businesses, he is seen willing to get rid of under-performing brands.

"Unilever lines up £6bn sale of Flora and Stork", The Sunday Times, March 19, 2017

Honest Company Names Clorox COO Vlahos CEO

Consumer products maker Honest Company appointed Clorox chief operating officer Nick Vlahos as CEO. Also named to Honest's board of directors, Vlahos replaces Brian Lee, who co-founded the company with actress Jessica Alba. Lee will stay on as member of the board and will serve as an advisor.

"Honest Co. Replaces CEO with Clorox Veteran", Fortune, March 17, 2017

Unilever Eyes Bigger Budget For Digital Shopper Marketing

Unilever said it plans to allocate more of the company's shopper marketing budget to digital display, after seeing the results of a research project implemented in partnership with Aimia, Sainsbury's, Nielsen, i2c, and the IAB. Focused on digital display advertising for five of Unilever's brands, including Persil, Magnum, and Maille, the study revealed an average ROI of ₤1.47 for every ₤1 spent. Although further rounds of the project are expected to be conducted, results of the first round are already prompting the company to change its shopper marketing strategy in 2017, Unilever Homecare shopper marketing manager Stuart Jeffrey said.

"Unilever to increase spend on digital shopper marketing after proving display ROI", Marketing Week, March 16, 2017

Ulta Beauty Offers Growth Opportunities For Personal Care And Beauty Brands

Beauty retailer Ulta Beauty is expanding, with sales and profits growing despite the slowdown in the overall brick-and-mortar retail market. In the last quarter of 2016, the company saw its profits grow 16.6 percent compared with the same period in the previous year, and double-digit same-store sales growth for eight consecutive years. Personal and beauty care brands can benefit from investing in the retailer, especially its omnichannel platform. Also, brands should collaborate with Ulta's editorial and social media operations.

"Why Brands Should Invest in Ulta", L2 Daily, March 16, 2017

Unilever Continues Review Of Operations To Find Ways To Boost Shareholder Returns

Responding to what CEO Paul Polman called the “near-death” experience of Kraft Heinz’s recent failed takeover bid, Unilever is thoroughly reviewing operations to see where it can boost shareholder returns. The company is requiring division heads in all of its businesses – from ice cream to shampoo and deodorants – to to conduct the reviews. It is unlikely the company will untangle its food, home, and personal care businesses, but it could make medium-sized acquisitions  One area of concern is actually a strength: its low debt balance. The small amount of debt gave Kraft Heinz a strategy for financing the acquisition. Unilever could cut costs more deeply in low-growth businesses to boost profit. And it may sell its Flora margarine unit to ...  More

"Pressure is on Unilever to meet investor expectations", The Financial Times, March 14, 2017

Companies, Organizations  

Procter & Gamble Sues Ranir For Alleged Patent Infringement

Procter & Gamble Co. filed a federal lawsuit claiming that Ranir has infringed on its patented tooth-whitening strips technology. According to P&G, Ranir manufactures its own version of the company's tooth-whitening products and sell them through Walmart, Kroger, and maybe other retailers. P&G's lawsuit focuses on Ranir products packaged for sale under many store brands, such as Kroger's private label and the Equate private-label brand in Walmart stores.

"P&G sues competitor for ‘flagrant act of piracy’", Cincinnati Business Courier, March 20, 2017

Unilever Shareholders Wanted Talks With Kraft Heinz, Survey Reveals

Unilever should have negotiated with Kraft Heinz instead of abruptly rejecting its $143 billion takeover bid, according to 53 percent of Unilever shareholders surveyed by stock brokerage firm Bernstein. Among shareholders who favored negotiations, the majority wanted a 40-percent premium to Unilever's share price, instead of the 18 percent offered by Kraft Heinz. Kraft Heinz promptly withdrew its offer following its rejection by Unilever.

"Unilever investors favoured talks with Kraft Heinz", The Financial Times, March 16, 2017

Marketing & Advertising  

Unilever Australia And New Zealand CMO Leaves Company

Unilever's chief marketing officer, John Broome, is leaving the company. Broome's resignation follows Unilever's move to eliminate the CMO role in its local business units. Previously CMO of Kellogg, Broome has been Unilever's marketing chief for the past 13 months.

"Unilever Axes CMO Role, John Broome Exits", AdNews, March 20, 2017

Products & Brands  

Unilever Singapore, Mediacorp OOH Media Join Forces To Create Interactive Marketing Display For New Dove Body Wash

Unilever Singapore partnered with Mediacorp OOH Media to put up an interactive marketing display at the entrance of the Orchard Gateway shopping location. Aimed at promoting the launch of the company’s new Dove Oxygen Moisture Body Wash, the “extivation” display combined an “outdoor mini experiential zone” with the media agency’s OOH Media outdoor digital display. Also, the display included a shower and portable sinks, as well as a digital counter that monitored the number of consumers who tried and liked the product.

"Mediacorp OOH Media and Dove Collaborate to Create Full Sensory Experience", Marketing Interactive, March 17, 2017

Maison Lancome Enlists Fashion Designer Le-Tan To Launch Limited Edition Make-Up Collection

Maison Lancome said it has partnered with fashion designer Olympia Le-Tan to launch a limited edition line of make-up products. Marking the brand's latest partnership with a fashion designer, the limited edition range will highlight Le-Tan's vision for women. Described as retro but not nostalgic, Le-Tan's fashion design highlights a “free, sexy, and original femininity,” the company said.

"Olympia Le-Tan is Maison Lancôme's Guest of Honor", PR Newswire, March 13, 2017

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