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My Black Is Beautiful Partners With Hairstylist Felicia Leathewood To Promote Natural Hairstyling

Procter & Gamble’s My Black is Beautiful community-building initiative partnered with celebrity natural hairstylist Felicia Leatherwood to launch the #hairtruth social media campaign. Uniting the company’s haircare brands, Pantene, Head & Shoulders, Herbal Essences, and Aussie, the campaign aims to promote the idea that “healthy hair is the truth.” Also, the campaign includes a series of online how-to videos that offer tips on hair maintenance and styling for African-American women.

"Healthy Hair is the Truth! My Black is Beautiful Partners with Felicia Leatherwood to Launch #hairtruth Campaign", Procter & Gamble, May 23, 2016

Walgreens Seeks To Expand Beauty Business By Emphasizing Drugstore Heritage

Walgreens plans to launch its improved beauty business at 2,000 of its retail locations across the US. According to Walgreens group VP for beauty and personal care Lauren Brindley, the company will leverage its pharmacy heritage to position its more than 26,000 beauty advisers as credible source for nonbiased beauty advice. Also, the company wants to expand the range of beauty products its stores are selling, based from Walgreens Boots Alliance’s experience in the UK.

"Walgreens on Journey to Transform the Drugstore Beauty Experience", Women’s Wear Daily, May 17, 2016

Companies, Organizations  

L'Oreal Plans To Open R&D Facility In South Africa

L'Oreal is building a research and development facility in Johannesburg, South Africa. Scheduled for opening in July 2016, the Research Centre for Sub-Saharan Beauty reflects the company's belief that Africa represents its biggest potential growth market. According to L'Oreal consumer evaluation manager Julia Gichuri, the R&D facility's first 17-employee team reflects the region's ethnic diversity, with members from all over Africa.

"L’Oréal raises the bar in Africa with new R&D facility", Cosmetics Design , May 24, 2016

Unilever China Partners With Local Business Incubator

Unilever China through its Foundry initiative partnered with the Zhangjiang High-Tech Park to help speed up the growth of local startups with innovative technology. Unilever China Foundry expects to launch six business incubator projects in the country in 2016. Unilever was the only FMCG company selected to join the partnership due to its capabilities in consumer insights and marketing.

"Startups boosted by Unilever-local strategic incubator platform tie-up", Shanghai Daily, May 24, 2016

Popular Blog Becomes Cult-Status Beauty Brand

Established in 2014, beauty brand Glossier has acquired cult-status celebrity among consumers. With initial funding support from women-led venture capital firm Forerunner Capital, the company raised $8.4 million in a Series A funding round led by investment firm Thrive Capital in November 2014. What started as a beauty-related blog by Emily Weiss, CEO and founder of Glossier, the company became so popular it has had 10,000 customers on waiting list for two its products. Brand identity and the importance it places on the digital community and the customer feedback loop distinguish the company from its much bigger rivals.

"This beauty startup has become so popular that it has 10,000 people on a waitlist for lipstick", Business Insider, May 24, 2016


Online Retailers Need To Ensure Customers Have The Best Post-Purchase Experience

Online retailers need to focus on the post-purchase experience in order to retain customers. For example, beauty retailer Sephora's success is driven by its sustained efforts to connect a shopper's experience throughout the whole customer process across digital, mobile, and brick-and-mortar stores channels. Also, Sephora provides customers with branded delivery tracking page and updates on product recommendations, deals, and editorial content. There are four ways retailers can provide customers with the best post-purchase experience: continuing the conversation; providing shoppers with relevant, personalized information; turning a bad customer experience into an amazing experience; and creating an organizational environment that... More

"Online Retailers Should Care More About the Post-Purchase Experience", Harvard Business Review, May 24, 2016

Half Of Men Shopping For Grooming Products Do Research Before Making Purchases, Survey Says

Among men shopping for grooming products, 50 percent said they research for information, including consumer reviews online, before buying, according to WSL Strategic Retail, New York. Results of the How America Shops Switch-Swap-Trade 2016 report revealed those 50 percent who access information before buying do not change their mind about which to buy once they are in the store. Also, 34 percent of respondents said they are loyal to one brand when shopping for men’s grooming products, an increase of 2 percent from the 2014 report. Brand loyalty could be driven by price; however, other characteristics, such as a particular fragrance, could keep consumers coming back.

