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Trian Reveals $3.5 Billion Stake In Procter & Gamble; Will Seek Stronger Revenue And Lower Costs

Activist investor Trian Fund Management LP revealed its $3.5 billion stake in Procter & Gamble Co. Described as the investment fund’s largest ever stake in a company, Trian Fund’s position is expected to lead to a presence in the consumer goods company’s board of directors. Although P&G sold 41 of its brands to Coty Inc. for $12.5 billion, the company remains an industry giant valued at $225 billion. Trian Fund is likely to demand for improved revenues and lower operating costs to improve P&G’s shareholder value.

"Trian Takes $3.5 Billion Stake in Procter & Gamble", Reuters, February 14, 2017

Just For Men Launches Control GX Anti-Gray Shampoo

Men’s haircare brand Just For Men launched the Control GX shampoo for men. According to the company, the shampoo is designed to gradually reduce gray hair without the need for any “extra steps” in a man’s existing personal care routine. Men can use the product for two weeks to reduce the degree of gray, then use it several times a week in between using their usual shampoo. It features the Control GX formula developed by the company’s in-house team of researchers.

"Just For Men Launches Control GX; The First Shampoo That Gradually and Permanently Reduces Gray", PR Newswire, February 13, 2017

Old Spice Extends Sponsorship Deal With Fishing League Worldwide

Procter & Gamble’s Old Spice brand has renewed its sponsorship deal with the Fishing League Worldwide. As part of the agreement between the brand and the organizer of fishing tournaments, Old Spice will receive exposure at Costa FLW Series, FLW Tour, and Forrest Wood Cup championship events. Also, the brand will be featured on the organization’s website,

"Old Spice Renews FLW Sponsorship", Marketwired , February 13, 2017

Dove Men+Care Launches Elements Line Of Skincare And Haircare Products For Men

Unilever’s brand of men’s grooming products Dove Men+Care launched the Elements range of skin and hair care products. Featuring ingredient combinations, such as Minerals and Sage, Charcoal and Clay, and Mineral Powder and Sandalwood, the range continues the brand’s history in “cleansing, moisturizing, and care” of the skin, the company said. As part of the brand’s promotion of the product range, Dove Men+Care is building the Dove Men+Care Elements Treehouse in Tennessee.

"Dove Men+Care Introduces New Elements Range to Bring a Boost of Freshness to Men’s Grooming Routines", Unilever, February 13, 2017

Effective Social Media Involvement Of Super Bowl 51 Fans Stretched Ad Dollars

Interactive ad strategy – use of live-streams, paid social advertising, and giveaways – were the hallmarks of successful social media and mobile campaigns for several Super Bowl 51 advertisers. Especially effective was PepsiCo’s Lady Gaga halftime show strategy for its Pepsi Zero soft drink, but Budweiser, casual dining chain Buffalo Wild Wings, and Snickers were also able to stretch their airtime ad dollars using social media. Pepsi sponsored a number of giveaways during the game in which football fans who were social media users could interact with Pepsi sites up to halftime. They were then given a chance to win merchandise by re-posting Pepsi’s tweets.   [ Image credit: © PepsiCo ]

"How Pepsi was One of Few to Leverage Mobile for Super Bowl LI", Mobile Marketer, February 07, 2017

Companies, Organizations  

Procter & Gamble Plans To Open R&D Center In Brazil

Procter & Gamble plans to open a research and development facility in Brazil in March 2017. According to the company, the planned consumer technology innovation center will focus on creating and adding ideas and sustainability to products, packaging, and manufacturing processes. P&G said the facility will be based at the company’s former administrative building in the town of Louveira, in Sao Paulo state.

"P&G launches tech innovation center in Brazil", zdnet , February 17, 2017

China Bans More Beauty Products From South Korea

China has banned more beauty care products from South Korea. In January 2017, China blocked the import of 19 cosmetics products from South Korea, citing “sanitary issues and other concerns.” Market observers, however, believe China’s action was in retaliation for South Korea’s installation of the Terminal High Altitude Area Defense antiballistic missile system. Many of the products on the embargo list are made by smaller cosmetics brands, such as Iaso, Ottie, and Aekyung.

"China Increases Its Ban of South Korean Beauty Brands", Women’s Wear Daily, February 15, 2017

P&G Malaysia Plans Adopting MRC Viewability Standards For Digital Advertising

P&G Malaysia is adopting the US-based Media Rating Council's viewability standards for digital media. Also, the company is reviewing agency contracts in view of parent company Procter & Gamble's call for improved transparency rules in digital advertising. According to Nadiah Syed Nahar, P&G Malaysia's communications and government relations manager, the company will adopt the standards despite mixed reactions from local marketers and agencies.

"P&G Malaysia Backs MRC Viewability Standards", The Star Online, February 13, 2017

Earnings Release  

RB Posts Strong Revenue Growth In 2016

Reckitt Benckiser reported like-for-like net revenue grew 3 percent in 2016, compared with the previous year. Total net revenue grew 11 percent, the company said. Adjusted operating margin also rose by 130bps to 28.1 percent, while adjusted net income grew 15 percent. According to the company, ₤367 million were charged in the year for the air freshener issue in South Korea. Reported net income rose 5 percent, while creating free cash flow of ₤2.036 billion, the company said.

"RB Full Year Results 2016 - Solid Growth, Excellent Margin Expansion", Reckitt Benckiser, February 10, 2017

Market News  

Reckitt Benckiser Plans To Buy Mead Johnson Nutrition Company

Reckitt Benckiser Group PLC said it plans to buy Mead Johnson Nutrition Company. Total value of the proposed acquisition deal is $17.9 billion, or $90 per share in cash, valuing Mead Johnson’s equity at $16.6 billion. Including Mead Johnson’s net debt, the deal is expected to help RB become a global leader in the consumer health market.

"Reckitt Benckiser Group Plc to Acquire Mead Johnson Nutrition Company", Reckitt Benckiser, February 10, 2017

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