"Looking good", Supermarket News, May 23, 2016

Deals, M&A, JVs, Licensing  

Unilever Joins Geometry To Support Michigan State University Course On Shopper Marketing

Unilever partnered with agency network WPP's Geometry unit to support an undergraduate course on shopper marketing at the Michigan State University. Much of the instruction materials for the mainly online course were provided by Geometry and other WPP agencies. Unilever supported the course by providing case studies, including a finals group project that sought to create a program for its Axe brand of men's grooming products.

"Geometry, Unilever Join to Teach Shopper Marketing at Michigan State", Advertising Age, May 24, 2016

Unilever, Henkel, L'Oreal Compete For Right To Buy Vogue International

Leading personal care companies, including Unilever NV, Henkel, and L'Oreal SA, have submitted bids to acquire Vogue International LLC, maker of OGX shampoo. According to unnamed sources, a deal could value Vogue at $2.5 billion to $3 billion. Vogue, which has annual EBITDA of about $150 million, higher than the $80 million it posted in 2013. Investment firm Carlyle Group LP owns 49 percent of the company, which failed to sell itself for more than $800 million due to a lawsuit.

"Exclusive: Unilever, L'Oreal, Henkel vie for Vogue International - sources", Reuters, May 23, 2016

Sephora Strikes Deal With El Corte Inglés

European Supermarket Magazine, May 25, 2016

Innovation & New Ideas  

Kimberly-Clark Sees Singapore Innovation Center As Access Point To Region's Best Innovators

Kimberly-Clark plans to use its Digital Innovation Lab in Singapore to promote innovation and advances in areas, such as product customization and database marketing. Aimed at bringing together investors, business startups, government agencies, and the academic community, the innovation center will help Kimberly-Clark tap startups across Asia to create business solutions. According to senior director of marketing and innovation for the baby and childcare sector Rahul Asthana, Kimberly-Clark aims to reach out to smart people outside the company.

"Kimberly-Clark lab to spark innovation", The Straits Times, May 17, 2016

Luxe Pack New York 2016: Packaging trends

J. Walter Thompson Intelligence, May 19, 2016

Market News  

Demand Grows For Anti-Pollution Haircare Products In China

Haircare brands are launching products with claims of anti-pollution features in China. Growing consumer demand for anti-pollution haircare products is a global trend, with data from Mintel GNPD showing an increase of 6 percent in new haircare products that include an anti-pollution claim from 2012 to first quarter of 2016. Schwarzkopf, for example, launched its Purify & Protect range of haircare products aimed at Chinese consumers concerned with air pollution’s impact on their hair. To promote the product range, Schwarzkopf partnered with MOJI, China’s most popular weather forecast app.

"Haircare brands tackle pollution in China", Mintel, May 17, 2016

Amazon Finds It Harder To Dominate Online Beauty Retail Market In France

In France, only 16 percent of prestige beauty brands sell their products on Amazon, compared with 56 percent on beauty retailer Sephora, according to market research firm L2. Data from L2's Beauty France Index revealed beauty brands, such as Marionnaud and Nocibe, have created their own digital ecosystems that combine creative content with e-commerce and use their offline store locations to offer shipping and delivery methods. Also, French brands have been able to resist the gray market, more so than their German and UK counterparts were able to.

"Does Amazon Dominate Beauty in France?", L2 Daily, May 16, 2016

Procter & Gamble Offers Some Of Industry's Best Paternity Benefits

Procter & Gamble is number 43 on the website's list of the best places to work for for new fathers. Recently the company expanded its paternity leave benefit from one week to four weeks. Other father-friendly benefits and policies helped the company moved up from its 44th rank in 2015.

"43. Procter & Gamble: The Best Places To Work For New Dads In 2016", Fatherly , May 09, 2016

Marketing & Advertising  

P&G's Secret Deodorant Debuts Ad On TV Dating Game

Procter & Gamble's Secret deodorant brand introduced “The Question,” a TV commercial during the season premiere of “The Bachelorette” TV dating game show. Created by advertising agency Wieden + Kennedy, the TV spot focuses on “stress sweat,” which P&G claims is biologically different from physically induced sweat. Directed by Aoife McArdle, the commercial combines comedy and tension.

"Ad of the Day: Secret Took Viewers by Surprise With This Ad on 'The Bachelorette' ", Adweek , May 24, 2016

Dove Launches Love Story Film That Also Sells Deodorants

Unilever's deodorant brand Dove launched a film advertisement that features a character named Louisa and her love story. Created by advertising agency Ogilvy & Mather and directed by O Positive's Peyton Wilson, the film tells the story of Louisa and how she met her crush.

"This Unbelievable Love Story Is a Deodorant Ad", Creativity Online, May 18, 2016

Kose Singapore Launches Campaign To Promote New Herbal Gel Product

Kose Singapore launched Wake Up Beautiful, a digital campaign aimed at promoting its new Herbal Gel product. Created by Hakuhodo Asia, the campaign encourages consumers to upload their customized portraits to a microsite. Users may also go in-store to get their pre-registered samples and are instructed to access the main Kose page for more information about the product, including reviews and beauty tips and tricks.

"LOOK Kose’s interactive digital photo campaign", Marketing Interactive, May 17, 2016

Clinique launches Take The Day Off wipes in travel retail

The Moodie Davitt Report , May 19, 2016

Press Release  

SC Johnson Earns Best Workplace Honors In Latin America

SC Johnson was recognized as a Best Multinational Workplace in Latin America by the Great Place to Work Institute. Ranked 5th on the 2016 list of the top 25 places to work in the region, SC Johnson Latin America earned the distinction as a result of Best Workplace awards received for subsidiaries in Brazil, Argentina, Mexico, Central America, and Venezuela. Operating in the region since 1937, SC Johnson said it remains committed to its business operations in Latin America.

"SC Johnson Latin America Named a Best Multinational Workplace for 10th Time", S. C. Johnson, May 20, 2016

Johnson & Johnson Plans To Highlight Innovation And Technology Strategies For Growing Business

Johnson & Johnson Family of Companies will present to investors strategies and growth opportunities in the consumer and medical device segments. According to the company, hospital medical device businesses are forecast to deliver growth that is above the rest of the market, driven by its existing pipeline of products, with sales potential of more than $6 billion. Also, the company said its consumer medical device businesses are creating new product categories with innovations, as well as new products scheduled for release, with sales likely to reach beyond $2 billion. With more than 100 new products expected to be launched in 2016, the company believes the consumer segment will accelerate growth, driven by its expansion worldwide... More

"Johnson & Johnson Showcasing its Broad Innovation and Technology Strategies in Consumer and Medical Device Businesses", Johnson & Johnson, May 18, 2016

Products & Brands  

Clorox Relaunches Matchmaker Game In Time For 2016 Season Of The Bachelorette

Clorox is relaunching Clorox Matchmaker, the company's Bachelorette-themed mobile matchmaking game as part of the entertainment application Viggle. After watching an advertisement, Viggle app users can view the lineup of men participating in the 2016 season of “The Bachelorette” TV dating game. Fans of the TV show can earn 1,000 Perk points by correctly guessing which men will join the hometown dates portion of the dating game. Also, Viggle users can cast their weekly votes for their favorite contestants.

"Clorox brings back second-screen engagement for Bachelorette mobile matchmaking game", Mobile Marketer, May 23, 2016

L'Oreal Says Consumer Needs Drive Technology Efforts

L'Oreal ensures that its innovation efforts in fields, such as wearable technology and product personalization, are focused on actual consumer needs and are not just driven by new technologies, according to Guive Balooch, global VP of the company's Technology Incubator unit. Speaking at the South by Southwest in Austin, Texas, Balooch said his company has always wanted to use technology in creating “platforms and things that we felt were based on real consumer needs that could go multi-brands later.” For example, the company created My UV Patch, a wearable sensor that lets consumers monitor their exposure to ultraviolet radiation using their smartphones.

"L'Oreal's tech innovation formula", Warc, May 19, 2016

Kanebo Launches High-End Beauty And Skincare Brand

Japanese beauty company Kanebo is launching a prestige cosmetics and skincare brand named after itself. Kanebo, which has named fashion model Arizona Muse as its brand ambassador, plans to roll out the brand in 2016 and 2017, with China scheduled for 2020. According to the company, a unit of Kao Corp., it forecasts sales of the new brand to reach ¥5 billion, or $45.8 million, during its first year. Revenue target for the first four to five years is ¥30 billion, or $274.82 million, the company said.

"Kanebo Launches Prestige Brand", Women's Wear Daily, May 18, 2016

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